Trendwatch December 2019

TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
DECEMBER 2019

The capsule collection includes a piece of fine
art with every purchase. Known for
hallucinogenic oil portraits, San Francisco-
based artist Emilio Villalba is merging the
worlds of fine art and high fashion with an
exclusive collaboration alongside Maison
Valentino for this years Art Basel in Miami.
The limited edition capsule collection
reimagines a series of the iconic Valentino
Garavani VSLING Bags displaying playful,
one-of-a-kind works hand-painted by Villalba
himself. Pre-Basel, we got the chance to
speak with the artist on his inspiration behind
the collection.
https://vmagazine.com/article/meet-the-artist-behind-maison-valentinos-exclusive-art-basel-collab/
VALENTINO X EMILIO VILLALBA

Riot Games has teamed up with designer
fashion brand Louis Vuitton to create an
exclusive collection of League of
Legends apparel. You can check out the
exclusive collab on the Louis Vuitton website,
with items ranging from multiple hundreds to
thousands of dollars.
This isn't the first time Riot Games has
partnered with the fashion brand, as Louis
Vuitton skins were released in League of
Legends this past November. However,
purchasing something from the LVxLoL
collection will cost a bit more than purchasing
an in-game skin – with the most expensive
item coming in at over $5,000.
https://www.ign.com/articles/2019/12/09/riot-games-launches-league-of-legends-collab-with-louis-vuitton
LOUIS VUITTON X LEAGUE OF LEGENDS

U.K. shoe giant Dr. Martens has announced a
collaboration with Boston-born streetwear
store Bodega.
To highlight the Dr. Martens x Bodega shoes,
Bodega featured a written piece and video on
their signage artist, Kenji Nakayama.
Nakayama tells the story of how he became
the artist for Bodega while wearing the yet-to-
be-released shoes.
https://www.licenseglobal.com/apparel/dr-marten-laces-collab-bodega
DR. MARTENS X BODEGA

To celebrate this landmark exhibition – which
also marks the 500-year anniversary of da
Vinci’s death – The Louvre Museum has
collaborated with modern game changer Virgil
Abloh.
The new Off-White™ collection celebrates the
artist’s work in a contemporary fashion
context, bringing together two creative fields
that can sometimes seem at odds. To bring
the Louvre into your wardrobe, the collection
plays with a combination of Off-White’s
graphic branding and da Vinci’s iconic
masterpieces.
Paintings like Saint Anne and Virgin of the
Rocks appear on a range of hoodies and
shirts, along with a number of the artist’s
https://fashionjournal.com.au/fashion/virgil-abloh-leonardo-da-vinci-new-off-white-x-louvre-collab/
OFF-WHITE X LOUVRE

Olimpia Zagnoli, the Milan-based illustrator and
author has become a regular fixture in both the
art and fashion scenes. Zagnoli's signature
colorful, shape-centered drawings are hanging in
Paris exhibitions, applied floor-to-ceiling in the
first-ever Italian Uniqlo store, covering issues
of The New Yorker, printed on Prada graphic
tees. Tasked with illustrating artwork to celebrate
the legacy of the brand's cult Eight Hour Cream
— originally created by Arden herself in 1930
and a popular choice for makeup
artists throughout fashion week — Zagnoli
designed everything from the packaging to the
promotional ads.
And now, Zagnoli is lending her design expertise
to the beauty space with a new limited edition
collection for one of the most established names
in American cosmetics: Elizabeth Arden.
https://www.papermag.com/olimpia-zagnoli-elizabeth-arden-collab-2641630396.html
OLIMPIA ZAGNOLI X ELIZABETH ARDEN

The apparel collaboration will focus on 2020’s
color of the year. Unique Vintage has teamed
up with color brand Pantone to bring classic
blue, the Color of the Year 2020, to life
through apparel. Unique Vintage brand styles
such as the sleek mod wiggle and the flirty
frenchie top are reimagined in the shade, all
available in sizes XS-5X.
https://www.licenseglobal.com/apparel/unique-vintage-pantone-enter-colorful-collab
UNIQUE VINTAGE X PANTONE

