Trendwatch october 2017

19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements - Good causes
October 2017
presents

#CAPSULE COLLECTIONS / LIMITED EDITIONS
SUPERGA X THE BLONDE
SALAD
« The Blonde Salad aka Chiara Ferragni returns with a new Superga
collection having debuted her new Local Heroes capsule earlier. The
partnership is marked by three releases – varying in height by midsole.
First up is a “Velvet Pink” iterations with satin ribbons and an extra high sole
while “Lilla“ is a lilac beaut with a satin upper. Last but not least is a
distressed white canvas rework, stepping up in worn-in style. All three pairs
are available at The Blonde Salad now, all $100 to $140 USD. »
Source : Hypebae

PARIS SAINT-GERMAIN X
THE ROLLING STONES
« Just how far will PSG go in the realm of fashion? After collaborating with
label Koché and team players front row-ing it - Neymar at the head - at
Paris fashion week, the French capital's iconic football club has signed up for
another fashion collaboration. This time, it's the Rolling Stones, the music
group known for the famous tongue symbol, which now sits centre as a
quasi-logo for the sports team's new merchandise spin-off. This music-sports
partnership, made possible with Bravado, the merchandising arm of
Universal, consists of a dozen pieces and will be sold via retailer Colette
from October 19 to 25. »
Source : Fashion Network UK

HERSCHEL X KEITH
HARING
« Herschel Supply Co. has recently unveiled its new collaboration featuring
the works of Keith Haring, one of the most iconic pop artists of the 20th
century. As part of its 2017 fall collection, the Keith Haring x Herschel
Supply Co. collection will span bags and accessories along with apparel and
headwear. Marking Herschel Supply Co.’s first apparel partnership,
raincoats, Coach jackets and ponchos are included along with a bucket hat.
Over on the bags and accessories side, backpacks, duffle bags and small
wallets and pouches round out the collection. All the items are swathed
with Haring’s “Untitled” dancing man print. »
Source : Hypebeast

TOPSHOP X STRANGER
THINGS
« In what can only be described as a very smart move, Topshop has teamed
up with Netflix ahead of the Stranger Things 2 release. The high-street
retailer is planning to bring the cult TV show to life in a number of ways,
including through in-store activities, fan screenings and a fashion collection.
From this Friday, the Topshop flagship store will be transformed into
a Stranger Things-inspired world, which promises to offer the opportunity for
fans to “immerse themselves in some of the show’s most memorable
moments”. Perhaps most excitingly of all, the store has created a fashion
collection in celebration of the TV show which features plenty of slogan T-
shirts and sweatshirts that you'll want to wear all winter. »
Source : Harpers Bazaar Uk

BAIT X REEBOK X
STRANGER THINGS
« Sony Pictures Consumer Products partnered with Reebok, which is
owned by Adidas, and retailer Bait for a limited-edition release of the
Reebok Ex-O-Fit Hi Clean shoe that features designs inspired by the 1984
film "Ghostbusters" that are drawn by a character from the popular Netflix
original series "Stranger Things, ». The upcoming second season of the show
includes a "Ghostbusters" storyline, where the character Dustin modifies his
Ex-O-Fit His by drawing designs from the movie on the shoes. »
Source : Marketing Dive

SUPREME X SCARFACE
« Supreme has just announced the full lineup to its Scarface collaboration.
As expected, the joint project takes on heavy references from Oliver Stone
and Brian De Palma’s legendary 1983 film about Tony Montana and his
conquest to become Miami’s cocaine kingpin in the ’80s. For the collection,
we are presented with a number of items that feature original imagery from
the film such as a leather jacket, sweater, hockey jersey, hooded sweatshirt,
tees, beanies, skateboard decks, and a desk lamp version of Tony’s infamous
‘The World Is Yours’ sculpture to round it off. »
Source : Hypebeast

Y/PROJECT X HONEST BY
« The latest collaboration to drop comes to you courtesy of Y/Project and
Honest By, which features a six-piece capsule collection of reconfigured
seasonless and gender-free Y/Project pieces from the Spring and Fall 2017
collections. The capsule line boasts a trench coat, striped shirt, jeans a
sweatshirt dress along with a turtleneck and a skirt that segues into pants.
Additionally, every item has been produced in France and includes the
traceable origins of the fabrics as well as the finishings used—you can also
expect to find that each piece has the GOTS tag, meaning that each garment
is made to the Global Organic Textile Standard. »
Source : V Magazine

KAT VON D X BILLIE JOE
ARMSTRONG
« Greenday frontman Billie Joe Armstrong is breaking into the beauty
industry, with a new collaboration with Kat Von D. The musician has
teamed up with the tattoo artist and cosmetics entrepreneur on a new
liquid eyeliner product, named ‘Basketcase.’
The vegan and cruelty-free makeup magnate took to Instagram to break
the news, uploading a photo of herself handcuffed to the singer, who is
sporting his signature emo-inspired smudged black liner. »
Source : Fashion network us

