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a month
of ideas#December 2015
#BRANDUNIONPARIS
Design
Environment
Space
Beer
Light
Emojis
Watch
Cosmetic
Truck
Danse
Science
Shaving
Tumblr
Chocolate
Culture
Emotions
Mall
…
2
YOUR WISH, YOUR DESIGN
PinkLion is a new kind of marketplace. On this
website, we can discover all types of design objects
and interior decoration which can please a lot to
bargain hunters. This offer surfs on a societal trend:
people are ready to pay more for products that are
more personalized, more unique.
PinkLion positions itself totally against what offers
Ikea with its standardised furniture. The paradise of
design…to discover!
PinkLion – Marketplace of design objects
http://bit.ly/1T187e0
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
3
FLY WITH IKEA
From November 28th to December 6th, a wind turbine
was installed on the Champs-Elysées by Ikea in
partnership with the city of Paris, Nicolas Hulot
foundation and ADEME. The main goal of it was to
produce 100% of the energy needed for the avenue's
illuminations during the COP 21. The project is
participatory: passer-by are invited to run, pedal, or
swing on activities' platform. That highlights the fact
that everyone can participate in his everyday life to a
cleaner earth.
This operation is a part of an old-established
environmental commitment for the brand.
Being green is it the prerequisite for brands?
Ikea-A wind turbine in "Champs Elysées"
http://bit.ly/29PieCH
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
4
ART-PORT
Who says that airports has to be only a place of
transfer from a point A to a point B? The W agency
was hired to change that idea and transforms the
Paris-Orly Airport into an artistic place.
To do so, passengers were asked to tell beautiful
memories they have related with this airport on a
specific website. The most romantic ones were
selected and illustrated by Jean-Charles de
Castelbajac. We can admire this giant fresco since
November 23rd on the South front of Paris-Orly.
Orly airport & Castelbajac– #Welcome stories
http://bit.ly/1Oe2i5B
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
5
THE NEW ERA OF GAMING
Alienware, the OEM of hard-core gamers, follows its
expansion's strategy by opening a third cyber coffee
in China, at Ningbo. The place was conceived in
order to immerse gamers in the video game world
with a big open space, closed rooms for team games
and a coffee space in a science-fiction atmosphere.
Thanks to this real co-working space, the brand
creates a gaming experience and a real sharing hub
that allows an effective promotion for Alienware.
Alienware– A new cyber coffee
http://bit.ly/1SNy23w
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
6
ONE LAST BEER AND I CLOSE
Pand10, is a new concept of bar. Set in Amsterdam,
the bar with a vintage decoration offers a new
consumer's experience: the consumer discovers 10
different beers from all around the world, numbered
from 1 to 10 000 and when the 10 000th beer is
consumed, the bar closes.
The experience was successfully relayed on social
networks through the hashtags #claimedmybeer and
#pand10amsterdam.
What is really interesting here is that two concepts
are mixed : a bar and a pop-up. The lifetime of the
bar depends on its popularity, paradoxical isn't it ?
Pand10 – #Claimmybeeer
http://bit.ly/24xzM8f
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
7
THINK GREEN BUY GREEN
In United States, a start-up has developed a new
kind of design lamp. This desk lamp is conceived in
order to grow vegetation. The functioning of the
lamp is very simple: it integrates several LEDS that
will grow seeds beforehand planted in soil. Thanks to
water, light and love those seeds will grow.
You can acquire it for the moderate price of 129$.
Another step towards the green frenzy?
Breathe green!
Grasslamp – Your modern desktop garden
http://bit.ly/1Q5opQw
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
8
FOOTBALLERS ARE PAINTERS
Huawei chose the Paris Saint-Germain team as
ambassadors. In collaboration with Buzzman agency,
the brand organized its new French campaign "Light
Bigger". This was for the promotion of its last
smartphones. The idea was to associate sport and
art through light painting. Huawei equipped its
balloons with LEDS in order that few players of PSG
sign autographs with their feet while keeping a light
trace of the autograph.
This very original campaign allows the brand to
target sports addicts and lovers of PSG. And it is a
smart way too to advertise for the French football
club. So it is a win-win action!
