STUDY ON DELL , AMAZON AND ZOMATO

1. STUDY ON AMAZON , ZOMATO & DELL
COMPANY
RIAANN
RA1852001020064

2. INTRODUCTION - AMAZON
Amazon.com was founded by Jeff Bezos back in
1995. The founders vision was to build a virtual
shopping place for book lovers. By 1995 amazon has
huge database running on Digital Alpha Servers.
Amazon renovated the entire system in the year of
2000 . Amazon Web Service (AWS) and Simple
Storage Service (SS) are the main system developed
by amazon.

3. SWOT - AMAZON
Strengths - Strong background and deep pockets –
Built on its early successes with books, Amazon now
has product categories that include electronics, toys,
games, home and kitchen, white goods , brown goods
and much more. The most important strategic
tie ups are with logistics providers who control costs.
Weaknesses - Amazon has attracted negative publicity
on account of Tax Avoidance in countries like U.S &
UK. Amazon launched the fire phone in the US which
was a big flop. At the same time, Kindle fire did not
pick up as strongly as Kindle .

4. Opportunities - Amazon can come up with its In-
house brands in different product categories. They can
also differentiate their offering. By acquiring E-
commerce companies it can decrease the competition
level & also can use the specialized capacity of the
other company.
Threats - Low entry barriers affect the current
player’s business as more & more company means
tough competition, price wars, shrinking margins &
losses resulting into questioning the sustainability of
the players.

5. INTRODUCTION - ZOMATO
• Zomato initially named as Foodiebay was started in
2008 by Mr. Deepinder Goyal.
• It is a restaurant searching platform providing in-
depth details with autonomous reviews and ratings.
• To be the largest resource in food supply market,
Zomato bought urbanspoon, a leading restaurant
service providing portal for $52 million to enter US,
Canada and Australia

6. SWOT - ZOMATO
Strengths - One of the best upper hands of Zomato is
that it is the primary mover in a considerable lot of the
countries where it is building up itself. The café
business is an evergreen industry. It is as of now in 24
nations and is extending year on year.
Weaknesses - A significant issue for Zomato in the
past has been some security issues because of which
the application was hacked and, in any event, 17
million clients’ information was duplicated. It is
enabling different administrations to build up
themselves in this specialty before it arrives at their
nation.

7. Opportunities - Zomato is coming up with the
concept of Cloud restaurants wherein restaurants will
not have to get a physical space to actually sell their
food products. Instead, they can sell from Zomato.
More and more orders and research about restaurants
can happen online instead of through physical visits.
Threats - In the service industry, it is very easy to
replicate the success of another service product or
offering. Similarly, marketing followers and
challengers can slowly take away the market share of
Zomato.

8. INTRODUCTION - DELL
• Dell company was established in November 4, 1984.
The name of its founder is Michael Dell.
• He was the youngest CEO to guide a company to a
Fortune 500 ranking.
• It is an American multinational information
technology corporation.
• The main business of Dell Company is selling the
product of laptops, netbooks and desktops.

9. SWOT - DELL
Strengths
• Brand name valued at $7.5 billion
• Product customization
• Environmental record
• Competency in mergers and acquisitions
• Direct selling business mode
Weaknesses
• Commodity (computer hardware) products
• Poor customer services
• Low investments in R&D
• Weak patents portfolio
• Too few retail locations

10. Opportunities
• Expand services and enterprise solutions businesses
• Obtain more patents through acquisitions
• Strengthen their presence in emerging markets
• Tablet market growth.
Threats
• Growing demand for smartphones and tablets
• Profit margin decline on hardware products
• Slowing growth rate of the laptops market
• Intense competition