OFF-WHITE X
MYTHERESA.COM
« Off-White™ has revealed a joint capsule with e-tailer Mytheresa.com.
The collection includes an industrial belt, binder clip and sculpture bags, as
well as the first ever women’s version of Off-White™’s 3.0 sneaker. The
rest of the capsule sees a binder clip bag in black white diagonal stripes with
the option to choose either orange or yellow industrial bag straps, a white
leather sculpture tote with black edges and “SCULPTURE” printed on the
front. This bag comes with either yellow or orange industrial straps, as well
as a thin white leather option. »
Source : Hypebeast

CHRISSY TEIGEN X
REVOLVE
« Chrissy Teigen is flexing her fashion design muscles, with a new clothing
collection for Revolve. The model and TV presenter has teamed up with
the online retailer on a 36-piece collection titled ‘Chrissy Teigen x
Revolve’.
Inspired by the star's own personal wardrobe, the pieces focus on easy-to-
wear separates with a luxurious edge, with bodysuits, bustiers and dresses
a recurring theme. There is also an emphasis on layering, with a silky-
looking duster coat and a shaggy woolen jacket making the cut, alongside
three footwear offerings, in the form of the thigh-high ‘By Raye Como
Boot' and two ankle-high heeled booties. Soft fabrics such as velvet and
lace feature heavily throughout the collection, and the color palette draws
on dusky pinks, golden beige tones and classic black hues».
Source : Fashion Network Uk

FILA X PEPSI
« Following the first drop of their collaboration back in April, FILA
Korea and Pepsi have teamed up once again to launch a new range of co-
branded products. Season two features an expansive range of goodies
including crewneck sweatshirts, hoodies, varsity jackets, sweatpants and
more — all stamped with the red, white and blue logos of both companies.
On the footwear side of things, we see three pairs of Court Deluxe‘s,
including a laced-up pair and two velcro strap renditions. The collection is
rounded-off by a lineup of accessories, ranging from caps and bucket hats, to
socks and phone cases.»
Source : Hypebae

NET-A-PORTER X
BURBERRY
« Burberry has unveiled a 14-piece womenswear capsule collection available
exclusively on luxury shopping destination Net-a-Porter.
This is the first time Burberry launches a Net-a-Porter exclusive
womenswear collection, with the edit consisting of delicate lace dresses and
gowns, plastic waterproof outerwear, form-fitting jodhpur trousers and long
tartan skirts.
The collection takes cues from the British brand’s September 2017
collection, presented during Fashion Week at the 18th-century Grade II
listed building Old Sessions House in Clerkenwell. Winter sorbet shades
such as pink, green and blue run throughout the range, complementing the
colour palette of black, camel, red and navy. »
Source : Fashion Network US

WE WORE WHAT X
BLOOMINGDALE‘S
« The influencer is the latest to land a collaboration with a major brand.
Danielle Bernstein’s capsule collection for Bloomingdale’s will also be a
collaboration with clothing brands Seven For All Mankind and Splendid.
Danielle Bernstein commands 1.7 million followers on Instagram under the
handle We Wore What. Her latest project is the 13-piece We Wore What
x Bloomingdale’s Capsule Collection, which will be available at select
Bloomingdale's stores and online starting October 16. The capsule collection
will include a mix of on-trend denim, streetwear and leisurewear, such as a
white sweatshirt and sweatpant set printed with black stars. Bernstein co-
designed the pieces, which she hopes will revitalize Seven For All Mankind’s
influence in the denim sphere. »

LOCAL HEROES X THE
BLONDE SALAD
« Polish brand Local Heroes has teamed up with The Blonde Salad, founded
by the influencer Chiara Ferragni, to produce a small capsule collection.
The Blonde Salad x Local Heroes is a small range of garments chosen by
Chiara and her team, and it ranges from velvet jackets to trackpants and
socks. The capsule also includes classic Local Heroes embroidery, like the
“BABE” stitching on the jackets, as well as a pair of socks with a cartoon
print of Chiara. It is truly a collection for fans, and will only be sold
exclusively online. A comfortable yet stylish collection that you can’t go
wrong with, and it’s guaranteed to sell out fast. »
Source : Hypebae