Huawei & PSG – Light Bigger
http://bit.ly/1X8loRR
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
9
A SMILEY THAT YOU CAN BUY
In France, three entrepreneurs play on the trend of
emojis. They created an online shop dedicated to
"emoji culture". On this shop, the emojis addicts can
find their happiness: t-shirts, tote bags, posters, hulls
smartphones all with emojis.
This brilliant idea of shop is another proof that
emojis is a part of our daily life not only in our
conversations on Facebook, Twitter or Sms but also
in our purchases!
Emoji Bar
http://bit.ly/1QRSvqO
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
10
AND THE WINNER IS… SPORT vs.
CHOCOLATE
"L'Or" created a digital calendar in order to illustrate
its partnership with France's Olympic team. Called
"In pursuit of "l'Or" the calendar, instead of a
chocolate, unveils each day a black and white
picture of a sport discipline in Olympic games. The
idea is to accentuate the perfect gesture of each
athlete, perfection which is the recipe to reach the
gold medal.
With this very different digital calendar, "l'Or"
strengthens its positioning around excellence,
emotion and know-how. And the bonus is the link
created between the name of the brand and the gold
medal.
L'Or – In the pursuit of "l'Or"
http://bit.ly/1QWsGpH
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
11
A PIZZA THAT FITS YOU LIKE A GLOVE
Recently, Urban Outfitters bought several pizza
chains included the Pizzeria Vetri in Philadelphia.
This decision has two reasons. One is financial: the
results of the shop in terms of sales are bad instead
of restaurants that work really well. The other reason
is strategic: the brand wants that its point of sales
are more experiential.
Indeed, the brand already sets in its outlets a food
departments or even a bookshop. Transform shops
into real living spaces, the new trend in retail ?
Urban Outfitters – Space ninety 8: Welcome to the
Gorbals
http://bit.ly/1NjMWBL
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
12
PAY BECOMES AS EASY AS A WINK
Swatch recently made a partnership with Visa. The
main objective of this partnership was to allow
contactless payments with its new model of
connected watch called Bellamy (in corrolation with
the author Edward Bellamy, who imagined in an
utopian novel of the 19th century, that payments
cards would replace money). Thanks to this
partnership, those who have a Visa card will be able
to shop with this new watch in the outlets equipped
with NFC contactless communication technology.
This new kind of payment not only revolutionizes
retail but also is a proof of the technological shift
made by clockmakers.
Swatch & Visa – Payment without contact
http://bit.ly/1VJKBmj
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
13
A WOVEN BEER
In Peru, thanks to Wunderman Phantasia agency,
Cusqueña created the first billboard manually woven
according to the traditional Inca art. To do this, 50
women were needed because they are the only one
to have this special know-how. It is a smart way for
this beer's brand, to show that it respects the history
and the folklore of its country.
In addition to that, it is an amazing campaign,
beyond an interesting marketing operation, an
occasion to strengthen its artistic positioning.
Cusqueña – The first handmade Inca billboard
http://bit.ly/1ImPzKT
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
14
BACK TO THE COLOUR
Recently, Pantone announced that the colours of
2016 will be the "Pink-Quartz 13-1520" and the blue
"Serenity 15-3919". More and more brands surf on
Pantone colours and that is exactly what did
Sephora. The famous cosmetic products brand
created an entire range of products dedicated to
those colours as lipsticks and eyeshadows.
Sephora shows that it’s a reactive and trendy brand
that always offer the latest novelties in the cosmetic
sector.
Sephora- Pantone's cosmetics products
http://bit.ly/23oSwV5
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
15
EASY AS A KID GAME
Volvo organized a Live Test a bit special in order to
make the promotion of its new FMX, an 18 tons truck
The test was indeed realized by a 4 y.o. little girl. She
has to drive it in a kind of obstacle course. She was
so pleased to mishandle the truck which finally only
have a broken windshield.
This operation was a success in several ways: by
demonstrating the foolproof reliability of its trucks,
but also amusing a lot the general public.
