Trendwatch december 2017

19 Mars Ltd.. - Endorsement Agent – Partnerships with senses - 19 rue Martel - 75010 Paris - France - www.19-03.com
ITS MONTHLY SELECTION
Partnerships - Co-brandings – Limited editions– Capsule collections- Celebrity endorsements - Good causes
December 2017
presents

« Paris-based concept store Colette joins forces with French fashion house
Saint Laurent, for a capsule collection on sale till December 20th. The Saint
Laurent Colette venture doesn't look like what one might expect from two
fashion industry heavyweights joining forces. As opposed to focusing on ready-
to-wear and accessories, Saint Laurent Creative Director Anthony Vaccarello
has cooked up a series of limited edition designs in the form of leopard print
skateboards, a black-on-black Vespa, plus a series of headphones created in
partnership with high-end audio speakers and headphones brand Beoplay.»
Source : Forbes
#CELEBRITY ENDORSEMENT
COLETTE X SAINT LAURENT
PARIS

#CAPSULE COLLECTIONS / LIMITED EDITIONS
TOMMY HILFIGER X BARBIE
« The third edition of the Tommy x Gigi Barbie created in the likeness of
Gigi Hadid, is about to hit the market. The doll will be available on
tommy.com and Barbie.com, at select Tommy Hilfiger flagships in London,
Paris, Düsseldorf, Amsterdam and New York, and with select retailers
globally. « The collaboration with Gigi and Barbie was an exciting new twist
on our brand’s history of partnering with pop-culture icons and ou ongoing
ambassadorship with Gigi » said Tommy Hilfiger. »
Source : WWD

FASHION NO FILTER X
ADMISE
« Camille Charrière et Monica Ainley, of Fashion Week’s favorite podcast
Fashion No Filter, are collaborating on a capsule collection with suit specialist
Admise. The skinny on a terribly Parisian collab ».
Source : Vogue

COLETTE X REPETTO
"After many years of working together, Repetto and colette will say
goodbye to their partnership on December 20, when the Parisian concept
store closes for good. The label which specializes in dance shoes has unveiled
its last piece for the store, the soberly named Catherine ballet pump, inspired by
classical pointe shoes."
Source : Vogue

MAC COSMETICS X JADE
JAGGER
"Teaming up with Jagger on a limited edition eight piece capsule collection,
MAC's latest celebrity collaboration is less glitz and glamour, and a whole lot
more rock 'n' roll. She is the daughter of Rolling Stones legend Mick Jagger
after all. Comprised of eyeshadow quads, lipsticks and iconic Skinfinish
powders, the jewel-toned line is the perfect MAC mash-up, mixing Jagger's
jewellery designs with next level beauty products."
Source : Elle Uk

NOAH X THE CURE
"New York City-based menswear label Noah launches on Thursday a
collaboration capsule with The Cure. The 12-piece capsule collection draws
inspiration from the rock band’s album art over the years and its graphical
history. The collection consists of polka dot long sleeve shirts in a nod to the
shirts that longtime band member Robert Smith wore over the years, a
Disintegration t-shirt named after the band’s album from 1989 and a Boys
Don’t Cry leather jacket, which gets its name from the second single of the
band’s first album Three Imaginary Boys."
Source : Fashion Network Uk

MAISON KITSUNÉ X
EASTPAK
"The Parisian creative label, Maison Kitsuné has decided to tackle the classics of
the backpack, revisiting pieces of the flagship brand Eastpak. First limited
edition collaboration, Kitsuné X Eastpak House transform five cult models of
the American luggage brand to celebrate the winter."
Source : Modernist

BILLABONG x IGGY POP
« Billabong today released the Iggy Pop x Billabong LAB collection, an exclusive
apparel and accessory collaboration with one of the world's most legendary
and iconic musicians.
Once a streetwalking cheetah with a heart full of Napalm, these days Iggy's
more notorious for lounging all day at the beach or pool in boardshorts. The
collaboration with Billabong, whose Spring '18 collection is inspired by the
punk soundtrack of the late '80s and '90s is fitting as Iggy's presence is laced
throughout every surf and skate session of that era. »
Source : Market insiders