THE KOOPLES X RICHARD
ORLINSKI
« Paris-based The Kooples have teamed up with Richard Orlinski, one of France’s
most notable contemporary artists, to create a limited capsule collection inspired by
the rebellious spirit of street art. Each of the 16 pieces were designed by Richard
Orlinski in collaboration with the Elicha brothers, and range from leather jackets
and button downs to sweaters, tees, hoodies, and jeans. Multicolored graffiti you
might have seen on Orlinski’s roaring panthers, crocodiles, and other “Wild Kongs”
sculptures are showcased here as well, while some of his famous catchphrases like
“Born Wild,” “Love,” “Free,” and “Too Young to Die” deliver a 90s flare to the
lineup’s biker jackets, tees, and sweats. Look for costume jewelry and high-top
sneakers to be a part of this collection as well. »
Source : Por Homme

KENDALL+KYLIE X TOPSHOP
« It's all the more notable that the Kendall + Kylie lingerie collaboration is
inspired by the duo's own style. Indeed, the 30-plus pieces of intimates they
released look like they could have been sourced from Kendall and Kylie's
closets. They're full of lace, velvet, jersey and mesh takes on bras, bodysuits
and bottoms. Like Kendall's take on the mesh turtleneck, some of the
Kendall + Kylie lingerie pieces are styled to be fully shown, rather than just
worn underneath clothes. “Beautiful lingerie shouldn’t be completely hidden
under clothes anymore,” reads a quote from Kendall on Topshop's website.
In the promotional images, she shows exactly that, wearing a millennial pink
velvet and mesh bra with a denim jacket and jeans. »
Source : W Magazine

VANS X MINDSEEKER
« Los Angeles-based fashion brand mindseeker has unveiled its collaboration
with skate label Vans. A perfect complement to ms’s quirky and flamboyant
aesthetic, this pair sports a hard to miss look. With black as its base color,
the shoe is then mashed up with blue lightning bolts, yellow trims and a
checkerboard midsole pattern.
Additionally, the interior is also yellow and mindseeker’s logo is placed on
the back heel for a striking touch. The shoes will release on October 2 at
mindseeker’s official site. »
Source : Hypebae

GIGI HADID X GEMEY
MAYBELLINE
« Gigi Hadid has the cosmetics industry in her sights, following the news
that she has teamed up with Maybelline on a beauty collection. The
supermodel took to Instagram to share the news with her 36 million
followers, posting a photo of herself surrounded by rows of lipsticks,
eyeshadows, pencils and brushes from her new ‘GigixMaybelline' series.
Maybelline's social updates revealed a little bit more about the project,
teasing photos of the model wearing a bright red lip color and mauve
eyeshadow combination, as well as disclosing the ‘GH' signature that will
adorn the new products ».
Source : Fashionnetwork US

FOREVER 21 X NINTENDO
« Fashion retailer Forever 21 announced the launch of a limited-
edition Super Nintendo capsule collection. The 16-piece capsule will see
classic titles like Super Mario World, Super Metroid, Super Mario
Kart and The Legend of Zelda adorned on its loungewear. Pieces include T-
shirts, bodysuits, anoraks and hoodies for girls, juniors and men.
The Forever 21 Nintendo Collection will launch on Forever21.com and in
stores globally on September 29 and, to celebrate the launch, F21 is giving
away two Nintendo Super NES Classic Edition Consoles. For information on
the giveaway, visit the contest ruling post on Instagram. »
Source : HypebEeast

VANS X PEANUTS
« Following their last collaboration for Spring/Summer 2017, Vans and
“Peanuts” have teamed up again on another collection featuring the comic
strip’s characters. The latest drop in the ongoing collaboration sees three
classic Vans silhouettes getting reworked, with the Old-
Skool, Authentic and Slip-Ons all getting the graphic heavy treatment.
All of the shoes in the pack come with vintage “Peanuts” illustrations from
the ’60s to the ’80s, with a colorful comic strip that runs across the
Authentic’s upper and the famous Slip-On checkerboard reinvented with
Snoopy appearing in the white squares. The collection — along with an
accompanying kid’s range — is available now from select retailers such
as Feature Sneaker Boutique, with prices ranging from $65 USD to $70
USD.As well as working with “Peanuts,” Vans has also recently collaborated
with London-based label Aries. »
Source : Hypebeast

TUMI X RUSSELL
WESTBROOK
« Travel and lifestyle brand Tumi has announced a partnership with NBA
MVP star Russell Westbrook of the Oklahoma City Thunder for a new
limited edition six piece collection of nylon and leather luggage. The
collection includes a carry on, backpacks, totes and a grooming kit. It uses
Tumi's standard high-performance ballistic nylon in a tonal red camouflage
with black leather accents on the pieces. Westbrook added his "Why not?"
personal mantra to each piece which is meant to inspire customers through
design. Westbrook said, "I've always enjoyed the process of transforming an
idea through the design process." As a two-time NBA MVP award winning
player, Westbrook travels frequently for work. He said he has used Tumi
over the years and is proud to share his designs that combine functionality
with style with people globally ».
Source : fashionnetwork us