Volvo Trucks – Look's who is driving feat 4 year-old
Sophie Live test
http://bit.ly/21woxLF
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
16
THE SCIENCE OF SLEEP
All types of medical research need powerful
computers and it is very expensive. That is why
the medical institute of Garvan, in partnership with
Vodafone, created a revolutionary app. DreamLab is
a smart application that works when you sleep.
Firstly, the user chooses for what cause he wants to
stand for among: breast cancer, ovarian cancer,
pancreatic...Then, the application uses the power of
the smartphone in order to collect data then sends
the results to the institute.
A remarkable invention that accelerates the medical
achievement against those severe diseases. It is a
nice promotion too for the mobile operator
Vodafone.
Dreamlab for Vodafone-The new dreamlab app
http://bit.ly/21woNdB
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
17
HALF ANIMAL, HALF MAN
Gillette, a famous brand of shavers, created a new
kind of experience. A man was picked as a guinea
pig. He was half shaved and half hairy. Several awful
experiences were made on him as caresses, kisses,
games with a feather. The main objective of this
experience was to know what part of his body feels
most sensations. And as expected, the results are
undeniable: a man feels more things without his
beard.
Gillette with this campaign explored a new benefit of
shaving and shows it originality. Pretty smart !
Gillette–Gillette_Hair vs. Skin_Diego Fried
http://bit.ly/1X8lMj8
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
18
LOVE IN A BOX
Orange has created a box: "Emotion Capture". The
brand used the following insight: families are not
always together for Christmas but they love to see
each others reactions when they open their mutual
gifts. The concept of the box is quite simple: there is
a camera in the "Emotion Capture" box and when the
person opens the box, the camera is activated in
order to film emotions and sends them directly to
the dear one. Those videos can be then shared on
social networks.
This brilliant brand content operation allows Orange
to be remembered for Christmas and reinforces the
complicity between the brand and its customers.
Orange– Reinventing Christmas
http://bit.ly/1XvDfAE
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
19
DRINK WHAT YOU SEE
The vodka Medea, in Netherlands, has created a very
original bottle. The brand diverted the utilization of
e-beacons generally used to send promotions or
vouchers. Thanks to a strip of LEDS around the
bottle, short and happy messages can be conveyed
to the customer according to its localization in
shelves. The bottle also sends messages when the
bottle is empty and informs where is the closest the
point of sale.
This strategy is brilliant to recover a lot of data and
also to assert the innovative brand positioning.
Medea– A connected bottle
http://bit.ly/1WIfdn7
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
20
BEHIND THE WINGS OF AN AIRPLANE
Turkish Airlines, in order to make its promotion on
social networks, transmitted in live a flight Istanbul-
New York. The point of view was very original: the
flight was seen from the perspective of the flight
crew. Thanks to Periscope, cybernauts have had the
chance to see behind the doors and discover all the
steps of a flight in an airplane: team preparation, the
take-off, the landing and even the free time of
stewards. During all that operation passengers had
the chance to ask questions on Twitter.
This was a great success as the company won 5118
followers and 292 779 likes.
Turkish airlines- A trip with Periscope
http://bit.ly/1q0myl1
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
21
A WEAREABLE TATOO
Chaotic Moon, a strange crew, presents a true
innovation: the electronic tattoos called Tech Tats.
The main idea is to push forward the wearable
sector. With Tech Tats, Chaotic Moon aims to make
people interact with others as well as giving the
wearer personal information about his body: physical
activities or medical diagnosis for example. The data
collected will be transferred from the tattoo to an
application.
But it raises questions about ethics with the use of
these data in a commercial intent ..and what about
the lost of privacy ?
Chaotic Moons-Tech tats
http://bit.ly/1W7l9H0
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
22
A BOX FOR THE AFTER
Apocalypse…is coming soon…and the Apocabox
helps you to be ready for this critical moment. In this
box you can find a knife, a punch, a water purifier,
some dried food, lighters stone, wooden arch…
thanks to that you will survive in any
circumstances..!
Definitively original
Apocabox-Apocabox
http://bit.ly/1Oe3qWG
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
23
THE CULT OF CULTURE
Culture and FNAC are inseparable. And it is with
pleasure that we see this "old friend" coming back
on stage with the help of the agency Marcel. The
famous bookshop has decided to deliver its new
message around learning. Three films were declined
around the career of Nekfeu a hip-hop singer,
Christophe Blain a drawer, and the photographer
Stéphane Lavoué. They all explain how Fnac played a
role in their life and how Fnac has inspired them for
their work.
