Company Profile - Eleventh Experience is a specialist retail, design, & event consultancy bringing two and three dimensional expression with an immersive experience to retail brands. Founded in 2012, we have over 20 years of combined experience of providing independent thinking, innovative and creative user focused brand, communication, and business solutions for all our clients. We work across a broad range of retail environments, both nationally and internationally, delivering unique, business, design and communication solutions at a human scale, which engage and improve the customer experience at every touch point. We listen to our clients and their customers to learn all that we can to ensure that the creative solution ultimately aligns with their aspirations, is informed and delivers results in terms of improved retail performance and increased customer engagement.

1. COMPANYPROFILE
125 - H MODELTOWN, LAHORE, PAKISTAN | P.O. BOX 6300, UAE
+92 300 803 3133 | +971 55 665 1197
PAKISTAN UAE

2. SAAD A. ZAIDI
Saad is a Masters graduate in Fashion Management and
Merchandizing from Polimoda, Florence. He has been an
active part in the retail sector in Pakistan; working with retail
giants such as Rica Lewis and Men’s Store (H. Karim Bush
Group). Using this as a footing, Saad expanded his ven-
tures by starting his own retail and events consultancy. He
has been spearheading the team in the execution of events
for Pakistan Fashion Design Council, Sunsilk, L’ Oreal, and
Swarovski and providing global retail strategy consultancy
for organizations such as the Pakistan Leather Garments
Manufacturers & Exporter Association (PLGMEA).
EHSUN A. ZAIDI
Ehsun is an Investment Banker with over 18 years of financial ser-
vices experience in the Middle East and South Asia regions and has
held senior level positions with globally reknowned institutions in-
cluding J.P. Morgan, Citibank and Natixis. He has advised a num-
ber of top tier corporations and public sector entities on strategic
transformational transactions including Mergers & Acquisitions,
IPOs and Corporate Financings. Ehsun has also been active in set-
ting up and advising Small & Medium E nterprises in Pakistan, UAE
and the U.S.

3. EVENT
MANAGEMENT
GRAPHIC
SOLUTIONS
DIGITAL ASSET
MANAGEMENT
RETAIL 360o
ACTIVATIONS

4. “Without leaps of imagination, or dreaming, we lose the excitement of possibilities.
Dreaming, after all, is a form of planning.”
Gloria Steinem

5. E EVENT MANAGEMENT
Since 2012, ElevenTH Experience has been the official event consult-
ants for the Pakistan Fashion Design Council (PFDC). From PFDC Sun-
silk Fashion Week to PFDC L’ Oreal Paris Bridal Week, ElevenTH Expe-
rience has been providing Lahore with unparalleled fashion shows.

6. Client
PFDC SUNSILK
PFDC L”OREAL
SINCE 2012
F FASHION SHOWS
ElevenTH Experience has been the offi-
cial event consultant for the PFDC Sunsilk
FashionWeek since 2012, and PFDC L’Oreal
Paris Bridal Week since 2013, handling all
logistics, operations & sponsorship man-
agement for the platforms. The Fashion
Weeks are held bi-annually and aim to
provide a sustainable platform highlight-
ing the Pakistani design prowess, craft and
aesthetic. Both events feature multiple
days of runway shows and fashion presen-
tations, showcasing prêt and couture col-
lections by the country’s leading design
houses and carefully curated emerging
talents.
EVENT CONSULTANCYI

7. Client
BORJAN Shoes
PFDC Sunsilk Fashion Week‘16,
Expo Center, Lahore
Brand Activation is the art of driv-
ing consumer action through brand
interaction and experiences. We
at ElevenTH
Experience believe in a
consumer-first marketing approach
to create authentic, meaningful ex-
periences that resonate. The results
enhance perception, spread aware-
ness, drive trial and lift sales. we
combine immersive experiences,
live events, friendly people, social
and digital platforms to engage and
activate consumers where they live,
work and play.
ACTIVATIONSII

8. “You walk into a retail store,
whatever it is,
and if there’s a sense of excitement
and entertainment and
electricity, you wanna be there.”
Howard Schultz

9. ` RETAIL 360O
R
ElevenTH Experience has been launching, positioning and elevating
brands across the retail sphere.The team specializes in creatives, retail
strategies & operations, marketing strategies, store designs & fit out,
artists, and digital solutions.