ANTISOCIAL SOCIAL CLUB
X DOVER STREET MARKET
« Streetwear brand Antisocial Social Club announced it will launch a capsule
collection with Dover Street Market. The collaboration includes the brand's
signature oversized hoodie. Titled “The Suicide Collection,” the Fall/winter
2017 capsule collection will debut on Friday (October 6th) at Dover Street
Market’s London location at 6pm. Included in the capsule collection is a
bubblegum pink hooded sweatshirt with a graphic of a carton of cigarettes
on the front, and the brand’s signature logo on the back. The collection will
also include a white sweatshirt without a hood with Japanese lettering on
the front and a smaller version of the brand’s logo on the back. »

SMILEY WORLD X ELLUS
SECOND FLOOR
« UK-based Smiley World has launched a new collection with leading
Brazilian retailer Ellus Second Floor. The company, which has been one of
the most proactive names in fashion licensing, has worked with the Brazilian
firm on a selection of women’s and men’s pieces including T-shirts, jackets,
jeans and denim jackets. They are emblazoned with strong graphic slogans
and feature a range of expressive Smiley icons that draw from Smiley’s back
catalogue and heritage. »

FENTY X PUMA
« Rihanna has revealed that she's dropping a new coveted Fenty slide
design.F.U. obviously stands for "Fenty University" which fits in with the
collegiate them of the whole campaign. Also, knowing Rihanna's tongue-in-
cheek personality, the sandals could also be a subtle way of throwing shade.
According to the Instagram post, the suede slides will come in tan, navy
blue, and orange, so hopefully your alma mater has those colors! »
Source : Revelist

THOM BROWNE X COLETTE
« Legendary NYC menswear designer Thom Browne honors the legacy of
equally legendary Parisian concept store colette by blessing the shop with a
special capsule collection. Draped in the store’s signature pantone blue (plus
lots of references to Hector, Thom’s sausage dog), the collab reworks
signature Thom Browne staples like button-down shirts, cardigans, zip-up
hoodies and patchworked blazers, all of which are available to shop right
now over at colette. »
Source : Highsnobiety

CHIARA FERRAGNI X EVIAN
« Evian® joins forces with Chiara Ferragni and creates a new iconic evian®
Limited Edition collection. A decade after the brand’s first fashion design
collaboration with Christian Lacroix, 2017 marks a new era for the now iconic
evian® Limited Edition series. Her Limited Edition evian® collection designs
incorporate the emblematic motif that Chiara has made famous through her own
eponymous Chiara Ferragni label. She also adds four exclusive new evian® icons
inspired by the brand’s story. These include star-topped mountains representing
the French Alps, a bottle-crossed heart, a water-infused star and a droplet of
pure evian natural mineral water. Her free-spirited, youthful design embodies the
iconic evian® “Live young” state of mind and exudes her own playful sense of
fashion. »
Source : chiaraferragnicollection.com

PRETTY LITTLE THING X
KOURTNEY KARDASHIAN
« Dropping October 26, the PrettyLittleThing by Kourtney Kardashian collection
will include party pieces that should see shoppers through those countless
holiday mixers, or at the very least a night on the tiles. The reality star wears a
plunging black sequined minidress paired with a Muppet-pink (faux?) fur coat and
matching stilettos in a campaign image. A yellow fur coat, metallic heels, and a
slinky, silver, lingerie-inspired slip dress feature in another sexy shot. The full
range has yet to be revealed at this time ».
Source : Refinery 29

ALEXANDER WANG X
ADIDAS ORIGINALS
« The new collection is the second part of Wang’s second collection for Adidas
that launched in August. The New York City-based designer continues to
explore the Adidas DNA for the Season 2 collection, as well as expand on his
interpretation of the label, with a focus on cycling.
Drop 2 is comprised of soccer jerseys, jacquard tracksuits, mesh polos, t-shirts
and track tops, and windbreakers in acid-bright, neon colors like solar yellow and
green night, and signature Adidas colors like classic black and blue. The collection
is rounded out with the AW Skate Mid sneaker AW Adilette and an updated
take on the AW Run Mid. »
Source : us.fashionetwork

CHANEL X PHARRELL
WILLIAMS
« Colette, the cool-girl emporium in Paris, is closing its doors on Dec. 20, which
leaves just enough time for Chanel to take up residence from Oct. 30 to Nov.
25. The French boutique has a history of delivering notable collaborations, so it
comes as no surprise that the store has decided to give up its first floor to one
of its best customers — Karl Lagarfeld — who will collaborate with
musician Pharrell Williams on an Adidas Hu NMD sneaker ».
Source : Fashionista

OPENING CEREMONY X
KAPPA
« The label has announced yet another collaborative drop, this time with Italy’s
Kappa.
Bold primary color blocking is all over the capsule, as is plenty of branding from
both labels. Full and quarter-zip track jackets with matching pants and
multicolored T-shirts put Kappa’s logo on full display, with Opening Ceremony
providing script branding and its own logo to fill out the selection. »
Source : Hypebeast