HUBLOT x STREET ARTISTS
HUSH AND TRISTAN EATON
« Swiss luxury watchmaker Hublot celebrated the unveiling of two new
watches last night at Lightbox Studios. The limited-edition timepieces, dubbed
Fame vs. Fortune, were created in collaboration with street
artists Hush and Tristan Eaton. This is Eaton’s second collaboration with
the brand, having created a limited-edition watch made with concrete in a
tribute to New York City. Fame vs. Fortune marks the first time Hush has
collaborated with the brand. The new watches are part of the brand’s ongoing
campaign Hublot Loves Art, which creates timepieces with artists released just
in time for Miami’s Art Basel each year. »
Source : Fashion Week Daily

BALMAIN X SPECSAVERS
« French powerhouse Balmain has launched a collection of glasses and
prescription sunglasses exclusively with Specsavers. Comprising 17 styles, the
collection is inspired by the luxury brand’s clothing and features strong colours
such as gold, burgundy, and black to "make women feel beautiful and
empowered". The frames come with subtle details, such as a golden ‘B’ on the
temple tips, and embellishments inspired by the Balmain belt chain collection.»

W HOTELS X JOAN SMALLS
«W Hotels has launched the "Off Duty" Closet, a 25-piece limited-release
fashion collection made up of curated looks from seven designers, which draws
style inspiration from model Joan Smalls. The collection was curated by W
Hotels Creative Director Sarah Easley. Pieces come from Veronica Beard,
Yestadt Millinery, K/ller Collection, Krewe, Rails, Jibs Life, and Road Twenty-
Two. The Off Duty Closet is available through W Hotels The Shop. Price
points range from $78 to just under $1,500.»

Jägermeister X KangaROOS
«Jägermeister presents its first sneaker collaboration ever, appropriately
alongside KangaROOS, as the two have come together to work on the brand-
favorite Ultimate. Boasting a colorway that mimics the iconic Jägermeister
bottle, the sneaker welcomes construction from deer leather, the third
strongest leather in the world. Golden lace tips and eyelets then match the
branding on the heel to round out the design elements. »
Source : HIghsnobiety

DIOR HOMME X BOGARDE
«Dior Homme’s artistic director Kris Van Assche teased a preview
of a collaboration between Dior and Bogarde on his Instagram.
According to a recent report by the Business of Fashion, the designer
and the Parisian bike company will launch a $3,200 BMX rider at
the Sole DXB Streetwear Festival between December 7-9.»

SAINT LAURENT X TRAVIS
SCOTT
« They’ve teamed up again, this time on a limited-edition leather vinyl album that
will be available at Colette in Paris on Dec. 18. Only 500 copies of the album will
be available — each one numbered — and they’ll be presented in a black leather
pouch sporting both names. The album features 12 tracks selected by Scott and
includes music from Kanye West, James Blake, Frank Ocean, Bon Iver and
others.»
Source : WWD

S.T DUPONT X MURDER ON
THE ORIENT EXPRESS
«Two limited-edition sets – the writing instrument and paper cutter set,
and the lighter and paper cutter set – are available. The S.T. DuPont x
Murder on the Orient Express collaboration is inspired by the
sophisticated sense of style and luxurious way of travelling of the famous
train. The trunk has been transformed into an exceptional lighter and
writing instrument. They are beautifully placed in exquisite packaging,
showcasing the interior of the Orient Express cabins.»
Source : SMCP

OCTOBER‘S VERY OWN X
CANADA GOOSE
«October’s Very Own and Canada Goose announce the release of their latest
collaboration for winter 2017. Launching for both men and women, the newest
capsule collection from OVO and Canada Goose will feature a complete
assortment of outerwear products and cold-weather
accessories.Compromised of eight items, the latest collection from OVO and
Canada Goose includes—chilliwack bombers, shearling pilot hats, logo blanket
scarves and boreal beanies. Leading the way as stand out items of the
collection are the two chilliwack bomber jackets made out refined satin fabric.»
Source : XXL Mag

BILLIONAIRE BOYS CLUB X
N.E.R.D
«Ahead of N.E.R.D’s forthcoming project, No One Ever Really Dies, clothing
brand Billionaire Boys Club and its sister line, Billionaire Girls Club, unveil a
brand new capsule collection paying tribute to the three-man band's fifth studio
album.Compromised of a wide range of garments, the latest BBC capsule
collection includes—hoodies, crewnecks and t-shirts. The all-new capsule from
the futuristic brand serves as an expansion of the Billionaire Boys Club N.E.R.D
Hoodie, which was first made available at ComplexCon in November. The
fleece and t-shirt will feature the signature N.E.R.D brain logo, “No One Really
Ever Dies” in the classic curve Billionaire Boys Club font, along with “BBC” and
“BGC" in the N.E.R.D logo font.»
Source : XXL Mag

