new business plan

1. BROTHERHOOD LTD

2. Group members name
 Shayen Md Abid
 Sakif Noor Uddin Ahamad
 Bhuiyan Md Masfiqur Rahman
 Uddin Md Riad

4. TABLE OF CONTENTS
 WHY WE PICK GRAPPY
 COMPANY PROFILE
 LOCATION OF GRAPPY
 WHY WE PICK TANGAIL
 Grappy
 DESCRIPTION OF GRAPPY
 TARGETED CONSUMER
 PRICE OF PRODUCT & AVAILIBILITY
 BUDGET
 MARKETING STRATEGY
 PRODUCT
 PRICE
 PLACE & DISTRIBUTION
 PROMOTION
 Advertising Design
 Consumer promotion
 Competitor Analysis
 Strategies against competitors
 Conclusion

5. WHY WE PICK GRAPPY
 Grappy is a grape flavoured ice-cream.
 Simple word so that people can remember
the name
 The product name is similar to it`s grape
taste

6. COMPANY
PROFILE
Name of the company :
Brotherhood Ltd.
Location of the project :
Basail, Tangail
Head office: 29 A, Gulshan 2,
Dhaka

7. LOCATION OF GRAPPY

8. WHY WE PICK TANGAIL
 Easy communication
 Easy of collecting of raw material
 Less tax pay
 Less competitors
 Employment opportunities for people
 Bigger place

9. Grappy`s Profile
Name of the Product: Grappy
Type of Product : Grape
flavour ice-cream
Ingredients : Grape flavour,
food colour, Sugar, mineral,
calcium,vitamins,natural water .
Packaging : Green plastic wrapper

10. DESCRIPTION OF GRAPPY
• Grape Flavor
• Low fat
• Less caloric
• Sugar free
• Rich in Vitamins and Minerals

11. TARGETED CONSUMER
Specific consumers are the main target of this
product
• Senior citizen
• Diabetic patient
• Kids
• Actors and actress

12. PRICE OF PRODUCT & AVAILIBILITY
Launch in 20th August 2015
Grappy`s price is 30.00 tk

13. BUDGET
DESCRIPTION AMOUNT
Distribution Cost 1,00,000
Labor Cost 5,00,000
Raw Materials Cost 20,00,000
Office Supply Cost 1,00,000
Monthly utility bill 2,00,000
Equipment Cost 10,00,000
Promotional Cost 6,00,000
Storage Cost 3,00,000
Total Cost 48,00,000

14. MARKETING STRATEGY

15. PRODUCT
Feature: Sugar Free, Low Fat, Less Caloric
Accessories: Ice-cream stick
Packaging & Design: Green Wrapper
Grappy is a
grape flavour
sugar free ice-
cream.

16. PRICE
 TOTAL COST= 48,00,000 tk
If we produce 2,00,000 piece of ice-cream and if we sell it in 20
tk per piece
2,00,000*20=10,00,000 this rate cannot make profit
 So, selling cost – total cost = profit
if we sell at 30 tk per piece so, 2,00,000 * 30= 60,00,000
So, selling cost –total cost = profit
60,00,000 – 48,00,000 = 12,00,000 tk

17. PLACE & DISTRIBUTION
 Grappy will available in
 Dhaka
 Rajshahi
 Chittagong
 Distributed by
 Truck
 Van
• Distributed to
Retailers, shopping mall etc.

18. PROMOTION
Newspaper
Bill Board ad
Banners ad.
Leaflet
Poster

19. TARGET MARKET
 Whole sellers
 Super Shops
 Confectionery

20. Advertising Design
 Generic Strategy
 Unique Selling Proposition Strategy
 comparative Strategy

21. Consumer promotion
Budget allocation
• Samples
• Price-offs

22. Competitor Analysis
Competitors
IGLOO
POLAR
BLOOP

23. Strategies against competitors
 Give the best service to the customers
 Serve the standard product
 Keep good relation with the customers and
consumers
 Make good promotion
 Low profitable price
 Creating loyal customers base

24. Collecting Raw materials
Process the raw materials into liquid form
Transfer the liquid into specialized container
Take out frozen ice-cream and cut it into shape
Leave the containers for 6 hours until the liquid freezes
Transport the containers into a freezer with ice-cream stick
Take the finish product and put it into wrapper
Put the finished ice-cream into card board box ready to
deliver
Deliver ice-cream to retailers super shops shopping mall
H.R
STRATEGY
HIERARCHY

25. CEO
Abid Md Shayn
Director –
Marketing & Public
Relation
Bhuyan Md Musfiqur
Department of
Marketing
Marketing manager (1)
Sales Representative
(7)
Director –
Operation
Sakif Md Noor Uddin
Supervisor (3)
Factory Employees
(30)
Director – Finance
Uddin Md Riad
Accountant (1)
Cashier (1)

26. Conclusion
Most of the marketers think about the young generation,
but they do not think about the aged generation. The
aged people have their own choices and demands. But
marketers are always try to overlook the aged generation
demands. That is why we think that it is an opportunity
for us. So we launch “GRAPPY” specially for the aged
people and diabetic patients.

27. Any question