IKEA X HAY
« Design aficionados rejoice. YPPERLIG, the highly anticipated collaboration
between IKEA and HAY, is almost here.‘The beauty of basics’ is a
catchphrase that perfectly encapsulates YPPERLIG, a new collection from
IKEA designed in collaboration with Danish brand HAY. Synonymous with
innovative, functional and aesthetic design, Hay was established in 2002 by
husband and wife duo Rolf and Mette Hay. The brand’s passion for
contemporary design and its global its global appeal, modern living and
advanced industrial manufacturing techniques, meant Hay was the perfect fit
for IKEA. »
Source : Decoist

OPENING CEREMONY X
COLUMBIA
« Opening Ceremony and Columbia have launched a 44-piece outdoor apparel
and accessories collection joining Opening Ceremony's signature prints and
colorways with iconic Columbia outwear including parkas, fleece and hats.
Columbia x Opening Ceremony gives a youthful makeover to old Columbia
pieces that have been on the market since 1938. Men's and women's pieces in
the collection include fleece, parkas, anoraks, gloves and hats.
A key piece in the collection is the reissue of Columbia's Whirlibird Interchange
Parka from the eighties. The Whirlibird is a 4-in-1 reversible ski and snowboard
jacket that offers pieces that can be worn year round. »

DIOR X JENNIFER
LAWRENCE
«Dior has tapped actress Jennifer Lawrence to front its desert-
themed Cruise 2018 campaign. Lawrence poses in a clay-baked home
sporting looks that are flowy and patterned. The collection is inspired by
American artist Georgia O’Keeffe who created stunning paintings of
the Mexican landscape. Maria Grazia Chiuri continues to put the raw woman
at the center of the brand’s advertising, recently debuting a new version of
the feminist tee. »
Source : Hypebeast
#CELEBRITY ENDORSEMENT

ZADIG & VOLTAIRE X BELLA
HADID
« New York-Paris: since the opening of two new stores on rue Cambron
and Broome Street, Zadig & Voltaire is screaming this season's fashion
trends loud and proud, incarnated by supermodel Bella Hadid alongside her
brother Anwar and Mélodie Vaxelaire. Expect the dazzling boldness of a
style that rebels from convention in order to strongly communicate its
singularity. Graphic leather pants, featherlight cashemere, sneakers and
studded stilettos with the house's DNA are the basics for a timeless
collection that is flawlessly nonchalant and chic at all costs. »
Source :Vogue

« Maroon 5 frontman Adam Levine has been snapped up as the latest digital
ambassador for YSL Beauty. The musician and "The Voice" coach's new role
will see him promote the brand's male fragrance ‘Y’ but he will only be lending
his star power to the product's online presence, featuring in social media and
digital campaigns rather than print ads. »
Source : Fashionnetwork Uk
ADAM LEVINE X YSL BEAUTY

« Crate & Barrel will sell some gifts from Witherspoon’s preppy clothing
and lifestyle brand Draper James in its store and online during fourth
quarter, and the two will collaborate on new product lines debuting next
spring and summer. Meanwhile, Witherspoon will serve as the chain’s brand
ambassador during the key holiday time. The new ads, from agency
Preacher, show Witherspoon as the ultimate hostess throwing the perfect
party (fabulously decorated place, delicious meal, trendy bourbon drinks)
while giving a glimpse into the behind-the-scenes work it took to get there
(test kitchen, fruit fires, snack breaks).»
Source : Adweek
REESE WITHERSPOON x
CRATE&BARREL

« Dior is launching a new anti-aging skincare line for women in their 30s, and it has
signed up supermodel and actress Cara Delevingne to front its campaign. The
French fashion and beauty house announced the news on social media, publishing a
photo of Delevingne, her pixie crop dyed a new coppery shade of brunette, on
Instagram, alongside the caption: "The house of Dior is delighted to announce that
@caradelevingne, revolutionary top model, committed woman and rising actress,
is now the face of the skincare line « Capture » .#diorforyouth. »
CARA DELEVINGNE X DIOR
SKINCARE

« A Coach brand ambassador since December 2016, the American actress and
singer stars in the American luxury label's new campaign for the holiday season.
Selena Gomez looks ready for a festive night on the town in a feminine and
elegant dress, a brightly colored purse and various jewelry items. Coach's freshly
unveiled festive campaign is fronted by the brand's star ambassador, Selena
Gomez. Selena Gomez wears a printed lace dress and a white furry stole,
designed by Coach creative director Stuart Vevers. Her festive look is rounded
off with leather and gemstone jewelry, a crystal choker and the brand's Dinky
quilted purse -- the season's standout style, seen here in pink.
The campaign is shot by Steven Meisel and is styled by Karl Templer ».
SELENA GOMEZ X COACH

