19-03 Trendwatch February 2018

19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements - Good causes
February 2018
presents

#CAPSULE COLLECTIONS / LIMITED EDITIONS
PUMA x HELLO KITTY
« New collection also marks the 50th anniversary of the PUMA Suede. Hello
Kitty is teaming up with sportswear brand PUMA for its latest fashion
collaboration. Sanrio has revealed a new collection featuring the PUMA
Suede, which is marking its 50th anniversary. The range features fun nods to
the popular character such as red bow-toms and the milk bottle icon. The red
PUMA x Hello Kitty Suede is available in adult, junior, preschool and infant
sizes. A nod to Sanrio’s ‘small gift, big smile’ philosophy, the collection also
features coordinating accessories like the Red/White PUMA x Hello Kitty
backpack and gym sack and the PUMA x Hello Kitty cap.»
Source : Licensing Source

CALVIN KLEIN x ANDY
WARHOL FOUNDATION
« The latest installment of the brand’s ongoing partnership with the Andy
Warhol Foundation sees the classic cotton Calvin Klein Underwear silhouettes
adorned with black and white stills from the artist's 1963 experimental
film Kiss. In a press release, Calvin Klein describes Kiss as "one of Warhol’s
earliest cinematic explorations.»
Source : Refinery 29

JAMESON X GROUP OF
ARTISTS
« Jameson partnered with a group of artists for this year’s design, including
Irish illustrator Claudine O’Sullivan, British designer Alex Mellon and Irish
photographer Leonn Ward.The design is inspired by the Fianna – Irish
mythological warriors known for valuing loyalty and bravery.O’Sullivan’s hand-
drawn eagle represents the unity of three friends on a night out, whose
silhouettes feature on the bottle. The silhouettes were taken from a photo shot
against Dublin’s Ha’penny Bridge by Ward. The friends are surrounded by
banners and symbols that represent Irish tribes, drawn by Mellon.»
Source : The Spirit Business

JOHNNIE WALKER x PAGE
TSOU
« Johnnie Walker is delighted to announce the release of the Johnnie Walker
Blue Label Year of the Doglimited-edition bottle in celebration of the Lunar
New Year. This annual limited-edition series, now in its fifth installment,
honors each Lunar New Year with a commemorative bottle inspired by the
Chinese Zodiac. The 2018 bottle artwork, created in collaboration with multi-
award winning Taiwanese artise Page Tsou, follows the Johnnie Walker
Striding Man as he celebrates the Lunar New Year alongside the design's
proudly displayed Shar Pei. .»
Source : Markets Insider

LAURENT-PERRIER x
LOTUS ON WATER
« The French champagne house teams up with the celebrated feng shui
gallery on an exclusive series. For over two decades, France’s independent
champagne house Laurent-Perrier has been known for its elegance and
consistent quality. This season, the esteemed label is collaborating with
Lotus On Water, Singapore’s revered feng shui gallery with the launch of a
rare crossover, fusing the finesse of champagne with exclusive art pieces
inspired by Yun Long Zi, Emeritus master and founder of Lotus On Water. »
Source : Hong Kong Tatler

NIKE x JACK DANIEL‘S
« Nike and Jack Daniel’s have joined forces to create the perfect kicks to pair
with your Tennessee whiskey. 67 pairs of these extremely limited-edition
Nike Air Force 1’s were created by the renowned custom shoemaker, The
Shoe Surgeon, who expertly crafted the shoe with black Horween leather
laces and Vachetta leather accents. Featuring dark brown leather and deep
russet details, these sneakers promise to age just as beautifully as your finest
Tennessee whiskey, while the gently distressed materials and hardware have
the spirit of the perfect pour. »
Source : Urban Daddy

LEICA x IOURI
PODLATCHIKOV
« Leica is teaming up with Olympic snowboarder (and photographer) Iouri
Podladtchikov to release a special limited edition version of the Leica Q,
which swaps out the traditional black body found on the camera for a stylish
white color scheme. Dubbed the Leica Q “Snow,” the camera is decked out in
silver anodized aluminum for the top deck, baseplate, and controls. The
camera also features an aluminum accessory shoe cover, which is
apparently a first for a Leica camera. And to round out the color scheme, the
Leica Q Snow also comes with a white leather carrying case and strap. »
Source : The Verge