Off-White™ x KM20
« In a year with link-ups with everyone from Champion to Timberland Off-
White™ also recently announced its collaboration with Russian retailer KM20
— and now every piece is available to view online. The “Temporary” capsule
consists of a full range of hoodies, T-shirts, shirts, track pants, caps and belts
— all using the brand’s signature motif in cyrillic lettering in addition to KM20’s
logo throughout the range.»
Source : Hypebeast

PUMA x MANHATTAN
PORTAGE
« PUMA joins forces with renowned bag brand Manhattan Portage for a capsule
range that encompasses the energy of the Big Apple.
The two brands reinterpret the Clyde silhouette in two variations, consisting of
the Clyde Sock in striking tonal red and the Clyde Zip defined by a camouflage
graphic. Both pairs are also detailed with Manhattan Portage logo branding, while
the Clyde Sock bears a signature graphic of the NYC skyline on the collar.»
Source : Hypebeast

HEINEKEN x BAPE
«For the eighth edition of its #Heineken100 program, the famous Dutch
brewing company has partnered with BAPE on a limited edition capsule
comprised of four pieces. The collaborative offering spotlights a half-zip
pullover shark hoodie, a camo coach jacket, a T-shirt, and a six-pack bottle
carrier. All items are embellished with co-branded details. Normally
#Heineken100 products are limited to friends, family, and influencers.
However, this time around Heineken is offering all of its BAPE-associated
products directly to consumers. »
Source : Heineken USA

MASTER P x NO LIMIT
FOREVER
«One of the most iconic rap conglomerates from the '90s is back to deliver
its fans, new and old, a brand new capsule of clothing honoring the label's
glory days. Master P and No Limit Forever have created a graphic-heavy
collection plastered with all of the most memorable albums from the
Southern rap collective's legendary run.
Various long and short sleeve T-shirts and hoodies all feature imagery
indicative of the era. From the label's signature blinged-out tank logo to its
various iconic Pen and Pixel covers like Master P's MP Da Last Don and
Silkk the Shocker's Charge It 2 Da Game, the obvious callbacks are all here. »
Source : Complex

COMMUNE DE PARIS AND BLUNE
x PARIS SAINT-GERMAIN
«Bringing a powerfully vivid finish that bleeds modern football style, Commune
de Paris, Blune and Paris Saint-Germain have collaborated up for a bespoke
capsule collection.
A plethora of products that once more put PSG out in front as they continue to
adopt a style of their own, this reworking of the iconic team colours paired up
with the tailored approach of Commune de Paris and Blune goes the distance in
bringing football and lifestyle fashion to a world of new places. The collection is
extensive and includes everything from outerwear through to denim get ups.»
Source : Soccer Bible

SAINT LAURENT X KATE
MOSS
«Artistic director Anthony Vaccarello has chosen one of the most iconic
models of all time in Kate Moss to be the face of Saint Laurent‘s new Spring
2018 campaign. Now, Saint Laurent has taken to social media to unveil the
Spring 2018 project, photographed by David Sims. The legendary model can
be seen wearing a feathered dress, of course from the brand’s new spring
collection.
In addition to the still imagery, Saint Laurent also presents a coinciding
campaign video starring Moss. »
Source : Highsnobiety

WEIGHT WATCHERS X DJ
KHALED
«DJ Khaled has been announced as the latest Weight Watchers social media
ambassador. Khaled will be turning his inspirational social media skills
towards documenting his weight loss journey, as part of the company’s
“freestyle” plan.
Khaled has already shared a series of videos detailing his new diet and
showing off his exercise plan. According to his video captions, the star has
already lost 20 pounds on the program.»
Source : Highsnobiety

DIESEL“ CUSTOMIZED WITH LOVE“
CHARITY PROJECT
« Diesel is launching the “Customized With Love” charity project on Friday.
The brand asked several personalities, including Courtney Love, David
Lachapelle, Coco Rocha, Petra Nemcova, Jamie Campbell Bower, as well as
Italian musicians Lorenzo Jovanotti, Cherubini, Cesare Cremonini, Fabio
Novembre and Saturnino to customize a selection of Diesel iconic pieces,
including denim jackets and silk bombers. The proceeds will benefit Renzo
Rosso’s Only the Brave Foundation, which, in collaboration with the Andrea
Bocelli Foundation, is supporting the reconstruction of a school in Sarnano,
a Medieval village located in central Italy, an area hit by a 6.6-magnitude
earthquake in August 2016 »
Source : WWD
#GOOD CAUSES