The Champion X Coca-Cola capsule
collection practically oozes American
nostalgia. Pieces feature bright and bold
graphics evolved from the soda's archived
artwork using 1980s-style primary colors and
their old slogan, "It's the real thing." Clothing
and accessories for both men and women
feature vintage glass bottle artwork
and intricate embroidery with Champion's
signature logo woven throughout in pops of
red, green, purple, orange and blue.
https://www.yahoo.com/lifestyle/champion-athleticwear-releasing-limited-edition-163000645.html
CHAMPION X COCA-COLA

The pro gamer puts his own spin on the brand’s
Nite Jogger silhouette. Sneaker collaborations
used to be the domain of world-class athletes.
These days, pro gamers are getting their own
shoes, too. Video game streamer Ninja teamed up
with Adidas back in August, and the brand has
finally revealed the gamer's signature sneaker.The
Ninja Nite Jogger features a mesh and leather
upper in the gamer's signature blue. The medial
sides of shoes are printed with "Ninja" and "Time
In" text graphics on top of a pattern of crossed
shurikens. Using the Nite Jogger as a base is a
weird pull; the silhouette isn't nearly as popular as
some of Adidas' other models like the NMD, Ultra
Boost or Superstar. But the Ninja fans who would
be buying these probably aren't too concerned https://www.engadget.com/2019/12/18/adidas-ninjas-sneaker-collab-dec-
31st/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADR2xZCec95p
ADIDAS X NINJA

British lifestyle brand Cath Kidston has
launched a Peanuts capsule collection in a
collaboration brokered by WildBrain CPLG
U.K. on behalf of Peanuts Worldwide.
The Peanuts range is a cross-category
capsule that spans bags, accessories,
homewares and apparel (women and
children). Snoopy and friends feature across
the range within three themes: Happy (yellow),
Love (pink) and Dream (blue), inspired by the
positive messaging of the Peanuts comic
strips.
https://www.licenseglobal.com/apparel/cath-kidston-pairs-peanuts-new-capsule
CATH KIDSTON X PEANUTS

When it comes to stylish American
work boots, it is pretty hard to beat Red Wing.
The company has been turning out quality
footwear for over 100 years, and that heritage
means longlasting boots that look just as great
now as they did back in 1905. Now, the iconic
brand is teaming up with Japanese streetwear
visionary Hiroshi Fujiwara (via his Fragment
Design label) for a new and fresh take on the
timeless 4679 Moc Toe style.
https://www.gq.com/story/red-wing-fragment-collab
RED WING X FRAGMENT

Martha Stewart and Wine Insiders are pairing
up — like a perfect Port and Bleu Cheese —
to offer a collection of curated wines you won’t
want to miss out on.
Wine Insiders, in case you’re not familiar, is
the go-to spot on the web for great wine at
great prices. The company announced in a
press release that they’re thrilled to join forces
with “America’s most trusted lifestyle expert”
(hey, they’ll get no argument from us on that
title). If you didn’t know, Martha Stewart has
her own wine company — the Martha Stewart
Wine Co.,
Stewart personally approves every single one
of the 600 wines in her namesake collection,
as well as sharing recipes and tasting notes.
https://www.sheknows.com/food-and-recipes/articles/2140811/martha-stewart-wine-insiders-collaboration/
MARTHA STEWART X WINE INSIDERS

Now Snap has enlisted Gucci's frequent
collaborator Harmony Korine on a short film for
Snapchat, and guess what? It stars a
skateboarding hot dog. Shot entirely on Snapchat
Spectacles (which are "smartglasses" that directly
record whatever they're seeing), the mini-movie is
a dream within a fever dream, blending Korine's
penchant for Lisa Frank rainbow parties (last
seen in Spring Breakers) with fuzzy bears,
vintage luggage, and Miami Beach lifeguards. It is
called Duck Duck and there are no ducks...
though Bergdorf Goodman does have a
Gucci mallard print blouse available now.
For those equally interested in fashion and film
theory, good news: Mr. Korine called us to
discuss the Spectacles x Gucci project, which
naturally has a social media component—there's
a Snapchat filter where you can "try on" the
glasses yourself.
https://www.elle.com/culture/movies-tv/a30114730/gucci-harmony-korine-snapchat/
GUCCI X HARMONY KORINE

