This document discusses key trends impacting the future of marketing and agencies based on surveys of marketing and agency professionals. Some of the top trends include an increased focus on measurement, ROI, and demonstrating the value of ideas. Big data and programmatic media are also seen as major trends. While agencies and clients agree on the top trends, they disagree on the level of response from agencies. The document outlines a framework for effective marketing including big insights, purposeful positioning, and total experience. It discusses how high-performing agencies and those adapting to trends excel in these areas through capabilities like data analysis, collaboration, and attracting millennial talent.
Highlights of 4A’s Agency2020 Research
The value of agencies as idea creators
Marc deSwaan Arons, CEO, Effective Brands
Visit http://www.4astransformation.com/ for more information.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
The importance of what to measure, how to measure, and translating those results are critical to every agency’s bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter.
For the full Report library, visit www.sodareporton.com.
The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in it’s sixth year, this study is a collaboration between SoDA and Forrester Research.
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
Highlights of 4A’s Agency2020 Research
The value of agencies as idea creators
Marc deSwaan Arons, CEO, Effective Brands
Visit http://www.4astransformation.com/ for more information.
Take a look at the stories and statistics behind some of Dun & Bradstreet’s most successful analytics projects with our enterprise analytics case study look book.
The importance of what to measure, how to measure, and translating those results are critical to every agency’s bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter.
For the full Report library, visit www.sodareporton.com.
The Global Digital Outlook Study is an annual survey of spending trends, adoption of emerging technology, perspectives on the digital landscape and evolving priorities for agency leaders and brand marketers. Now in it’s sixth year, this study is a collaboration between SoDA and Forrester Research.
Business Development Frameworks & Tips for AgenciesLeslie Bradshaw
Seasoned agency leaders Barbara Yolles and Leslie Bradshaw share a few of their successful frameworks to grow an agency through strategic business development. Originally taught as a two-day course at the Society of Digital Agencies "Academy" in October 2015. Some slides redacted.
Marketing Basics Guide for Small BusinessInJust5.com
Free small business marketing basics guide. Extract from the How To Market My Small business Course: https://www.injust5.com/downloads/market-small-business-course/ Explanatory video for this resource at: https://www.injust5.com/2016/06/25/marketing-basics-small-business-free-handout/
The advertising and marketing landscape is changing and
considering we are seeing more marketers conducting advertising
initiatives in-house, what are they still outsourcing in 2018? What is the payment structure for these projects? Are there areas that
could use improvement? What makes marketers most likely to
select an advertising agency? How do marketers and agencies
measure advertising success?
This study, conducted by Provoke Insights, a thought leader in
branding and advertising research, surveys both advertising and inhouse marketers to best answer these questions.
Gamifying Business to Drive Employee Engagement and PerformanceCognizant
By adding game mechanics holistically to training and other business-critical processes, organizations can improve employee engagement, boost productivity and lift operational performance.
SoDA partnered with Unanet to explore business performance
measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance.
Trends & Future of Talent Generation (Networks, Communities) Sarah Brennan
Expert Panel Discussion Slides from September 2012 Webinar
Are you a HCM Vendor looking for thought leadership, product/brand strategy or analyst advisory services? Contact us at www.SarahWhiteLLC.com or sarah at sarahwhitellc dot com
Check out the blog www.hrtechblog.com
Webinar sponsored by Talent Technology, owners of Talemetry Talent Generation Technology www.talenttech.com
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
Insights Success has “The 10 Most Trusted Consultant Companies 2018”, we’ve portrayed those global organizations which are rejuvenating and illuminating the walkways of the consultant industry.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Unlocking people data possibilities can shape your
strategy and help you make more informed decisions in your organization. Gut feel is good but data-driven is better.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
This article is based on Booz & Company's long-standing work on organizational DNA. It describes how to select the right mix of organizational design elements--both formal structures and informal aspects of organizational culture--to advance your company's strategy.
The Advocacy-Centered Company: A deeper look at CAC and LTVInfluitive
Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013.
Advocates are helpful in so many aspects of the business – pretty much every key metric you can name can be improved when you get advocates involved. Veteran SaaS CFOs have learned to shine a light on net churn metrics – renewal and growth of accounts. Can advocates help there? Absolutely.
The advertising and marketing landscape is changing and
considering we are seeing more marketers conducting advertising
initiatives in-house, what are they still outsourcing in 2018? What is the payment structure for these projects? Are there areas that
could use improvement? What makes marketers most likely to
select an advertising agency? How do marketers and agencies
measure advertising success?