« Less than a year after winning her first Oscar for La La Land and with another
well-reviewed performance, in Battle Of The Sexes under her belt, the actress has
just inked a deal to become the face of Louis Vuitton. The luxury brand
confirmed the announcement Saturday on Instagram, posting a picture of Emma
with Louis Vuitton’s artistic director Nicolas Ghesquière captioned,
"#LouisVuitton is delighted to announce Emma Stone as the latest ambassador
for the Maison. A muse and friend of Louis Vuitton Women's Artistic Director
@NicolasGhesquiere, Emma prepares to walk the red carpet for her latest
movie #BattleoftheSexes in a #LVSS18 gown. » »
Source : W Magazine
EMMA STONE X LOUIS
VUITTON

« French actress Lou de Laâge has won a new role as the face of Givenchy's
‘Irrésistible' fragrance. The French beauty house took to Instagram to announce
the news, posting a trio of photos spelling out "Lou de Laâge, The Irrésistible
Girl" with a headshot of the star. The accompanying caption read: "We are
pleased to announce our collaboration with French actress Lou de Laâge, who
will be the new face for the Irrésistible fragrance line."
De Laâge, whose campaign for the brand will drop in 2018, isn't the first film star
to front the fragrance -- US actress Amanda Seyfried took on the role in 2013,
replacing fellow Hollywood star Liv Tyler. »
LOU DE LAÂGE X GIVENCHY

« Under Armour is trying a new marketing strategy to create impact by
recruiting Syrian refugee and Olympic swimmer Yusra Mardini for its most
recent ads about overcoming adversity. Mardini swam in the 2016 Summer
Olympics in Rio de Janeiro on the official refugee team. She is a 19 year old
refugee from Syria who left her country amidst civil war in 2015.
Mardini, UN Goodwill Ambassador who currently lives in Berlin, tells a story
that is a stark departure from the traditional rising to the challenge stories
often told by other sports brands. Mardini recounts a time when she was at
swim practice and her practice pool was bombed in Syria. Under Armour
attaches her story to its new message of "Turn your pain into strength. » »
YUSRA MARDINI X UNDER
ARMOUR

« Calvin Klein has released the new TV campaign for its ‘Eternity Calvin Klein'
fragrance, starring actor Jake Gyllenhaal. The clip, which was created in close
collaboration with the Hollywood star, centers on a mother and father playing
separately with their daughter, while teaching her the words to the ee
Cummings poem, "I carry your heart with me." Gyllenhaal is joined on camera
by model and advocate Liya Kebede, and a four-year-old actress known simply
as Leila. Directed by the Emmy Award-winning Cary Fukunaga, the black and
white film is accompanied by a print campaign in the same style, shot by the
acclaimed photographer Willy Vanderperre. »
JAKE GYLLENHAAL X
CALVIN KLEIN FRAGRANCE

« Puma has signed hip hop star and record label executive Yo Gotti as its newest
brand ambassador. Yo Gotti will help Puma tell the stories of style and culture
through the connection between music and sport. Yo Gotti will work with Puma on
several programs and product collaborations. Allison Giorgio, Vice President of
Marketing for Puma North America called him a perfect match for the brand saying,
"He is confident and isn't afraid to take risks."Yo Gotti emerged onto the hip hop
scene from his native Memphis, TN. He rose to fame by making mixtapes using
different styles of hip hop. His single "Rake It Up" hit the Billboard Hot 100 top 10.
In addition to his new Puma collaboration, he is releasing an upcoming LP this fall.
Yo Gotti is also the CEO of the Collective Music Group record label ».

YO GOTTI X PUMA

ONE HOPE WINE X THE OVARIAN CANCER
RESEARCH FUND ALLIANCE AND/OF THE
GATEWAY FOR CANCER RESEARCH
« October is Breast Cancer Awareness Month, and this year, ONEHOPE
Wine is inviting everyone to “Drink Pink” and support the cause. Every year,
ONEHOPE offers several wine bottles with proceeds benefiting both breast
and ovarian cancer. To date, our #DrinkPink program has provided more
than 15,000 women with clinical trials for new cancer treatments, and
educated close to 1.5 million women on their risk factors for, and symptoms
of ovarian cancer ».
Source : One hope
#GOOD CAUSES

GHD X BREAST CANCER
RESEARCH
« Ghd is sort of synonymous with Breast Cancer Awareness month – over
the last 13 years they’ve raised more than £10 million for breast cancer
charities all over the world. The brand has now remodelled its newest
model, the Platinum Styler in a dreamy blush pink shade for October, with
£10 of the proceeds going towards breast cancer research. »
Source : Marie Claire Uk
#GOOD CAUSES