A campaign as authentic as poetic.
Fnac – "J'ai fait la Fnac- Stéphane Lavoué"
http://bit.ly/23oUbKp
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
24
NEW SHOPPING DIMENSION
During the Dutch Design Week, a student, Allison
Crank, presented her project. The "Reality theatre" is,
for her, the mall of the future. She imagined a very
colourful shopping center, that can be visited thanks
to virtual reality.
The idea behind that, is to create a space not only
for shopping but also for performing, playing, and
living a whole different experience. Thereby, the
consumer becomes an actor and can play with its
environment.
Allison Crank- The reality theatre
http://bit.ly/1OKYNFn
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
25
LEARN BEFORE BUYING
Nescafé just launched its Tumblr. It is the perfect big
picture of the brand territory: its products/services,
its communication, the Nescafé coffee culture and
finally the future of the brand with the Nescafé plan.
This very interactive website will integrate a button
"buy now" in order to buy directly on it.
This new website is very relevant from many points
of view. It strengthens the positioning of the brand
on social media and conveys its values: joy,
conviviality and sharing.
Nescafé- Tumblr Website
http://bit.ly/1OKib7t
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
26
A DRESS THAT MATTERS
Maria Castellanos and Alberto Valverde have created
an intelligent dress called "The environment dress".
This dress collects information about its
environment such as: temperature, UV, noise ; and
analyses how those information can affect us. The
two creators have in mind, in future, to create an app
that allows to personalize the parameters of the
dress as the light or alerts systems. The dress will be
on sale at the beginning of 2016.
In couple of years, our clothes will help us to make a
medical diagnosis, an environmental diagnosis or
even to give us advices to improve our mood?
The environment dress
http://bit.ly/1q0mW2K
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
27
A POST SHOT
The famous liquor brand Malibu makes its big come
back in France on social networks. And with is
return, there is the launching of a new drink: the
Malibu Spiced, best consumed in shooters. In order
to make the promotion of this new product, the
brand with the help of Isobar agency, created the
first Facebook page that is consumed in shots. All
the shots, presented under the form of Facebook
posts, were designed by artists. Moreover, they can
be collected because they will be edited in real for
the occasion.
All this operation is very effective to animate the
come back of the brand on French market.
Malibu-One Post One shot
http://bit.ly/1RvrbyU
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
28
TREATS AND SHOES
In France, Chatelles is known for 3 years thanks to its
feminine slippers. This typical Parisian brand
seduces fashionistas from all over the world. For
Christmas, the brand has made a partnership with
"La Maison du Chocolat". The two famous brands
have created delicious leather shoes with "melted
chocolate". You can have this beautiful "little things"
for 190€ in "La Maison du Chocolat" box with in
addition, a voucher for chocolates.
Here, two very different universes meet each other:
fashion and chocolate. But, the co-branding, in
reality, works really well and appeals to all
shopaholic women.
Chatelles and the "Maison du Chocolat"-#Slippers
Chocolate
http://bit.ly/21JK8la
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
29
PLAY THE SCARF, WEAR THE SCARF
Burberry has made a special operation for Christmas
in London. In collaboration with Candyspace's
agency, the brand create an interactive billboard in
the heart of Piccadilly Circus. This billboard allows
people to personalize a Burberry scarf, in real time,
from their smartphone. Cherry on the cake, the
passer-by can "play" with the product by scrolling it
on the giant screen.
This magic campaign gives a sensation of exclusivity
to people during few moments. It is highly strategic
for the brand on the edge of Christmas celebrations.
Burberry- The Scar bar
http://bit.ly/1SNAsyX
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
30
HOLD ON, I'M WITH MY NEWSPAPER
Recently, in order to make the promotion of its
parcel return service mailbox, La Poste sent a
connected mailing dedicated to Colissimo
consumers. On the first page was printed the face of
a man, and a QR code to scan on the mouth of that
man. Thanks to this video, the man presents this new
service offered by La Poste. For traditional readers,
the other side of the mailing the content is written
conventionally.