Umbro has teamed up with Coral Studios to
create a capsule collection that will benefit
The Great Barrier Reef Foundation. Four
styles are included in the capsule including a
reversible retro track jacket in Coral Studio’s
camo print, home and away soccer jerseys
and a reversible pair of Umbro’s signature
checkerboard shorts.
The track jacket and jerseys are composed of
an environmentally friendly material
called NYHI made from recycled ocean fishing
nets, sourced from the Ecomax Textile
Company.
https://www.licenseglobal.com/apparel/umbro-debuts-collab-coral-studios
UMBRO X CORAL STUDIOS

The Venezuelan-American made a name for
herself at just 16 by becoming the first Viner to
reach one billion loops with her own brand of
comedy. Now the internet star has entered the
music industry as a singer, continued
producing content for over 50 million followers
across social platforms, and, most recently,
collaborated with Tarte Cosmetics on a
makeup collection. Along with a rosy nude
lipgloss and false eyelashes — both staples in
Pons' makeup routine today – the Lele Pons x
Tarte collection features an eye and cheek
palette that has soft, wearable colors perfect
for beginners.
https://www.refinery29.com/en-us/lele-pons-tarte-collaboration-beauty-interview
LELE PONS X TARTE COSMETICS

Ford has produced a new way to make parts, and
they've collaborated with McDonalds to help them
out. McDonald's throws out millions of kilograms
worth of coffee chaff (or grounds), which is the
dry skin of the bean. Instead of throwing it out,
McDonald's will be providing Ford with the chaffs
and they will make parts out of that.
Ford will be mixing the chaffs with plastic then
melt it down, mold it, then install the parts on the
car. That way, Ford uses less plastic materials
and, at the same time, do their part in recycling
and reducing waste. Ford even claims that the
coffee-plastic material is actually more durable
and heat resistant than conventional plastic
moldings. It's also lighter too, which helps keep
the cars from ballooning to heavy curb weights.
https://www.autoindustriya.com/auto-industry-news/ford-mcdonald-s-collab-to-make-car-parts.html
MCDONALDS X FORD

The writer, activist, and curator teamed up
with Reebok to design a new Freestyle Hi.
Grab your wallets
because Reebok and Kimberly Drew’s "It's a
Man's World" collab is officially out.
The sportswear brand recently brought
back its legendary "It's a Man's
World" campaign from 2001, which originally
featured female athletes like Venus Williams
For the 2019 version, the brand teamed up
with everyone from streetwear designer
Jazerai Allen-Lord to music producer Ebony
Naomi Oshunrinde (a.k.a. WondaGurl) to
Kimberly (a.k.a. MuseumMammy) herself.
Reebok allowed each inspiring woman the
chance to collaborate with the brand on a
reimagined pair of its classic sneakers https://www.teenvogue.com/story/reebok-x-kimberly-drews-collab
REEBOK X KIMBERLY DREW

What exactly does a SpongeBob gallery pop-
up installation look like? Especially when it
includes the reggaeton megastar J. Balvin, an
iconic children’s brand most millennials grew
up on, and a hometown artist. Louis De
Guzman, the Filipino pop artist connected with
J.Balvin. De Guzman says there was a mutual
admiration for each other’s work and upon
Balvin’s request, he slid into the singer’s DMs.
The two built a friendship. Then the
opportunity for them to fuse their creativity
together to celebrate SpongeBob’s 20th
anniversary presented itself. A partnership
between Nickelodeon, J. Balvin and De
Guzman happened organically.
https://wearemitu.com/entertainment/j-balvin-spongebob-squarepants-collab/
NICKELODEON X J. BALVIN X DE
GUZMAN