IKEA x BEA AKERLUND
« This February, Ikea has launched a new limited edition collaboration with
stylist, costume designer, and fashion activist Bea Åkerlund, and its pieces
are infused with goth glam for all the anti-Valentine-rs out there. The brand
new Omedelbar collection includes a few elements we often associate with
the holiday, like kissy lips and red roses, but with Åkerlund's influence, they
get a much edgier twist. Akerlund's personal mantra "B who you are" is a
reminder that it's okay to not play along with aesthetics that are marketed
most visibly. She takes the parts she likes and infuses them with her personal
goth meets old Hollywood glam style.»
Source : Refinery 29

A BATHING APE x SANRIO
« Valentine’s Day is almost here and to help us get into the festive mood is
Japanese streetwear stalwarts, A Bathing Ape. Teaming up once again with
Sanrio, the latest collaboration sees Baby Milo hanging out with Hello Kitty
and My Melody, with love clearly in the air. The full capsule will launch this
Saturday, February 11. Designs featuring Hello Kitty will be available at
BAPE stores and BAPEXCLUSIVE locations while the My Melody designs
will be only be available online. »
Source : Hypebeast

SOUL CYCLE x MILK BAR
«For the first time ever, the fitness gurus have teamed up with Milk Bar CEO
Christina Tosi for a line of sweet treats dubbed SoulFuel specially formulated
to give you the energy you need to crush your Soul Survivor classes, and/or
refuel post-cool down. That’s right — healthy cookies. These aren’t your run-
of-the-mill chocolate chip cookies, however: According to the brand, it’s
a “gluten-free and dairy-free power cookie packed with protein, healthy
fats, and anti-inflammatory properties to give riders a boost before or after
they sweat it out during a SoulCycle class.”»
Source : Brit

RIHANNA x STANCE
«While Fenty Beauty may be Rihanna’s most illustrious side project, it’s
definitely not the only thing the music and makeup-mogul has going on.
RiRi will drop a Valentine’s Day-themed capsule of socks early Thursday
(Feb. 8), which is her latest collaboration with the fashion company
Stance. The #ColdHearted collection includes three pairs of bejeweled calf-
length socks, each going for a small fee of $125, a price maybe only
excusable coming from the bad gal herself. »
Source : Billboard

HAPPY SOCKS x KEITH
HARING
«Happy Socks celebrates legendary pop artist Keith Haring with this limited
edition collaboration that perfectly coordinates with Valentine’s Day.
Essentially celebrating art and love for all, a message that the late Keith
Haring and Happy Socks advocates, Haring’s most iconic artworks promoting
acceptance, freedom of expression and love, is featured on three pairs of
unisex socks and also underwear. Each style is available separately, or in a
limited edition, collectable designer box. »
Source : High Snobiety

PUMA x SHANTELL MARTIN
«The sports brand has unveiled a new collection of sneakers and apparel in
partnership with the British visual artist Shantell Martin. This entirely black
and white (or white and black) spring/summer 2018 collection combines
iconic Puma models -- such as the Suede sneaker which celebrates its 50th
anniversary this year -- with the unique design DNA of Shantell Martin, known
for her stream-of-consciousness drawings and light projections. »
Source : Meaww

MASTER & DYNAMIC x
SCOTT CAMPBELL
«Famed bi-coastal tattoo artist, Scott Campbell has teamed up with luxury
audio brand, Master & Dynamic to ink their signature headphones in a limited
run. The range is comprised of four styles on their core models, MW60
Wireless and MH40 Over-Ear in sleek white and black designs that feature
Campbell’s iconic winding snake. The most interesting feature, however, is a
hidden inscription on the interior of the ears pads reading, “The smartest
things I ever did were stupid things for love.”»
Source : Forbes

J. CREW x GOLA
«J. Crew has a new collaboration on shelves beginning today, its first with
heritage British sportswear brand Gola. The collection is offered in five
women’s styles along with looks for men and children. The highlight of the
range is the reissue of the Mark Cox Trainer ($65) in several men’s and
women’s color options. The signature model, which makes use of a simple
canvas and leather upper, was worn by former British tennis pro Mark Cox
during the ‘70s. And according to J. Crew, Gola was actually the first brand to
use the term “trainers” for athletic footwear. »
Source : Yahoo Style

HÄAGEN-DAZS x KITTY
McCALL
«The limited-edition packaging design was the result of a collaboration
between Häagen-Dazs and Kitty McCall – an internationally renowned print
and textile designer from Britain. Kitty’s core products include art and textiles
with bold, graphic and floral designs applying her unique style to crafting a
contemporary, enchanting design for the Cherry Blossom packaging. »
Source : Marcomm News

