BlueSpire presented this financial trends webinar on Wednesday, Nov. 20. Our subject matter experts focused on the following points (among many) in the webinar:
• Content: Auditing your content across multiple channels and engagement that drives growth
• Branding and Design: Brand consistency as the “new black” and what’s new in design
• Multi-Channel Approaches: Making the shift to digital while still integrating print, responsive design pros and cons, email onboarding/triggering/drip campaigns, and latest recommendations on search and social
For more information, visit bluespiremarketing.com/blog.
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
Thanks to impressive conversion rates and an online ROI that is comparable to that of Search, Performance Display Advertising is chipping away at a nagging – and inaccurate – perception: that banner ads don’t work online.
Indeed, retailers and advertisers from other industries are disproving this perception every day -- one successful campaign at a time. We at Criteo felt the time had come to offer more rigorous proof of Performance Display’s aggregate impact on the advertising landscape. So in 2012, we commissioned Nielsen and Médiamétrie to conduct a two-month study of real-world users, in France and in the United States, with the goal of measuring the impact and effectiveness of Performance Display advertising.
This white paper will enable you to learn more about Performance Display advertising, and how it compares to more 'classic' forms of advertising. But above all, you’ll discover why:
Performance Display ads are viewed and clicked on a massive scale,
Performance Display ads allow users to see ads for things they care about, so they respond and act with measurable intent,
Performance Display advertising improves the overall media spend of advertisers, but also provides a large share of exclusive clickers,
Pay-per-click Performance Display solutions have a real impact on branding which is simply not valuated in direct response media buying.
Get Satisfaction is built from the ground up as a customerfacing
platform, designed to build authentic relationships
between customers and companies. More than 35 million
consumers each month use Get Satisfaction’s network
to connect with each other to ask questions, share ideas,
report problems, and truly engage with the brands and
companies they care about.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
Thanks to impressive conversion rates and an online ROI that is comparable to that of Search, Performance Display Advertising is chipping away at a nagging – and inaccurate – perception: that banner ads don’t work online.
Indeed, retailers and advertisers from other industries are disproving this perception every day -- one successful campaign at a time. We at Criteo felt the time had come to offer more rigorous proof of Performance Display’s aggregate impact on the advertising landscape. So in 2012, we commissioned Nielsen and Médiamétrie to conduct a two-month study of real-world users, in France and in the United States, with the goal of measuring the impact and effectiveness of Performance Display advertising.
This white paper will enable you to learn more about Performance Display advertising, and how it compares to more 'classic' forms of advertising. But above all, you’ll discover why:
Performance Display ads are viewed and clicked on a massive scale,
Performance Display ads allow users to see ads for things they care about, so they respond and act with measurable intent,
Performance Display advertising improves the overall media spend of advertisers, but also provides a large share of exclusive clickers,
Pay-per-click Performance Display solutions have a real impact on branding which is simply not valuated in direct response media buying.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Multichannel Marketing: The Key to Expanding RevenueInvoca
Multichannel marketing is now. You may be an offline expert, but mobile and online are dominant mainstream media. Not advertising in these channels? Then you’re leaving money on the table. Today’s DR connects offline, online and mobile, ensuring the customer experience is seamlessly optimized and fully tracked across all three. Leading call marketing technology captures and converts more high-value customers across all mediums, is highly accessible, and easy to set-up. During this one-hour session, our industry experts will: 1) Explain how today’s DR needs multichannel marketing; 2) Provide examples of successful implementation; and 3) Teach how to launch complementary offline, online and mobile campaigns.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers and what are the 8 critical success factors for an effective cross-channel classification.
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Despite a sluggish economic recovery, Americans continue to shell out ever-growing amounts during high-spending times of the year. Take, for example, the record $4.7 billion consumers spent on movie tickets during the summer of 2013 and their total holiday purchases, which have been climbing steadily since 2010 after a two-year drop. During the run-up to these free-spending periods, companies put in many long hours devising sales strategies to maximize consumer engagement and ROI. Consumers plan ahead, too, relying on friends, family, social media and mobile devices to research products, land the best deals and discover the ultimate customer experience.
