Collaboration and Partnership Trends for November 2019 19-03 Agency is a leading consulting agency specialized in partnerships solutions in all business sectors (fashion, retail, FMCG's, luxury ..) with a track record of over 150 projects. With 15+ years of business, our portfolio includes works for a large variety of global brands and good causes. Based in Paris, Miami or Los Angeles, we help our clients in their partnership strategy, from partnership benchmark, personality profiling, initiated contacts, contract negotiation, cobranding to 360 partnership roll-out advice. 19-03 Agency is part of the Star Alliance group of agencies working with and around stars, personalities, brands, good causes, ... The group features 19-03 agency, Ondamax films, Servaire&co, MonaLisa, ANYevents, ... For more information: http://www.19-03.com/ https://www.facebook.com/Agence19mars/ https://www.instagram.com/agency19mars Contact : Aurélia Thiétart - 06 22 36 90 40 / 01 75 57 32 93 aurelia@19-03.com 19 rue Martel - 75010 Paris

1. TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
NOVEMBER 2019

2. Birchbox and Glamsquad just launched a
partnership that only the beauty gods
themselves could've cooked up, and it's here
to upgrade your routine in a big way this
holiday season.
And what better way to brighten up your skin
and your day than with the latest offerings
from Sunday Riley, Whal Myung, Avene, and
Lancome? With Birchbox x Glamsquad, you'll
make it to year's end with an array of new
products and great hair to boot. While we're
not sure what you should get that nephew of
yours, we are sure that you can't go wrong by
gifting an additional subscription to whoever is
at the top of your nice list this year.
https://www.refinery29.com/en-us/2019/11/8685152/birchbox-glamsquad-collab-2019
BIRCHBOX X GLAMSQUAD

3. This collaboration is special because it is a
part of SOPHNET’s 20th Anniversary
celebration. This is a large collaboration with
another big brand that makes luxury
suitcases.
SOPH teams up with ZERO HALLIBURTON
to finish this stamped aluminum suitcase. It
looks a lot like Zero Halliburton’s signature
travel cases and briefcases but with a SOPH
logo. You can see a combination lock and two
case clasps on top. Inside, there are padded
slots for six luxury watches.
https://dlmag.com/soph-x-zero-halliburton-luxury-watch-case-is-a-perfect-collab/
SOPH X ZERO HALLIBURTON

4. Victoria Beckham has made no secret of her
love for Augustinus Bader’s cult creams, so
when it came to creating the debut skincare
product for her Victoria Beckham Beauty line,
teaming up with the man himself made perfect
sense. Launching on November 19, the Cell
Rejuvenating Priming Moisturiser is a
skincare-meets-primer hybrid that
incorporates Bader's much-lauded TFC8
complex, which is designed to contribute to
the skin’s own repair and renewal systems.
https://www.vogue.co.uk/beauty/article/victoria-beckham-beauty-augustinus-bader-debut-skincare
VICTORIA BECKHAM X AUGUSTINUS
BADER

5. Fieg introduces what may be its most wide-reaching
and charmingly nostalgic collaboration yet: Kith’s first
collection with Disney, titled Best of Kith for the Best
of Mickey. The collaboration is in celebration of
Mickey’s 90th birthday this month, and features eight
different themed Kith x Disney offerings (for both
children and adults).
Fieg looked to each of Mickey’s eight decades to
design individual stories in the character's image.
Think: a faded denim bomber with Kith’s label and the
1920s Mickey emblem on its back. (All 1920s pieces
are made in Kith’s signature denim). A plaid wool (the
fabric for the '50s) jacket with an outline of the era's
Mickey stitched on its front is another highlight. A
navy puffer jacket (the '90s items are all puffers) with
miniature primary-colored Mickeys sewn all over
stands out. Denim kimonos, cable knits with a 1940s-
style Fantasia Mickey, and trucker jackets—
Kith signature silhouettes—comprise a few of the
other pieces. https://www.wmagazine.com/story/kith-x-disney-news
KITH X DISNEY