CLINIQUE x MARIMEKKO
« The beauty brand has linked up with Skandi design house Marimekko,
known for its uplifting, colourful prints - think bright, graphic patterns and bold,
modern florals.
The result is beauty packaging heaven: the casings for Clinique's cushion
compacts, Pop lip colour and primers, and their brand new Pop Splash lip
gloss range (featuring a hydrating, non-stick formula), will brighten up any
makeup bag.»
Source : Harpers Bazaar

LA BOUCHE ROUGE x THE
WEBSTER
«The maker is the Paris-based La Bouche Rouge, whose eco-minded, peak-
luxury lipstick range debuted last fall. The muse is Laure Heriard Dubreuil,
the expat and founder of the concept boutique The Webster, with locations in
Miami Beach and New York. And the result is the Pink Balm: the epitome of
an elevated basic.
Sheer and nourishing with a touch of rosy tint, the balm has an "anytime,
anywhere" practicality, Dubreuil points out, but that's not why she "was
completely seduced by this project ». »
Source : Vogue

VANS x METALLICA
«Collaborations with iconic rock band Metallica aren’t going to fade away, as
Vans has now created an exclusive capsule of footwear, apparel and
accessories with the Rock and Roll Hall of Fame inductees for the third time.
Highlighting the newly-designed Metallica logo for a heavy metal rendition of
Vans classic silhouettes, the Sk8-Hi Reissue is defined by an etched
Metallica logo on the sidewall with a wrapped version on the quarter panels,
while the Classic Slip-On features an all-over logo print across the vamp and
is finished with the same engraved Metallica logo on the sidewalls. A short
sleeve T-shirt and trucker hat round out the offering using a Vans x Metallica
logo. »
Source : highsnobiety

DUAL TONE x DAVID BOWIE
ARCHIVE
«The new Supro David Bowie Ltd Edition Dual Tone is one of the latest
guitars to be revealed amongst this year's NAMM 2018 guitars. This
instrument was developed with assistance from the David Bowie archive and
is based on the guitar he used on the Reality album and during his final world
tour. Only 50 of these guitars are available, so act quick and get yourself a
highly collectable piece of history. Bowie customised the standard '60s Supro
Dual Tone guitar to his own specifications and this new signature model
makes those unique details available to his fans and guitarists looking to
make their own mark. »
Source : Gear4music

MARTELL x SABRINA
TRANSISKUS
«Pernod Ricard Global Travel Retail has launched a limited-edition Martell
Cordon Bleu bottle to celebrate Chinese New Year.The bottle, inspired by the
Chinese tradition of the wishing tree, is being promoted with a series of pop-
up tasting bars in select airports globally until the end of February. The
special edition features the work of paper-cut artist Sabina Transiskus, who
created a sleeve with cut outs, embossed red envelopes and gold vine
leaves. The box houses a bottle of Martell Cordon Bleu coated entirely in
Martell’s signature blue, with a pattern that echoes the gift box design.»
Source : The Moodie Davitt report

PUCHKIN MUSEM x ST.
FRIDAY
«A Russian fashion socks brand St. Friday Socks has released a limited
collection of sock designs inspired by world-class masterpieces of art, in
collaboration with The Pushkin State Museum of Fine Arts, in Moscow.
The socks collection, which includes eight designs, features motifs that are
based on the paintings and sculptures from the permanent collection of the
museum. With this new collaboration, the company believes it can show that
basic, everyday items like socks can also be a part of the visual arts and
inspire us every day.»
Source : Knitting Industry

SMEG x DOLCE & GABBANA
«Following the success of their deluxe artisan-painted fridge commission last
year, Dolce & Gabbana have joined forces with kitchenware giant Smeg once
again to create a new range of high-end kitchen appliances.
The collection, titled 'Sicily is my love', features a juicer, toaster, coffee
machine, kettle and blender, all decorated with the Italian house's signature
vibrant designs.»
Source : Harpers Bazaar

SEAN JOHN x JEAN-MICHEL
BASQUIAT
« Diddy’s iconic fashion brand, Sean John is reportedly turning 20 this year.
And in celebration of this huge milestone, the brand has reportedly teamed
up with a visionary artist for a major collaboration.Sean John and the estate
of Jean-Michel Basquiat have reportedly teamed up for a capsule collection
that will merges the worlds of fashion and artThe collection reportedly
highlights Basquiat’s famous pieces, including “Pez Dispenser,”
“Melting Point of Ice,” and “Dog.” The artist’s aesthetic is then transformed
into bold styles on a series of denim wear, tee-shirts, and more.»
Source : Vibe