This campaign is very interesting because it shows
all the opportunities that offers the cross-media but
also gives to La Poste a very innovative and young
image.
La Poste- A paper spoken mailing
http://bit.ly/20rdkfX
BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
THANK YOU
#SEEYOUNEXTMONTH
#BRANDUNIONPARIS

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BU Paris - A MONTH OF IDEAS - December 2015

  • 1. a month of ideas#December 2015 #BRANDUNIONPARIS Design Environment Space Beer Light Emojis Watch Cosmetic Truck Danse Science Shaving Tumblr Chocolate Culture Emotions Mall …
  • 2. 2 YOUR WISH, YOUR DESIGN PinkLion is a new kind of marketplace. On this website, we can discover all types of design objects and interior decoration which can please a lot to bargain hunters. This offer surfs on a societal trend: people are ready to pay more for products that are more personalized, more unique. PinkLion positions itself totally against what offers Ikea with its standardised furniture. The paradise of design…to discover! PinkLion – Marketplace of design objects http://bit.ly/1T187e0 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 3. 3 FLY WITH IKEA From November 28th to December 6th, a wind turbine was installed on the Champs-Elysées by Ikea in partnership with the city of Paris, Nicolas Hulot foundation and ADEME. The main goal of it was to produce 100% of the energy needed for the avenue's illuminations during the COP 21. The project is participatory: passer-by are invited to run, pedal, or swing on activities' platform. That highlights the fact that everyone can participate in his everyday life to a cleaner earth. This operation is a part of an old-established environmental commitment for the brand. Being green is it the prerequisite for brands? Ikea-A wind turbine in "Champs Elysées" http://bit.ly/29PieCH BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 4. 4 ART-PORT Who says that airports has to be only a place of transfer from a point A to a point B? The W agency was hired to change that idea and transforms the Paris-Orly Airport into an artistic place. To do so, passengers were asked to tell beautiful memories they have related with this airport on a specific website. The most romantic ones were selected and illustrated by Jean-Charles de Castelbajac. We can admire this giant fresco since November 23rd on the South front of Paris-Orly. Orly airport & Castelbajac– #Welcome stories http://bit.ly/1Oe2i5B BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 5. 5 THE NEW ERA OF GAMING Alienware, the OEM of hard-core gamers, follows its expansion's strategy by opening a third cyber coffee in China, at Ningbo. The place was conceived in order to immerse gamers in the video game world with a big open space, closed rooms for team games and a coffee space in a science-fiction atmosphere. Thanks to this real co-working space, the brand creates a gaming experience and a real sharing hub that allows an effective promotion for Alienware. Alienware– A new cyber coffee http://bit.ly/1SNy23w BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 6. 6 ONE LAST BEER AND I CLOSE Pand10, is a new concept of bar. Set in Amsterdam, the bar with a vintage decoration offers a new consumer's experience: the consumer discovers 10 different beers from all around the world, numbered from 1 to 10 000 and when the 10 000th beer is consumed, the bar closes. The experience was successfully relayed on social networks through the hashtags #claimedmybeer and #pand10amsterdam. What is really interesting here is that two concepts are mixed : a bar and a pop-up. The lifetime of the bar depends on its popularity, paradoxical isn't it ? Pand10 – #Claimmybeeer http://bit.ly/24xzM8f BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 7. 7 THINK GREEN BUY GREEN In United States, a start-up has developed a new kind of design lamp. This desk lamp is conceived in order to grow vegetation. The functioning of the lamp is very simple: it integrates several LEDS that will grow seeds beforehand planted in soil. Thanks to water, light and love those seeds will grow. You can acquire it for the moderate price of 129$. Another step towards the green frenzy? Breathe green! Grasslamp – Your modern desktop garden http://bit.ly/1Q5opQw BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 8. 8 FOOTBALLERS ARE PAINTERS Huawei chose the Paris Saint-Germain team as ambassadors. In collaboration with Buzzman agency, the brand organized its new French campaign "Light Bigger". This was for the promotion of its last smartphones. The idea was to associate sport and art through light painting. Huawei equipped its balloons with LEDS in order that few players of PSG sign autographs with their feet while keeping a light trace of the autograph. This very original campaign allows the brand to target sports addicts and lovers of PSG. And it is a smart way too to advertise for the French football club. So it is a win-win action! Huawei & PSG – Light Bigger http://bit.ly/1X8loRR BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 9. 