Originally published at http://www.e4k.co/how-digital-marketing-changed-2017 Digital marketing is evolved as a largest media channel. Know the types, channels good for lead generation, top medium to drive conversions, and more.

1. How Digital
Marketing Has
Changed In 2017
E4k Digital Agency

2. What is digital marketing?
It is a wide-spread term for the marketing of services or
products using digital technologies mainly on the
internet, it may also include mobile phones, digital
board advertising and any other digital medium.

3. Types of Digital Marketing
 Search engine optimisation (SEO)
 Pay per click advertising (PPC)
 Social media marketing
 Affiliate marketing
 Content marketing
 Public relation
 Viral marketing
 Influencer marketing

4. What is a digital marketing agency?
It is an organisation that differs from traditional
marketing agencies in that it focuses on results-based
marketing in the electronic/computer world. A digital
marketing agency is a lead-generation and brand-
development company through digital processes.

5. What digital marketing channels are
good for lead generation?
 SEO (Search engine optimisation)
 Google search network
 Email marketing
 Pay per click advertising
 Blogging and other content marketing
mediums
 Display advertising

6. Ways to use digital medium to popularise and
drive conversions
 SEO (search engine optimisation)
 Digital display advertising
 Content creation
 Mobile marketing
 Email marketing
 Search engine marketing

7. What does a Digital Marketing
manager do?
A digital marketing manager is responsible for
implementing, developing, and managing
marketing campaigns to promote a company and
its services or products.
A person plays a vital role in enhancing brand
awareness within the digital space, drive traffic
to the website and acquiring leads

8. About digital channels
A DTV or digital television with high quality, more
efficient way to transmit TV signals than traditional
analog TV system. DTV offers better image and sound
quality with less space.

9. Why DM as opposed to RM
(regular marketing?)
Digital is based on online or web based such as
SEO, PPC, web design, email, content, etc.
Traditional marketing is offline marketing
activities such as radio, print, direct mail, TV, etc.

10. Digital marketing techniques 2017
 Content marketing – 20.3%
 Huge data – 20.2%
 Marketing automation – 10.3%
 Mobile marketing – 9.2%
 Social media marketing – 8.8%
 Search engine optimisation – 4.1%
 Paid search – 3.3%

11. How to promote your product
via DM?
 Start blogging
 Sponsor an event
 Send free samples to digital influencers
 Interview industry digital influencers
 Build an email list
 Experiment with Google AdWords
 Concentrate on digital press release
 Promote in social media channels

12. Conclusion
The practice of digital marketing is always improving
with technological advances. Marketers use digital
marketing to promote their professional brand by
defining the product in a method which adds
creditability.
Researchers found that B2B buyers dislike cold emails,
calls, hence digital marketing allows more provisions to
find the right people via its streamlined connections
and search engines.

13. Contact Us
E4k Digital Agency
17 - 21 Vaughton Street South,
Birmingham,
B12 0YN,
West Midlands, UK
Enquiries
Tel - 0121 666 6534
Email - sales@e4k.co