Training Topic: Digital Marketing Trainer: Md Chhafrul Alam Khan Organized by: Riseup Labs This is a training session based on "Digital Marketing" for Riseup Labs's Community Ambassadors. They have learned from this training session a basic overview of Digital Marketing, which will help them continue their Digital Marketing journey fearlessly. They have also got advanced level ideas and references to increase their Digital Marketing skills, which will help them beat the top-level competitor. You believe it or not, the real scenario is "Nothing is impossible if you have true wish and knowledge to find, collect, and utilize information." - Md Chhafrul Alam Khan So, please always try to stay connected with up-to-date information. This process will help you to overcome your issues.

1. In overall cooperation
An ISO certified leading
technology solution
and service provider
Software Company in Bangladesh

2. 360° Digital Marketing

4. Table of contents
Overview
A short story of a Digital Marketer
What is Digital Marketing?
Benefits of Digital Marketing
Types of Digital Marketing
What is Online Digital Marketing?
Types of Online Digital Marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Sponsored Content
What is Offline Digital Marketing?
Types of Offline Digital Marketing
What does a digital marketer do?
Digital Marketing Certification
Review, Question and Communication
References
A few words of life for leading a life
Final speech
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5. Overview
Digital Marketing
In a word, digital marketing is any type of marketing that use electronic devices.
Digital marketing is an umbrella term of all advertisements delivered through electronic
mediums. When people hear and talk about digital marketing, it is true that most of them
think about different types of internet channels. Such as Email, Social Media, Website,
and Search Engines. Basically, anything connected with the Internet via Smartphone,
Tablet, Laptop, Desktop etc.
However, digital marketing can occur both online and offline.

6. Overview
Digital marketing can be done both online and offline. And, both kinds matter for a
well-rounded digital marketing strategy. A few examples are shown below:
Digital Marketing
Offline Marketing Online Marketing or Internet Marketing
TV Social Media Marketing SEM
SMS Content Marketing Pay Per Click (PPC)
Radio Banner Ads Affiliate Marketing
Billboards Email Marketing Online Public Relations
Digital Display Mobile Marketing Inbound Marketing

7. A short story of a Digital Marketer
Once upon a time, there was a marketer name UDM. One day Mr. UDM says: I am a
digital marketer, but I don't know anything without very specific social media
posting techniques only. Such as Facebook. Even I don't know how many techniques
have on Facebook to do social media marketing with it. But I am doing digital
marketing and feels like I am the best digital marketer. Another thing is that I don't
know Facebook is a part of Social Media Marketing and Social Media Marketing is
one of the parts of Digital Marketing. While digital marketing is a different type of
part of 360-degree digital marketing.
Remember it, do not try to become the following someone:
The moral of the story is:
Do not say about anything which is you don't know correctly and sincerely. Because you don't
know who is listening to your speech, how much capability he or she has on that topic.

8. What is Digital Marketing?
“It’s about targeting the right audience at the
right time and moment to produce the right
outcomes”.
Digital Marketing is a most popular, important,
effective and best marketing process for
different types of business products and
services.

9. Benefits of Digital Marketing
Businesses of all sizes, by giving access to a vast market at an affordable price.
The group of potential customers found online is a much larger group of people than you are
likely to attract locally.
Using it, you can reach an unimaginable audience in a way that is both cost-effective and
measurable.
The main advantage is that a targeted audience can be reached beneficially and swiftly. It also
increases brand loyalty and sales.

10. Benefits of Digital Marketing
❏ Save money
❏ Opportunity to reach the global marketplace
❏ Track responses of marketing efforts immediately
❏ Ability to interact with your expectations
❏ Learn exactly; what your customers looking for
❏ Scope to get to more potential customers by spending less than
traditional marketing
❏ A chance to know more about your audience
❏ Allow your customer to know you personally, which can help to
create brand loyalty

11. Types of Digital Marketing
Universally, two types of digital marketing exist in the Universe.
These are the following:
1. Online Digital Marketing
and
2. Offline Digital Marketing

12. What is Online Digital Marketing?
Online based digital marketing is a set of tools and methodologies used
for promoting products and services through the internet.
It includes a broad range of marketing elements than traditional
business marketing due to the extra channels and marketing
mechanisms available on the internet.
It’s one of the most profitable and successful marketing methods, such
as competitive advantage, reduced vast expenses, best control, smart
communications, improved customer service, growth in potential, etc.