JO MALONE X BREAST
CANCER AWARENESS
« This year marks the 25th anniversary of The Estée Lauder Companies Breast
Cancer Campaign, the companies biggest charitable initiative, which has raised
more than $65 million all over the world to support breast cancer charities and
research. Jo Malone is one of their many brands raising funds for breast cancer
initiatives; for the whole of October, £20 from every sale of their
RedAwareness Foundation Roses Cologne will go to the Breast Cancer. »
Source : Marie Claire Uk
#GOOD CAUSES

ESTEE LAUDER X BREAST
CANCER RESEARCH
« In October 2017, The Estée Lauder Companies’ Breast Cancer Campaign
will mark its 25th Anniversary, highlighting the Company’s commitment and
achievements to date in defeating breast cancer. Elements of the collection
were inspired by Evelyn H. Lauder, who founded the Breast Cancer Research
Foundation (BCRF) ® in 1993 to prevent and cure breast cancer by advancing
the world’s most promising research. A touch of blue in the design represents
the less than 1% of men who are diagnosed with breast cancer.
For each purchase of this product, estée lauder will make a donation:
name of charity: breast cancer research foundation (bcrf) ®
donation per purchase: 100% of the suggested retail price »
Source : Estée Lauder
#GOOD CAUSES

KIEHL‘S X BE BRIGHT PINK
& THE BREM FOUNDATION
« This set includes two hydrating shades of Butterstick Lip Treatment. 100%
of Kiehl's net profits up to $25,000 from the sale of this set will benefit Bright
Pink for breast health education programs.
1 set helps empower 12 women with breast cancer prevention and early
detection. During the month of October, Kiehl’s will donate $1 for every
Instagram post and tweet tagging @Kiehls and #KissForTheCure, up to
$35,000. When specified, re-tweets on twitter and shares on Facebook will
also count towards the $35,000 donation. $25,000 will be donated to Be
Bright Pink to fund breast cancer prevention education and $10,000 will be
donated to The Brem Foundation to fund breast cancer research. »
Source : Khiel’s
#GOOD CAUSES

AERIE X BRIGHT PINK
« Aerie, has released two limited-edition « Take care of your girls », long-
sleeved tees. Available in white or heather gray, 100 percent of the tees’ sales
benefit Bright Pink, a nonprofit dedicated to the prevention and early
detection of breast and ovarian cancers in young women. All profits from
Canada sales of the heather gray tee will benefit Rethink Breast Cancer, which
supports young women affected by the disease. »
Source : Darling Magazine
#GOOD CAUSES

BOUQS CO X THE PINK
AGENDA
« The « Pink Collection » by The Bouqs Co. is not only gorgeous, it has an
equally beautiful agenda: to help raise money for breast cancer research and
care through fundraisers and events, all while continuing the company’s
mission of helping sustainable, eco-friendly flower farmers around the world
grow their business.
Twenty percent of the collection’s sales in the month of October are being
donated to The Pink Agenda, in partnership with The Breast Cancer Research
Foundation. Additionally, The Bouqs Co. will donate one dollar to The Pink
Agenda for each “Story of Strength” or pink Bouq shared on social media
with « #PinkLove. »
Source : Darling Magazine
#GOOD CAUSES

19-03 AGENCY
team@19-03.com
01 75 57 32 93
19-03 Agency is specialized in
high quality partnerships, limited editions, co-branding, celebrity endorsement and capsule collections

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://hypebae.com/2017/9/the-blonde-salad-superga-velvet-pink-lilla-white
https://hypebae.com/2017/9/fila-korea-pepsi-collaboration-season-two
https://hypebae.com/2017/9/the-blonde-salad-local-heroes-capsule-collection-chiara-ferragni
https://hypebeast.com/2017/9/mindseeker-vans-old-skool
https://hypebeast.com/2017/9/super-nintendo-forever-21-collaboration-collection
https://hypebeast.com/2017/9/vans-peanuts-fall-winter-2017-capsule
http://us.fashionnetwork.com/news/Tumi-announces-limited-collection-with-Russell-Westbrook,876829.html
http://uk.fashionnetwork.com/news/Antisocial-Social-Club-collaborates-again-with-Dover-Street-Market-as-part-of-Frieze-London-Art-Fair,876700.html
http://uk.fashionnetwork.com/news/Smiley-launches-collection-with-Brazil-s-Ellus-Second-Floor,876320.html
http://www.revelist.com/style-news/rihanna-fenty-slides/9739
https://www.highsnobiety.com/2017/10/04/colette-thom-browne-fw17/
https://www.chiaraferragnicollection.com/hk_en/blog/evianlimitedcollection
http://us.fashionnetwork.com/news/Adidas-Originals-by-Alexander-Wang-Drop-2-to-launch-on-October-7,875997.ht
https://www.decoist.com/ypperlig-collection-ikea-hay/
http://us.fashionnetwork.com/news/Gigi-Hadid-launches-debut-makeup-collection-with-Maybelline,877878.html#utm_source=newsletter&utm_medium=email
https://www.glamour.com/story/harry-potter-jewelry-alex-ani-collection
http://us.fashionnetwork.com/news/Blogger-Danielle-Bernstein-creates-exclusive-capsule-collection-for-Bloomingdale-s,
879121.html#utm_source=newsletter&utm_medium=email
http://us.fashionnetwork.com/news/Blogger-Danielle-Bernstein-creates-exclusive-capsule-collection-for-Bloomingdale-s,
https://hypebeast.com/2017/10/off-white-mytheresa-womens-capsule
http://uk.fashionnetwork.com/news/Chrissy-Teigen-debuts-fashion-collection-with-Revolve,879410.html#utm_source=newsletter&utm_medium=email
https://www.wmagazine.com/story/kendall-kylie-jenner-topshop-lingerie
WEBOGRAPHY