This study, conducted by Provoke Insights, a thought leader in
branding and advertising research, surveys both advertising and inhouse marketers to best answer these questions.
Gamifying Business to Drive Employee Engagement and PerformanceCognizant
By adding game mechanics holistically to training and other business-critical processes, organizations can improve employee engagement, boost productivity and lift operational performance.
SoDA partnered with Unanet to explore business performance
measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2019 business performance.
Trends & Future of Talent Generation (Networks, Communities) Sarah Brennan
Expert Panel Discussion Slides from September 2012 Webinar
Are you a HCM Vendor looking for thought leadership, product/brand strategy or analyst advisory services? Contact us at www.SarahWhiteLLC.com or sarah at sarahwhitellc dot com
Check out the blog www.hrtechblog.com
Webinar sponsored by Talent Technology, owners of Talemetry Talent Generation Technology www.talenttech.com
Marketing Data Renovators Guide: 10 Steps to Prime Your B2B Database for Anal...Shelly Lucas
What do a fixer-upper and your marketing database have in common? More than you think. Learn 10 clear steps for making your database analytics-ready in this e-book.
Insights Success has “The 10 Most Trusted Consultant Companies 2018”, we’ve portrayed those global organizations which are rejuvenating and illuminating the walkways of the consultant industry.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
Unlocking people data possibilities can shape your
strategy and help you make more informed decisions in your organization. Gut feel is good but data-driven is better.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
The marketing function has changed profoundly in recent years, thanks to its position atop growing mountains of valuable customer data. The Chief Marketing Officer’s influence is growing, too, along with expectations to deliver business results. Indeed, the pressure’s on for Marketing to improve its analytics game – big time.
This article is based on Booz & Company's long-standing work on organizational DNA. It describes how to select the right mix of organizational design elements--both formal structures and informal aspects of organizational culture--to advance your company's strategy.
The Advocacy-Centered Company: A deeper look at CAC and LTVInfluitive
Mark Organ's presentation at the Bowery Capital CFO Summit on August 6, 2013.
Advocates are helpful in so many aspects of the business – pretty much every key metric you can name can be improved when you get advocates involved. Veteran SaaS CFOs have learned to shine a light on net churn metrics – renewal and growth of accounts. Can advocates help there? Absolutely.
Still, budgeting and planning processes are among the most hair-pulling exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign framework to bring sanity back to this annual activity.
For this 400-member global marketing team, selecting an industry accepted framework, leveraging technology, and doubling down on collaboration led to huge strides in their planning and budgeting process.
To watch this webinar on demand visit: http://resources.allocadia.com/revamping-marketing-planning-national-instruments-webinar.html
Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.
In London on 7th July 2015 we assembled a first rate panel of speakers to address return on investment and measurement of marketing, advertising and PR. Hugh davies from three gave a case study presentation from the UK's 4th largest mobile operator, Stella Bayles from coveragebook.com talked about using SEO measures to evaluate PR and Russell McAthy introduced the core themes of attribution. It was a very interesting and useful session for anyone who wants to get the best possible return from their marketing and communications.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
A high-level introduction to marketing plans----why they're important to every business, and important things to think about as you create one for your company.
Inside look at the org charts, KPIs, acquisition channels and more from the top startup marketing teams in Chicago.
In conjunction with Northwestern's Kellogg MBA program, this deck shares the results of a survey with the most promising startup marketing leaders in Chicago. The deck talks about some of the trends around startup marketing leader profiles, goes in-depth on various org charts, and highlights the KPIs, top acquisition channels, and more that Chicago's startup marketing leaders focus on.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
SiriusDecisions Sales Content Secrets - Aligning to Customer Needs and Challe...Alinean, Inc.
The importance of sales content remains strong, with 79% of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another
New research results from SiriusDecisions reveal the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling webcast interview with Alinean’s own Tom Pisello.
In the session, Heather indicated that more sales content than anticipated was being leveraged by sales reps throughout each stage of the buyer’s journey, with the research tallying an average of 6.3 pieces delivered to buyers in the Education phase, 6.1 in Solution, and 4.9 in Selection,
But more content does not guarantee accelerated decisions, greater deal size or more wins. The research quantified for the first time that all content is not created equal, with a decided difference in the assets used more often by the highest performing sales reps compared to low performers and middlers. Most importantly, the research uncovered and ranked content as to perceived value to buyers.
