Nike has partnered with animation studio Laika on a limited edition shoe inspired by the movie Missing Link. The shoe will be released on April 9th for $170. Nike has also released a special edition jersey with Manchester City to commemorate their six-year partnership before Puma takes over, available from April 10th for €13-111. Several other fashion brands and companies have announced limited edition collaborations and capsule collections to be released throughout April, including Ciroc vodka with Moschino, Ikea with Sonos, and Adidas with designer Heron Preston.

1. TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
APRIL 2019

2. NIKE X LAIKA STUDIOS
For the upcoming movie Missing Link, Nike and
Laika Studios have partnered
with animated movie stars, including the vocal
talents of Zach Galifianakis, Hugh Jackman, and
Zoe Saldana. In the promotional video from Nike, a
team of sneaker designers including Tinker
Hatfield set out to design a custom shoe for the 8-
foot-tall, 650-pound creature. Enlisting the help of
sizeable sporting stars including MLB’s Mike Trout,
NFL’s Ndamukong Suh, WNBA’s Sue Bird, and
Olympic gold medalist, Simone Biles, the team
creates a green, yellow and brown Air Max
silhouette. Tinker Hatfield and former animator
Michael Berger have reinterpreted the costume
design of the film's main protagonist, Mr. Link,
designed by Deborah Cook to outfit the iconic
running silhouette. Plaid panels on the toe and
heel act as nods to the furry creature's suit. Look
for the Laika x Nike Air Max Susan "Missing Link"
to release via Nike SNKRS on April 9 for
$170. Missing Link hits theaters on April 12.
https://solecollector.com/news/2019/03/laika-nike-air-max-susan-missing-link-ck6643-100-release-date

3. NIKE X MANCHESTER CITY
With PUMA set to take
over as Manchester City‘s kit manufacturer
in the near future, Nike has released a
special-edition jersey to mark the six-year
partnership. The limited-edition shirt is
made up of fragments of iconic kits worn
over the past six years, including
references to title-winning and record-
breaking seasons. The shirt will make its
on-pitch debut as a pre-match option for
the rest of this season’s English Premier
League. The jersey — which is individually
numbered and limited to 6,000 — will then
released via the Nike web store on April 10
for 13-111 euros.
https://hypebeast.com/2019/3/nike-manchester-city-special-edition-jersey

4. CIROC X MOSCHINO
Luxury vodka brand CÎROC has
collaborated with Italian fashion
house MOSCHINO on a limited-
edition bottle designed by Creative
Director Jeremy Scott, that will be
released in South Africa mid-April.
The fashion industry is famed for its
party scene and the synergy between
fashion and alcohol continues to be
undeniable. Only a limited number of
bottles have been produced globally,
and the final price is 49 euros.
https://www.gq.co.za/culture/food-drink/ciroc-meets-moschino-a-cultural-collaboration-you-want-to-know-about-
19982576

5. IKEA X SONOS
After announcing the partnership in late
2017 and first teasing the SYMFONISK
speaker back in June 2018, IKEA has
now given another look at its
upcoming Sonos collaboration. Set to be
officially revealed in April this year, the
speaker blends Sonos’ tech expertise with
IKEA’s understated aesthetic cues, with a
sleek, black fabric-covered design. Take a
look at the speaker in the gallery above,
and expect it to get an official unveiling in
Milan between April 9 and April 1. The
SYMFONISK will then start shipping in
August this year, prices ranging from 299
to 1250 euros.
https://hypebeast.com/2019/3/ikea-sonos-speaker-details-symfonisk

6. NIKE X CACTUS PLANT FLEA MARKET X HERON
PRESTON
Fresh from officially debuting its “On Air” releases
— including the Air Max 97 “London Summer of
Love” and Air Max 1 “Tokyo Maze”— Nike has
announced a number of new high-profile
collaborations. Announced to coincide with this
year’s Air Max Day, Nike is set to release shoes
with Cactus Plant Flea Market and Heron Preston
exclusively at Dover Street Market locations on
May 14. The Nike Air Max 720/95 Heron Preston
By You is set to release on April 15, and will also
be available for customization. Nike has also
announced global release dates for two of its other
recently-revealed sneakers. The Atmos x Nike Air
Max 2 Light 95 is poised to get a full release on
April 5, while the Clot x Nike Air Max 97/Haven will
drop around the world on May 8 for $160-$180.
https://hypebeast.com/2019/3/nike-cactus-plant-flea-market-heron-preston-collaborations

