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amazon.com

swot analysis, competitors, bref about e-commerce 2016,

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amazon.com

  1. 1. -MANOHAR REDDY.E (16093)
  2. 2. E-COMMERCE  Electronic commerce or e-commerce refers to a wide range of online business activities for products and services. It also pertains to “any form of business transaction in which the parties interact electronically rather than by physical exchanges or direct physical contact.”  E-commerce is usually associated with buying and selling over the Internet, or conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network. Though popular, this definition is not comprehensive enough to capture recent developments in this new and revolutionary business phenomenon. A more complete definition is: E- commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals.  The major different kinds of e-commerce are: business-to-business (B2B); business- to-consumer (B2C); business-to-government (B2G); consumer-to-consumer (C2C); and mobile commerce (m-commerce).
  3. 3. The seven big eCommerce trends for 2016 The Consumer Will complete most shopping journeys via multiple devices The Device Smartphone shopping will continue to gain ground The Selling Expect more big online shopping days with even bigger sales The Merchant Retailers will see a high web influence on their instore sales The Marketing Will shift from being device- focused to people-focused The Advertising Ads will become more relevant and non- intrusive The Service Instant delivery services will become common
  4. 4.  Founders : Seattle, WA Jeff Bezos, Chief Executive  Launched : July 5, 1994  Headquarters : Seattle, Washington, United States  Written in : C++ and Java  Slogan : Work hard, have fun, make history  Employees : 230,800 (2016)
  5. 5. Amazon.com, Inc., often referred to as simply Amazon, is an American electronic commerce and cloud computing company. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversify to sell other items. Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
  6. 6. Amazon.com has a number of products and services available, including but not limited to: Amazon Prime Amazon Web Services Amazon Basics Alexa Appstore Amazon Drive Echo Kindle Fire tablets Fire TV Video Kindle Store Music Music Unlimited Amazon Digital Game Store Amazon Studios AmazonWireless
  7. 7. Region Sovereignty Domain name Asia China amazon.cn India amazon.in Japan amazon.co.jp Europe France amazon.fr Germany amazon.de Italy amazon.it Netherlands amazon.nl Spain amazon.es United Kingdom amazon.co.uk North America Canada amazon.ca Mexico amazon.com.mx United States amazon.com Oceania Australia amazon.com.au South America Brazil amazon.com.br Amazonseparateretailwebsitesallovertheglobe
  8. 8. Revenue US$135.98 billion (2016) Operating income US$4.186 billion (2016) Net income US$2.371 billion (2016) Total assets US$83.402 billion (2016) Total equity US$19.285 billion (2016) REVENUE
  9. 9. SWOT ANALYSIS
  10. 10. • Global Expansion (BRIC) • Video-On-Demand Segment • increase in E-Book readers • Online security • Government regulations • Brick and Mortar Stores • E-Commerce Maturing • Free shipping leads to profit losses • Possible Brand Confusion • Negative publicity • Customer Service • Low cost offer • Efficient distribution and supply chain • Constantly Evolving • Strong brand image Strengths Weaknesses Opportunitie s Threats
  11. 11. COMPETITORS
  12. 12.  Amazon has several competitors in the electronics and general merchandise segment, many of which are brick and motar rivals including Best Buy, Family Dollar, RadioShack, Staples, Target, Walmart, Sears, Big Lots, Delia and Systemacs.  In the electronics and general merchandise segment online competition includes Alibaba Group, LightInTheBox Holding Co., Overstock.com, PCM, Vipshop Holdings, JD.com, Wayfair Inc. and Zulily.
  13. 13.  In the media segment, Amazon competes with auction site eBay (EBAY); media game- changer Netflix (NFLX); Time Warner Cable (TWX); Apple (AAPL), with iTunes; Google (GOOG) with its Play Store; and media producer Liberty Interactive (QVCB).  In the other operating segment, Amazon competes with several of the world's largest companies including CDW, PC Connection, Insight Enterprises, Google, Oracle; salesforce.com, Accenture and Citrix Systems, among others

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