9 A SMILEY THAT YOU CAN BUY In France, three entrepreneurs play on the trend of emojis. They created an online shop dedicated to "emoji culture". On this shop, the emojis addicts can find their happiness: t-shirts, tote bags, posters, hulls smartphones all with emojis. This brilliant idea of shop is another proof that emojis is a part of our daily life not only in our conversations on Facebook, Twitter or Sms but also in our purchases! Emoji Bar http://bit.ly/1QRSvqO BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 10. 10 AND THE WINNER IS… SPORT vs. CHOCOLATE "L'Or" created a digital calendar in order to illustrate its partnership with France's Olympic team. Called "In pursuit of "l'Or" the calendar, instead of a chocolate, unveils each day a black and white picture of a sport discipline in Olympic games. The idea is to accentuate the perfect gesture of each athlete, perfection which is the recipe to reach the gold medal. With this very different digital calendar, "l'Or" strengthens its positioning around excellence, emotion and know-how. And the bonus is the link created between the name of the brand and the gold medal. L'Or – In the pursuit of "l'Or" http://bit.ly/1QWsGpH BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 11. 11 A PIZZA THAT FITS YOU LIKE A GLOVE Recently, Urban Outfitters bought several pizza chains included the Pizzeria Vetri in Philadelphia. This decision has two reasons. One is financial: the results of the shop in terms of sales are bad instead of restaurants that work really well. The other reason is strategic: the brand wants that its point of sales are more experiential. Indeed, the brand already sets in its outlets a food departments or even a bookshop. Transform shops into real living spaces, the new trend in retail ? Urban Outfitters – Space ninety 8: Welcome to the Gorbals http://bit.ly/1NjMWBL BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 12. 12 PAY BECOMES AS EASY AS A WINK Swatch recently made a partnership with Visa. The main objective of this partnership was to allow contactless payments with its new model of connected watch called Bellamy (in corrolation with the author Edward Bellamy, who imagined in an utopian novel of the 19th century, that payments cards would replace money). Thanks to this partnership, those who have a Visa card will be able to shop with this new watch in the outlets equipped with NFC contactless communication technology. This new kind of payment not only revolutionizes retail but also is a proof of the technological shift made by clockmakers. Swatch & Visa – Payment without contact http://bit.ly/1VJKBmj BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 13. 13 A WOVEN BEER In Peru, thanks to Wunderman Phantasia agency, Cusqueña created the first billboard manually woven according to the traditional Inca art. To do this, 50 women were needed because they are the only one to have this special know-how. It is a smart way for this beer's brand, to show that it respects the history and the folklore of its country. In addition to that, it is an amazing campaign, beyond an interesting marketing operation, an occasion to strengthen its artistic positioning. Cusqueña – The first handmade Inca billboard http://bit.ly/1ImPzKT BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 14. 14 BACK TO THE COLOUR Recently, Pantone announced that the colours of 2016 will be the "Pink-Quartz 13-1520" and the blue "Serenity 15-3919". More and more brands surf on Pantone colours and that is exactly what did Sephora. The famous cosmetic products brand created an entire range of products dedicated to those colours as lipsticks and eyeshadows. Sephora shows that it’s a reactive and trendy brand that always offer the latest novelties in the cosmetic sector. Sephora- Pantone's cosmetics products http://bit.ly/23oSwV5 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 15. 15 EASY AS A KID GAME Volvo organized a Live Test a bit special in order to make the promotion of its new FMX, an 18 tons truck The test was indeed realized by a 4 y.o. little girl. She has to drive it in a kind of obstacle course. She was so pleased to mishandle the truck which finally only have a broken windshield. This operation was a success in several ways: by demonstrating the foolproof reliability of its trucks, but also amusing a lot the general public. Volvo Trucks – Look's who is driving feat 4 year-old Sophie Live test http://bit.ly/21woxLF BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 16. 