On December 3, Dior unveiled its Dior Men’s Pre-
Fall 2020 collection in Miami
in collaboration with Stussy founder Shawn
Stussy. Marking this Shawn’s biggest project
since he left his label in 1996, the range features
some of his best designs, including new iterations
of the French fashion house’s iconic Saddle bag.
As seen on the runway, the collection features an
array of vibrant colors and bold prints
incorporated onto your everyday fall
essentials. Shoes range
from sneakers to loafers arriving in luxe
colorways and accents. Accessories in this line
include gold-toned jewelry designed by Yoon
Ahn along with the classic Saddle bag available
in different eccentric designs, as well as tote bags
and cross-body bags embossed with “Dior”
incorporated with a Stussy twist. https://hypebae.com/2019/12/dior-mens-shawn-stussy-collaboration-pre-fall-2020-backstage-saddle-bag-shoes-jewelry
SHAWN STUSSY X DIOR MEN

Of all of the makeup collaborations and
celebrity-owned lines that have launched this
year, closing out 2019 is one of the more
exciting collections: "Hola Chola," Becky G's
fourth collaboration with Colourpop. Inspired
by the '90s Latina "chola" makeup styles that
she grew up loving during her childhood in Los
Angeles — cherry roller lip gloss and all — the
collection features a 12-pan matte eyeshadow
palette, two pressed powder bronzers, three
lip bundles (which contain one matte liquid
lipstick and one lippie pencil each), a black
liquid eyeliner pen, and of course, the iconic
cherry-flavored roller lip gloss.
https://www.billboard.com/articles/news/beauty/8546697/becky-g-interview-colourpop-hola-chola-makeup-collaboration
BECKY G X COLOURPOP

Post Malone, Crocs latest collab sells out in
less than 2 hours. The rapper and shoe brand
drop their fourth collab. Post Malone without a
doubt loves his Crocs and apparently so does
everybody else. Tuesday morning Crocs and
Malone released their fourth collaborative
silhouette “Post Malone X Crocs Duet Max
Clog.”
The new collab features a tactical outsole and
adjustable straps. They come in a black and
blue camo colorway. However, if you didn’t
grab them in the first couple hours of the
release, unfortunately, you’re out of luck.
https://www.altpress.com/news/post-malone-crocs-collab-sells-out/
POST MALONE X CROCS

Gucci's Ace trainers have got to be one of
the most iconic shoes of the last decade. But
what if we told you that you could now buy
the famous style with Mickey Mouse on the
side? Yup, the designer shoe forms part of
the Italian house's brand spanking new
Disney collaboration.
As every nostalgic fashionista would
hope, Gucci x Disney has Mickey and
Minnie-adorned versions of all the brand's
most sought after pieces, including the
Marmont handbag, classic logo tee, fluffy
loafers and more.
https://www.cosmopolitan.com/uk/fashion/style/g30387862/gucci-disney-collection/
GUCCI X DISNEY

The exclusive collaboration with Amirah
Kassem, founder of the bakery FLOUR
SHOP, is designed to spread the “sprinkles
and smiles” and that’s exactly what all of these
items do. The collection features décor, party
pieces, gear, bedding and more both fro
mPottery Barn Kids and Pottery Barn Teen, as
well as a Rainbow Bedding set for Pottery
Barn.
https://redtri.com/pottery-barn-kids-teens-flour-shop-collaboration/slide/1
POTTERY BARN KIDS X FLOUR SHOP
COLLAB

The ninth and final episode of Star Wars, the
most celebrated cinematic saga of all time, is
upon us and so is their epic collab with
Pull&Bear.
For the ‘Star Wars: The Rise of Skywalker’
premiere on 19 December, the clothing brand
pays tribute to the saga with a clothes and
accessories line full of elements related to its
most iconic characters and the most
thrilling intergalactic adventures in the history
of cinema.
https://daman.co.id/star-wars-and-pullbear-collab-on-a-capsule-collection/
STAR WARS X PULL&BEAR

