WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
Verhaal Tearoom brugge + electrabel (verhuis)
How you could your or your company’s social profile look like?
Alphabet en Telenet verhaal
Twitter -> EO recruitment – Facebook -> aveve – etc.
Social Media in the chemical industry
Mic AdamSocial Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring• Market researchYou already are…
• Product Demo• Conversations• Clients• Prospects• Influencers• Journalists• Ideaboxes• Selling• Customer Service• CrisisCommunication• E-learning• Employer Branding• Recruitment• Etc.• Brand reputation• Personal reputation• Ruining your life• Loose job• Never get job• Get robbed• Unhappy clients• Viral damageSocial Media
Concluding thoughts• Create professional profiles• Just do it and post regularly• Watch and learn from others• Start conversations• Experiment with content• Keep it fun• Help others• Do not be afraid of negativecomments = conversation starter• Do not compare