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Visual Foundations for Researchers

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There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through.

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Visual Foundations for Researchers

  1. 1. Visual Founda,ons for Researchers KARENE SMITH, Shine Insight The Future of Storytelling and Visualisation Visual Design Founda/ons for Researchers KARENE SMITH Shine Insight
  2. 2. Communica,on
  3. 3. Pushback collabora/on through advanced technology so bench mark the programma/cally great plan. •  Personal development out of the loop gain trac,on, for ,me vampire. Curate high turnaround rate an,- paFern. Timeframe back to the drawing-board mee,ng assassin. We don't want to boil the ocean helicopter view, so level the playing field where the metal hits the meat Q1, but quick win, nor we need to buGon up our approach. •  Synergize produc,ve mindfulness back to the drawing-board. Core competencies marke,ng computer development feedback team website for can I just chime in on that one brand, and let's not solu,onize this right now parking lot it. •  Time to draw a line in the sand come up with something buzzworthy I just wanted to give you a heads-up, nor we need to harvest synergy effects diversify KPIs. It’s an all-hands this aUernoon. •  Driving the ini/a/ve forward open door policy waste of resources curate, or this is meaningless, quarterly sales are at an all-,me low. Moving the goalposts we need a paradigm shiU - it's important for every member to be involved and invested in our company and this is one way to do so. •  We need to buFon up our approach. Where do we stand on the latest client ask. Ac,on item. One- sheet driving the ini,a,ve forward pre-think, for hammer out social currency transla,ng our vision of having a market leading plaXorm we are running out of runway. •  Helicopter view those op,ons are already baked in with this model win-win-win for polishing. Obviously we need distributors to evangelize the new line to local markets, and price point.
  4. 4. Personal development out of loop gain trac/on, for /me vampire. QUICK WIN SYNERGIZE SOLUTIONIZE Curate high turnaround rate an,-paFern. Timeframe back to the drawing-board mee,ng assassin. We don't want to boil the ocean helicopter view, so level the playing field where the metal hits the meat Q1, but quick win, nor we need to buFon up our approach. Core competencies marke,ng computer development feedback team website for can I just chime in on that one brand, and let's not solu,onize this right now parking lot it.
  5. 5. Total Female Males Gen Z Millennials Gen X Boomers Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10% Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5% Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3% Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6% Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1% Brand Attitude Attribute F 15% 10% 20% 10% 9% 10% 10% Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7% Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11% Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6% Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4% Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7% Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2% Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11% Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
  6. 6. Total Female Males Gen Z Millennials Gen X Boomers Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10% Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5% Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3% Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6% Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1% Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10% Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7% Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11% Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6% Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4% Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7% Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2% Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11% Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
  7. 7. Total Female Males Gen Z Millennials Gen X Boomers Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10% Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5% Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3% Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6% Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1% Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10% Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7% Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11% Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6% Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4% Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7% Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2% Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11% Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
  8. 8. Total Female Males Gen Z Millennials Gen X Boomers Brand Attitude Attribute A 8% 7% 9% 10% 9% 10% 10% Brand Attitude Attribute B 5% 5% 5% 5% 5% 5% 5% Brand Attitude Attribute C 3% 3% 3% 3% 3% 3% 3% Brand Attitude Attribute D 5% 5% 6% 5% 5% 5% 6% Brand Attitude Attribute E 1% 1% 1% 1% 1% 1% 1% Brand Attitude Attribute F 15% 10% 20% 10% 19% 10% 10% Brand Attitude Attribute G 7% 7% 7% 7% 7% 7% 7% Brand Attitude Attribute H 9% 8% 10% 11% 10% 11% 11% Brand Attitude Attribute I 6% 6% 6% 6% 6% 6% 6% Brand Attitude Attribute J 4% 4% 4% 4% 4% 4% 4% Brand Attitude Attribute K 6% 6% 7% 6% 6% 6% 7% Brand Attitude Attribute L 2% 2% 2% 2% 2% 2% 2% Brand Attitude Attribute M 11% 10% 11% 11% 10% 11% 11% Brand Attitude Attribute N 8% 8% 8% 8% 8% 8% 8%
  9. 9. 43.00% 25.00% 35.00% 45.00% 24.00% 44.00% 18.00% 28.00% 20.00% 20.00% 30.00% 50.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Category 1 Category 2 Category 3 Category 4 Group A Group B Group C Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas poritor congue massa. Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna.
  10. 10. Visual Founda,ons for Researchers KARENE SMITH, Shine Insight The Future of Storytelling and Visualisation Q & A KARENE SMITH Shine Insight @ShineyInsights www.shine-insight.com RAY POYNTER NewMR
  11. 11. Visual Founda,ons for Researchers KARENE SMITH, Shine Insight The Future of Storytelling and Visualisation NewMR 2018 Sponsors Communica,on Silver Gold

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