6. Millie Bobby Brown has rapidly develop into 1 of the most
common kid actresses in the earth and it is generally due to
the fact of her operate on the strike Netflix show, Stranger
Items. When you discover yourself with some
achievements, manufacturers typically occur knocking and
with Brown, this phenomenon is no diverse. Converse is
just one of the entities Brown has been doing the job with
not long ago and this past Summertime, they came out with
a assortment jointly. Now, the two are again with
nonetheless another collection.
There are 3 vibrant footwear in the selection and the
models becoming employed below are the Chuck Taylor
Substantial, Chuck Taylor Very low, and Chuck 70. Every
single shoe has creating on it that lends to the ideas of
spreading enjoy and positivity. If you’re a lover of these
style of designs, appreciate Converse, and are a lover of
Milly Bobby Brown, then this entire selection is a ought to
cop.
https://techballad.com/millie-bobby-brown-converse-staff-up-for-new-vibrant-collab-images/
MILLIE BOBBY BROWN X CONVERSE

7. Puma has some more Sonic The Hedgehog
sneakers and gear in the works, following
the Sonic-inspired PUMA RS-0 collabs that
launched back in 2018. This time around,
the Puma RS-X3 serves as the silhouette.
The special edition sneakers feature a
predominately black color scheme highlighted
by dashes of red and blue mixed in throughout
the leather and mesh construction. Video
game inspired detailing, such as a golden ring
counter and Sonic's remaining lives, can be
found on the midsole while the insoles sport
an all-over checkered graphic.
https://www.hotnewhiphop.com/sonic-the-hedgehog-x-puma-sneaker-collab-coming-soon-release-info-news.95766.html
SONIC THE HEDGEHOG X PUMA SNEAKER

8. Stella McCartney rejoins adidas for a new take on the
iconic Stan Smith sneaker in time for Spring/Summer 2020.
Last year, the duo constructed the first-ever vegan Stan
Smith, giving the shoe a reworked star pattern and a
burgundy and blue stripe down the heel. Continuing with
Stella McCartney’s commitment to cruelty-free, sustainable
practices, the second iteration of adidas’ vegan Stan Smith
takes inspiration from the rainbow hues found in the
designer’s Spring/Summer 2020 collection.
McCartney’s latest adidas sneaker collaboration also comes
with two pairs of interchangeable laces: white for a sleek and
traditional look and rainbow for a more playful accent.
Revamped in a light colorway appropriate for SS20, the
sneakers are printed with Stan Smith’s portrait on the tongue
of the right shoe and McCartney’s signed portrait on the left.
White and black stripes adorn the heel, while a rainbow
gradient shows through a star pattern that makes up adidas’
signature Three Stripes branding.
https://hypebeast.com/2019/11/stella-mccartney-adidas-spring-summer-2020-vegan-stan-smith-sneaker-release-info
STELLA MCCARTNEY X ADIDAS STAN SMITH

9. Footlockers new incubator developed for
limited-edition products and companies,
Greenhouse, has debuted its first project with
a VFILES x FILA capsule collection of apparel
and footwear. Inspired by the world’s love for
tennis, the sport continues to influence
streetwear and style, which this collection is
taking a part in.
VFILES has a stronghold on millennial and
Gen-Z style stars by providing an interactive
online platform and storefront in New York
City and within the last few years, Fila has
made a huge progression back into the
fashion forefront. Together, the companies
created a collection that offers a modern twist
on each brands’ rich heritage in the sport. https://www.essence.com/fashion/vfiles-and-fila-colloborte-on-a-capsule-collection/
VFILES AND FILA

10. The luxury lifestyle brand, Robert Graham has
introduced their new Star Wars capsule
collection ahead of the premiere of Star Wars:
The Rise of Skywalker. Best known for their
signature "wearable art" and embellished
sport shirts, Robert Graham utilizes an iconic
trademark style throughout the capsule
collection, as seen in pieces like the
Skywalker sport coat, the Lord Vader sport
shirt, The Princess Leia Limited Edition and
the Darth Vader Lightsaber T-shirt.
https://www.laughingplace.com/w/news/2019/11/16/robert-graham-launches-star-wars-capsule-collection/
ROBERT GRAHAM X STAR WARS

