This document discusses post-production techniques used in music videos, including editing techniques like cutting shots to match the beat of the song. It explains how cutting to the beat can create rhythm and draw the viewer in. Special effects and color correction are also mentioned as techniques used in music videos. The document instructs students to complete tasks on the course website to understand how these techniques are applied.

1. Music video
Post production techniques

2. What were we looking at last week?

3. This week
We are going to look at how visual effects and
video editing techniques are used in music
video.

4. By the end of today, you
MUST understand how editing techniques can
affect music videos
SHOULD understand how special effects are
used in music videos
COULD understand how colour correction is
used in music videos

5. Lets start with some video editing…

6. What do we mean by ‘cutting’?
Changing from one shot to another

7. A rhythmic sound
What does the musical term
‘beat’ mean?

8. How can we identify a songs beat?

9. How can we identify a songs beat?
By looking at the
songs waveform
By listening

10. Where can we look at a songs
waveform?

11. Cutting to the beat
Is a video edting technique where editors change shot
(cut) on the beat of the song.
It helps to create rhythm and pace in the song.

12. Lets see that in action

13. How does cutting to the beat
draw the viewer in?

14. Did the pace of the cutting match the
rhythm of the song?

15. Task
Working alone
Log onto Moodle and look at this weeks section on
Music videos.
Work your way through the tasks, reading the slides
as you go and writing up your findings.
Start with task 1 (The Offspring).