Interpreting the results, Heather Cole exposed how today’s B2B buyer isn’t valuing product videos and glossy brochures as high as one might think. Rather, decision makers want relevant insights and transformative advice, perceiving 3rd party research and articles as most valuable, as well as valuing solid ideas and proposals based on identified needs.
DamoDigital's first annual survey revealed interesting trends into how B2B marketers in healthcare are approaching, doing, and implementing content marketing, including:
-Improving engagement with clients and prospects
-Delivering quality content with limited team size
Download the report to access deeper insights into what is working in content marketing in healthcare. Find answers to other trends, tactics, and decisions taken by B2B content marketers in healthcare.
Webinar: How Box Doubled Marketing ROI Without Increasing BudgetAllocadia Software
Live recording: https://content.allocadia.com/webinars/how-box-doubled-marketing-roi-without-increasing-budget
Hear Tim West, Sr Manager, Marketing Operations at Box share how his marketing organization used Allocadia, Salesforce and Tableau to:
- Create an account based attribution model
- Directly associate spend to pipeline via Allocadia
- Use ROI analysis and identify the most efficient and effective tactics
It’s time to put aside arguments about ‘credit’ and focus on doubling down on what actually works!
iVIaster ClassHow do you w o r k lmith the CEO or CiVIOt.docxpriestmanmable
iVIaster Class
How do you w o r k lmith the CEO or CiVIO
t o identify which metrics matter most?
PANEL
Chad Latz
President, global digital and
social media practice, Cohn & Wolfe
chad.lat2®cohnwolfe.com
Bill Ogle
CMO, Motorola Mobility
[email protected]
Adam Schoenfeld
CEO and cofounder. Simply Measured
[email protected]
Dan Scott
CMO, Scott Kay
[email protected]
Eve Stevens
VP, measurement, Waggener Edstrom Worldwide
[email protected]
Identifying metrics that matter most
requires asking the obvious questions first.
What are the biggest issues facing the
business? What are the most pressing prior-
ities and objectives? Is the main focus repu-
tation, financial, or a combination of the
two? From there, you have a barometer to
help set key performance indicators (KPIs)
and outcomes.
Knowledgeable executives and marketers
are not mired in the confusion between
monitoring and true measurement, which
is actually focused on a quantifiable result.
Unfortunately, the conversation around
measurement is often tool-centric and
not outcome-oriented. The value is in the
analysis and having a business-aligned
measurement strategy in the first place.
We are often asked to create an integrated
measurement strategy for clients that evalu-
ates the relationship and output of earned,
owned, and paid media to drive action and
intent. While fan acquisition is part of
the strategy, it typically isn't the result the
C M O is looking for. Executives want
measurement outcomes that can impress
the audiences that matter most to them,
whether it is the board of directors or
the investor community.
Digital and social media help us evolve
our approach to measurement with tools
and the ability to accumulate and track vast
amounts of data. Social media has allowed
us to introduce new KPIs into the vernacu-
lar, but statistics such as number of likes or
followers are meaningless if they can't be
tracked through to an outcome.
"NUMBER OF LIKES
OR FOLLOWERS
ARE MEANINGLESS
IF THEY C A N T BE
TRACKED THROUGH
TO AN OUTCOME"
- Chad Latz
Paid media has long been held to a standard
that demonstrates conversions. As a result,
I haven't met a CMO who is content to let
their PR or social media agency off the hook
with a measurement strategy simply based on
reach and impressions. Instead, they demand
more value and a measurement approach that
highlights and presents business outcomes.
By establishing business-driven KPIs,
defining process inputs and a baseline, you
have the foundation for an approach that
measures and optimizes your program while
quantifying impact and ROI.
Chad Latz, president, global digital and
social media practice, Cohn & Wolfe
For most companies, the overarching
goal - whether through marketing, sales, or
product development - is to find a direct
link between brand engagement and financial
performance. Yet, despite all the measure-
ment tools at our disposal, identifying
metrics that accurately reflect this relation-
ship is often a challenge for ...
Similar to 4A's Transformation 2014 - March 17 - Marc deSwaan Arons, CEO, Effective Brands (20)
The Advent of Social Video: What Content Creators Need to Know, presentation deck, Jan Rezab, CEO and Founder, Socialbakers, at Transformation 2015, Austin, Tx.
