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1. Today's Most Fastest Growing Industry
Today's Most Fastest Growing Industry
DIGITAL
MARKETING
Today's Most Fastest Growing Industry
2. Digital Marketing Is an umbrella term for the marketing of products or services using digital technologies, mainly on the
internet, but also including mobile phones, display advertising, and any other digital medium.
ABOUT
3. Internet
Marketing
“Digital marketing is the component
of marketing that uses the Internet
and online based digital technologies
such as desktop computers, mobile
phones and other digital media and
platforms to promote products and
services.”
• Search Engine Optimization
• Search Engine Marketing
• Pay Per Click or Pay Per Call
• Content Marketing
• Social media marketing
• Email marketing
• Influencer marketing
• Affiliate Marketing
• Reputation marketing
Types of Internet Marketing
Strategies
4. What Is Internet Marketing?
Internet marketing uses customers' online activity to
connect them with a business by reaching them in a
variety of places on the internet. The types of internet
marketing a business uses will depend on the business
model, types of products, target customers, budget,
and more.
How Internet
Marketing Works
What Is Internet
Marketing?
Internet marketing is an all-inclusive term for
marketing products and services online. This
includes a variety of methods and platforms
for communicating with customers, such as
website, email, social media, and online
advertising.
5. A business website allows customers to:
• Find your business online
• Learn your business's location or contact
information
• Discover your products or services
• Sign up for your email list
• Request more information
• Make purchases
Website Content and Design
Email Marketing
Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing. It involves using email to send
advertisements, request business, or solicit sales or donations
Social Media
Social media are interactive digital channels that facilitate the
creation and sharing of information, ideas, interests, and other
forms of expression through virtual communities and networks.
Blog
A blog is a discussion or informational website
published on the World Wide Web consisting of
discrete, often informal diary-style text entries. Posts
are typically displayed in reverse chronological order,
so that the most recent post appears first, at the top
of the web page.