With December 12 officially marking the 15th
anniversary of BAPE STORE NY, the lauded
brand has teamed up
with furniture imprint Modernica on chair and
table dressed in BAPE’s ubiquitous camo in
grey and purple; a print that’s only associated
with the streetwear stalwart’s NY locale. The
collection is also comprised of a T-shirt, that
comes in either a black or white base,
emblazoned with a MTA MetroCard
featuring Baby Milo and his friends riding the
train, alongside an APE Head insignia
sporting the same crown as the Statue of
Liberty. Additionally a du-rag, iPhone cases
and a keychain dressed in the same purple
and grey camo print are also included in the
https://hypebeast.com/2019/12/bape-a-bathing-ape-new-york-city-15th-anniversary-capsule-modernica
BAPE X MODERNICA

The former NFL quarterback’s new sneaker
line with Nike, the “Air Force 1,” sold out in
less than two hours on Dec. 23.
The shoes, which retailed for $110 and
featured an embroidered portrait of
Kaepernick on the heel and his personal logo
on the tongue of the sneakers, went on sale at
10 a.m. EST Monday. They were gone by
noon the same day.
The Air Force 1 line has been a staple at Nike
since 1982 and “has crossed the boundary of
court to street and, along the way, gone from
trend to staple to a global streetwear
standard,” according to Nike’s web site.
The latest, the Nike Air Force 1 x Colin
Kaepernick, was “inspired by the voice of the
https://wwd.com/fashion-news/fashion-scoops/colin-kaepernick-sneakers-nike-sells-out-online-in-two-hours-
1203406598/
COLIN KAEPERNICK X NIKE

Get ready to party all night because Puma is
teaming up with Paul Stanley for another
rocking collection.
The co-lead vocalist of the rock band Kiss,
who is known for his wild stage makeup and a
signature star painted around one eye,
released December 23 a new capsule of
footwear, apparel and accessories retailing
from $50 to $130 in stores and online
at Puma.com.
https://www.yahoo.com/lifestyle/puma-sneaker-collab-kiss-rocker-
000234175.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKL
RfMB4OY4Rdl7DatenWqmniWVoIdWpJzsCq8tq_G58uIaV3clY7BgUWOy9pIs8JO5DBT0pUjfmKN1QSifXBb3apQrwHlj
CR7RALv6e7Ch9HAZjwO6MJDsYbdZv6vXEOUTg9vih1CNEx_YEJOS5BlprtKwuSCDXW57E7lulH7Dk
PUMA’S X KISS ROCKER- PAUL STANLEY

Popular chain Yoshinoya is proudly
celebrating its 120th year in the beef-bowl
business this year and have decided to close
it out with an interesting partnership with
the Pokemon franchise. Starting Dec 19,
customers across Japan will be able to order a
new type of beef-bowl: The Pokemori.
Pokemori comes in three varieties — Gyudon,
Kid’s Gyudon, and Curry Rice — all for less
than 500 yen, which includes a juice box and
Pokemon figure. By the way, gyudon is the
Japanese word for beef bowl, so in honor of
this magnificent piece of Japanese cuisine, six
Pokemon with “don” in their Japanese name
were selected for use as figures in this
campaign.
https://japantoday.com/category/features/food/a-wild-collaboration-appears-between-yoshinoya-and-pokemon
YOSHINOYA AND POKEMON

As Dedivanovic's ever-growing fanbase could
tell you, these new sets mark a special
occasion in his career: It's the makeup artist's
first-ever brush collection. To create top-of-
the-line brushes sans natural fibers,
Dedivanovic dove into the creative process
hand in hand with Sephora.
https://www.thezoereport.com/p/the-makeup-by-mario-x-sephora-collab-is-the-artists-first-ever-brush-collection-its-
dropping-soon-19446770
MAKEUP BY MARIO X SEPHORA

A new shoe in
the Pokémon x Adidas collection has been
unveiled, but there’s still no release date in
sight.
The low top shoe — pictured above — is plain
white with an 8-bit graphic of Pikachu on the
heel, according to Kicks On Fire. Multiple 8-
bit Pokémon characters dot the lining inside —
giving it everything to be qualified as a
classic.
https://thepopinsider.com/news/new-products/pokemon-x-adidas-collab/
POKÉMON X ADIDAS

TRENDWATCH
Agency 19-03
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01 75 57 32 93
www.19-03.com
DECEMBER 2019

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