7. ALEXANDER WANG X UNIQLO
Following on from last year’s HEATTECH-
focused collaborative release, Alexander
Wang and UNIQLO have announced the
next installment of their ongoing
partnership. The new collection builds on
the LifeWear theme of the collaboration,
and focuses on UNIQLO’s innovative
AIRism fabric. The menswear element of
the collection includes T-shirts, tank tops
and underwear, all of which come with a
premium cotton finish and an AIRism
interior, making this the first cotton blend
AIRism for men. The collaboration
releases at UNIQLO’s web store and
physical stores across the world on April 11
from 9.90 to 29.90 euros. https://hypebeast.com/2019/3/alexander-wang-uniqlo-airism-spring-summer-2019

8. LOLIPOPS X SMILEY
For the second season in a row,
Lollipops is teaming up with the
Smiley brand by creating a new
original capsule collection of
handbags and tote bags, as well as
accessories such as travel bags and
small leather goods. The collection
starts at 39€, there are several colors
and you can find the pieces in shops
and Lollipops from April 2019.
https://www.public.fr/Toutes-les-photos/Lollipops-x-Smiley-preparez-la-saison-estivale-comme-il-se-doit-1603893#slide-1603902

9. ADIDAS X STELLA MCARTNEY
adidas has just unveiled its
first AlphaEdge 4D silhouette
dedicated to the ladies, which is a
collaborative model designed by
English fashion designer Stella
McCartney. The Stella McCartney x
adidas AlphaEdge 4D is slated to be
a limited edition release and will land
at select adidas retailers
and adidas.com in April for an
expected retail price of $350-$450
USD.
https://hypebeast.com/2019/3/adidas-alphaedge-4d-stella-mccartney

10. LOST ART X THE LONG SHOT EXP.
Cult Liverpool skate store Lost
Art has announced a collaboration
with fellow North West label The
Long Shot Exp., mixing the two
brand’s logos and celebrating the
relationship over the past two
decades. The collection covers
everything from coach jackets and
quater-zip sweatshirts to T-shirts and
hats. The capsule features a “Long
Lost Lovers” motif referencing Lost
Art’s journey from 1999 to 2019. The
full collection is available in April
from the Lost Art web
store. The prices range from $20-
$80.
https://hypebeast.com/2019/4/lost-art-the-long-shot-exp-full-collection

11. GOLF LE FLEUR X CONVERSE
Tyler, The Creator and his Golf
Wang imprint are keeping the GOLF le
FLEUR* x Converse iterations coming,
this time by debuting a new “Faux
Skin” collection. Showcased via Golf
Wang’s social media account, the new
collaborative silhouette takes on some
wicked alligator vibes seeing as the
majority of the model is dressed in
textured leather that looks like the
reptile’s skin. Three colorways will be
available including beige, lime green
and black. Look for GOLF le FLEUR* x
Converse “Faux Skin” collection to hit
select retailers this Saturday, April 6 for
90 euros.
https://hypebeast.com/2019/4/golf-le-fleur-converse-golf-wang-faux-skin-release

12. BILLIE EILISH X TAKASHI
MURAKAMI
After releasing a three-piece capsule
late march designed by Don
C, Takashi Murakami and Billie
Eilish have teamed up once again
on a range of limited edition merch.
The new range is inspired by
her “you should see me in a
crown” video and is comprised of a
hoodie, a few T-shirts and a few
accessories dressed in neon green
retailing from $17-$50. Each item
purchased from her website will then
come with a digital copy of her debut
album, WHEN WE FALL ASLEEP,
WHERE DO WE GO?
https://hypebeast.com/2019/4/billie-eilish-takashi-murakami-merch-collab