16 THE SCIENCE OF SLEEP All types of medical research need powerful computers and it is very expensive. That is why the medical institute of Garvan, in partnership with Vodafone, created a revolutionary app. DreamLab is a smart application that works when you sleep. Firstly, the user chooses for what cause he wants to stand for among: breast cancer, ovarian cancer, pancreatic...Then, the application uses the power of the smartphone in order to collect data then sends the results to the institute. A remarkable invention that accelerates the medical achievement against those severe diseases. It is a nice promotion too for the mobile operator Vodafone. Dreamlab for Vodafone-The new dreamlab app http://bit.ly/21woNdB BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 17. 17 HALF ANIMAL, HALF MAN Gillette, a famous brand of shavers, created a new kind of experience. A man was picked as a guinea pig. He was half shaved and half hairy. Several awful experiences were made on him as caresses, kisses, games with a feather. The main objective of this experience was to know what part of his body feels most sensations. And as expected, the results are undeniable: a man feels more things without his beard. Gillette with this campaign explored a new benefit of shaving and shows it originality. Pretty smart ! Gillette–Gillette_Hair vs. Skin_Diego Fried http://bit.ly/1X8lMj8 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 18. 18 LOVE IN A BOX Orange has created a box: "Emotion Capture". The brand used the following insight: families are not always together for Christmas but they love to see each others reactions when they open their mutual gifts. The concept of the box is quite simple: there is a camera in the "Emotion Capture" box and when the person opens the box, the camera is activated in order to film emotions and sends them directly to the dear one. Those videos can be then shared on social networks. This brilliant brand content operation allows Orange to be remembered for Christmas and reinforces the complicity between the brand and its customers. Orange– Reinventing Christmas http://bit.ly/1XvDfAE BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 19. 19 DRINK WHAT YOU SEE The vodka Medea, in Netherlands, has created a very original bottle. The brand diverted the utilization of e-beacons generally used to send promotions or vouchers. Thanks to a strip of LEDS around the bottle, short and happy messages can be conveyed to the customer according to its localization in shelves. The bottle also sends messages when the bottle is empty and informs where is the closest the point of sale. This strategy is brilliant to recover a lot of data and also to assert the innovative brand positioning. Medea– A connected bottle http://bit.ly/1WIfdn7 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 20. 20 BEHIND THE WINGS OF AN AIRPLANE Turkish Airlines, in order to make its promotion on social networks, transmitted in live a flight Istanbul- New York. The point of view was very original: the flight was seen from the perspective of the flight crew. Thanks to Periscope, cybernauts have had the chance to see behind the doors and discover all the steps of a flight in an airplane: team preparation, the take-off, the landing and even the free time of stewards. During all that operation passengers had the chance to ask questions on Twitter. This was a great success as the company won 5118 followers and 292 779 likes. Turkish airlines- A trip with Periscope http://bit.ly/1q0myl1 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 21. 21 A WEAREABLE TATOO Chaotic Moon, a strange crew, presents a true innovation: the electronic tattoos called Tech Tats. The main idea is to push forward the wearable sector. With Tech Tats, Chaotic Moon aims to make people interact with others as well as giving the wearer personal information about his body: physical activities or medical diagnosis for example. The data collected will be transferred from the tattoo to an application. But it raises questions about ethics with the use of these data in a commercial intent ..and what about the lost of privacy ? Chaotic Moons-Tech tats http://bit.ly/1W7l9H0 BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 22. 22 A BOX FOR THE AFTER Apocalypse…is coming soon…and the Apocabox helps you to be ready for this critical moment. In this box you can find a knife, a punch, a water purifier, some dried food, lighters stone, wooden arch… thanks to that you will survive in any circumstances..! Definitively original Apocabox-Apocabox http://bit.ly/1Oe3qWG BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 23. 23 THE CULT OF CULTURE Culture and FNAC are inseparable. And it is with pleasure that we see this "old friend" coming back on stage with the help of the agency Marcel. The famous bookshop has decided to deliver its new message around learning. Three films were declined around the career of Nekfeu a hip-hop singer, Christophe Blain a drawer, and the photographer Stéphane Lavoué. They all explain how Fnac played a role in their life and how Fnac has inspired them for their work. A campaign as authentic as poetic. Fnac – "J'ai fait la Fnac- Stéphane Lavoué" http://bit.ly/23oUbKp BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 24. 