11. North Sails has been supplying sails for the
America’s Cup for decades. Now the Milan-
based company has stepped up its
involvement by becoming the official clothing
partner of the 36th America’s Cup presented
by Prada.
The race, which will get under way in April, will
crown a winner in early 2021.
North Sails’ capsule collection will center
around sustainable performance
products. The men’s and women’s collection
will include a three-layer jacket, vest,
Windbreaker, soft shell, mid-weight jacket,
polos, technical T-shirts, shorts, swim shorts
and caps, all made from recycled materials.
https://wwd.com/fashion-news/fashion-scoops/north-sails-to-create-capsule-for-americas-cup-1203372774/
NORTH SAILS X AMERICA’S CUP

12. The end is imminent for the mythological,
space soap opera saga this December—
which is why Adidas is dropping these special
edition trainers that you don’t want to miss.
The brand is collaborating with Lucasfilm to
bring you Star Wars-themed shoes to coincide
with the release of The Rise of
Skywalker (December 20). While there’s no
guarantee they’ll bring you up to hyperspace
speeds, they are designed on well-loved
models—inspired by the Rebel Alliance and
the Galactic Empire—that will help you pound
out the miles.
https://www.runnersworld.com/news/a29857579/adidas-star-wars-collab/
ADIDAS X STAR WARS

13. Recently, Serica partnered with a Mr Matt Hranek
to design a watch that is perfect for the modern,
rakish gent. If you haven’t heard of Mr Hranek, he’s
well worth looking into. He’s the publisher of ‘A
Man and His Watch‘ one of the all-time greatest
coffee table books, the men’s style editor at Condé
Nast Traveler magazine and the creator of the WM
Brown magazine. Ultimately he’s a man that knows
the ins and outs of men’s style as we know it today
and has a great appreciation for timeless design,
quality and character. The child of this great
collaboration is the W.W.W. WMB Edition, a watch
that is perfect for any man who can appreciate
quality, functionality and detail. W.W.W. was an
acronym originally given to watches designed for
the British Armed Forces in 1945 and stands for
Wrist. Watch. Waterproof. https://www.dmarge.com/2019/11/540-swiss-made-watch.html
SERICA X MATT HRANEK

14. Like shields protecting the shore, the tiny golden S.C.
state-shaped markers on Freehouse Brewery's limited
release oyster stout label depict the location of seven
oyster farms along the coast. Freehouse Brewery owner
Arthur Lucas says it's no accident — he believes that
local S.C. oysters not only protect our shorelines and
water quality, but flavor-wise, "we have some of the best
oysters in the world." He knew that Freehouse was
going to make an oyster stout this year, but it wasn't until
he started "ideating" with Charleston Oyster Farm co-
owner Caitlyn Mayer that he realized he didn't have to
make just any oyster stout. Why not give people a true
local beer, made with not one but seven different
oysters? "The idea is that we all share this waterway,
this is the flavor of the Lowcountry, let's bring oysters out
of the cleanest local waters." https://www.charlestoncitypaper.com/Eat/archives/2019/11/23/this-weekend-freehouse-brewery-releases-oyster-stout-
collab-with-seven-local-oyster-farms
FREEHOUSE BREWERY X S.C. OYSTERS

15. the 24-year-old singer has at times been
better known for her influencer status and
famous friends like Kendall and Kylie Jenner
than her music, despite inking her first record
deal at 19. Her 17-piece Justine Skye x H&M
collection, which hits stores Friday, Nov. 22,
has its roots on the East Coast: it’s an
homage to the singer’s New York hometown.
“This collection was inspired by me being from
Brooklyn,” Skye’s Jamaican heritage also
heavily influenced the collection, a tightly-
edited selection of athleisure separates and
accessories in playful prints with personal
touches—like Skye’s birth year, 1995, which is
another motif in the line.
https://theglowup.theroot.com/skyes-the-limit-justine-skye-talks-authencity-artistr-1840000183
H&M X JUSTIN SKYE