During these times, loyalty programs take center stage – not just in the retail sector but also in financial services. And some exciting recent developments have helped financial services loyalty programs turn the image of the faceless, unresponsive bank into one that is driving genuine customer engagement year-round, including:
• The evolving importance of Big Data and its accumulation and analysis beyond traditional loyalty metrics. Financial services, like other verticals, are learning to cater holistically to customers. What can a brand learn about program members outside of how they shop, what they buy and how they interact with their financial institution? How does their lifestyle impact their loyalty experience?
• The growing need for FIs to get moving on mobile while attracting, engaging and retaining Millennials – a generation poised for significant spending power, but whose loyalty remains up for grabs. Banks need to be where their customers are and increasingly that means offering them an on-the-go experience that is seamless, intuitive and fun.
• The fundamental rethinking of how a customer’s predicted long-term economic value – commonly known as customer lifetime value (CLV) – is determined. FIs must embrace CLV as the total amount customers could spend over time if properly engaged, with transactional barriers removed.
These trends – and additional insights – are at the heart of the Kobie Quarterly Review: Financial Services edition. Its goal is simple: to educate readers about the evolving loyalty landscape in specific industries and where it’s heading. Our Quarterly Review also offers suggestions and analyses on how brands can improve their loyalty efforts, discussions on mobile technology and today’s two-way brand-consumer dialogue.
We hope the Kobie Quarterly Review: Financial Services edition broadens your appreciation for what loyalty programs are all about - a way for brands and customers to truly develop genuine relationships – relationships that can grow as robust as the most revered financial institutions.
Tell us what you think and keep the conversation going.
Michael Hemsey, President
Kobie Marketing
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Trends Reshaping the Future of Customer Service Jules Smith
How is Customer Relations responding in 2016 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report addresses the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
Multichannel Marketing: The Key to Expanding RevenueInvoca
Multichannel marketing is now. You may be an offline expert, but mobile and online are dominant mainstream media. Not advertising in these channels? Then you’re leaving money on the table. Today’s DR connects offline, online and mobile, ensuring the customer experience is seamlessly optimized and fully tracked across all three. Leading call marketing technology captures and converts more high-value customers across all mediums, is highly accessible, and easy to set-up. During this one-hour session, our industry experts will: 1) Explain how today’s DR needs multichannel marketing; 2) Provide examples of successful implementation; and 3) Teach how to launch complementary offline, online and mobile campaigns.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Games, Gamification and Playful Experiences in Marketing: AdverGames as a gro...Ray Poynter
According to a recent article, many Fortune 100 companies are “ripping up their advertising plans and rethinking how they communicate with consumers in a data driven, digital world.” Unilever, Adobe, Accenture, GSK, Uber and many others are emphasizing the need for more experiential and digital marketing, and their need for more data.
Game-based marketing ticks all these boxes.
As such, hundreds brands are already crossing the bridge from traditional marketing to game-based marketing en-masse.
Marketing teams globally are making fully-fledged games to cut through the noise and engage users, using gamification for entire marketing campaigns, and utilizing more playful experiences with quizzes to extend the brand experience.
The additional win for marketeers in using playful and game-based techniques is data. And lots of it.
This means that AdverGames, Promo Games, Brand Games, or whatever you might call them, are a triple threat; they’re sticky, they collect data, and allow two-way interaction between brand and consumer in a way no other advertising medium can.
Betty Adamou, expert in using games and gamification for research data collection, unpacks what’s going on in Game-based Marketing with several examples, and forecasts where this industry is growing next, and colliding with traditional market research.
This presentation was delivered by Betty Adamou, CEO & Founder at Research Through Gaming, as part of the 'Data Collection Update' NewMR webinar series. The recording can be found online via NewMR.org
Survey results, analysis, commentary and analysis from over 1000 participants of the 2010 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
The consumer landscape has changed over the last ten years. New digital and mobile platforms and devices have transformed the way consumers interact with the organisations they do business with.
Read our new white paper to understand why cross-channel segmentation is more important than ever to keep up with today's hyper-connected consumers and what are the 8 critical success factors for an effective cross-channel classification.
During this exclusive webinar, Bluespire, Greystone.Net and Kentico experts cover what it takes to make healthcare website projects a complete success.