13. LIZZIE ARMANTO X VANS
Skateboarding phenom Lizzie
Armanto is putting her touch on a
new Vans collection chock-full of
lavender footwear and matching
apparel pieces for women. The
capsule unfolds across several
purple-hued pieces that employ
performance details while also
spotlighting facets close to
Armanto’s aesthetic. The Vans x
Lizzie Armanto Collection is
available to purchase now at select
retailers, Van stores and at
the brand’s online shop for $28-$75.
https://hypebeast.com/2019/4/vans-lizzie-armanto-skate-collection

14. CHERRY LOS ANGELES X UNITED
ARROWS & SONS
Cherry Los Angeles and UNITED ARROWS
& SONS have teamed up for a limited edition
capsule collection in honor of Japan’s Cherry
Blossom season. The Spring/Summer
2019 collaboration is exclusive to a Tokyo,
Japan pop-up store in the Shibuya
district. Standout pieces such are a tie-dye
dusty pink hoodie and matching jersey shorts
featuring the cursive “Protect Your Cherry”
slogan, as well as a “WE LOVE YOU” and
cherry blossom graphic T-shirt seen in both
black and white. The exclusive collection will
be available on April 6 – 7th at 4 PM (Tokyo
Time), releasing at the UNITED ARROWS &
SONS store at 3-28-1 Jingumae Shibuya, https://hypebeast.com/2019/4/cherry-los-angles-united-arrows-and-sons

15. WOOLWORTHS X SIR JOHN
Woolworths Holdings has launched
a limited edition makeup line in
collaboration with Beyonce’s
makeup artist Sir John on Thursday,
seeking to strengthen its private
label brand in its first international
collaboration.The makeup range,
which includes an eye-shadow
palette, highlighter and lipstick, will
hit the shelves April 7 from 35 to 450
R.
https://uk.fashionnetwork.com/news/Woolworths-partners-Beyonce-s-makeup-artist-in-limited-edition-
line,1086368.html#.XKdv0esza0c

16. LACOSTE X OPENING CEREMONY
The concise collection offers a range of
six styles, with pieces including a
sweatshirt, classic and mock-neck polo
shirts, t-shirts and a polo dress. The
capsule combines the French brand's
traditional sportswear with Opening
Ceremony's fresh take on pattern and
color. Pieces from the collection retail
from $115 for a t-shirt to $205 for the
blue, black, white and green striped
polo dress. Available for purchase now
online and in-store at Opening
Ceremony, and will reportedly launch
at select Lacoste retailers beginning
April 15.
https://uk.fashionnetwork.com/news/Lacoste-teams-up-with-Opening-Ceremony-for-spring-capsule,1085771.html#.XKdx-esza0c

17. TOMMY HILFIGER X COCA COLA
A remake of an original 1986
clothing collaboration, the women’s
and men’s collection will launch on
April 5 and will be available at select
Tommy Jeans stores worldwide,
select wholesale clients and online
at tommy.com. The line includes
everything from sweatshirts and T-
shirts to shorts and a zip-front sports
jacket that stays true to the original
collection with a bold colour palette
of royal blue, red, white yellow, teal
and sky blue. Retail prices for the
collection will range from $49.90 to
$139.
https://uk.fashionnetwork.com/news/Tommy-Hilfiger-taps-Coca-Cola-for-80s-capsule-reboot,1084942.html#.XKdzaOsza0c

18. JEAN-PAUL GAULTIER X
SUPREME
Supreme broke the news on its
Instagram account, showing a
bearded youth in tartan fur and
matching graphic pants and top with
a metal belt buckle reading 'Gaultier
Supreme.’ The first looks will begin
retailing on April 11 in all Supreme
stores and on their website.
Supreme has a wide-ranging history
of fashion collaborations that vary
from Undercover and Levi’s to Thom
Browne and Louis Vuitton. Now it’s
the turn of the master of decadent
chic.
https://uk.fashionnetwork.com/news/Supreme-s-next-collab-is-with-Jean-Paul-Gaultier,1085170.html#.XKd0kOsza0c

19. TEVA X PUBLISH BRAND
Teva has announced a partnership
with Publish Brand, just in time for
the spring season. Highlighted by a
limited-edition pair of the Original
Universal Premier sandal retailing
for $100, the collaboration also
includes a tee and a jogger pant —
all merging Teva’s outdoor roots
with Publish Brand’s military-prep
aesthetic. The head-to-toe line is
available at Teva.com,
PublishBrand.com, and select
retailers.
https://footwearnews.com/2019/influencers/collaborations/collaborations-shoes-sneaker-releases-april-2019-1202766637/