16. Though it isn’t the only collaboration to roll out in
line with the timing of the recent Breaking
Bad spin-off film, El Camino, fans have been
anticipating NEIGHBORHOOD‘s collaboration
since it was teased in October. Though the
collection was teased only after the film began
streaming on Netflix, it matters not;
NEIGHBORHOOD’s offering focuses entirely on
the original Breaking Bad series, honoring various
motifs seen throughout the classic TV show.
NEIGHBORHOOD’s usual militaristic and
workwear output is swapped for a series of goods
that stays true to Breaking Bad themes,
emphasizing the show over the Japanese brand’s
usual touchstones, like chore coats and
distressed denim — “THE FILTH AND THE
FURY” and “CRAFT WITH PRIDE” verbiagehttps://hypebeast.com/2019/11/breaking-bad-el-camino-neighborhood-collaboration-clothing-collection
NEIGHBORHOOD X 'BREAKING BAD'

17. Main Street’s Lava Salted Mocha Stout collab
with Honolulu Coffee features roasted coffee
beans, cacao nibs and Hawaiian black lava
salt, resulting in an absolutely delicious,
endlessly drinkable stout. The salt content is
key to the flavour profile of gose. Gose dates
back to the 18th century and its salt content
was a result of the somewhat salty water in
the town of Goslar, where the style originated.
https://www.vancouverisawesome.com/2019/11/22/main-street-honolulu-coffee-collab-beer-lava-salted-mocha-stout-
vancouver/
MAIN STREET X HONOLULU COFFEE

18. With the holiday party circuit ready to cram
your calendars, it's time to start dressing the
festive part. Influencer Blair Eadie, aka
Instagram's Atlantic-Pacific who boasts 1.5
million followers, is here to satisfy your soirée
needs. For her second collaboration
with Nordstrom in-house brand Halogen—the
first was this October—we're getting dozens of
pieces perfect for an impromptu photo shoot in
front of a Christmas tree. Sequins are
everywhere and there's a beaded star purse
that will turn the drabbest of office parties into
a 'grammably good time.
https://www.elle.com/fashion/shopping/g29833186/atlantic-pacific-nordstrom-holiday/
NORDSTROM X BLAIR EADIE

19. Refresh your interior decor with some bold,
fun designs from a leading artist.
The Jonathan Adler X H&M Home
collaboration brings the legendary interior
designer's iconic style to a whole suite of
home goods. Whether you're looking to add a
little pop of color or totally redesign a room,
this cool collaboration offers up plenty of
inspiring pieces.
Adler, a potter by trade, has generated buzz in
the design world since the '90s. Simple,
geometric designs in bold colors make the
vases and pillows really pop, whereas a series
of simple but striking sketches of faces cover
other sculptures.
https://www.romper.com/p/jonathan-adler-x-handm-home-collaboration-is-bold-fun-affordable-19309152
JONATHAN ADLER X H&M HOME

20. What’s Your Passion Jewelry teams with
Crunchyroll for exclusive “The Rising of the
Shield Hero” collection.
Leading anime brand Crunchyroll has inked a
deal with What’s Your Passion Jewelry to
bring “The Rising of the Shield Hero” to an
exclusive jewelry collection available
worldwide, excluding Asia.
Fans can expect a wide array of jewelry
including pendants, necklaces, earrings, ear
cuffs and more in sterling silver and 14kt gold
when the collection launches early next
year. The collection will feature designs from
the series, along with fan-favorite characters
Naofumi, Filo and Raphtalia.
https://www.licenseglobal.com/accessories/crunchyroll-collabs-whats-your-passion-jewelry
CRUNCHYROLL X WHAT'S YOUR PASSION
JEWELRY