Main themes of the webinar included:
• Laying the appropriate groundwork in order to develop a world-class healthcare website
• How to use unified approaches to support scalable, multi-facility operations
• How to complete a large Web project while limiting timeline and budgeting risk
• Other helpful website tips, tricks and recommendations
Despite a sluggish economic recovery, Americans continue to shell out ever-growing amounts during high-spending times of the year. Take, for example, the record $4.7 billion consumers spent on movie tickets during the summer of 2013 and their total holiday purchases, which have been climbing steadily since 2010 after a two-year drop. During the run-up to these free-spending periods, companies put in many long hours devising sales strategies to maximize consumer engagement and ROI. Consumers plan ahead, too, relying on friends, family, social media and mobile devices to research products, land the best deals and discover the ultimate customer experience.
During these times, loyalty programs take center stage – not just in the retail sector but also in financial services. And some exciting recent developments have helped financial services loyalty programs turn the image of the faceless, unresponsive bank into one that is driving genuine customer engagement year-round, including:
• The evolving importance of Big Data and its accumulation and analysis beyond traditional loyalty metrics. Financial services, like other verticals, are learning to cater holistically to customers. What can a brand learn about program members outside of how they shop, what they buy and how they interact with their financial institution? How does their lifestyle impact their loyalty experience?
• The growing need for FIs to get moving on mobile while attracting, engaging and retaining Millennials – a generation poised for significant spending power, but whose loyalty remains up for grabs. Banks need to be where their customers are and increasingly that means offering them an on-the-go experience that is seamless, intuitive and fun.
• The fundamental rethinking of how a customer’s predicted long-term economic value – commonly known as customer lifetime value (CLV) – is determined. FIs must embrace CLV as the total amount customers could spend over time if properly engaged, with transactional barriers removed.
These trends – and additional insights – are at the heart of the Kobie Quarterly Review: Financial Services edition. Its goal is simple: to educate readers about the evolving loyalty landscape in specific industries and where it’s heading. Our Quarterly Review also offers suggestions and analyses on how brands can improve their loyalty efforts, discussions on mobile technology and today’s two-way brand-consumer dialogue.
We hope the Kobie Quarterly Review: Financial Services edition broadens your appreciation for what loyalty programs are all about - a way for brands and customers to truly develop genuine relationships – relationships that can grow as robust as the most revered financial institutions.
Tell us what you think and keep the conversation going.
Michael Hemsey, President
Kobie Marketing
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
AGE OF EXPERIENCE, TRENDS RESHAPING THE FUTURE OF CUSTOMER SERVICE, by Gesner...Gesnerf
This report is the result of collaboration between Sitel’s employees and stakeholders from around the globe. Our company is now providing services through more than 61,000 employees in 21 countries on behalf of some of the best known brands in the world in the most diverse number of industries with global solutions that include customer acquisition, customer care, technical support and social media programs.
The question we try to address in this report is: how is the Customer Relations responding in 2015 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report will address the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Trends Reshaping the Future of Customer Service Jules Smith
How is Customer Relations responding in 2016 to continued pressure on cost, expectation for higher quality, rising complexity, and decreasing cycle-time to respond to clients? This report addresses the drivers of trends we are observing – evolving channels and customer experience expectations – and will provide insight into methods for addressing the customer relationship evolution.
Las tendencias que están redefiniendo la experiencia del cliente y su fidelización - See more at: http://www.sitel.com/es/noticias/sitel-senala-las-tendencias-que-estan-redefiniendo-la-experiencia-del-cliente-y-su-fidelizacion/#sthash.tMdJEjiA.dpuf
Change, innovate, explore and adjust. These will become the hallmarks of financial institutions that survive and thrive in today’s consumer-driven market. Digital Insight explored importance of an omni-channel offering in today's marketplace, why more engagement across all channels is critical, and how to get started on developing your own omni-channel strategy.
Your one stop shop for all things innovative, Laudco provides the ideas, insight and inspiration to help make your business more creative and profitable.
We’ve been around since 2011 and have worked across Asia Pacific bringing Fortune 500 company brands to life!
We love all things digital, print and social. Aligned to your objectives. Whatever the requirement.
Want to advertise with us? Email us at marketing@laudco.com
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
Retail Banking: Delivering a Meaningful Digital Customer ExperienceCognizant
To compete effectively, banks must fully adopt digital technologies to enhance customer experience, by providing mobile banking, omni-channel banking options, digital personal financial management, and more.
