A portfolio of my favourite projects from 2014 - 2020. Includes case studies on: WrestleTalk Magazine The Diamond - Sheffield University Voar Alto - Budget Airline App Wrestling Merchandise ACLR8 | Rampage Training Woke Up Dead Album Artwork IN - Hiscox Lighting Concept

1. DAVELEWIS
PORTFOLIOCASESTUDIES&PROJECTIMAGERY|MAY2020

2. WRESTLETALKMAGAZINE
The PROBLEM
The long standing ‘Fighting Spirit Magazine’ was set
to fold and leave the shelves of British supermarkets
and newsagents bare of the bold, polarising world of
professional wrestling. WrestleTalk Magazine editor,
James Dixon, was set the challenge of bringing his then
bi-monthly magazine to the shelves as its replacement.
WrestleTalk Magazine had to compete on a busy
commercial news stand now and not just be content with
its niche standing in the professional wrestling bubble.
The Solution
Using existing InDesign files so as to keep some
continuity I amended and changed page layouts,
implementing easily editable design features with the
now monthly deadlines and budget constraints in mind.
Every month I am tasked with designing elements
throughout the magazine, including but not limited to:
• Front Cover
• Double Page Spreads
• Single Page Spreads
• Individual Logos
• In-House Advertisements
I also have taken on the role of designing and
producing the magazine’s marketing materials for their
social media channels.
The magazine is currently available in selected
supermarkets including Tesco, Asda, Morrisons &
Sainsburys as well as other independents.

4. THEDIAMOND-UNIVERSITYOFSHEFFIELD
The Problem
The plans and designs for the building exterior were
approved and underway. 12 Architects had designed a
beautiful building with really interesting interior spaces.
We [The Creative Suite] were invited as consultants to
address the interior design scheme. Our task was to
reflect the building’s exterior on the inside in a simple
yet creative way. We would have to also source and
specify the materials required for this vision.
The Solution
We began to look at the refraction of light through
diamonds and the over-riding concept was discovered.
The task now was to apply the concept to the building
interior, in a way that was sympathetic to the architects
vision for a clean, crisp, engineered space.
Part of the brief was to colour code the floors
of the building making it easier for students and
academic tutors to navigate the space but without
simply ‘throwing’ colour at the rooms which included
laboratories, IT suites and breakout spaces.
The refraction concept would manifest itself, emanating
from pillars running through the full extent of the
building, traveling across floors, up window panes and
through entrance ways, throughout the building.
We also solved design problems in the cafe area in
the lobby and specified fabrics for lecture theatres
throughout the building.

6. YORKSPORT
The PROBLEM
York Sport Centre was adding an indoor arena to
it’s impressive facilities list. The problem however was
connecting this arena to the main building in a way that
would inspire students on their way to athletic triumphs.
The Solution
Alongside The Creative Suite (Gary Scarborough) I
designed and developed this entrance tunnel leading
from the changing areas to pitch-side.
We were able to re-brand and re-purpose a space that
had previously been a dark, damp lean-to at the side of
the buildings to now be an atmospheric yet comforting
space for the students to walk through on game day.
The PROBLEM
York Sport Village installed a state of the art spinning
suite at their gym complex off the A64 and needed to
ensure the room was as dark as possible in order to
create an immersive user experience.
The Solution
Alongside The Creative Suite (Gary Scarborough) I
provided large scale print ready artworks in-line with
York Sport’s brand guidelines and assisted in their
installation.

8. GRAPHIC&INTERIORDESIGNEXAMPLES

10. MERCHANDISE-VARIOUSCLIENTS
The PROBLEM
Independent professional wrestlers need to sell
merchandise in order to make a sustainable living.
The Solution
They come to me to create eye catching, relevant,
character and brand affirming designs that their fans
will love and will make them a tidy profit.