13. Types of Online Digital Marketing
❏ Search Engine Optimization (SEO)
❏ Content Marketing
❏ Social Media Marketing
❏ Pay Per Click (PPC)
❏ Affiliate Marketing
❏ Native Advertising
❏ Marketing Automation
❏ Email Marketing
❏ Online PR
❏ Inbound Marketing
❏ Sponsored Content

14. Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in
search engine results pages, thereby increasing the amount of
organic (or free) traffic your website receives. The channels that
benefit from SEO include websites, blogs, and infographics.
There are several ways to approach SEO to generate qualified
traffic to your website. These include:
❏ On page SEO
❏ Off page SEO
❏ Technical SEO

15. Content Marketing
This term denotes the creation and promotion of content assets for
the purpose of generating brand awareness, traffic growth, lead
generation, and customers. The channels that can play a part in
your content marketing strategy include:
❏ Blog posts
❏ Ebooks and whitepapers
❏ Infographics

16. Social Media Marketing
This practice promotes your brand and your content on social
media channels to increase brand awareness, drive traffic, and
generate leads for your business. The channels you can use in social
media marketing include:
❏ Facebook
❏ Twitter
❏ LinkedIn
❏ Instagram
❏ Snapchat
❏ Pinterest

17. Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a
publisher every time your ad is clicked. One of the most common
types of PPC is Google Ads, which allows you to pay for top slots on
Google's search engine results pages at a price "per click" of your
place's links. Other channels where you can use PPC include:
❏ Paid ads on Facebook
❏ Twitter Ads campaigns
❏ Sponsored Messages on LinkedIn

18. Affiliate Marketing
This is a type of performance-based advertising where you receive
a commission for promoting someone else's products or services on
your website. Affiliate marketing channels include:
❏ Hosting video ads through the YouTube Partner Program.
❏ Posting affiliate links from your social media accounts.

19. Native Advertising
Native advertising uses paid ads that match the look, feel, and
function of the media format in which they appear.
Native ads are often found in social media feeds or as
recommended content on a web page. Unlike display ads or banner
ads, native ads don't really look like ads. They look like part of the
editorial flow of the page. The key to native advertising is that it is
non-disruptive - it exposes the reader to advertising content
without sticking out like a sore thumb. Such as:
❏ "In Feed" Ads
❏ Search & Promoted Listings
❏ Content Recommendations

20. Marketing Automation
Marketing automation refers to the software that serves to
automate your basic marketing operations. Many marketing
departments can automate repetitive tasks they would otherwise
do manually, such as:
❏ Email newsletters
❏ Social media post scheduling
❏ Lead-nurturing workflows
❏ Campaign tracking and reporting

21. Email Marketing
Companies use email marketing as a way of communicating with their
audiences. Email is often used to promote content, discounts, and
events and direct people toward the business's website. The types of
emails you might send in an email marketing campaign include:
❏ Blog subscription newsletters.
❏ Follow-up emails to website visitors who downloaded something.
❏ Customer welcome emails.
❏ Holiday promotions to loyalty program members.
❏ Tips or similar series of emails for customer nurturing.

22. Online PR (Online Public Relations)
Online PR is the practice of securing earned online coverage with digital
publications, blogs, and other content-based websites. It's much like
traditional PR but in the online space. The channels you can use to
maximize your PR efforts include:
❏ Reporter outreach via social media
❏ Engaging online reviews of your company
❏ Engaging comments on your personal website or blog

23. Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you
attract, engage, and delight customers at every stage of the buyer's
journey. Throughout an inbound marketing strategy, you can use every
digital marketing tactic discussed before to create a customer
experience that works with the customer, not against them. Here are
some classic examples of inbound marketing versus traditional
marketing:
❏ Blogging vs. pop-up ads
❏ Video marketing vs. commercial advertising
❏ Email contact lists vs. email spam

24. Sponsored Content
With sponsored content, you, as a brand, pay another company or entity
to create and promote content that discusses your brand or service
somehow.
One popular type of sponsored content is influencer marketing. With
this type of sponsored content, a brand sponsors an influencer in its
industry to publish posts or videos related to the company on social
media.
Another type of sponsored content could be a blog post or article that is
written to highlight a topic, service, or brand.

