How to create a personal branding model

1. Personal Branding Model
BuildYourAU.com

2. What Is Personal Branding?
Your personal brand is everything that communicates who you are and
your unique value

3. Personal Branding Model
1. Evaluate Yourself
2. Create Your Vision
3. Do A SWOT Analysis
4. Identify Your Audience
5. Create Your Brand

4. Evaluate Yourself
1. Highlight your accomplishments.
2. Gather data to showcase your achievements.
3. Reflect objectively on any mistakes.
4. Set goals.
5. Ask for anything you need to improve.
6. Get a second opinion.

5. Create Your Vision
1. Where do you see yourself in 1,5,10 years time?
2. What is your primary product or service?
3. How do you describe your personality?
4. What unique value do you offer?
5. What is the best thing you do? What are your talents?
6. What are your areas of expertise?
7. What are your passions?
8. What makes you different from anyone else?

6. Perform A SWOT Analysis

7. Questions For Your SWOT Analysis
Strengths
What do you do well?
Are there unique resources you can draw
on?
What do others see as your strengths?
Weaknesses
What could you improve on?
Where do you have fewer resources than
other people?
What are others likely to see as
weaknesses in you?
Opportunities
What opportunities are open to you?
What trends can you take advantage of?
How can you turn your strengths into
opportunities?
Threats
What threats could harm you?
Define what your competitors are doing?
What threats do your weaknesses expose
you to?

8. Define Your Audience
1. What challenges or problems does your ideal audience face?
2. How old are they? Describe their demographics?
3. What is their lifestyle? Where do they live? Do they own or rent?
4. What are their interests? How do they spend their time?
5. How can you help them?
6. How can you make their life better?
7. How do you want them to see you?

9. Create Your Brand
Offline
• Engage in Public Speaking
• Participate in networking groups
• Give interviews
Online
• Create an Authority website
• Create social media profiles
• Create a YouTube channel
• Create a LinkedIn profile