Digital Doomsday - Mobile, Email and Social Media Webinar from Signal and You...signalhq
Digital Doomsday: The end of Mobile, Email and Social Media Marketing as you know it
In this informative and instructive webinar, leading agency Young & Rubicam joins us to highlight ways leading brands are achieving better results by marketing across channels.
It is becoming less effective to market within silos, as consumers cross channels to research, browse and buy all manner of products and services. Response, results and ROI all suffer, to say nothing of the redundancies and inefficiencies of using separate systems for multiple channels. The problem is well documented; however, the path forward is less clear. Digital marketers of all stripes will learn practical ways of tapping into the opportunities presented by emerging cross channel marketing solutions.
From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on
"Effective Below-the-Line Marketing Strategies"
Service Design 201: Innovating and Improving the Customer ExperienceBluespire Marketing
During this Bluespire TrendLab webinar, you’ll learn how to develop approaches that allow you to deeply understand consumers’ motivations and apprehensions, as well as how to assess where specific products and services fit into individual consumer journeys.
Main themes of the webinar included:
•Using real knowledge gained from consumer journeys to assess how products and services should fit into the context of journeys
• Gaining insights into how consumer experiences are impacted by sub-optimal employee experiences and how to identify and implement meaningful improvements
• Helpful service design tips, toolkits and resources
During our SHSMD Connections 2015 solutions spotlight session, Bluespire healthcare and digital strategists discussed how organizations across the country are analyzing data and improving patient engagement, while simultaneously making experiences more personalized.
Service Design 101: Innovating and Improving the Customer ExperienceBluespire Marketing
During this Bluespire TrendLab webinar, you’ll learn the basic principles and philosophies of service design, along with how service design can help uncover impediments to great consumer experiences.
Main themes of the webinar included:
• The four main principles of service design and how they build off and support each other
• How organizations realize full opportunities by including service design into development processes
• How service design can help uncover impediments to great consumer experiences
Bluespire Marketing presented its first installment in the TrendLab webinar series for 2015, “Digital is the New Traditional,” on April 9. In case you were unable to attend, we’ve provided full audio and visuals from the webinar.
Our experts covered these main trends (among many more) during the webinar:
- Review of current trends regarding marketing to seniors.
- Overview of the differences between marketing to seniors and marketing to adult children.
- Where digital is headed in terms of senior living budgeting and technology.
- Discussion of current technology available that meets the needs of seniors as well as insights into what marketers should expect in the future.
During this Bluespire TrendLab webinar, our experts dive into consumer preferences when it comes to digital marketing and discuss the latest technology trends/examples.
Main themes of the webinar included:
• Review of insights from exclusive property research, focusing on how consumers are engaging with healthcare organizations on websites, mobile applications, email and more
• The newest trends with websites, including speed, security and Parallax design
• The importance of understanding the local search and PPC landscape, along with being focused on mobile optimization
• Where digital is headed in terms of healthcare budgeting and technology
“Digital is the New Traditional Financial” TrendLab Webinar, 2015Bluespire Marketing
During this Bluespire TrendLab webinar, our experts dive into consumer preferences when it comes to digital marketing and discuss overarching technology trends/examples.
Main themes of the webinar included:
• Review of insights from exclusive property research, focusing on how consumers are engaging with financial institutions on websites, mobile applications and more.
• Highlights of industry research focusing on the transformation of mobile and consumer attitudes when it comes to other multi-purpose channels.
• Discussion of overarching technology trends and examples (i.e., iBeacons, Parallax websites, wearables)
• The latest into what’s driving digital content
During this Bluespire sponsored webinar, Jean Hanvik (SGH Communications, Inc.) and Brian O’Mara-Croft (Visual Congruence) dive into the hottest trends in health, wellness and benefits communication. They also offer some new ideas to nudge your organization along the path from “programs” toward a sustainable “culture” of well-being.
Other main themes of the webinar included:
•How insufficient health literacy cripples wellness programs
•How to make your messages stand apart from communication clutter
•How to achieve an “organic” collaborative wellness environment
•How to refine your wellness program to embrace what really matters to employees
•How to use creative branding and graphics to engage your audience
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
During this BlueSpire TrendLab webinar, our healthcare marketing strategists focus on the importance of CRM/PRM systems and how they can positively impact all of your marketing efforts.