Fireside Chat with Media Company CEO
Media company CEO on vision, leadership, building and re-imagining business in a digital- and technology-enabled world.
with Lori Hiltz, CEO, Havas Media, NA
Innovations in Measurement and Application of Insights, panel discussion at 4A's Transformation 2015, Austin, TX.
Artie Bulgrin, ESPN's presentation deck.
Time Inc. Panel on the Evolution of Publishing:
Bridging the Divide Between Native Advertising and Editorial
(panel discussion)
Moderated by Matt Bean, Senior VP, Editorial Innovation, Time Inc. Matt's presentation at 4A's Transformation 2015, Austin, TX.
Mobile Now: Showcasing Best-in-Class Uses & Innovations
Jeff Jenkins, Director of Digital Experience & E-Commerce, Taco Bell/Yum! Brands presents at 4A's Transformation 2015 in Austin, TX.
Bridging Content and Commerce and What That Means for Brands, Ben Lerer, CEO and Co-founder, Thrillist Media Group presents at 4A's Transformation 2015, Austin, TX.
Kevin Knight, Head of Agency and Brand Strategy, Pinterest presents at 4A's Transformation 2015 as part of " Creating Innovative Brand Experiences on Social Media" in Austin, TX
Who Owns Content Creation?
As marketers rely more and more on branded content, what are they looking for? And
are agencies or media brands taking the lead?
Elena Sukacheva, Managing Director of Global Content Solutions Group, The Economist Group, part of a panel discussion at 4A's Transformation 2015, Austin, TX.
Jonah Berger, PhD, Marketing Professor, The Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, presents at the 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago.
Eliza Esquivel, VP Global Brand Strategy, Mondelez International presents "Exploring Planning's Future at 4A's Strategy Festival 2014, Monday October 6, 2014 in Chicago, IL.
Storytelling vs. Storydoing™
Taking storytelling to the next level
Rosemarie Ryan, Co-Founder & Co-CEO, co:
Visit http://www.4astransformation.com for more information.
Top-to-Top Interview
Todd Pendleton, CMO, Samsung Telecommunications America
Michael Nyman, Chairman & CEO, PMK•BNC
Visit http://www.4astransformation.com for more information.
Zenith Media Presentation: Using Online Data to Inform TV Strategy
Speakers:
Introduction: Justin Evans, Chief Strategy Officer, Collective
Presenters:
John Nitti, President, Activation at ZenithOptimedia (speaker)
John Nuding, SVP, Director of Research at Zenith Media (speaker)
Visit http://www.4astransformation.com for more information.
More from American Association of Advertising Agencies (20)
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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34. Agency Profile
Independent Part of Holding Other
TypeWork Experience
<5 Year 5-15 Years 16-25 Years >25
Current Position
Board/EVP/SVP/C-Suite VP/Director/Head
Manager Other
40. Agency & Client Agree on Top Trends …
50
38
54
43
0
20
40
60
Increased focus on
measurement, ROI, and
demonstrating the value of ideas
Big data (e.g., media buying
based on big data)
Agency Client
41. Top 3 trends that will impact the future role of agencies
50%
38%
31%
28%
27%
25%
25%
17%
17%
15%
11%
10%
6%
54%
43%
44%
3%
19%
23%
30%
11%
28%
14%
18%
10%
6%
Increased focus on measurement, ROI and demonstrating the value of ideas
Big Data (e.g. media buying based on big data)
New providers of ideas (e.g. Idea Boutiques, Crowdsourcing, Facebook, Twitter)
New agency revenue streams (e.g., New Products, Experiences, Cultures)
Convergence of idea providers - 'everybody doing everything'
Collaboration - within and across the agency, and inter-agency
Insights that drive creation of messaging and ideas
Generation Y - Millennials as employees, recruiters and idea generators
Budget restrictions, cost-cutting
The commoditization of creativity
The rise or changing role of In-house agencies
The power of procurement
Agency and network mergers
Agency Client
42. … But not on Level of Agency Response
49
35
51
19
14
26
0
20
40
60
Strategy Structure Capabilities
Agency Client*Top 2 boxes - % who responded “more radical/radical”
43. No meaningful differences between how Independent
vs. Holding are responding
51
34
52
46
39
50
0
20
40
60
Strategy Structure Capabilities
Independent Part of Holding
*Top 2 boxes - % who responded “more radical/radical”
44. Agency size was not a driver when it comes to
top trends
51%
33%
25%
28%
29%
27%
27%
19%
17%
17%
6%
5%
18%
49%
33%
31%
31%
28%