20. PATTA X CP COMPANY
The Patta x CP Company was
released this April 6th. A few days
after the popular launch, there are
still some products to shop at CP
Company: all fisthail parkas and
nylon pants in many sizes, but also
the tactical vest in its color "grapes"
and hats. Disappointed with the
drop, note the address, and then
head to the site of CP to shop these
parts for 220 euros.
https://hypebeast.com/fr/2019/4/patta-cp-company-sortie-disponible

21. OFF WHITE X DOVER STREET
MARKET
The collaboration between Off-White
™ and Dover Street
Market including caps, bags and
card holders is available online
now. The Virgil Abloh label joins
forces with London's Dover Street
Market to offer a collection of
accessories. A cap, a bag and a
card holder are revealed for this
collaboration, each proposed in
three colors mixing black to green,
blue or white. After having been
available exclusively in DSM stores,
shop now the Off-White ™ x Dover
Street Market collection on the
dedicated website in prices ranging
from 203 to 986 €. https://hypebeast.com/fr/2019/1/off-white-dover-street-market-collection-shop-acheter

22. ADIDAS X PAUL POGBA
The six-piece capsule features
sneakers and apparel with pieces
like basketball jerseys and shorts
evoking the influence of the
collection. Jogging pants and a co-
branded tracksuit jacket are other
key pieces of this new drop. For the
sneakers of the
collection, Pogba was inspired by
the signature of James Harden,
Harden Vol. 2 basketball
shoes. The complete collection is
available in the adidas online store
and at select retailers from 99,95 to
329.95 euros. https://hypebeast.com/fr/2019/4/adidas-paul-pogba-collection-basketball-2019

23. WARP AND WEFT X CHARITY
WATER
The ”world’s cleanest denim
company”, Warp + Weft has
partnered with Charity Water. The
partnership will span 18 months with
the goal of bringing water to 10,000
people. The donations will be raised
through consumer-facing programs,
built into sales, promotions, referral
programs and partnerships to
provide shoppers the opportunity to
take part in the mission.
https://fashionunited.uk/news/fashion/warp-weft-denim-brand-partners-with-charity-water/2019042542849

24. H&M X ZYSEME
H & M and the Berlin start-
up ZyseMe have teamed up to test a
clothing offer online currently
exclusively in Germany. Customers
simply need to enter information -
such as height, weight, height, and
size - into the H & M app. Next,
ZyseMe's artificial intelligence
software transforms customer
measurements into information sent
to H & M suppliers. Within two
weeks, the customer will receive a
white fitted shirt for men at a price of
39.99 euros.
https://www.modeintextile.fr/hm-lab-annonce-collaboration-zyseme-fonction-de-personnalisation-ligne/

25. JOHNNIE WALKER X GAME OF
THRONES
Expanding on the licensed
alcohol line, Johnnie Walker
released its Game of
Thrones whiskey. With its iconic
logo in the front, this special
edition claims to be particularly
good when served icy cold. A
special touch of the design of this
bottle is that it uses temperature-
sensitive ink to reveal its secret
message "Winter Is Here" on the
label when it reaches freezing
temperature. Retailing for 39
euros.
https://blog.hollywoodbranded.com/game-of-thrones-alcohol-brand-partnerships

26. AIMÉ LEON DORE X NEW
BALANCE
American label Aimé Leon Dore
collaborates with New Balance
sneakers to imagine two pairs of
sneakers and a textile collection. It
revisits New Balance's retro-runner
997 in two colors perfect for the
summer. Retro sportswear-inspired
hoodies, jackets, shorts and t-shirts
take Aime Leon Dore's classy
aesthetic to the forefront of the
motto "The Intelligent Choice”.
Available April 19. From 75-260
euros.
https://hypebeast.com/fr/2019/4/aime-leon-dore-new-balance-sneakers-collection-lookbook