12. VOARALTO-SERVICEDESIGN-branding&Appui/ux
The PROBLEM
PriestmanGoode and York St John University had set
the brief of ‘Redefining The Budget Airline Experience’.
Working through the entire user journey including both
pre and post-service touch points, we worked in teams
and as group appointed lead designer I was tasked
with pulling together the best ideas of the team to
present to the client.
The Solution
Our ficticious airline was named ‘Voar Alto’ meaning
Fly High in Portugese - an emerging market according
to our research at the time (2012/13). The logo and
accompanying app icon depict a Hoopoe bird, a native
of Portugal.
I designed the UI and wireframed the UX of the fiticious
app. We would break down the user journey into 3
easy to define sections.
Pre-service actions - Book
In-service actions - Fly
Post-service actions - Explore
The app laid out these areas of the user journey
in a simple UI based on iOS guidelines with some
skeuomorphic design elements. The app would interact
with, and organise other elements of the user journey,
including ordering duty free products for collection,
purchase snacks, reserve in-flight entertainment
packages and even acted as a key phrase book for
travellers.
Introducing The Voar Alto Mobile Application.
The Voar Alto Mobile Application is available on both iOS
and Android platforms.
The App is designed to be a channel for comfortable
interactions between the airline and the user and allows Voar
Alto to be there every step of the way in their passengers
pockets. Literally!
Book. Fly. Explore.

14. BRANDING&DIGITALDESIGNEXAMPLES

16. wokeupdead-rebrand&albumartwork
The PROBLEM
Woke Up Dead are a three-piece punk-rock band based
in Leeds. They approached me looking for a logo re-
design, merchandise designs and album artworks for
their new album ‘Blunt To Fakie’ which was due for
imminent release on Spotify.
The Solution
Taking cues from their old logo so as not to alienate
their existing fan base I redrew their skull icon and
introduced new typography to bring their logo up to
date.
Pete (the lead singer) is a big fan of skulls (who knew?!)
and requested some designs for stickers which depicted
the trio with their signature garments and hair styles to
which I obviously obliged.
For the album cover itself the band were very
forthcoming with ideas so my job was made easy on
this one. I took inspiration from espionage flicks and
noir imagery to create the design and added a pop of
colour to finish things off.

18. IN-hiscoxinsurance-productdesign
The PROBLEM
Final year Hiscox Design Competition brief, organised
by York St John University.
Hiscox were set to open a brand new, purpose built
flagship office building on Peasholme Green in York.
We were tasked as individuals with designing a product
or service that would be in-keeping with the Hiscox core
values.
Following research into lighting and hot desking
working patterns, I decided to design a new
lighting system for the hot desking areas of the new
building that would attempt to introduce a new
working behaviour to the Hiscox offices, focused on
collaborative working and inter-team relations.
The Solution
Using NFC chips embedded in the workforce’s
ID badges contain information on the employee’s
department, users would ‘swipe in’ to their hot desk
station and immediately notify those working around
them of their department, assisting in collaboration
between different arms of the multi-disciplinary team at
Hiscox without the need for physical divides in the office
space or signage that may block natural light coming
into the building.
The light’s position on the desk would dictate whether
an employee is open for collaboration or not - using a
tilt switch the unit would show a red light upon being
stood upright - notifying others that they are busy and
therefore lessening the need for interuptions during
busy periods or important projects.
The final Badge design depicts the “Hiscox Weave” and is a
visual reminder of the interlinking/ collaborative nature of the
Hiscox team as well as offering a clue as to which offices the
employee is based at.
The badges house the NFC chips which will comminicate
with the lighting units and determine the colour of the light
displayed. The badge itself will be finished in black, the same
as the lighting units. This is to create a similarity between the
two and increase their ease of use.
The user’s details will be printed onto the red card in black
ink. This insert will be held in place by the perspex front
which will click in and out of position. The badge itself will be
transported around the building on a lanyard around the neck
of each employee.
Final Concept.
CustomerExperienceCentre
Underwriting
HumanResources
Marketing
Finance
Corporate
I.T.Engineers
At Hiscox, employees INTERACT with in. by swiping
their NFC enabled name badges across the apex of
the lighting unit.
in. INDICATES which department within Hiscox the
employee belongs too.
In a multi-disciplinary team, such as the one at His-
cox the ability to COLLABORATE is key. in. assists
the collaboration process.

19. The final Badge design depicts the “Hiscox Weave” and is a
visual reminder of the interlinking/ collaborative nature of the
Hiscox team as well as offering a clue as to which offices the
employee is based at.
The badges house the NFC chips which will comminicate
with the lighting units and determine the colour of the light
displayed. The badge itself will be finished in black, the same
as the lighting units. This is to create a similarity between the
two and increase their ease of use.
The user’s details will be printed onto the red card in black
ink. This insert will be held in place by the perspex front
which will click in and out of position. The badge itself will be
transported around the building on a lanyard around the neck
of each employee.
At Hiscox, employees INTERACT with in. by swiping
their NFC enabled name badges across the apex of
the lighting unit.

20. THANKSFORREADING
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