In the planning and research stages, the document author used various digital technologies. They searched YouTube to research existing music videos and techniques to incorporate. They also searched iTunes to find songs by Dubstep artists to choose from. During filming, they used equipment like a JVC camera, tripod, top light, iPhone, and Fig Rig to capture footage. The most important equipment was the JVC camera, which allowed them to record a large amount of high quality footage. When getting audience feedback, they asked their target audience as well as friends and family for comments on what was effective and what could be improved. The feedback included suggestions like varying close-ups, ensuring every shot has purpose, and adding effects and filters.

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In the Planning and Research stages when creating my product, I used a great
amount of computer technology. For example, I used YouTube to research
various existing music videos, in order to decide which song I wished to use for my
music video, as well as look at techniques that I wished to incorporate into my
product. I also searched iTunes for various songs produced by Dub-Step artists so
that we would have a variety to choose from. I was also able to look at the body
language and movements of Azealia Banks when they perform by looking at their
previous music videos, so that I could perform in a similar way.
I used Twitter in a way to keep contact with our audience members by uploading
behind the scenes footage whilst we where filming our music video and post
tweets about the latest info on how we are doing so far with the whole process.
We feel that this was very useful in keeping up to date with our process as well as
keeping our audience members informed.
Digital technology that was used was Internet search engines such as Google
Chrome and Safari to research song lyrics and background information of SBTRKT.
iPhones where used to help decide which song we where choosing as we
changed our song choice earlier in the course as we felt that Wildfire was more
appropriate for what we wanted to convey in our music video. Hotmail was used
to contact members of our group as it is a quick and easy way to keep each
other informed on when we where filming, the time and the destination. These
features where a great help and made the research and planning stage more
successful.

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Construction| During the filming of the Music Video I used the
following equipment:
JVC Camera – We used the Camera to capture our footage in
various locations.
Tripod – To stand our JVC on for still shots we filmed.
Top Light – Used to make sure our lighting is accurate and fits with
the style of our music video.
iPhone – To play the song Wildfire whilst filming and record behind
the scenes footage.
Fig Rig – To gather a variety of different shot types that could not be
done on a Tripod and to ensure that it is steady.
I feel that the most important equipment I used during this stage of the
production was definitely the JVC Camera. This is due to the fact
that we where able to record all our footage on this device
accurately and the two memory cards that we used allowed us to
record as much footage as we liked without having to worry about
not having enough space left on the memory.

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When focusing on audience feedback I asked not just my target audience
for the Dub-step genre but also our wider audience. This included both family
and some friends. Getting feedback from a wide audience is very important
as I want our music video to reach past our target audience and be
entertaining for all. So far for my Music video I have had teacher feedback,
family feedback and friends feedback. I’ve learned what our audience
members like and feel they can relate to and what they dislike and feel is
irrelevant. I edited my music video accordingly linked to the
comments/feedback I got so far that where:
Reduce the amount of close ups that focus on the lip scenes only and vary
the different base tracks.
Every shot used in our video will actually convey something and have a
purpose that is establishing the surrounding area.
Add a form of graphics/effects to create more style to specific base tracks.
Use filters to vary the use of colour used in each base track.
Add a ‘Trembling’ effect to our music video that links very well with the base
and genre style of our chosen soundtrack.