CARDI B x STEVE MADDEN
«Everyone knows that Cardi B loves Louboutins — after all, she refers to them
in her iconic single "Bodak Yellow." However, Cardi's love for shoes isn't limited
to red bottoms: Her latest campaign is a collaboration with Steve Madden, the
most excellent '90s brand for those of us who love killer style but have a little
less shmoney to spend.
The campaign is called Daily Tips With Cardi B, and it's a series of five YouTube
videos that give fans some insight into Cardi's favorite Steve Madden holiday
styles and how to wear them. The videos are about as Cardi B as Cardi B gets,
and the shoes are exactly what you'd think she might actually wear herself.»
Source : Bustle

A$AP MOB x CALVIN KLEIN
«For the latest installment of the #MyCalvins campaign, Calvin Klein tapped the
entire A$AP Mob group as the newest faces of its denim and underwear lines.
Starring A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP
Lou and A$AP J. Scott, the hip-hop crew appears in the ultimate group shot
photographed by Willy Vanderperre along with a behind-the-scenes video. In the
30-second video, the rappers dance, goof off and talk style while wearing classic
pieces from the Calvin Klein Denim and Calvin Klein Underwear lines. »
Source : Harpers Bazaar

L‘ORÉAL X AJA NAOMI KING
«Talented beauty Aja Naomi King has been tapped as the new face L’Oreal
Paris. The rising Hollywood darling will be the newest spokeswoman for the
global beauty giant, sprinkling her black girl magic across the brand and its
campaigns.»
Source : Essence

NAOMI CAMPBELL X MARC JACOBS X
UNAIDS
« The celebrated fashion designer Marc Jacobs has designed a limited edition
T-shirt to raise funds for UNAIDS’ activities in support of people around
the world living with or affected by HIV. The T-shirt will retail for US$ 55
and is on sale at marcjacobs.com.
The T-shirt chimes with the theme of this World AIDS Day campaign,
#myrighttohealth. Everyone, regardless of who they are or where they live,
has a right to health.
Actress, model and activist Naomi Campbell came up with the initial idea
for the collaboration.»
Source : Unaids
#GOOD CAUSES

CHRISTIAN LOUBOUTIN X STAR WARS X
UNAIDS X STARLIGHT’S CHILDREN
FOUNDATION
« Who knew Christian Louboutin was a Star Wars fan? To celebrate the
release of The Last Jedi, the latest installment in the beloved sci-fi franchise,
the famed shoemaker teamed up with Disney and Lucasfilm for a range of
heels inspired by four of the movie's leading ladies: Rey, Admiral Holdo,
Captain Phasma, and Rose Tico.
The footwear is up for auction from now until December 20, and a portion
of the proceeds will benefit Starlight Children's Foundation, which
supports critically ill children in hospitals, on behalf of Star Wars: Force for
Change. »
Source : HarpersBazaar
#GOOD CAUSES

JORDAN FISHER X PETA
« Actor and recent Dancing With the Stars winner, Jordan Fisher, has
teamed up with PETA to support its new Family is Family campaign. In the
ad, Jordan stars alongside his best friend, an adopted pug called Sora. Jordan
comments, 'I am adopted, and I am so grateful for my story, and that's what
makes me who I am. Making the decision to add to my life and enrich my
life by getting a dog, it makes it that much greater that I was able to take a
dog out of that situation and give [him] an opportunity to do what [he does]
best.'»
Source : Celebrity Intelligence
#GOOD CAUSES

ALDO X GLOBAL CITIZEN
«Canadian fashion footwear and accessories company Aldo has relaunched the
Aldo Mx sneakers in a collaboration with advocacy organization Global Citizen.
The limited edition sneakers released in three exclusive colors - deep red,
black on black and grey mix – were launched on “Giving Tuesday”.
All proceeds from the sales of the shoes will go to Global Citizen to help
children in the world's poorest countries get access to education. »
Source : Fashion Network
#GOOD CAUSES

19-03 AGENCY
team@19-03.com
01 75 57 32 93
19-03 Agency is specialized in
high quality partnerships, limited editions, co-branding, celebrity endorsement and capsule collections