27. UMBRO X N. HOOLYWOOD
Japanese designer Daisuke Obana
N.Hoolywood collaborates
with Umbro for his new collection SS19
and pays tribute to vintage
football. Long sleeved t-shirts and short
sleeves sport the logo of the British
label. Blue, red or black, the tees of the
collab honor the aesthetics of retro
jerseys so dear to Umbro. Available in
April on coverchord.com for 14,040-
10,800 yen.
https://hypebeast.com/fr/2019/4/umbro-n-hollywood-collaboration-t-shirt-football-vintage

28. VANS X TERRA CYCLE
Vans has partnered with recycling
company TerraCycle to repurpose
the materials of discarded shoes to
be used to create items from phone
cases to park benches. Anyone can
bring "old, used, and worn-out
shoes" to a participating Vans retail
location. Those who donate can
receive reward points. There are 24
Vans locations currently participating
in the program.
https://fashionunited.uk/news/fashion/vans-partners-with-terracycle-to-repurpose-unwanted-footwear/2019042542847

29. HENNESSY X LOUIS VUITTON
Hennessy is celebrating one of its
rarest blends, Paradis Impérial, with a
trunk by LV priced at $273,000. It’s
designed to hold four magnums of the
Paradis Impérial. In addition to the
trunk, Hennessy commissioned artist
Arik Levy to create a $3,000, decadent
crystal decanter. The trunk will be
available by special order starting this
month with the decanter available to
luxury retailers in May.
https://hypebeast.com/2019/4/hennessy-louis-vuitton-arik-levy-trunk-set

30. LACOSTE X VARIOUS ARTISTS
For its new campaign
"CrocodileInside" Lacoste presents
its new team. French rapper Moha
La Squale, French dancer Salif
Gueye, American rapper A $ AP
Nast and actress Chloé Sévigny
are emblazoned for this
campaign. In 2019 the French
brand wants to give new energy to
its iconic polo through these young
talents who are joined by the
athlete Novak Djokovic.
https://hypebeast.com/fr/2019/4/lacoste-polo-campagne-moha-la-squale-asap-nast-djokovic

31. SUPREME X SWAROVSKI
Supreme is offering us a glittering
collection, with Crystal Logo Boxes
in collaboration with the Swarovski
jewler. The American streetwear
giant unveiled hoodies and Box
Logo t-shirts in the colors of the
Austrian jeweler known for its
crystals. Available in gray, black,
blue, red or white. Appointment April
25 in the shop of the street Barbette,
if you already have your entry or
on the site of Supreme for cop the
jeweler collaboration for 648 euros.
https://hypebeast.com/fr/2019/4/supreme-swarovski-collaboration-hoodie-t-shirts-date-sortie

32. MOSCHINO X ELECTRONIC ARTS
Starting this week, Sims fans can
wear the exact Moschino sweatshirt
as their avatar while playing the life-
simulation video game, the result of
a partnership between Electronic
Arts and the Italian designer. Last
weekend, Moschino premiered its
Sims-inspired capsule collection
during a Coachella desert party with
a catwalk showcasing the designer’s
pixelated clothing and accessories.
Collection prices range from an $85
phone case to a $1,295 backpack.
http://fortune.com/2019/04/19/moschino-sims-high-fashion-video-games

33. UNIQLO X STAR WARS
The new capsule collection
of Uniqlo pays homage to the
famous Star Wars saga by affixing
illustrations of the famous characters
on various t-shirts. Uniqlo honors Star
Wars with Japanese artists, Jun
Takahashi, Tetsu Nishiyama and
NIGO. R2D2, C3PO, Ewok, Yoda and
Stormtroopers are invited on a
selection of t-shirts in different colors at
a price of € 14.90. The collection will be
available on April 29th in stores and
online.
https://hypebeast.com/fr/2019/4/uniqlo-star-wars-collection-photos-sortie

34. BAPE X UGGS
Unveiled at the end of 2018, this
collaboration will finally drop in a few
days. The BAPE x UGG collection
consists of five shoes and a long coat
with the iconic camel color of UGG
and the camouflage pattern
emblematic of the Japanese
brand. We find the iconic boots
revisited but also slippers, mules and
a massive sneaker with the shooting
star logo of BAPE. See you on April
27 at the different outlets to shop the
collection for $180-$280.
https://hypebeast.com/fr/2019/4/bape-ugg-collection-sortie-date-sneakers-photos

