Cultural dimensions ppt for presentation

1. Cultural dimensions of
Non-verbal
Communication
Submitted to, Submitted by,
Dr.S.Gokulakrishnan Richardson P.I
Assistant professor NCE16MBA53

2. What Is Nonverbal Communication?
In simple terms Non-verbal communication describes
that the way people send and receive information to
each other beyond words.

3. Non-verbal communication has many
dimensions, each one impacted by culture the
different dimensions are
1. Communication through the body
2. Communication through paralanguage (vocal styles)
3. Communication through time
4. Communication through the use of space
5. Communication through the use of our environment

4. Communication through the body
Eye contact
Eyes are said to be window of the soul. The science of studying the role of
eyes in non-verbal communications is called oculesics. In India in traditional
organizations or families when one is being advised by superiors one should
occasionally look into the superiors eye to show that one is listening and
then look down in respect.
Facial expressions
some facial expressions and emotions are common across culture but some
others are not. Researchers have found that certain facial expressions such
as those for emotions like anger, sadness, fear, digest, surprise, and
happiness are similer across the world.

5. Cont.…..
Gestures
Gestures vary widely across the world. What is perfectly acceptable in
one culture can be rude or even vulgar in other parts of the world.
Posture and poise
Posture refers to the way in which someone holds their shoulders,
neck, or back or a particular positions in which one stands or sits. Poise
refers to assurance of manner. Acceptability of posters varies from
culture to culture.
Cloths and personal grooming
The choice of clothing and personal grooming convey messages to the
people you interact with. In the corporate world if a man dresses in
smart formals with short hair and has a clean shaven face he will create
better impression.

6. Cont.…..
Touch
The study of communication through touch is called haptics. Different
culture have different norms for what kind of touching is appropriate.
In business interactions have Asians generally avoid touching.
Olfaction
Olfaction's is the sense of smell. The channel of olfactory signs-signs
which operate through the nasal passages requires the sender and
receiver to be fairly close to each other. It is common for men and
women to wear perfumes to attract each other.

7. Communicate through vocal
characteristics
People are judged by their vocal characteristics. Paralanguage
refers to the vocal aspects of communications. It include the
quality of voice, pitch, loudness, and rate of speech different
cultures have different norms for what kind of speech is
considered acceptable in business. Low pitch voices are
considered attractive by some culture and high pitch by some
other cultures.

8. Communicate through use of the time
The study of use of time by different cultures is called chronemics.
This term was coined by Edward Hall, the US anthropologist. Hall
classified cultures in two major types based on their use of time.
Monochronic and polychronic
People belonging to Monochronic culture see time as linear and tend
to compartmentalize it.
Polychronic cultures view time as continues and non liner.

9. Communication through the use of space
Proxemics is the study of how different cultures use space in different
ways. It helps us to understand our sense of personal territory. This
sense differ from culture to culture. Hall classified in to four distant
zones
1. Intimate distance (up to 18’- used for friends )
2. Personal distance (18’ to 4 ft. for casual conversation)
3. Social distance (4 to 12 ft. for job interview and impersonal business
)
4. Public distance (12 ft. for public speaking)

10. Communication through the use of our environment
It includes permanent structure and seating arrangements and
furniture and the use of colours.
permanent structure : buildings convey lot of messages about
culture and change. Traditional Indian houses had verandahs so that
even strangers could seek shelter from the blazing sun.
Location of the office of the most important people also varies
according to the culture. In the US And Germany the more important
you are the higher office will be in the building. Top floors are
occupied by high rank officials.
seating arrangements and furniture : in the Japanese management
style is all ten staff work in a large open space. In the high power
distance country bosses have their own rooms with a large tables.
The type of furniture's used in the officers can covey messages about
the image of the office wishes to the portray. Wooden traditional
tables convey the history of the company.

11. Cont.…..
Colours
Every culture use different colours to convey the information. In the
west one can identify a bride by white dress while north India brides
were red.