Cambridge Satchel Company
x Ines de la Fressange
« We are thrilled to announce our latest collaboration for 2018; CSC x Ines
de la Fressange. Just in case you’re not familiar with Ines: she is the original
French style icon. Equally, Ines has long been a fan of our iconic
satchels (her favourite bag style) and our British craftsmanship. When she
and Julie finally met, the two immediately hit it off and the idea of the
collaboration was hatched. To bring the limited edition collection to life, our
design team travelled to Paris and worked very closely with Ines and her
team to create the new designs.»
Source : Cambridge Satchel

PEPSI X CINDY CRAWFORD
« Supermodel Cindy Crawford is back in the spotlight thanks to one
of the major American brands that helped catapult her to fame: Pepsi.
The 51-year-old mom of two has teamed up with the soda brand for a
minute-long commercial set to air during this year's Super Bowl LII. In
it, she recreates the 1992 spot that aired during the football showdown
that year. »
Source : In style
#CELEBRITY ENDORSEMENT

GUESS X JENNIFER LOPEZ
« This Spring 2018, GUESS is proud to introduce actress, singer,
dancer, entrepreneur, philanthropist, and fashion icon Jennifer
Lopez as the face of their latest campaign! The campaign, which was
art directed by Paul Marciano, co-founder of GUESS Inc., and shot by
fashion photographer Tatiana Gerusova, drew inspiration from
Jenny’s life as a performer in Vegas and actress in Hollywood. Set in
an elegant villa, the images evoke the spirit of classic GUESS
campaigns with influences of Jennifer’s aesthetic and personal style. »
Source : Preview

M&M‘s X DANNY DE VITO
«In the spot, the Russian mob kidnaps the lovable doofus; a mobster
lists all of the ways he would eat him. This year’s ad, dubbed
“Human,” tells the unlikely tale of Red (played by DeVito), the selfish,
egotistical, maniacal archetype of the M&M’s characters, who turns
into a human after wishing on a lucky penny, only to realize that none
of the humans around him want to eat him. »
Source : AdWeek

SQUARESPACE X JOHN
MALKOVICH
«John Malkovich is on an important phone call and he’s extremely
angry. He wants to launch his fashion career with a website,
JohnMalkovich.com, but someone else owns the domain. That’s how
Squarespace’s hilarious Super Bowl LI spot, “Calling
JohnMalkovich.com,” plays out—Malkovich, placing a friendly-turned-
fuming phone call to someone who controls something he desperately
needs.»
Source : AdWeek

SERENA WILLIAMS X
LINCOLN
«The Ford-owned luxury brand has announced that the 23-time tennis
Grand Slam champion is becoming its latest Brand Ambassador.
Williams will be appearing in a series of videos on social media
featuring the Lincoln Navigator SUV that highlight her multitasked life
as a professional athlete, businesswoman and new mom. In a press
release announcing the partnership, the 36-year-old said that the first
vehicle she ever bought at 18 or 19 was a Navigator that she named
“Ginger” and drove for eight years.»
Source : Fox news

AMERICAN TOURISTER X
CRISTIANO RONALDO
«American Tourister leading international luggage brand, announced
the signing of international football superstar, Cristiano Ronaldo, as
its new brand ambassador for 2018. Dynamic, stylish and confident,
with a global following of more than 230M fans across Facebook and
Instagram, Cristiano embodies the soul of the American Tourister
brand. His appointment also comes as football fever begins to grip
global audiences ahead of the FIFA World Cup, which kicks off in
Moscow, Russia on June 14th 2018.»
Source : Marcom news

TCL X NEYMAR JR
«The agreement will last for two years, during which time Neymar Jr.
will appear on TCL TV and print commercials across its major
businesses. TCL, television manufacturer and consumer electronics
brand, recently announced that Neymar Jr., one of the world’s most
influential and widely–recognized athletes, has been appointed as the
company’s Global Brand Ambassador.»
Source : Brand Equity

JUICY COUTURE X THYLANE
BLONDEAU
«The former child model, now 16, has been appointed as the face of
everyone’s favourite velour tracksuit brand, Juicy Couture. Blondeau,
whose resume includes catwalk appearances for Dolce & Gabbana,
L’Oreal Paris and Tommy Hilfiger, is the star of the brand’s new
S/S’18 campaign. »
Source : Nine

STELLA ARTOIS x WATER.ORG x
MATT DAMON
«In the brand’s Super Bowl ad, which was created by Mother, co-
founder of Water.org and actor Matt Damon explains that millions of
people in the developing world walk up to six hours every day just to
get water. He then encourages people to consider purchasing one of
the brand’s signature chalices, the proceeds of which will go to
Water.org. For every $13 limited-edition chalice sold, $3.13 will be
donated to the nonprofit. »
Source : The Drum
#GOOD CAUSES