21. Wallpaper is known as a finicky way to
decorate, but Chasing Paper is making me
wish I could cover my entire apartment in
lovely patterns and scenes. The new collab
between Chasing Paper and Penguin Random
House — yes, the children's book publisher —
features absolutely gorgeous patterns by
award-winning illustrators, making this decor
trend even more magical.
Chasing Paper has a lot of beautiful designs,
from bold and daring patterns to muted and
serene, but this latest line is just the perfect
mix of whimsy for any room in the house.
While the line isn't meant just for children, if
you are looking for a nursery design, this
wallpaper could take your baby from their
infant days to their tween years seamlessly.https://www.romper.com/p/the-chasing-paper-x-penguin-random-house-collection-is-just-lovely-19366308
THE CHASING PAPER X PENGUIN RANDOM
HOUSE

22. K-Beauty has made a major impact globally,
and for good reason: Its cutting-edge
technology makes for best-in-class products
that are worth the hype. And now, Avon’s new
collaboration with Korean brand The Face
Shop makes it easier to shop these skincare
and makeup must-haves than ever. We asked
influencers Chloe Zhang and Vivienne
Gliesche to put the products to the test, with
seriously glowy results.
https://thekit.ca/beauty/k-beauty-avon-collab-2019/
AVON X THE FACE SHOP

23. Aimé Leon Dore has offered a closer look at
the apparel collection that accompanies its
collaborative New Balances. Comprising a
selection of comfy winter-friendly items, the
selection updates a variety of classic
sportswear silhouettes.
Double-zippered fleece jackets and matching
track pants are complemented by a selection
of color-blocked pullovers, all emblazoned
with stylized co-branding. Knitwear boasts
classic details — including the snug ribbing at
the hems and arm openings — and bold
colors that offset the understated shades
utilized for a trio of hoodies, the matching
sweatpants, two sweaters and graphic tees,
the latter sporting thematic “Life in the
Balance” verbiage. https://hypebeast.com/2019/11/aime-leon-dore-new-balance-fw19-life-in-the-balance-campaign-lookbook-collaboration-
release-info
AIMÉ LEON DORE X NEW BALANCE

24. Nikki Wolff’s make-up artistry has won her a
loyal following, from Instagram fans to an
impressive line-up of A-listers. Now, we can
all get her signature statement eyes as the
industry expert launches her own range of
false lashes.
So, seeing the need for easy to apply lashes
that make an impact, Nikki decided to create
her own “lash wardrobe”– a collaboration with
Stockholm-based eyelash brand Sweed
Lashes, who specialise in handmade lashes
for make-up artists. The range comprises four
keystone styles that cover each of your lash
needs: Corner, Cluster, Bottom and No Lash-
lash. “I’ve spent a long time designing each
style to ensure anyone can easily and
instantly create any look,” says Nikki. “Thesehttps://theglossarymagazine.com/beauty-wellness/nikki-wolff-false-lashes-makeup/#.Xdz1czJKgWo
NIKKI MAKE-UP X SWEED LASHES

25. No7 has partnered with former British Vogue
editor Alexandra Shulman, to bring you two
stunning ranges, just in time for Christmas.
Featuring six fabulous collections, each
carefully curated for skincare enthusiasts and
journalists alike, the search for the perfect gift
is over.
The Decorative range is deep rooted in a
sensual sense of colour and texture, including
elements of heritage. The Graphic is for the
woman that likes to open up the box and think
outside of it, working with shades and shapes
that will appeal to her artistic side.
https://www.boots.com/no7/no7-inspiration-and-advice/no7-x-alexandra-shulman%3A-discover-the-collection
ALEXANDRA SHULMAN X BOOTS NO7

26. Introducing our brand new, premium skincare
collection, developed in collaboration with
Alessandra Steinherr, one of the beauty
industry's most renowned editors and skincare
experts. The collection is a who's who of hot-
right-now ingredients with scientifically-proven
results, and nifty newbies you didn't know you
needed.
Alex has worked tirelessly and passionately
with our beauty team at Primark to ensure
every single item in the collection serves its
purpose, and then some. Targeting skin
concerns and the impacts of lifestyle
stressors, the range comprises 20 innovation-
packed skincare goodies, all hero items in
their own right.
https://www.primark.com/en/the-edit/beauty/the-ultimate-skincare-collection/a/419fc88d-df08-4890-aae2-dcd70ec8ad48
ALEX STEINHERR X PRIMARK

