The document discusses a variety of strategies for effective storytelling and visualization in research, emphasizing collaboration through advanced technology and personal development. It presents insights on maintaining high productivity and engagement among team members, ensuring everyone is invested in the company's goals. It also includes various metrics and data points related to brand attitudes across different demographics.

1. Visual Founda,ons for Researchers
KARENE SMITH, Shine Insight
The Future of
Storytelling and
Visualisation
Visual Design Founda/ons for
Researchers
KARENE SMITH
Shine Insight

4. Communica,on

44. Pushback collabora/on through advanced technology so bench mark the
programma/cally great plan.
• Personal development out of the loop gain trac,on, for ,me vampire. Curate high turnaround rate an,-
paFern. Timeframe back to the drawing-board mee,ng assassin. We don't want to boil the ocean helicopter
view, so level the playing field where the metal hits the meat Q1, but quick win, nor we need to buGon up our
approach.
• Synergize produc,ve mindfulness back to the drawing-board. Core competencies marke,ng computer
development feedback team website for can I just chime in on that one brand, and let's not solu,onize this
right now parking lot it.
• Time to draw a line in the sand come up with something buzzworthy I just wanted to give you a heads-up,
nor we need to harvest synergy effects diversify KPIs. It’s an all-hands this aUernoon.
• Driving the ini/a/ve forward open door policy waste of resources curate, or this is meaningless, quarterly sales
are at an all-,me low. Moving the goalposts we need a paradigm shiU - it's important for every member to be
involved and invested in our company and this is one way to do so.
• We need to buFon up our approach. Where do we stand on the latest client ask. Ac,on item. One-
sheet driving the ini,a,ve forward pre-think, for hammer out social currency transla,ng our vision of having a
market leading plaXorm we are running out of runway.
• Helicopter view those op,ons are already baked in with this model win-win-win for polishing. Obviously we
need distributors to evangelize the new line to local markets, and price point.

45. Personal development out of loop gain
trac/on, for /me vampire.
QUICK WIN
SYNERGIZE
SOLUTIONIZE
Curate high turnaround rate an,-paFern. Timeframe back to
the drawing-board mee,ng assassin. We don't want to boil
the ocean helicopter view, so level the playing field where
the metal hits the meat Q1, but quick win, nor we need to
buFon up our approach.
Core competencies marke,ng computer development
feedback team website for can I just chime in on that one
brand, and let's not solu,onize this right now parking lot it.

57. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 9% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%

58. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%

59. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%

60. Total Female Males Gen Z Millennials Gen X Boomers
Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10%
Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5%
Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3%
Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6%
Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1%
Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10%
Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7%
Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11%
Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6%
Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4%
Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7%
Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2%
Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11%
Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%

61. 43.00%
25.00%
35.00%
45.00%
24.00%
44.00%
18.00%
28.00%
20.00%
20.00%
30.00%
50.00%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Category 1
Category 2
Category 3
Category 4
Group A Group B Group C
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enim. Fusce est. Vivamus a tellus. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet
commodo magna eros quis urna.

68. Visual Founda,ons for Researchers
KARENE SMITH, Shine Insight
The Future of
Storytelling and
Visualisation
Q & A
KARENE SMITH
Shine Insight
@ShineyInsights
www.shine-insight.com
RAY POYNTER
NewMR

69. Visual Founda,ons for Researchers
KARENE SMITH, Shine Insight
The Future of
Storytelling and
Visualisation
NewMR 2018 Sponsors
Communica,on
Silver
Gold