19-03 AGENCY
team@19-03.com
01 75 57 32 93
19-03 Agency is specialized in
high quality partnerships, limited editions, co-branding, celebrity endorsement and capsule collections

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
http://www.licensingsource.net/hello-kitty-reveals-new-puma-collaboration/
http://www.refinery29.com/2018/02/189958/calvin-klein-underwear-andy-warhol-collaboration
https://www.thespiritsbusiness.com/2018/02/jameson-unveils-2018-st-patricks-day-bottle-design/
http://markets.businessinsider.com/news/stocks/Johnnie-Walker-Blue-Label-Rings-In-Lunar-New-Year-With-New-Limited-Edition-Year-of-the-Dog-Bottle-
1014967230
https://hk.asiatatler.com/dining/laurent-perrier-collaborates-with-singapore-s-lotus-on-water-to-create-limited-edition-champagne
https://www.urbandaddy.com/articles/41658/nike-is-releasing-a-very-limited-edition-jack-daniels-inspired-air-force-1
https://www.theverge.com/circuitbreaker/2018/2/12/17004596/leica-q-winter-olympics-limited-edition-snow-white-camera-iouri-podladtchikov
http://www.refinery29.com/2018/02/189699/ikea-bea-akerlund-omedelbar-collaboration
https://hypebeast.com/2017/2/bape-valentines-day-2017-sanrio-collaboration
https://www.brit.co/soulcycle-releases-soulfuelcookie-milk-bar/
https://www.billboard.com/articles/news/lifestyle/8098596/rihanna-sock-collection-valentines-day-coldhearted
https://www.highsnobiety.com/p/keith-haring-happy-socks-collection/
https://meaww.com/read/lifestyle/puma-unveils-collaboration-with-artist-shantell-martin
WEBOGRAPHY

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://www.forbes.com/sites/taylorboozan/2018/01/24/master-dynamic-creates-limited-edition-headphones-with-tattoo-artist-scott-campbell/#565879270964
https://sg.style.yahoo.com/j-crew-first-ever-collaboration-175303394.html
https://marcommnews.com/haagen-dazs-celebrates-valentines-day-with-cherry-blossom-floral-tribute/
http://www.harpersbazaar.com/uk/beauty/a15905928/cliniques-collaboration-marimekko/
https://www.vogue.com/article/the-webster-pink-balm-collaboration-laure-heriard-dubreuil-la-bouche-rouge-natural-lip-product
https://www.highsnobiety.com/p/vans-metallica-logo-capsule/
https://www.gear4music.com/us/en/news/article/NAMM-2018-Supro-Dual-Tone-David-Bowie-Signature-Guitar/7IA/2018-02-01
https://www.moodiedavittreport.com/pernod-ricard-marks-chinese-new-year-with-limited-edition-martell-cordon-bleu/
http://www.knittingindustry.com/st-friday-socks-joins-forces-with-pushkin-museum/
https://www.harpersbazaar.com.au/culture/dolce-gabbana-smeg-kitchenware-15854
https://www.vibe.com/2018/02/sean-jean-jean-michel-basquiat-capsule-sollection/
https://us.cambridgesatchel.com/blogs/journal/announcing-our-newest-designer-collaboration-csc-x-ines-de-la-fressange
WEBOGRAPHY

→ CELEBRITY ENDORSEMENT
http://www.instyle.com/news/2018-super-bowl-cindy-crawford-pepsi-ad
https://www.preview.ph/fashion/jennifer-lopez-is-the-new-face-of-guess-a00192-20180205
http://www.adweek.com/brand-marketing/inside-mms-quest-to-turn-its-spokescandy-red-into-a-human-for-the-super-bowl/
http://www.adweek.com/brand-marketing/how-squarespace-created-a-killer-super-bowl-spot-that-scored-an-emmy/
http://www.foxnews.com/auto/2018/02/15/serena-williams-becomes-lincoln-brand-ambassador.html
https://marcommnews.com/american-tourister-announces-football-superstar-cristiano-ronaldo-as-its-2018-brand-ambassador/
https://brandequity.economictimes.indiatimes.com/news/business-of-brands/neymar-jr-is-the-new-face-of-tcl/62932499
https://style.nine.com.au/2018/02/14/08/55/thylane-blondeau-most-beautiful-girl-in-the-world
WEBOGRAPHY

→ GOOD CAUSES
http://www.thedrum.com/news/2018/01/31/marketing-s-changemakers-why-stella-artois-using-the-super-bowl-plug-its-partnership
WEBOGRAPHY

19-03 Trendwatch February 2018

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