25. What is Offline Digital Marketing?
Offline based digital marketing – you’ve encountered offline digital marketing before and
didn’t realize that’s what it was. Radio and TV marketing are categorized as offline digital
marketing because they involve an electronic device. Yet, the connection to the Internet is
not necessary.
Then there’s enhanced offline marketing. Suppose you’ve ever been to a restaurant and
ordered your meal using an electronic tablet. In that case, you’re no stranger to offline
marketing. It is an enhanced offline marketing experience with a digital device. Electronic
billboards are a great example of enhanced offline digital marketing.
Lastly, there’s phone marketing, otherwise known as cold calling. Many people believed that
cold calling was dead, mainly since people now screen their calls. However, cold calling and
telemarketers still exist and, surprisingly, even bring in sales.

26. Types of Offline Digital Marketing
❏ TV
❏ SMS
❏ Radio
❏ Electronic Billboards
❏ Digital Display
❏ Phone Marketing (Cold Calling)

27. What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all
the digital channels both free and paid that are at a company's administration.
These channels include social media, the company's own website, search engine rankings,
email, display advertising, and the company's blog.
The digital marketer usually focuses on a different key performance indicator (KPI) for each
channel so they can properly measure the company's performance across each one.
A digital marketer who's in charge of SEO, for example, measures their website's "organic
traffic" of that traffic coming from website visitors who found a page of the business's
website via a Google search.

28. Digital Marketing
Certification

29. Source: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

30. Source: https://academy.hubspot.com/courses/social-media

31. Source: https://academy.hubspot.com/courses/content-marketing

32. Source: https://academy.hubspot.com/courses/email-marketing

33. Source: https://academy.hubspot.com/courses/inbound-marketing

34. Source: https://academy.hubspot.com/courses/sales-manager-training-program

35. Source: https://www.semrush.com/academy/courses/on-page-and-technical-seo-course

36. Source: https://www.semrush.com/academy/courses/semrush-site-audit-course

37. Review, Question and Communication
❏ Write your review here
https://g.page/mdchhafrulalamkhanrj/review?mp
❏ Ask your question here
https://www.google.com/search?q=md+chhafrul+alam+khan
❏ Connect here for future communication
https://www.linkedin.com/in/mdchhafrulalamkhan

38. References
❏ https://www.linkedin.com/pulse/online-based-digital-marketing-md-chhafrul-alam-khan/
❏ https://www.quora.com/What-are-the-tricks-to-ace-SEO-in-2020/answer/Md-Chhafrul-Alam-Khan-1
❏ https://www.quora.com/What-are-common-approaches-to-digital-marketing/answer/Md-Chhafrul-Al
am-Khan-1
❏ https://www.quora.com/What-is-online-marketing-4/answer/Md-Chhafrul-Alam-Khan-1
❏ https://www.quora.com/What-exactly-is-digital-marketing/answer/Md-Chhafrul-Alam-Khan-1
❏ https://blog.hubspot.com/marketing/what-is-digital-marketing
❏ https://en.wikipedia.org/wiki/Digital_marketing
❏ https://neilpatel.com/what-is-digital-marketing/

39. A few words of life for leading a life
Realize your strength, believe yourself, increase your confidence by analyzing
your own life's footsteps.
When you were born, you could not speak, powerless to walk, helpless to
generate ideas and lots of things, but now just watch and learn from yourself.
Because now you can do so many things. It means now you can do something
in your life which will be extremely valuable.
Please, just try to use your brain honestly and correctly to help yourself and
others. Must you will win one day.

40. Final speech
In conclusion, you believe it or not,
“Nothing is impossible if you have true wish and
knowledge to find, collect and utilize information.”
- Md Chhafrul Alam Khan
So, please always try to stay connected with current information. This
process will help you to overcome your problems.

41. Please, stay connected for
every single update
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❏ https://twitter.com/riseuplabs
❏ https://www.youtube.com/riseuplabs
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❏ https://www.pinterest.com/riseuplabs
❏ https://g.page/riseuplabs
❏ https://g.page/riseuplabs/review?mt
❏ https://www.riseuplabs.com/blog
❏ https://www.riseuplabs.com
Thank you!