35. ARCHIVES 80-20 X VO CURATIONS
The Parisian concept store Archives
18-20 teams up with the London
label VO Curations for a "1-800"
exhibition highlighting the works of
artists Alfie Kungu and Frederic
Plateus. To promote the emerging
artistic scene Archives 18-20
continues with this new event to
promote a whole universe related to
street-culture and inaugurates its
new space dedicated to art. "1-800”
is available in Archives 18-20, 20
rue des Archives 75004 Paris until
May 26.
https://hypebeast.com/fr/2019/4/exposition-paris-archives-18-20-alfie-kungu-frederic-plateus

36. WASTED PARIS X MARCELL
VELDMAN
Influenced by the skateboarding
culture, Wasted Paris uses Marcel
Veldman, a Dutch photographer who
has worked with some of the biggest
names in skateboarding. The
collection "LAZARUS" pays tribute to
the culture and to Amsterdam.
Celebrated at a pop-up store in
Amsterdam that will close on April
26th, the collection is made up of t-
shirts, sweatshirts, boards and other
accessories with photographs by
Marcel Veldman, 1-85 euros.
https://hypebeast.com/fr/2019/4/wasted-paris-collection-marcel-veldman-lazarus-photos

37. ESPOLON X W HOTELS
Espolòn Tequila launches, with W
Hotels in New York, a “Tattoo Artist
Series.” This collaboration with a
rotating roster of the world’s most
celebrated tattoo artists provides
guests with the opportunity to jump
the artists’ extensive waiting lists.
Each artist’s creative style reflects
that hotel’s aesthetic, for which
Espolòn will create a specialty
cocktail to match.Launching in May
with Tuki Carter at the W’s Times
Square location.
https://artzealous.com/artisanal-pairings-art-alcohol/

38. XBOX ONE X JORDAN
Microsoft and Jordan Brand imagine
two new versions of the Xbox One.
The first console is black with
touches of white and red, including
the iconic Jumpman logo while the
second is largely colored white. The
sides of the console reproduce the
diagonal pattern found on the sole of
the Jordan Proto-Max. A joystick with
the same color scheme comes with
the console. They are not for sale but
up to win by retweeting the tweet of
the contest including the hashtag
#JordanXboxSweepstakes.
https://hypebeast.com/fr/2019/4/jordan-xbox-one-x-concours-console

39. PUMA X BMW
The two German giants unveil a
PUMA RS-X with different textile
pieces. The RS-X sneaker is colored
with a white upper with detailed blue,
navy and red. The colors black, red,
blue, white and red are available
alongside the emblematic logos of
BMW and the brand feline. Jogging
sets and t-shirts complete this capsule
collection. Go to Courir April 21 to
shop the sneaker exclusively and
on the PUMA website to discover the
textile pieces from $50-$125.
https://eu.puma.com/fr/fr/search?q=bmw

40. RED STAR X NIVELCRACK
The Red Star FC combines with his
Korean friends Nivelcrack for delivery
retro sportswear. Inspired by the 90s
so dear to the South Korean creative
studio, the collaboration involves a t-
shirt and a crewneck. Black with a
green branding, the t-shirt reflects the
uncluttered identity of the club while
the sweatshirt is like the jersey of the
Ile-de-France club with its sponsor
jersey and club badge. Visit the Red
Star FC website to shop the tee for
29 € and the sweatshirt for 79 €.
https://hypebeast.com/fr/2019/4/red-star-fc-nivelcrack-nouvelle-collaboration-sortie

41. MONOPRIX X BIRCHBOX
After having tested its concept, La
Fabrique in department stores,
Birchbox will now install it
sustainably in Monoprix stores. In
Monoprix Passy Plaza in Paris,
Birchbox installed its concept called
"The Factory", which allows
customers to create their own
beauty boxes. The customer
chooses five beauty products among
the 15 offered to fill their beauty
box. All for 16.90 euros. Releasing
in April, the products will change
every month and offer exclusive
brands not normally found at
https://www.lsa-conso.fr/birchbox-installe-des-corners-chez-monoprix,317011

