Rezonant was commissioned to design a brand new signage system for ExxonMobil Chemical. We took cues from their products.

1. Using mascots to
make information
signs effective
Rezonant was commissioned to design a
brand new signage system for ExxonMobil
Chemical. We took cues from their products.

2. The project
⇢ Challenge
→ Building an instructional signage system for
ExxonMobil Chemical’s office in Bengaluru
⇢ Strategy
→ Rezonant built a custom design language based
on mascots.
→ The mascots represented chemical molecules,
connecting with a core brand offering
⇢ Design
→ The messaging offered a humorous twist along
with the regular instructional piece
→ Materials were used according to the spaces; eg:
stainless steel in rest rooms
⇢ Outcome
→ These signage systems gained wide user
attention because of their unique format

3. Mascot within the sign

4. Information design

5. Information design

6. Information design

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