1. RASHA SAMIR
31/12 Zayed Dunes, Sheikh Zayed
6th
. Of October, Egypt.
Mobile: 012 8555 5695
E-mail: rasha_samir4@hotmail.com
Objective Seeking an opportunity in the field of
Marketing/Communication, to implement my business
planning skills as a strategic person and to maximize the benefit
of my leadership and management skills.
Education Academic credentials
Degree : B.A. of literature (English Department)
University : Ain Shams University-Year 1999
Professional
Experience
General Manager, Mahdy’s Creative Answers.
February 2015 to date.
Responsible for running the Agency from a Financial, Administrative
and business development level.
Initiating new services to be presented by the Agency in order to
sustain the growth of client portfolio and Agency’s profitability.
Expanding the activities of the Agency to include TV programs,
Media…etc.
Marketing Director Misr Al Kheir Foundation
May 2012 to December 2014.
• Running the marketing department for one of the biggest NGOs
and a top spender in the Egyptian market.
• Running a team of 30 employees handling the full scale
Marketing & Communication of the Foundation.
• Responsible for developing the marketing strategies of the
foundation and supervising the implementation of all the
communication plans ATL & BTL, PR activities & Social
Media activities.
• Managing several contracts with different suppliers to ensure
the sustainability of the foundation’s marketing activities on
timely and efficient manner.
• Responsible for issuing regular reports to management on
achieved targets and corrective plans if any.
Marketing Manager, Smart Villages Company,
November 2011 to April 2012.
• Responsible for all the PR & Marketing activities held by SV.

2. • Working on communication plans for different products and
services developed by SV
• Coordination with Ministry of Communication and Information
Tech. for collaboration on PR level through the PR committee
of the CIT sector.
• Work closely with the business development team to come up
with new products and services that can keep SV in the lead as
a specialized business park
Group Account Director, Memac Ogilvy, Cairo Office
March 2010 to – January 2011.
Overall responsibilities:
 Handling the re-launch project of Smart Village as the biggest
project of the year. Conducting research briefs, evaluate
questionnaires and fine tuning results vs needed data to execute
the results.
 Leading the client service team on handling a wide portfolio of
multinational and local accounts.
 Responsible for the new business/ all pitches handled by the
agency
 Setting communication strategies to our contracted clients long
term and short term.
 Give clients guidance and input on their proposed media plan
 Reporting to the MD on all levels of operational & financial
dealings of the CS team
Group Account Director, Hit Creative Communication,
September 2004 - September 2008.
Overall responsibilities:
 Responsible for a wider scope of accounts including regional
and local accounts.
 Working on a closer scope with clients on developing their
strategies and business development decisions / plans
 More involved with agency senior management in business
development process
Account Director, Hit Creative Communication,
Overall responsibilities:
 Responsible for the communication strategy development of
the several accounts / brands
 Responsible for the strategic copy development and platform
building of brands
 Responsible for the development of TV commercials from
concept to production stage
 Handling all the financial dealings with the clients
 Involved in the business development process of the Agency
“New Business”

3. Senior Account Manager, Hit Creative Communication,
Projects handled during this period:
Lunched and managed several local and multinational products
covering different industries varying from Detergents, white
goods & FMCGs.
Account Manager, BBDO, Egypt,
June 2001 –August 2004
 Handling Persil High Suds, Low Suds & Pril brands for Henkel
Egypt
 Re-launched Persil Power Pearls, including packaging
 Responsible for the detailed monitoring and analysis of
competition
 Handling Bel-Egypt both brands Kiri and La Vach qui rit.
 Handling Emirates Airlines
 Handling Daewoo Motor Egypt
Account Executive, BBDO, Egypt,
Handling a multi-million dollar Pepsi Account including Pepsi, 7UP
and Mirinda.
 Planned and launched Pepsi's new product "Mountain Dew" in
the Egyptian market.
 Responsible for developing the promotional activities for the
local market.
 Responsible for the development of regional campaigns for the
JELNA region (Jordan, Egypt, Lebanon & NA) and
coordinating with regional headquarter in Dubai as well as the
international support center in Paris.
 Responsible for other non-media grass rout activities.
Cairo & Alexandria Stock Exchanges (CASE)
June 2000 – May 2001
Marketing assistant handling ATL & BTL activities
Personal Date of birth : May 11, 1977
Details Nationality : Egyptian