42. GAME OF THRONES X VARIOUS
ARTISTS
It's now official. There will be a Game
of Thrones album featuring the voices
of Travis Scott, The Weeknd, A $ AP
Rocky, SZA or Joey Bada $$. It was
via the Twitter account of the series
that the announcement was
made. The aforementioned artists will
also be joined by Muse, Chloe x
Halle (protected by Beyonce), X
Ambassadors, Ellie Goulding and
The National. Coming April 26th with
Columbia Records for 17 euros.
https://hypebeast.com/fr/2019/4/game-of-thrones-travis-scott-the-weeknd-sza

43. GALERIES LAFAYETTE X NOAH
To celebrate Earth Day, the Galeries
Lafayette is organizing events in its
brand new store on the Champs-
Elysées . Among the guests is Noah
male streetwear label presenting a
series of pop-up installations named
"SOS”. Like Noah, which donates
1% of its turnover to actions in favor
of the environment via the
organization 1% for the planet,
Galeries Lafayette Champs-Elysees
pledge to do the same on the
weekends of April 27th-28th May 4th-
5th.
https://fr.fashionnetwork.com/news/Les-Galeries-Lafayette-offrent-six-espaces-d-expression-a-
Noah,1093095.html#.XMK_3ZMzaSM

44. BOTTER X PETIT BATEAU
The capsule revisits the classics
with a t-shirt, wax, marinière, polo
set, pants and a dress. Pink and red
flowers inspired by Caribbean flora,
painted by an artist friend of the
couple, wave like happy seaweed on
the summer dress and the polo
white and blue stripes are
reinterpreted. The sixth collaboration
with young creators is now available
on the Petit Bateau e-shop and in
some stores,prices ranging from 39
to 189 euros.
https://fr.fashionnetwork.com/news/Botter-apporte-une-touche-exotique-a-Petit-Bateau,1092896.html#.XMLEDZMzaSM

45. SHELTER X HUGO MATHA
Shelter eyewear brand offers
collections of wooden glasses made
in France. Relaunched by the arrival
of a major investor - the wood
manufacturer Marotte, the brand just
presented a model retro wood and
steel butterfly shapes, in
collaboration with the designer Hugo
Matha. A model sold exclusively on
the brand's e-shop. Ranging
between 265 euros for solar wood
models and between 285 and 295
euros for optical wood, which can be
found today in a hundred points of
sale in the world. https://fr.fashionnetwork.com/news/Shelter-les-lunettes-en-bois-s-associe-au-createur-Hugo-Matha,1090636.html#.XMLFeJMzaSM

46. BBC ICE CREAM X SWAROVSKI
The Billionaire Boys
Club/ICECREAM team has a
capsule collection alongside
Swarovski, and it’s giving a whole
new gleam to the brand’s signature
streetwear aesthetic. Comprised of
two T-shirts and two hoodies, each
item incorporates 100% authentic
crystals, with a “diamonds dancing”
effect on the base colors of black
and white. Available now at the BBC
NYC flagship store and the Miami
pop-up. Hoodies run for $325 USD
while the tees are priced at $200
USD
http://thesource.com/2019/04/25/bbc-icecream-swarovski-crystal-capsule-collection/

47. NZCT X FALLOUT
NZXT loves Fallout and it shows. Here
is the CRFT # 04 or H500 Vault Boy ,
straight out of his fallout shelter. It is
therefore a H500 chassis customized
for the occasion with the added bonus
of a special bracket to put his
helmet. The company also offers an
optional Z390 Vault-Tec cover for the
NZXT N7 Z390 motherboard. To
return to H500 Vault Boy, count about
180 euros and 55 euros for the cache
of the motherboard. This is a limited
edition, only 1000 copies of this case
are available. https://www.tomshardware.fr/nzxt-un-boitier-fallout-vault-boy-tout-bleu/

