Transforming Anywhere

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When Anywhere is fully realized, today's inflexible models will give way to more personalized media experiences, where user choice and control are paramount. Network builders hold the keys to this revolution. To open their businesses to ubiquitous connectivity, they must master new service innovation models and pursue alternative monetization strategies.

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Transforming Anywhere

  1. 2. Who Is Yankee Group? <ul><li>The first independent research firm, trusted for nearly 40 years </li></ul><ul><li>Focused exclusively on Anywhere </li></ul>
  2. 3. <ul><li>A common network </li></ul><ul><li>Broadband demand </li></ul><ul><li>Wireless ubiquity </li></ul>These are forming the Anywhere Network
  3. 4. Anywhere: The Largest Technology Change of Our Lifetimes New kinds of consumers New kinds of connections New kinds of devices New ecosystems
  4. 5. Anywhere Network Access Will Grow to Nearly $1 Trillion Business by 2012
  5. 6. Anywhere Building Blocks
  6. 7. Maslow’s Hierarchy of Needs Source: Wikipedia and Yankee Group, 2009
  7. 8. The Anywhere Effect
  8. 9. Defining the Anywhere Building Blocks
  9. 10. Barriers to Anywhere
  10. 11. Anywhere Innovation Life Cycle
  11. 12. Anywhere Business Models
  12. 13. Summary <ul><li>Anywhere services have unique characteristics. </li></ul><ul><li>Yankee Group’s research is focusing on how companies can: </li></ul><ul><ul><li>Overcome the remaining barriers to Anywhere </li></ul></ul><ul><ul><li>Engage with consumers to drive innovation </li></ul></ul><ul><ul><li>Pursue alternative business models </li></ul></ul><ul><li>Network builders can make our vision of Anywhere a reality. </li></ul><ul><li>They have the power to complete the transformation of consumers’ lives that is already well under way. </li></ul>
  13. 15. Thank You! <ul><li>Declan Lonergan, Vice President, Anywhere Consumer Research, dlonergan@yankeegroup.com </li></ul><ul><li>For upcoming webinars, please visit our Web site: </li></ul><ul><li>www.yankeegroup.com </li></ul>

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