Personal BrandingBret L. Simmons, Ph.D.Women InTechnology ForumMay 9, 2013
College of BusinessCorporate Partners• Microsoft Licensing• Intuit• Arvato Bertlesmann• Barrick Gold Corp.• CaesarsEntertainment• Electronic EvolutionTechnologies• Employer’s Insurance• Port of Subs• Wells Fargo• Sierra Nevada Corp.
Main Points Today1. Personal branding is a hugeopportunity and responsibility2. We are all ambassadors of ourincreasingly social businesses3. Differentiate your personal brand bydemonstrating professional discretion
Personal BrandIf people don’t selectyou, spread the wordabout you, or pay apremium for yourservices, it’s because theydon’t recognize your value.(Seth Godin)
ValueWhat you can do uniquelywell to help othersaddress issues or solveproblems that matter tothem.
Personal Brand1.Who are you?2.Who do you want tohelp?3.How do you want to helpthem?
• Never post anything, anytime, anywherethat you would not be comfortable withanyone seeing.• If it were posted on the wall of youroffice, would it make any of yourcolleagues, customers, or employeesuncomfortable? If so, don’t post it onlineOperational Privacy
Operational Privacy• The sooner you behave as if youhave no privacy online, the moreeffective you will be• Use your personal brand online tobuild bridges, not walls
Professional DiscretionJust because you canpost, comment, share, like, etc.does not mean that you should.