Basic Understanding of Digital Marketing. Get Full learning at "Digital Pandit" https://digitalpundit.in/

1. Importance in today’s era !!

2. What is Digital Marketing?
 Digital Marketing is
also know as a online
marketing.
 Using digital channels
to promote product
or service with the
intention to get
potential customer.

3. What Is The Need Of Digital
Marketing
 To Make A Brand
 Cost Effective
 Reach to target audience easily
 Conversion rate higher
 Easy to monitor and measure sell
 One click process for customer
 Global reach

4. Key Elements Of Digital Marketing
Search Engine
Optimization
(SEO)
Online
Advertising
Social
Media
Content
Marketing
Email
Marketing

5. Search Engine Optimization (SEO)
 Search Engine optimization (SEO) is the process of
improving your website in search engine to get the
quality and quantity traffic.
 Search engine use robots, know as a crawler, that
collect information about pages, image, and line of text
on the website then sort it to display relevant search
result.

6. Online Marketing
 Today’s online marketing is rapidly evolving. The
days have gone when advertising was limited to just
print, newspaper and television ads.
 From social media to Google Ads, new, innovative
and inexpensive marketing methods are now readily
available to companies, as well as small to medium
business owners.

7. Social Media
 Social media facilitates the sharing of ideas and
information through virtual networks.
 From Facebook and Instagram to Twitter and
YouTube, social media covers a broad universe of
apps and platforms that allow users to share
content, interact online, and build communities.

8. Content Marketing
 Content marketing is a form of marketing focused on
creating, publishing, and distributing content for a targeted
audience online.
 It is often used by businesses in order to achieve the
following goals:
1) Attract attention and generate leads,
2) Expand their customer base,
3) Generate or increase online sales,
4) Increase brand awareness or credibility, and
5) Engage an online community of users.

9. Email Marketing
 Email marketing is a powerful marketing channel, a form of
direct marketing as well as digital marketing .
 It is uses email to promote your business’s product or
services.
 Email marketing can help your customer to know about new
products, discounts, offers and other services.
 It is a great way to built relationship with your customer for
repurchase.

10. “ Ignoring Digital Marketing is like opening a
business but not telling anyone !!”
 In today’s digital era, Digital Marketing is a heart of any
business. Through digital marketing small business gets
opportunities to grow in short time.
 Digital marketing is not only helps business but also
people by solving their queries in real time.