Other areas of emphasis included:
• The tides of change in healthcare marketing and how it’s affecting compliance.
• Why making the shift to one-to-one marketing can improve value of care, service line volumes and clinical outcomes.
• How to utilize data-driven strategies for targeted marketing efforts and demonstrate ROI in real-time.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
In this "Digital is the New Traditional (and the Trends That Make it So)" webinar, BlueSpire marketing experts discuss how consumers are interacting and engaging with brands on digital platforms.
Among the many things discussed during the webinar were:
-Insights gained from proprietary research on how consumers engage with healthcare organizations and financial institutions on websites, mobile and email.
-A number of relevant digital engagement examples from a wide range of industries, including those in highly regulated industries.
-Recommendations from our experts that can be implemented at nearly any organization, including those in highly regulated industries.
In this Minnesota Health Strategy and Communications Network (MHSCN) webinar, BlueSpire healthcare strategy experts discuss how to move your marketing department from just a cost center to a patient-centric, revenue-generating marketing engine.
What healthcare marketers and professionals can look forward to learning:
-How a tactical content strategy can help improve readmission rates
-How to create a successful content development process
-How to develop specific “message maps” for your target audiences
-The best ways to build a tactical content plan
-HealthEast Care System’s content strategy for orthopaedic patients
Making the Pieces Fit: Marketing, Technology and the Expanding WebBluespire Marketing
What credit union marketers and IT professionals can look forward to learning:
- How your credit union can use the Web as an online marketing platform
- The very latest in interactive marketing trends (and the underlying technology driving them), including search engine marketing, email and social media marketing, and audience targeting
- Lessons from credit union and other regulated industry marketers who are embracing new trends and testing limits
- The industry standards driving the interactive landscape in the financial services industry
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
2. Welcome
Your Panel
Jen Joly, Marketing & Communications
Director, Financial Marketing Strategist
Beth Miller, EVP/Innovation, Content
Strategy and Client Engagement
Grant Evans, Director of Digital Publishing
Christian Twiste, Vice President/Interactive
Services
3. Agenda: Trends That Should Drive
Your Financial Brand in 2014
Brand and Design
Authenticity, Transparency, Consistency & More
Content
Knowledge, Audits and Engagement
Multi-channel Approach
Integrating Print and the Digital World
4. Before We Dive In …
What’s expected in the economy for 2014?
The U.S. economy is expected to grow roughly 3%
The unemployment rate will fall to roughly 6.6%
Credit union savings balances are expected to
grow 5%
Loan balances are expected to rise more than 6%
for banks and credit unions
Bank business loans are expected to grow by more
than 7%
Bank charge-off rates are expected to drop to 2.2%
SOURCES: Economic Projections of Federal Reserve Board Members and Federal Reserve Bank Presidents, September 2013
CUNA Economic Forecast as of September 2013
Economic Advisory Committee of the American Bankers Association, June 2013
11. Trend: Transparency
“A new kind of consumption: one free
from worry (or at least with less worry)
about its [consumption’s] negative
impact, yet that allows continued
indulgence.”
Source: trendwatching.com
14. Trend: Brand Consistency
Consistency is the new black. Why?
With more and more channels, consistency is
more important than ever
Your audience is inundated every day!
16. … and Evangelize
Other Action Items
Internal
Employee goals
New Employee Orientation
Brand Training
Brand Champion Program
Brand Recognition Programs
External Focus
Defined plan to meet business and audience
goals that is measurable
17. Brand Consistency Proof Points
100%
90%
High Performing Banks and Credit
Unions vs. Lower Performing Peers
80%
70%
60%
50%
40%
30%
20%
10%
0%
Design guidelines, brand
New employees receive brand
standards manual or style guide
orientation/training
Source: Financial Brand/Aite Group survey of 258 financial services executives (2/13)
Ongoing brand training for
employees
20. A brand is
The sum of all characteristics and
feelings, both real and perceived, that
create an impression and make
a promise.
21. Trend: Innovation
70
60
50
40
“Banking innovation’s
gonna change more in
the next 12 months than
it has in the previous
two decades.”