24%
23%
17%
16%
16%
13%
12%
7%
Increased focus on measurement, ROI and demonstrating the value of ideas
New providers of ideas (e.g. Idea Boutiques, Crowdsourcing, Facebook, Twitter)
Convergence of idea providers - 'everybody doing everything'
Big Data (e.g. media buying based on big data)
Collaboration - within and across the agency, and inter-agency
Insights that drive creation of messaging and ideas
New agency revenue streams (e.g., New Products, Experiences, Cultures)
Generation Y - Millennials as employees, recruiters and idea generators
The commoditization of creativity
Budget restrictions, cost-cutting
The power of procurement
Agency and network mergers
The rise or changing role of In-house agencies
Small Creative Agency Large Creative Agency
45. No meaningful differences between how small
versus large agencies are responding
49
25
51
38
35
50
0
20
40
60
Strategy Structure Capabilities
Small Creative Agency Large Creative Agency
*Top 2 boxes - % who responded “more radical/radical”
46. Media agencies are more focused on measurement
and big data than creative agencies
49%
33%
33%
27%
27%
26%
26%
17%
17%
17%
12%
9%
6%
60%
12%
68%
28%
38%
16%
16%
18%
20%
2%
0%
18%
4%
Increased focus on measurement, ROI and demonstrating the value of ideas
New providers of ideas (e.g. Idea Boutiques, Crowdsourcing, Facebook, Twitter)
Big Data (e.g. media buying based on big data)
Convergence of idea providers - 'everybody doing everything'
New agency revenue streams (e.g., New Products, Experiences, Cultures)
Collaboration - within and across the agency, and inter-agency
Insights that drive creation of messaging and ideas
Generation Y - Millennials as employees, recruiters and idea generators
Budget restrictions, cost-cutting
The commoditization of creativity
The rise or changing role of In-house agencies
The power of procurement
Agency and network mergers
Creative agency Media agency
61. 38
33
45
42
30
32
34
36
38
40
42
44
46
48
50
We have right data and analytics available to
measure marketing effectiveness
We are able to leverage all data
and analytics available
to improve our marketing effectiveness
Underperform Overperform
Big Insights
Purposeful Positioning
Total Experience
69. Big data is important, but what role will the agency play?
48 49
35
60
0
20
40
60
Our agency has the right data and analytics
available to meausre effectiveness
Big data will help demonstrate the value of
creative ideas
Agency Client
70. Media agencies are more confident in their ability
to lead the way when it comes to data
45 46
68 68
0
20
40
60
Our agency has the right data and analytics
available to measure effectiveness
Big data will help demonstrate the value of
creative ideas
Creative Media
71. Agencies Think They Get It … Clients aren’t so Sure
45
35
20
40
60
Our agency has sufficient capability in data analysis and
analytics
Agency Client
72. Media agencies think they have the edge
41
66
0
20
40
60
Our agency has sufficient capability in data analysis and analytics
Creative Media
82. Not clear that Agencies are purposeful
51
38
20
40
60
The positioning of our agency is societally purposeful
Agency Client
83. Again, Over-Performers Win
79
53
57
72
46
48
20
40
60
80
Our agency has a clear positioning The positioning of the brand or organization I
work with is societally purposeful
The positioning of our agency is soceitally
purposeful
Over-performers Rest
92. Agencies Going from Silos…
Big Insights
Purposeful Positioning
Total Experience
Agency
Lead
Client
Lead
Creative
Board
Finance
Planning
Integration
R&D
Executives
Finance
Marketing
Digital
93. To Connected Networks
Big Insights
Purposeful Positioning
Total Experience
Account
Manager
Client
Contact
Creative
Board
Finance
Planning
Digital
R&D
Executives
Finance
Marketing
Digital
102. Winning Clients are Collaborating with More Agencies
Big Insights
Purposeful Positioning
Total Experience
Source: Marketing2020 Data
55
33
0
20
40
60
% that works with more than 5 agencies
M2020 Over-performers M2020 Under-performers
103. Lack of Clarity on Roles is a Major Issue Challenge
34
45
32
41
38 38
20
40
60
Internal Agency Role Clarity Agency-Client Role Clarity Agency-Agency Role Clarity
Agency Client
Big Insights
Purposeful Positioning
Total Experience
104. Over-Performers are ahead, but there is room to improve
36
50
39
34
43
27
20
40
60
Internal Agency Role Clarity Agency-Client Role Clarity Agency-Agency Role Clarity