27. Makeup artist Mario Dedivanovic shares how his
new KKW Beauty collab is all he needs to create
Kim Kardashian West's signature makeup looks.
He just created his essentials with his latest
collaboration with his client of over a decade, Kim
Kardashian West. The KKW x Mario: The Artist &
Muse collection will be released tomorrow,
November 22, complete with a 10-pan palette, a
matte sandy nude lipstick, a peachy nude gloss, a
peach blush, and a brick brown lip liner.
"If I were on a deserted island with Kim and I
could only take a few things, these are the
shades and the textures I would take,"
Dedivanovic tells me. "From an artist's
perspective, they're the perfect shades that work
on Kim but also on other skin tones. I can mix
them together and they all melt beautifully
together."
https://www.allure.com/story/kkw-mario-the-artist-and-muse-collaboration-mario-dedivanovic-interview#
KIM KARDASHIAN WEST X MARIO
DEDIVANOVIC

28. In a recent collab with clothing brand Forever
21, Cheetos released several different
products to the makeup market, including a
Cheetos Flamin’ Hot Eyeshadow Palette.
YouTubers like Jeffree Star and Mayra Isabel
were quick to grab their brushes, dip into
some orange and review the palette’s six
cheesy shades.
https://www.cbc.ca/kidsnews/post/in-todays-makeup-world-is-the-new-cheetos-palette-even-that-weird
CHEETOS X JEFFREE STAR

29. The upcoming World Food Programme x
Balenciaga collection will see a worldwide
retail store and online release beginning in
December 2019.
The collaboration’s previous success helped
spread awareness of World Food
Programme’s greater mission to end hunger
and malnutrition by 2030 in communities
across the globe. Balenciaga packaged
information about the World Food Programme
with purchased items from the collection, and
it donated a portion of each sale to the
organization. This year, Balenciaga has
announced it will double the amount of
proceeds given to World Food Programme to
20 percent.
https://hypebeast.com/2019/11/balenciaga-world-food-programme-capsule-collection
BALENCIAGA X WORLD FOOD PROGRAM

30. The next covetable fashion capsule comes
courtesy of Italian fashion luxury brand Versace
and Net-a-Porter, who joined forces to create an
exclusive capsule collection that will fill all of
your wardrobe needs for the holiday season.
Created for a woman who is not afraid to make
an entrance and be 100% herself, the 28-piece
collection has everything from sparkly dresses to
glam jewelry. Inspired by the iconic snapshots of
Naomi Campbell and Kate Moss out partying,
Donatella has dreamed up a collection for the
real Versace woman who is not just a party girl.
Classic and versatile, it is suitable for any kind of
occasion: a chic silk gown for an upscale outing,
a sleek sequined dress for a wild night out with
your girlfriends. Shop the collection now on Net-
https://vmagazine.com/article/versace-net-a-porter/
VERSACE X NET-A PORTER

31. “A partnership to begin a partnership,” says
the press release accompanying the much-
anticipated photos of the first “duo” from Prada
for Adidas, news of which arrived last week. In
other words, Prada reminds us: This is just the
beginning.
It starts with a shoe, of course—a Prada-
produced version of the iconic shell-toe
Superstar. (The shoe has been part of the
Adidas lexicon since 1969, but is perhaps best
known as a part of the de facto uniform for
Run-D.M.C. during the ’80s.) The
collaboration also includes a Prada bowling
bag for Adidas, which is a combination of
Adidas’s signature gym bag and a celebrated
Prada bag shape first introduced in the Spring
2000 “Sincere Chic” collection, which is https://www.gq.com/story/prada-adidas-photos
PRADA X ADIDAS

32. TRENDWATCH
Agency 19-03
team@19-03.com
01 75 57 32 93
NOVEMBER 2019