3. What is
Marketing?
Marketing is the process of
exploring, crating, and delivering
value to satisfy customer needs.
Marketing is to provide the best
goods and services to attract
costumer.
4. What is
Digital
marketing?
Digital marketing, also called
online marketing, is the
promotion of brands to connect
with potential customers using
the internet and other forms of
digital communication.
What is
Traditional
marketing?
Traditional marketing refers to any
type of marketing that isn't online.
This means print, broadcast, direct
mail, phone, and outdoor advertising
like billboards. From newspapers to
radio, this method of marketing helps
reach targeted audiences.
5. The advantages and disadvantages of digital
marketing
Advantages:
Global Reach to Audience:
Increase Engagement
No Time Barriers
Brand Development
Online Digital Marketing is Cost-
Effective
Easy to Setup and Manage
Online Sale
Online Digital Marketing is Super-Fast
Disadvantages:
Negative Feedback and Review
Global Competition
Different skills and Training
Reliance on technology
Time Consuming
Security and Privacy Issues
Maintenance Cost
6. The advantages and disadvantages of
traditional marketing
Advantages:
You Can Connect With Your Local
Audience
Promotional Materials Are Sustainable
Traditional Marketing Establishes
Credibility
You Reach A More Diverse Audience
Hard Copy Marketing Materials Can
Be Easier To Process
Disadvantages:
Costly as compared to Digital
Marketing
Customization is Not Possible
Less informative Medium
Traditional marketing is Losing
Interest
7. Digital marketing channels
Video marketing. ...
Email marketing. ...
Content marketing. ...
Social media marketing. ...
SEO & PPC.
8. Traditional marketing channels
Outdoor (Billboards, bus/taxi wraps,
posters etc)
Broadcasting (TV, Radio etc)
Print (Magazines, newspapers etc)
Direct Mail (catalogues etc)
Telemarketing (Phone, text message)
Window display and signs
9. Types Of Marketing Plans And Strategies
Social Media Marketing Platforms. ...
Influencer Marketing. ...
Email Marketing. ...
Content Marketing. ...
Search Engine Optimization (SEO)
Marketing. ...
Pay-per-click (PPC) ...
Affiliate Marketing. ...
Mobile Marketing.
10. Types of traditional marketing
strategies
Handouts. A handout is typically a printed document, like a flyer or
brochure, that can promote a business, event or sale. ...
Billboards. ...
Direct mail. ...
Print ads. ...
Event marketing. ...
Referral. ...
Broadcasting. ...
Cold-calling