Haldiram's began as a small shop in Bikaner, India in 1937 and has since expanded into a large food empire. It is now one of the largest snack food companies in India with annual sales of over 4224.8 crores INR. Haldiram's has manufacturing plants across India and exports products to over 25 countries. The company focuses on delivering traditional Indian snacks and sweets using high-quality ingredients. It utilizes word-of-mouth promotion and point-of-purchase advertising. Haldiram's faces high competition from large companies like PepsiCo but maintains its market leadership through quality standards and focus on regional tastes.
3. HISTORY
Began as a tiny shop in Bikaner and continuing with higher turnover
Biz Empire
By 1982, Haldiram's had set up shop in Delhi;
USA was the first market for their export.
Founder: Shiv Kishan Agarwal
Founded in : 1937
Sales Turnover: 4224.8 Crores INR
(Source: Economic Times)
Market Share: 30% comparing with Pepsico 30.64%
(Souce: Forbes)
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Haldiram’s Private Ltd.:
The company has manufacturing plants
in a wide variety of locations such as
Nagpur, New Delhi, Gurgaon, Rudrapur
and Noida.
4. VISION:
• Achieve continuous and sustainable growth;
• Strengthen leadership in traditional and western snack items, Indian sweets;
• Offering wide range of quality food products at competitive rates;
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5. VALUES:
• Core emphasis is on delivering healthy, traditional and delicious foods ;
• Indian Taste;
• Persistent focus is on quality and freshness;
• They realize their responsibility to continue delivering food that are customers admire around
the world;
• After all, the award that they cherish the most is the one given by our customers.
• Book by Pavitra Kumar: Bhujia Barons
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7. PROMOTIONAL STRATEGIES:
• Strong word of mouth
• Point of purchase advertising
• Promotion in Movies:
• Prem Ratan Dhan Paayo
• Dhadhak
• Noor
• YouTube advertisement
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8. • India Snacks Market is growing due to following factors:
• Lifestyle Changes
• Rising Urbanization
• Growing Middle Class Population
• Local Availability
• Availability of Snacks in Small Package Size
• Economical to premium price
• Company's Strategies to focus on regional taste.
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9. VALUES:
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Competitive Rivalry:
High
Pepsico (Sales INR 3990.7 Cr),
Source: Economic Times
Garden, Balaji,
Bikaji, Bikano,
Local Shops.
Threat of Substitutes:
High
(Consumer have many options like more
ready-to-eat food, Restaurant etc.)
Bargaining power of buyers
Low
(As company is buying the basic raw
material like flours)
Bargaining power of sellers
High
(As customers have many options to buy
in FMCG sector)
Threat of new entrants:
High (International Players
Small, Regional players,
Expansion of existing
players)
Porter’sFiveforces
• Porter’s five forces is the tool for analyzing competition in the business environment.
11. QUALITY STANDARDS:
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• Proper quality management systems
• Haldiram’s is pleased to certify that all our products are BRC ‘A’ Certified.
They have some systems and procedures in maintaining their degree of excellence –
• Monitoring of customer feedback.
• Performance monitoring of supplier.
• Training and development of our employees.
• Regular audit of our internal process.
12. IN NEWS:
• Haldiram’s All Set To Add New Flavor To Its Frozen Food Range With Tempting
Kebabs And Desi Wraps.
• Kellogg wants to buy a stake in Haldiram's, which it has valued at INR 2086.7 Crore
(excluding a Kolkata branch).
• Dispute over trademark within family.
• Mopleez-Sister Brand
• Road Ahead: SAMPADA Scheme (6,100/- Crore INR)
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14. References:
• / / e c o n o m i c t i m e s . i n d i a t i m e s . c o m / a r t i c l e s h o w
• h t t p s : / / w w w . c y b e r o a m . c o m / d o w n l o a d s / C a s e S t u d i e s / H a l d i r a m s
C a s e S t u d y . p d f
• P R N e w s C I S I O N
• H a l d i r a m s . c o m
• M o p l e e z . c o m
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