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
https://www.forbes.com/sites/declaneytan/2017/11/30/saint-laurent-develops-limited-edition-collection-in-partnership-with-concept-store-colette/#3f457f843327
http://wwd.com/fashion-news/fashion-scoops/tommyxgigi-barbie-doll-stores-11061851/
http://en.vogue.fr/fashion/fashion-news/diaporama/the-coolest-two-influencers-of-the-moment-move-into-responsible-fashion/47541
http://en.vogue.fr/fashion/fashion-news/articles/repetto-colette-last-collaboration-dance/58467
http://www.elleuk.com/beauty/make-up/articles/g32402/mac-jade-jagger-collaboration/
http://uk.fashionnetwork.com/news/Noah-to-launch-collaboration-collection-with-The-Cure,897186.html#utm_source=newsletter&utm_medium=email
http://www.modernists.fr/en/2017/11/24/maison-kitsune-x-eastpak-premiere-collaboration-exclusive/
http://markets.businessinsider.com/news/stocks/Billabong-Announces-Exclusive-Collaboration-With-Iggy-Pop-1010323033
https://fashionweekdaily.com/hublot-partners-street-artists-hush-tristan-eaton/
http://uk.fashionnetwork.com/news/Specsavers-launches-exclusive-Balmain-eyewear-collection,892217.html#utm_source=newsletter&utm_medium=email
http://uk.fashionnetwork.com/news/W-Hotels-launches-25-piece-Off-Duty-Closet-inspired-by-Joan-
Smalls,892493.html#utm_source=newsletter&utm_medium=email
https://www.highsnobiety.com/p/jagermeister-kangaroos-sneaker-collab/?utm_campaign=SF+Highsnobiety+Main+Post&utm_source=Facebook
https://www.highsnobiety.com/p/dior-homme-bogarde-bmx-bike/?utm_campaign=SF+Highsnobiety+Main+Post&utm_source=Facebook
WEBOGRAPHY

→ CAPSULE COLLECTIONS / LIMITED EDITIONS
http://wwd.com/fashion-news/fashion-scoops/saint-laurent-travis-scott-album-cover-11075887/
http://www.scmp.com/magazines/style/news-trends/article/2121208/s-t-dupont-x-murder-orient-express-made-fans-princess
http://www.xxlmag.com/lifestyle/2017/12/ovo-canada-goose-to-release-limited-edition-capsule-collection/
http://www.xxlmag.com/lifestyle/2017/12/billionaire-boys-club-to-release-n-e-r-d-capsule-collection/
https://hypebeast.com/2017/12/off-white-km20-capsule-collection
https://www.highsnobiety.com/p/puma-manhattan-portage-capsule/?utm_campaign=SF+Highsnobiety+Main+Post&utm_source=Facebook
http://heinekenusa.com/2017/12/hypebeast-heineken-teams-bape-special-capsule-collection/
http://www.complex.com/style/2017/12/master-p-no-limit-forever-records-capsule-collection
https://www.soccerbible.com/lifestyle/clothing/2017/commune-de-paris-blune-x-paris-saint-germain-capsule-collection/
WEBOGRAPHY

→ CELEBRITY ENDORSEMENT
https://www.highsnobiety.com/p/kate-moss-saint-laurent-spring-2018/?utm_campaign=SF+Highsnobiety+Main+Post&utm_source=Facebook
https://www.highsnobiety.com/p/dj-khaled-weight-watchers/?utm_campaign=SF+Highsnobiety+Main+Post&utm_source=Facebook
https://www.bustle.com/p/cardi-b-steve-madden-teamed-up-to-make-you-look-rich-as-hell-7580536
http://www.harpersbazaar.com/fashion/designers/a14011877/asap-mob-calvin-klein-ads/
https://www.essence.com/aja-naomi-king-face-lor%C3%A9al-paris
WEBOGRAPHY

→ GOOD CAUSES
http://wwd.com/fashion-news/fashion-scoops/diesel-unveils-customized-with-love-charity-project-11059698/
http://www.unaids.org/en/resources/presscentre/pressreleaseandstatementarchive/2017/december/20171201_t-shirt
http://www.harpersbazaar.com/fashion/designers/g14382304/christian-louboutin-disney-star-wars-collection/
http://www.celebrityintelligence.com/#/news/VrS/Jordan-Fisher-Stars-In-PETA-Ad
http://us.fashionnetwork.com/news/Aldo-relaunches-genderless-MX-sneaker-for-a-cause,897137.html#utm_source=newsletter&utm_medium=email
WEBOGRAPHY

Trendwatch december 2017

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