- NCR VP Brian Bailey, who
works with banks on branch
transformation
30
20
10
0
“60% of banks today have an innovation
strategy compared to just 37% in 2009,” says
Haragopal Mangipudi, global head, Finacle.
Sources: BAI Banking Strategies, “Innovation Focus on Mobile and Online”
American Public Media, Marketplace, “Your bank teller will live inside an ATM”
22. Trend: Innovation in Action
Pretail (pre-retail)
“A mode of consumption that sees
consumers treat crowdfunding platforms as
the new shopping malls. Why? Because
that’s where current customer demand for
more innovative, exciting and unique
products and services is being served better
than anywhere else, by an army of
entrepreneurs and start-ups.”
Source: trendwatching.com
24. Trend: Flat Design and Grid Systems
Flat design
Minimalistic, simplistic
Vibrant colors
Geometric shapes
Typically limited to two
(2) sans serif fonts
No embellishments: i.e.
no shadows, bevels,
gradients or textures
Grid systems
Single page design
Transparency
Locked headers
Large Photos
Content as visuals
Focus on typography
App style interfaces
Single version (mobile
and desktop)
Retina Ready
29. Trend: Knowing Your Audience
“As the science of data analysis becomes
more cost efficient and sophisticated and
consumers generate more measurable data
than ever, brands will increasingly be able to
predict what a customer needs or wants—
and tailor offers and communications very
precisely.”
Source: JWT Intelligence 10 Trends for 2013
30. Knowledge in Action: Customizing
Your Message by Audience
Message Map created by target audience and specific goal(s).
Content process = Create, Curate and Influence
31. Trend: Shift to Strategic Content
Percentage of B2C Marketers Who
Have a Documented Content Strategy
Content
Marketing Usage
by B2C Marketers
Rose to 90%
(from 86% the
previous year)
60% surveyed expect
their company’s
content marketing
budget to increase in
the next 12 months.
Unsure
9%
Yes
39%
Source: 2014 B2C Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
No
52%
33. Conducting an Audit
Identified Goal
Channel
Key Messages
Purpose
(Training, Education, CTA, Promo)
Goal Alignment
Distribution/Reach
Cross Organization
Budget Allocation
Rating
Reporting Your Findings
Summary
Content Audit Factors
Rating System
Findings of Audit
Strengths
Weaknesses
Distinct Gaps
Recommendations
Best Practices
Next Steps
34. Make the Strategy Stick:
Content Tactical Plan
Target Audience
Goal(s) to influence
Content outlined
Tactic
Execution & Reach
Timeline
Budget implication
Measurement
Outline of success
35. How to Measure Content
Primary
Content
Indicators
Secondary Content
Indicators
User Indicators
Source: “The objective approach,” Joe Pulizzi, IABC Communication World, November 2013
36. Trend: Own the Brand Experience
You need to own the customer experience
from start to finish.
Marketing/communications should OWN the
customer experience (at least the
understanding of it).
Why is owning the brand experience
so important?
37. Trend: Designing the CX
The Customer Experience
(CX) looks at every
experience and
interaction across the
customer journey.
CX
UX
Source: http://blogs.forrester.com/kerry_bodine/13-10-04-how_does_service_design_relate_to_cx_and_ux
38. CX Trend Meets Measurable Results
USAA saw a 77% Y-O-Y increase in
site visitors, a 15% increase in
completed auto loans and a 23%
increase in vehicles sold when it
launched a platform for researching,
financing and insuring vehicle
purchases.
Source:: Forrester’s The Business Impact Of Customer Experience, June 10, 2013
40. Trends: Multi-channel Approach
Does this sound familiar?
We need…more Facebook likes.
We need…more Twitter followers.
We need…more YouTube videos.
We need…to be on Pinterest.
We need…to figure out Google+.
This is in addition to your traditional print
and digital channels!
41. Ask the Initial Questions
Who are you trying to reach?
Start by being “medium agnostic” and
choosing the medium based on where your
targets are
What is the conversation you’re trying to
have?
Multi-channel doesn’t take place of an overall
marketing strategy, good content or consistent
positioning
43. Trend: Make It Easy
Financial marketers continue to move
toward tools that simplify life for their
customers/members …
44. Make it Easy in Action
This section guides
people to web
This section will allow
people to click on
their age group to
view age specific
content
General retirement
planning article or
timely news
This section will guide
people to take action
– anything from
increasing their
contribution to
checking out a blog.