Over-performers Rest
Big Insights
Purposeful Positioning
Total Experience
109. Where do agencies stand when it comes to Millennials?
56
28
10
30
50
70
Our agency is successfully
attracting, developing, and
retaining Millennials
Agency Client
55
62
10
30
50
70
Our agency is successfully
attracting, developing, and
retaining Millennials
Creative Media
60
44
10
30
50
70
Our agency is successfully
attracting, developing, and
retaining Millennials
Large Creative Agency
Small Creative Agency
110. Over-Performers Win with Millennials
Big Insights
Purposeful Positioning
Total Experience
70
49
30
50
70
Our agency is successfully attracting, developing, and
retaining Millennials
Over-performers Rest
116. Clear Career Paths
Big Insights
Purposeful Positioning
Total Experience
75
64
40
60
80
There is a clear career path for me
Over-performers Rest
* % Fully agree/ agree
118. Agencies Feel Equipped – Clients Not Convinced
42
23
10
30
50
Current Capability vs. 5 year Requirements
Agency Client
Big Insights
Purposeful Positioning
Total Experience
119. There are Some Clear Areas to Focus on
54 52
47
51
61
44
30
50
70
Branded Content Creation Mobile Digital and Social Media
Advertising
Agency Client
Big Insights
Purposeful Positioning
Total Experience
120. What are the capabilities for the future?
77%
54%
52%
47%
42%
40%
34%
31%
28%
24%
18%
15%
14%
13%
9%
1%
1%
48%
51%
61%
44%
40%
60%
35%
30%
33%
14%
14%
24%
15%
16%
10%
6%
0%
Data analysis and analytics
Branded content creation
Mobile
Digital and Social Media advertising
Consumer understanding & insights
Consumer/customer engagement
Big creative idea development
Brand strategy
Consumer/customer touch point planning
New business model development
Product or service innovation
Brand positioning
Shopper marketing/Retail experience
Apps creation (e.g. native advertising)
Public relations/Crisis Management
Advergaming
Other
Agency Client
121. Differences between capabilities that Media vs.
Creative are focusing on?
75%
52%
49%
47%
42%
40%
37%
34%
27%
24%
17%
17%
14%
13%
10%
1%
1%
90%
62%
74%
44%
24%
58%
16%
12%
38%
26%
2%
24%
6%
20%
2%
0%
2%
Data analysis and analytics
Branded content creation
Mobile
Digital and Social Media advertising
Consumer/customer engagement
Consumer understanding & insights
Big creative idea development
Brand strategy
Consumer/customer touch point planning
New business model development
Brand positioning
Product or service innovation
Apps creation (e.g. native advertising)
Shopper marketing/Retail experience
Public relations/Crisis Management
Advergaming
Other
Creative agency Media agency
122. What capabilities are over-performers focused on
developing?
80%
53%
50%
48%
44%
43%
38%
30%
28%
22%
22%
16%
10%
9%
6%
1%
0%
76%
40%
56%
51%
41%
47%
33%
31%
29%
15%
23%
17%
16%
12%
11%
1%
1%
Data analysis and analytics
Consumer understanding & insights
Branded content creation
Mobile
Consumer/customer engagement
Digital and Social Media advertising
Big creative idea development
Brand strategy
Consumer/customer touch point planning
Product or service innovation
New business model development
Brand positioning
Shopper marketing/Retail experience
Apps creation (e.g. native advertising)
Public relations/Crisis Management
Advergaming
Other
Overperformers Rest
123. Clients are not entirely convinced how equipped
the agency is
42
23
0
20
40
60
% "very good/world class" agency capability vs. 5 year requirement
Agency Client
124. Over-Performers are More Equipped
54
34
0
20
40
60
% who rate agency's capability "very good/world" class
vs job requirement 5 years from now
Over-performers Rest
Big Insights
Purposeful Positioning
Total Experience
126. … and better
60
48
20
40
60
% who rate quality of training program >6 (scale of
1-10)
Over-performers Rest
Big Insights
Purposeful Positioning
Total Experience
131. Clients want agency leadership to step up their game
58
41
20
40
60
80
Our agency's senior management sufficently understand social and digital marketing
Agency Client
132. Media leadership is already doing it
55
80
40
60
80
100
Our agency's senior management sufficently understand social and digital marketing
Creative Media
141. You are Admired
69% of consumers think that
advertising has the power to
change the world*
Source: McCann “The Truth
About Advertising” –
Transformation 2013