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://hypebeast.com/2017/10/supreme-scarface-2017-fall-winter-collection
http://www.harpersbazaar.com/uk/culture/entertainment/a13034054/topshop-stranger-things-collection/
https://hypebeast.com/2017/7/herschel-supply-co-keith-haring-2017-collaboration
http://uk.fashionnetwork.com/news/Paris-Saint-Germain-club-signs-up-for-Rolling-Stones-collection,881819.html#utm_source=newsletter&utm_medium=email
http://us.fashionnetwork.com/news/Kat-Von-D-recruits-Greenday-s-Billie-Joe-Armstrong-for-new-eyeliner,
http://us.fashionnetwork.com/news/Burberry-launches-exclusive-capsule-collection-for-Net-a-Porter,882238.html#utm_source=newsletter&utm_medium=email
https://vmagazine.com/article/new-yproject-x-honest-collaboration-embraces-transparent-ethos/
http://porhomme.com/2017/10/the-kooples-richard-orlinski-capsule-collection/
http://www.refinery29.com/2017/10/177646/kourtney-kardashian-pretty-little-thing
http://www.marketingdive.com/news/sony-pictures-and-reebok-lace-up-stranger-things-inspired-kicks/508201/
http://us.fashionnetwork.com/news/Opening-Ceremony-and-Columbia-launch-outerwear-collection,885417.html#utm_source=newsletter&utm_medium=email
https://hypebeast.com/2017/10/opening-ceremony-kappa-collaboration
https://fashionista.com/2017/10/chanel-pharrell-sneaker-colette
WEBOGRAPHY

→ CELEBRITY ENDORSEMENT
https://hypebae.com/2017/9/jennifer-lawrence-dior-cruise-2018-campaign
http://en.vogue.fr/fashion-videos/fashion-story/videos/fall-winter-2017-2018-collection-zadig-/31992
https://sg.style.yahoo.com/adam-levine-becomes-ysl-beauty-digital-ambassador-135101926.html
http://us.fashionnetwork.com/news/Selena-Gomez-is-dressed-up-to-the-nines-in-Coach-s-Holiday-2017-campaign,
http://us.fashionnetwork.com/news/Cara-Delevingne-to-front-campaign-for-new-Dior-skincare-line,884060.html#utm_source=newsletter&utm_medium=email
http://us.fashionnetwork.com/news/Jake-Gyllenhaal-stars-in-new-Eternity-Calvin-Klein-ad,882457.html#utm_source=newsletter&utm_medium=email
http://us.fashionnetwork.com/news/Lou-de-Laage-gets-Irresistible-contract-from-Givenchy,885185.html#utm_source=newsletter&utm_medium=email
http://uk.fashionnetwork.com/news/Syrian-refugee-and-Olympian-swims-in-Under-Armour-ad,884854.html#utm_source=newsletter&utm_medium=email
http://uk.fashionnetwork.com/news/Puma-signs-Yo-Gotti-as-new-ambassador,884832.html#utm_source=newsletter&utm_medium=email
https://www.wmagazine.com/story/emma-stone-louis-vuitton-fashion-contract
WEBOGRAPHY

→ GOOD CAUSES
https://www.onehopewine.com/blog/drink-pink-2017/
http://www.marieclaire.co.uk/fashion/shopping/breast-cancer-awareness-366227
https://www.kiehls.com/butterstick-lip-treatment-duo/KHL854.html
https://www.esteelauder.com/product/631/51397/product-catalog/makeup/pink-ribbon-knockout-eyes-collection/limited-edition
http://darlingmagazine.org/how-to-support-breast-cancer-awareness-2017/
WEBOGRAPHY

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