48. NECK FACE X WACKO MARIA
Neck Face and WACKO
MARIA team up on a collaboration
merging street art and menswear.
Their latest project revives the
Hawaiian shirt. The design
incorporates Neck Face’s recurring
theme of masks in his work.
Appearing in black, white and
orange colorways, the shirts include
a co-branded tag created by the
artist. The collaborative shirts retail
for ¥29,160 (approximately $260
USD) and are available now at
WACKO MARIA’s online shop.
https://hypebeast.com/2019/4/neck-face-wacko-maria-join-hawaiian-
shirts?rs_oid_rd=89700393392584&rs_oid=89700393392584&utm_source=hbtopten&utm_medium=email&utm_campaign=apr22_

49. KID CUDI X CACTUS PLANT FLEA
MARKET
Following behind Kid
Cudi and Cactus Plant Flea
Market’s capsule drop at Coachella
last week, the collaborative
merchandise has officially released
online in celebration of 4/20. The
three-piece collection comprises
hoodies and a long-sleeved T-shirt,
all bearing emblems to
commemorate Kid
Cudi’s Coachella performance. The
duo released the capsule on 4/20 at
4:20 p.m. EST, but will only offer it
online for the next four days and 20
hours. Shop the assortment now
https://hypebeast.com/2019/4/kid-cudi-cactus-plant-flea-market-coachella-420-
collaboration?rs_oid_rd=89700393392584&rs_oid=89700393392584&utm_source=hbtopten&utm_medium=email&utm_campaign
=apr22_19

50. H&M X KATE MORGAN
H & M often works with illustrators to
make clothing collections for
children. Artists use imagination on
things they do not have the leisure
to do usually. That's exactly what
Kate Morgan, a watercolor artist,
liked about the collection. The
assortment includes tops, t-shirts,
pants, dresses, shorts, overalls and
swimsuits. Accessories include
sandals, hats and hair bands. The
collection will be available, prices
TBD, in select stores and online at
the end of April. http://www.tplmoms.com/2019/04/18/hm-lance-une-collection-inspiree-par-la-faune-et-la-flore-avec-kate-morgan

51. AMAZON X CASINO
Amazon will be able to sell, from
June onwards, to all of its customers
on its retail website of Casino's
private label food products. In total,
Amazon could offer several
thousand Casino products. Casino
has also planned to install Amazon
Lockers withdrawal bins to collect
merchandise purchased from
Amazon, in 1,000 of the group's
stores. The brand announced
Tuesday, April 23, "the
strengthening of its partnership with
Amazon" to expand its presence
with customers of the US giant.
https://www.lemonde.fr/economie/article/2019/04/23/casino-etend-son-partenariat-avec-amazon_5453718_3234.html

52. MARVEL X ADIDAS
Summer blockbuster Avengers: Age
of Ultron teams up with adidas on a
pack of four basketball shoes paying
homage to some of the group’s
superheroes, including The Hulk,
Iron Man, Captain America and
Thor. Anticipate these four shoes to
drop July 4, at a $125 USD price
tag.
https://hypebeast.com/2015/6/a-first-look-at-the-marvels-avengers-x-adidas-retro-basketball-pack

53. GENTLE MONSTER X FENDI
South Korean eyewear
imprint Gentle Monster has teamed
with renown luxury fashion
house Fendi to create a
collaborative capsule collection
entitled “Gentle Fendi.” Alongside
the collaboration, both brands have
come together for a pop-up shop
entitled the Gentle Fendi Café at
Gentle Monster’s flagship in Seoul,
South Korea. Visitors can
experience various art installations
based on the collection and brands,
as well as experience various
exclusive treats created specifically
https://hypebeast.com/2019/4/gentle-monster-fendi-eyewear-capsule-cafe-popup-informationl

54. NIKE X TEDX
Each year, Nike and TEDxPortland
unite for a collaborative sneaker,
usually only for the speakers,
performers and volunteers.
However, in 2019 they’re making
this year’s silhouette available to the
public for the first time. The partners
selected the Air Trainer 1 ,
revamping the Mid iteration with
thematic hues and
details. TEDxPortland launched the
limited models on April 27 at the
Keller Auditorium where the talks
were held.
https://hypebeast.com/2019/4/nike-tedx-portland-2019-air-trainer-1-collab-release-info

55. TRENDWATCH
Agency 19-03
team@19-03.com
01 75 57 32 93
APRIL 2019