Here's my updated portfolio of design work with some new branding, print and web projects. Thanks for taking a look.

1. e: daniel_becker@hotmail.co.uk
t: 077399 05321
a portfolio of work
by Daniel Becker

2. Squire is an energy company specialising in connecting property developments to the
gas supply network. They wanted a new brand to portray a bold, modern image. The
iconography represents an abstract flame combined with a quotation mark, to give an
emphasis on customer service. The logo type was hand crafted, with two parallel lines
representing the cross-section of a pipe.
SQUIRE Logo and branding
Branding

3. Logo development and branding for Affinity, a specialist IT recruitment company. A
full rebrand was required, with a new company name, as well as a thorough redesign
of all branded material. The graphic concept is based on the wide network that the
company offers its candidates.
Affinity branding
Branding

4. Logo design and branding for One Connected Community, a start-up events company,
specialising in conferences for digital retail experts. The connection of the two ‘N’
characters aims to reflect the collaborative nature of the business, with the symbol
also relating to the convergence of information and ideas, which is the main ethos of
the company.
One Connected Community
Branding
t: +44 (0) 208 4146584
m: +44 (0) 700 8132475
e: d.jansen@oneconnectedcommunity.co.uk
w: www.oneconnectedcommunity.co.uk
David Jansen
Business Development Manager
business events
& Conferences

5. Mint Source, a start-up recruitment firm, needed a brand image that would appeal to
young ambitious candidates. The top-left concept uses imagery of a paper airplane
to reflect the effective communication branches that the firm can utilise. The top-
right concept shows overlapping colours to represent networking opportunites. The
lower concepts take the ‘m’ and links this to an abstracted fingerprint design, used to
emphasise the unique identity of candidates and bespoke requirements of employers.
Mint Source Logo Development
Branding

6. The aim of this packaging design was to make Jackson Ranch’s wines stand out from the crowd.
I based elements of the design around the five pointed star, a strong link to its origins in the
United States. I used bold colours and silver foiling to create a label unlike anything else on
the market.
Jackson Ranch (self initiated)
Packaging

7. Children’s book that I designed and produced to celebrate my nephew’s first birthday.
I illustrated the book throughout, with characters including Molly the Dog, Mr Owl
and Mousey, as well as the main character, Solomon. All of the characters were drawn
from scratch using Illustrator.
The Boy With The Best Name - Illustrated book
Illustration

8. Volvo cars have always had a perception of being one of the safest brands on the road. I
used bubble imagery to emphasise this value, whilst illustrating the attractive profile of
the car. A clean background maintained the focus on the car and its surrounding safety
bubble. I created the bubble effect using Photoshop, studying reflections in nature to get a
realistic result.
Volvo Cars (self initiated)
Find out more. www.volvocars.com
Print

9. Print
Eden Park High School Tri-fold leaflet
Eden Park High School is a new school serving the Beckenham area in South East
London. This questionnaire disctributed to local residents was part of a long-term
campaign to promote the necessity of the school as part of the local educational
landscape.

10. Digital
email invitation to promotional event
Apex Lifts was looking for a fresh, eyecatching design to invite key contacts to a social
event in London. The brief was to make the email engaging and different, so that it
would stand out from the crowd of promotional emails that tend to be sent at that
time of year by various key competitors in the lift engineering industry.

11. Apex Lifts, an engineering company and Royal Warrant holder, approached us to redesign
their website. Working closely with our web development team, I designed a fully bespoke,
responsive website. The company has experienced a significant upturn in enquiry through
the website since the new version went live.
Apex Lifts Website
Digital

12. I was briefed to redesign the website for Pond Group, an established B2B IT company, whose existing
site was dated and not optimized for mobile devices. I produced a site that has a clean design, easy
navigation and simple UX. To make the company stand out from competitors I used friendly and unusual
imagery throughout to keep the user engaged.
Pond Group Website
Digital

13. If you are looking for more samples of any specific type of work or technique, please
get in touch and I’d be happy to supply these. Please contact me on:
e: daniel_becker@hotmail.co.uk
t: 077399 05321
Want to see more?
a portfolio of work
by Daniel Becker