Introduction to the Fashion Industry
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The Presentation presents a brief snapshot of the current status of the fashion industry in India, its future-with a prime focus on Techology, and its demands from young professionals.
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Introduction to the Fashion Industry
- 3. It is estimated that a sixth of the world’s population works in the supply chains to the fashion and textile industry, from field to final product.
- 4. Fashion is BIG BUSINESS Customer is analyzed to evaluate the wants and needs Apparel designed to meet these wants and needs is produced and sold
- 5. PRIMARY MARKETS Textile mills Finishers Leather producers Fur industry
- 6. DESIGNERS AND PRODUCERS 7th Avenue Paris couture French Prêt-a-Porter Italian ready-to-wear
- 7. ANCILLARY & PROMOTION OPERATION Newspapers Magazines PR firms Resident buying offices Fashion consultants
- 9. FASHION: Then & Now !
- 10. “Everything has changed. I’ve seen it all happen and start. It’s like being a witness to the Big Bang. The explosion of stars into the universe (that) we call fashion. Now we are a full-fledged industry, almost ruthless and competitive. The fun has gone.” -Rohit Bal, Fashion Designer
- 11. Lady Gaga & Barney’s Holiday Workshop https://www.youtube.com/watch?v=lkkV08g6oiw https://www.youtube.com/watch?v=AR50lQiIHso
- 12. The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead.
- 13. Technology has turned the entire fashion industry upside down – making all types of fashion more accessible to a large spectrum of consumers, but also more of a challenge for designers and retailers when it comes to competition.
- 14. - Manage Your Payments, Inventory & Costs With Technology - The Emergence Of Social Savvy Retailers & Brands - The Complete Mobile Shopping Experience - Spontaneous Shopping Driven By Inspiration
- 16. Wearable Technology Blurs the Line Between Tech and Fashion The days of fabric as a strictly static resource are coming to a close—the days of fabric as an active (and interactive) resource are just beginning.
- 17. Fashion Week Becomes 52 Fashion Weeks Each Year Consider 1,000 people in New York and 1,000 people in San Francisco viewing an Amsterdam Fashion Week event. A new product hits the runway and the buzz in San Francisco is off the meter, while the reaction in New York is ho- hum at best. The retail implications for the brand presenting that product—and understanding the buzz both quantitatively and qualitatively—could make or break the product launch. That’s a single data point. Now imagine a flood of data points 365 days a year.
- 18. 3D Printing Means Everyone Becomes A One-Person Factory Think about designers in offices, apartments and garages developing accessory prototypes—or engaging in full-on production without any middleman whatsoever. Or imagine designers creating scale models of— models wearing the designs they’ve created; how might those scale models be used to popularize and sell fashion? The possibilities are endless. The impacts will be enormous. Or, Picture a catalogue of dozens of different garment cuts in an unparalleled spectrum of colors, all of which can be browsed and customized online and ordered at the click of a button. https://www.youtube.com/watch?v=2uhR1NFbtL0
- 19. NFC Imagine walking into a store, finding something you like the look of, swiping your phone over the tag and being instantly shown a lookbook of ideas for how to style that item.
- 20. Technology Will Make Everything You Know Today Obsolete in 10 Years The truly successful will be those who can not only recognize and cope with the pace of change, but embrace it. They will be aware of both the megatrends and microtrends in the industry—and will be flexible enough to strategically act on them with bold conviction.
- 21. Reliability | Ethics |Commitment| Discipline |Trust | Responsibility
Editor's Notes
- When most people think about a fashion career, they picture a designer sketching an idea for a new dress, or a model walking down a runway to show off the latest design. While the fashion industry wouldn't exist without the designers or models, of course, there are also a number of other fashion careers that people might forget about. In fact, many of the fashion professionals who go unnoticed behind the scenes are just as important to the fashion industry as the designers and models that we typically see.
- Asos, Abof
- “If you have a sincere and strong voice, you will find people who admire and like your work