See how responsive websites are critical to success in today’s market, with research showing current website responsiveness levels within the maritime industry

1. 40%
31%
So, how responsive
are you?
47%
70%
54%
25%
33%
Google has changed the way it
prioritises website searches.
Introduced in April 2015 and
known as Google Mobilegeddon,
the search engine now evaluates
every website’s mobile friendliness
when ranking search options.
If your website isn’t truly responsive, you could suffer ...
10% decrease in traffic 3
35% drop in visibility 3
25+ place decline on Google’s listings 4
Now more than ever,
mobile is a key factor for
every shipping company’s
marketing strategy.
Why do you need it?
90%
of B2B buyers use
smartphones to research
business purchases
1
of B2B buyers
say they need
content to
be mobile-
optimised 2
How responsive
is your shipping
industry website?
Why website responsiveness is now
pivotal to success in the marine industry
What is responsive web design?
Responsive design means that a website
will adapt to whatever device a visitor is using
How does the shipping industry fare?
The shipping industry is outperforming worldwide websites
for responsiveness, making it even more critical for you to keep up
maboxmarine.com
18.7%
of top 10,000 worldwide
websites are responsive
6
44.2%
of top 100 shipping
websites are responsive
5
How does your sector measure up?
World
44.2%
Industry average
Classification
Companies
Container
Shipping
Ports
MarineSuppliers
P+Iclubs
Shipbroking
Companies
Shipping
Company
Shipping
Mobile responsiveness
5
Why you need to act now
Sources: 1. Google & Forbes Insights, The Connected Executive, 2013; 2. Demand Gen Report, B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimised Content, 2014;
3. Axon Garside, 11 Essential Facts and Figures About B2B Mobile Website Design, 2015; 4. CWS, 5 Statistics: Mobilegeddon’s Effect on Non-Optimized Websites, 2015;
5. Mabox Marine research took place on 11/9/15. Top 100 marine companies made up from the following sources: European Marine Supplies Industry, Identification of Major Players –
European Commission, 2014; World Shipping Council, Top 50 World Container Ports, 2012; Marine Insight, 10 Largest Container Shipping Companies in the World, 2011;
LloydsList, Top 20 P&I Club Members (by GT); Wikipedia, List of the largest shipbuilding companies, 2011; LloydsList, Top 10 Classification Companies;
Lloydslist, Top 12 Shipbroking Companies, 2012. Responsiveness test based on Google’s mobile-friendly test, https://www.google.co.uk/webmasters/tools/mobile-friendly/;
6. Marketing Land, 82% Of Sites Use Responsive Web Design In 2015? Try 11.8%, 2015.
Shipbuilding
Companies
85%
Mobile usage is
on the up
27%
of current B2B website traffic
is coming from mobile devices
3
Take Google’s simple
mobile-friendly test
to find out your website’s
mobile responsiveness
www.google.co.uk/webmasters
/tools/mobile-friendly/
Or contact us today for
a consultation
+44 208 735 9115
tim@mabox.co.uk
@Mabox_Marine