24 NEW SHOPPING DIMENSION During the Dutch Design Week, a student, Allison Crank, presented her project. The "Reality theatre" is, for her, the mall of the future. She imagined a very colourful shopping center, that can be visited thanks to virtual reality. The idea behind that, is to create a space not only for shopping but also for performing, playing, and living a whole different experience. Thereby, the consumer becomes an actor and can play with its environment. Allison Crank- The reality theatre http://bit.ly/1OKYNFn BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 25. 25 LEARN BEFORE BUYING Nescafé just launched its Tumblr. It is the perfect big picture of the brand territory: its products/services, its communication, the Nescafé coffee culture and finally the future of the brand with the Nescafé plan. This very interactive website will integrate a button "buy now" in order to buy directly on it. This new website is very relevant from many points of view. It strengthens the positioning of the brand on social media and conveys its values: joy, conviviality and sharing. Nescafé- Tumblr Website http://bit.ly/1OKib7t BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 26. 26 A DRESS THAT MATTERS Maria Castellanos and Alberto Valverde have created an intelligent dress called "The environment dress". This dress collects information about its environment such as: temperature, UV, noise ; and analyses how those information can affect us. The two creators have in mind, in future, to create an app that allows to personalize the parameters of the dress as the light or alerts systems. The dress will be on sale at the beginning of 2016. In couple of years, our clothes will help us to make a medical diagnosis, an environmental diagnosis or even to give us advices to improve our mood? The environment dress http://bit.ly/1q0mW2K BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 27. 27 A POST SHOT The famous liquor brand Malibu makes its big come back in France on social networks. And with is return, there is the launching of a new drink: the Malibu Spiced, best consumed in shooters. In order to make the promotion of this new product, the brand with the help of Isobar agency, created the first Facebook page that is consumed in shots. All the shots, presented under the form of Facebook posts, were designed by artists. Moreover, they can be collected because they will be edited in real for the occasion. All this operation is very effective to animate the come back of the brand on French market. Malibu-One Post One shot http://bit.ly/1RvrbyU BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 28. 28 TREATS AND SHOES In France, Chatelles is known for 3 years thanks to its feminine slippers. This typical Parisian brand seduces fashionistas from all over the world. For Christmas, the brand has made a partnership with "La Maison du Chocolat". The two famous brands have created delicious leather shoes with "melted chocolate". You can have this beautiful "little things" for 190€ in "La Maison du Chocolat" box with in addition, a voucher for chocolates. Here, two very different universes meet each other: fashion and chocolate. But, the co-branding, in reality, works really well and appeals to all shopaholic women. Chatelles and the "Maison du Chocolat"-#Slippers Chocolate http://bit.ly/21JK8la BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 29. 29 PLAY THE SCARF, WEAR THE SCARF Burberry has made a special operation for Christmas in London. In collaboration with Candyspace's agency, the brand create an interactive billboard in the heart of Piccadilly Circus. This billboard allows people to personalize a Burberry scarf, in real time, from their smartphone. Cherry on the cake, the passer-by can "play" with the product by scrolling it on the giant screen. This magic campaign gives a sensation of exclusivity to people during few moments. It is highly strategic for the brand on the edge of Christmas celebrations. Burberry- The Scar bar http://bit.ly/1SNAsyX BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015
  • 30. 30 HOLD ON, I'M WITH MY NEWSPAPER Recently, in order to make the promotion of its parcel return service mailbox, La Poste sent a connected mailing dedicated to Colissimo consumers. On the first page was printed the face of a man, and a QR code to scan on the mouth of that man. Thanks to this video, the man presents this new service offered by La Poste. For traditional readers, the other side of the mailing the content is written conventionally. This campaign is very interesting because it shows all the opportunities that offers the cross-media but also gives to La Poste a very innovative and young image. La Poste- A paper spoken mailing http://bit.ly/20rdkfX BRAND UNION PARIS – A MONTH OF IDEAS – DECEMBER 2015