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Digital Marketing
Vs. Traditional
Marketing
What is
Marketing?
 Marketing is the process of
exploring, crating, and delivering
value to satisfy customer needs.
 Marketing is to provide the best
goods and services to attract
costumer.
What is
Digital
marketing?
 Digital marketing, also called
online marketing, is the
promotion of brands to connect
with potential customers using
the internet and other forms of
digital communication.
What is
Traditional
marketing?
Traditional marketing refers to any
type of marketing that isn't online.
This means print, broadcast, direct
mail, phone, and outdoor advertising
like billboards. From newspapers to
radio, this method of marketing helps
reach targeted audiences.
The advantages and disadvantages of digital
marketing
 Advantages:
 Global Reach to Audience:
 Increase Engagement
 No Time Barriers
 Brand Development
 Online Digital Marketing is Cost-
Effective
 Easy to Setup and Manage
 Online Sale
 Online Digital Marketing is Super-Fast
 Disadvantages:
 Negative Feedback and Review
 Global Competition
 Different skills and Training
 Reliance on technology
 Time Consuming
 Security and Privacy Issues
 Maintenance Cost
The advantages and disadvantages of
traditional marketing
 Advantages:
 You Can Connect With Your Local
Audience
 Promotional Materials Are Sustainable
 Traditional Marketing Establishes
Credibility
 You Reach A More Diverse Audience
 Hard Copy Marketing Materials Can
Be Easier To Process
 Disadvantages:
 Costly as compared to Digital
Marketing
 Customization is Not Possible
 Less informative Medium
 Traditional marketing is Losing
Interest
Digital marketing channels
 Video marketing. ...
 Email marketing. ...
 Content marketing. ...
 Social media marketing. ...
 SEO & PPC.
Traditional marketing channels
 Outdoor (Billboards, bus/taxi wraps,
posters etc)
 Broadcasting (TV, Radio etc)
 Print (Magazines, newspapers etc)
 Direct Mail (catalogues etc)
 Telemarketing (Phone, text message)
 Window display and signs
Types Of Marketing Plans And Strategies
 Social Media Marketing Platforms. ...
 Influencer Marketing. ...
 Email Marketing. ...
 Content Marketing. ...
 Search Engine Optimization (SEO)
Marketing. ...
 Pay-per-click (PPC) ...
 Affiliate Marketing. ...
 Mobile Marketing.
Types of traditional marketing
strategies
 Handouts. A handout is typically a printed document, like a flyer or
brochure, that can promote a business, event or sale. ...
 Billboards. ...
 Direct mail. ...
 Print ads. ...
 Event marketing. ...
 Referral. ...
 Broadcasting. ...
 Cold-calling
The difference
between Digital
and Traditional
marketing
Work cited
 https://blog.hubspot.com/marketing/traditional-marketing-vs-digital-marketing
 https://mailchimp.com/marketing-glossary/digital-marketing/
 https://adilblogger.com/advantages-disadvantages-online-digital-
marketing/
 https://www.lucidadvertising.com/blog/advantages-of-traditional-
marketing/
 https://www.marketingtutor.net/advantages-and-disadvantages-of-
traditional-marketing/
 https://www.investopedia.com/terms/d/digital-marketing.asp

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Marketing

  • 2.
  • 3. What is Marketing?  Marketing is the process of exploring, crating, and delivering value to satisfy customer needs.  Marketing is to provide the best goods and services to attract costumer.
  • 4. What is Digital marketing?  Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. What is Traditional marketing? Traditional marketing refers to any type of marketing that isn't online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences.
  • 5. The advantages and disadvantages of digital marketing  Advantages:  Global Reach to Audience:  Increase Engagement  No Time Barriers  Brand Development  Online Digital Marketing is Cost- Effective  Easy to Setup and Manage  Online Sale  Online Digital Marketing is Super-Fast  Disadvantages:  Negative Feedback and Review  Global Competition  Different skills and Training  Reliance on technology  Time Consuming  Security and Privacy Issues  Maintenance Cost
  • 6. The advantages and disadvantages of traditional marketing  Advantages:  You Can Connect With Your Local Audience  Promotional Materials Are Sustainable  Traditional Marketing Establishes Credibility  You Reach A More Diverse Audience  Hard Copy Marketing Materials Can Be Easier To Process  Disadvantages:  Costly as compared to Digital Marketing  Customization is Not Possible  Less informative Medium  Traditional marketing is Losing Interest
  • 7. Digital marketing channels  Video marketing. ...  Email marketing. ...  Content marketing. ...  Social media marketing. ...  SEO & PPC.
  • 8. Traditional marketing channels  Outdoor (Billboards, bus/taxi wraps, posters etc)  Broadcasting (TV, Radio etc)  Print (Magazines, newspapers etc)  Direct Mail (catalogues etc)  Telemarketing (Phone, text message)  Window display and signs
  • 9. Types Of Marketing Plans And Strategies  Social Media Marketing Platforms. ...  Influencer Marketing. ...  Email Marketing. ...  Content Marketing. ...  Search Engine Optimization (SEO) Marketing. ...  Pay-per-click (PPC) ...  Affiliate Marketing. ...  Mobile Marketing.
  • 10. Types of traditional marketing strategies  Handouts. A handout is typically a printed document, like a flyer or brochure, that can promote a business, event or sale. ...  Billboards. ...  Direct mail. ...  Print ads. ...  Event marketing. ...  Referral. ...  Broadcasting. ...  Cold-calling
  • 11. The difference between Digital and Traditional marketing
  • 12. Work cited  https://blog.hubspot.com/marketing/traditional-marketing-vs-digital-marketing  https://mailchimp.com/marketing-glossary/digital-marketing/  https://adilblogger.com/advantages-disadvantages-online-digital- marketing/  https://www.lucidadvertising.com/blog/advantages-of-traditional- marketing/  https://www.marketingtutor.net/advantages-and-disadvantages-of- traditional-marketing/  https://www.investopedia.com/terms/d/digital-marketing.asp