This section will
always contain a poll.
The recipient will be
able to see how
everyone answered
after they make a
selection.
45. Digital Trend: Intelligent Objects
“Everyday objects are evolving into
tech-infused smart devices with
augmented functionality. As more
ordinary items become interactive,
intelligent objects, our interactions with
them will get more interesting,
enjoyable and helpful.”
Source: JWT Intelligence 10 Trends for 2013
46. Intelligent Objects in Action:
GPS & Maps Integration
Mobile sites and
apps can
access device
specific features
such as the
GPS or camera
to provide more
functionality
47. Intelligent Objects in Action:
Responsive Design
BENEFITS
PITFALLS
Consistent user experience
across all platforms
Limited ability to customize
the experience and access
device specific features
Streamlined site management
Slower and less responsive
Reduced maintenance risks
and improved release cycles
Longer initial development
times and higher upfront costs
Can improve analytic visibility Can complicate your ability to
with a single URL structure for segment traffic sources and
all devices
plan upgrades
48. Trend: Re-emergence of Email
91% of consumers reported checking their
email at least once a day.
“Nearly 90% of businesses said email
marketing was 'very important' or
'important', and yet the DMA also reports
that over a third of businesses are unable
to calculate ROI from email marketing.”
49. Trend: Email 3.0
As email marketing has evolved into a mature
advertising medium, campaigns have advanced to
include more targeting and interactive content
PURLs (Personalized URLs) provide each subscriber with
their own unique Web address to offer a more customized
experience and drive access in offline marketing
Triggered campaigns provide additional content and
features based on subscriber interactions with your
standard email campaigns and websites
Drip campaigns allow users to opt-in for a pre-defined
series of emails based on their preferences
50. Email ROI in Action: Planning
Successful Campaigns
Successful campaigns
require a strategy that
balances the interplay
between your marketing
goals, target audiences
and available email lists
Personalization features
should be determined
before creative is developed
to ensure tight integration
between brand, content
needs and the final design
Strategy
Marketing Goals
Target Audiences
Content
Personalization
List Definition
Creative
Execution
51. Email 3.0 in Action: Onboarding
Streamline welcome messaging and
product education
Sync products so customers receive
the right message for the right
products
Email 1
Email 2
Email 3
Email 4
Email 5
Email 6
52. Email 3.0 in Action: Triggering
1 week later
2 weeks later
Trigger #1
Mortgage Offer
Email
Trigger #2
Mortgage Offer
Email
Shared Landing
Page
53. Email 3.0 in Action: Drip Campaigns
Marketing automation
features enable you to
configure campaigns in
advance including the
ability for users to
select which “track”
they wish to receive.
Start Track
Welcome
Switch
Track
Business Track
Email 1
Email 2
Email 3
Email 4
Email 2
Email 3
Email 4
Personal Track
Email 1
In this example, users
select business or
personal, and then
receive a series of 4
emails over time.
54. Trend: Human-centered Search
Google recently introduced a new search algorithm
called Hummingbird that combines 200 separate
services to offer a more conversational and semantic
search
The goal is to better focus on the “meaning” behind the
words
For example, a search for “What’s the closest place to buy
the iPhone 5s to my home?” will recognize that a “place”
signifies a traditional store and that an iPhone 5s is a
particular kind of device
Hummingbird doesn’t replace the traditional PageRank
algorithm and your current search engine tactics do not
need to change
55. Human Search in Action
Hummingbird
works with voice
enabled search to
provide intelligent
answers to spoken
queries such as
“Where is the
nearest ATM?”
56. Human Search in Action
Search can be combined with “retargeting” or
“remarketing” to improve your online lead
conversion
As Beth is fond of saying, “Retargeting is the pair
of shoes that keeps following you around the
web”
Advertisers purchase targeted keywords and
then tag pages on their site
These tags display additional targeted ads
during future web browsing
58. About BlueSpire
What we do…
BlueSpire provides strategic
marketing solutions for clients in
health and wealth industries,
focusing on content marketing
that elevates audience
engagement and inspires action.
30 years of experience with
financial institutions
Clients include some of the
largest names in the industry
To request a consultation, visit
www.bluespiremarketing.com.