10. Client
L’OREAL PARIS
5 Shades of Red
For this launch, L’Oréal Paris fur-
ther built upon its strategic fashion
and beauty association with PFDC
L’Oréal Paris Bridal Week by collabo-
rating with Lahore based fashion de-
sign house, Sublime by Sara Shahid
to complete the “Pure Reds” look.
For the ‘Pure Rouge’ capsule collec-
tion by Sublime by Sara, Fashion De-
signer Sara Shahid had created an
exclusive Valentine’s Day collection
based on each of the 5 shades of the
Pure Reds collection. The exclusive
launch event was held at the X2 Café
PRODUCT LAUNCHIII

11. Client
SANIA MASKATIYA
AL-KARAM STUDIO, DHA, LAHORE
The Sania Maskatiya design house
uses only pure fabrics cut and
draped in a range of silhouettes
creating versatile looks across
all their fashion lines. Indeed the
acclaimed house of fashion en-
gages the finest craftsmen across
Pakistan, hailing from genera-
tions of artisans practicing time-
honoured craftsmanship and em-
broideries. The brand also retails a
selection of Menswear apparel.
WEB DESIGN, AJAXIV PRODUCT LAUNCH

12. Client
CHARLIE & CO. Charlie&Co. is a start-up kids fashion
brand, with it’s first outlet in Gulberg
II, presenting a clean, crisp, and fun
design aestheric. The brand revolves
aroud train-stations. Their flagship-
store revolves around a classic sta-
tion, with numerous contemporary
train-station designs in the future.
Central to the brand is, “Charlie”, a
character, custom designed to serve
as a mascot/face of the brand.
WEB DESIGN, PHPV BRAND MANAGEMENT

13. Client
PAKISTAN LEATHER GARMENTS
MANUFACTURERS & EXPORTER
ASSOCIATION
ElevenTH
Experience worked from the
ground up with PLGMEA. Identifying
key opportunities plus current weak-
nesses experienced by leather man-
ufacturers. To help raise the bar on
value-addition for international mar-
kets, our team developed an immer-
sive design of a workmanship training
program. Italian artisans and design-
ers were brought in on a rotational
system, to help increase productivity
improve designs and finishing, and to
reallign with the European market.
RETAIL CONSULTANCYWEB DESIGN, PHPVI GLOBAL RETAIL STRATEGY

14. Client
THE OTUS ROOFTOP The Otus Lounge is a cafe/deli situ-
ated in the heart of Lahore, at M. M.
Alam Road, in Mall 28. The theme of
the eatery revolves around the Owl
genus referred to as Otus. The logo
was incorporated with this theme,
along with several other features in
the restaurant.
VII BRAND IDENTITY

15. Client
CHARLIE & CO.
We design with the customer in
mind. In our experience, business
needs are best met by creating re-
markable environments for the peo-
ple who regularly engage with the
places we design. We understand
how to combine the businesses ob-
jectives with a user-focused design
to generate strategic returns for our
clients and leave lasting impres-
sions on visitors. By delving into the
physical and emotional mindset of a
client’s target market, we’re able to
integrate what we learn about the
end-user into all aspects of design
in order to spark a connection that
translates into a unique & engaging
experience.
VIII STORE DESIGN/FIT-OUT

16. “When dealing with people,
REMEMBER you are not
dealing with creatures of logic,
but creatures of emotion”.
Dale Carnegie

17. D DIGITAL ASSET
MANAGEMENT
ElevenTH Experience provides top-performing social media cam-
paigns for businesses and institutions. Our team can help your busi-
ness transform your social media presence with high-quality content,
daily activity, and increasing followers.

18. Brand Concept &
Development At ElevenTH Experience, our design-
ers understand the power of visual
communication. Whether designing
the look of your website or creating
a logo for your brand, we consider
not just the aesthetic expression
and technical function of graphics,
but also include the business and
marketing value of visual elements.
 Brand Identity Development
 Communication Strategy
 Video Production & Animation
 Print Collateral
 Packaging Design
 Website Design & Development
IX GRAPHIC DESIGN

19. Engagement
In the online business world to-
day, having a strong digital media
presence is key to getting the right
awareness . With ElevenTH Experi-
ence, you would never have to wor-
ry about updating your social me-
dia accounts. We will professionally
manage your business’ social media
channels to increase engagement,
implement effective lead genera-
tion campaigns and enhance social
presence all together.
X SOCIAL MEDIA MANAGEMENT

20. A ACTIVATIONS

21. A. 125-H Model Town, Lahore, Pakistan
M. +92 300 803 33133
@. waleed.zaidi@11thexperience.com
A. UAE P. O. Box 6300
M. +971 55 665 1197
@. saadz@11thexperience.com