Manufacturing ,Capital Equipment, Heavy Engineering related CV

1. RANA SACHINDRA SINGH
MOB: 08978999716
Email: singh_ranas@yahoo.com / rana.sachinsingh@gmail.com
LinkedIn Profile : in.linkedin.com/pub/rana-sachindra-singh/30/7a3/831/
Career Enhancement in Marketing Management / Business & Product Development / Project
Sales & Consultancy Management for PAN India / International role with an organization of
repute
SYNOPSIS
 A result oriented professional & acknowledged team leader with 10.10 years of experience having fine-
tuned analytical and troubleshooting skills, thorough domain knowledge, entrepreneurial acumen,
seamless project management, and innovative design, technical expertise and conceptualization
capabilities. Rich experience in Business & Product Development, Strategic sourcing & Planning,
Project Sales ,Application Engineering, Marketing, Polymers R&D, Processing equipments
concept Sale , Branding, Vendor & Distributor development, Consultancy , Competition, Six
Sigma Projects & Market Strategy & analysis
 Currently associated with Howden Solyvent India Ltd (an UK MNC) as Business Manager (South
Region) for Industrial Fans business development across Cement, Power, Steel , Mining &
minerals , Oil & Gas, Phrama , Chemicals & Paper including Building ventilation fans for
Infrastructure segment .
 Responsibilities @ ITW - Accountable for monitoring the overall New Product consumables, Robotic
Packaging equipments, VCI Polymers & Plastic cutting machines with Future products (for
secondary packaging) operations ( 80 Cr annual revenue) which includes Sales, Marketing ,Business
development Branding , Vendor & Dealers Management and managing profit center accounts with
profitability excellence.
 Possess functional knowledge of Steel, Power plant, Mining Engineering, Heavy-Engineering,
Welding Technology, Packaging Solutions, Quality Assurance, Software analysis of torque in
mechanical drives.
 Demonstrated abilities in working on initiatives, thereby bringing down the Non Conformity of product,
Reduction in PPM Level and hence Process Sigma Level enhancement, Reduction in Rework cost and
Scrap cost, Process Development, Handling customer complaints, Plan and conduct related Audit at
defined interval, Mistake Proofing, Implementation of related standard on shop floor & achieving annual
costs savings. Improved Quality and productivity by technology management, Proper Application of
Welding Alloys and products for enhancement of the life of components.
 An effective communicator with excellent relationship, management skills and strong analytical, problem
solving and organizational abilities.
INDUSTRIAL EXPOSURE
Currently associated with Howden Solyvent India as Business Manager – Sales ( South Region) for
Industrial Fans business development across Cement, Power, Steel, Mining & Minerals, Oil &
Gas Chemicals , FMCG & Paper, Pharma, EPC & Infrastructure segment .
Howden is global player in manufacturing of industrial fans & serving their customer from past 160 years.
They offer tailor-made solutions, with technological innovation developed through its own state-of-the-art
R&D facilities across the globe.
• Major Accountabilities :
• Solely dedicated for generation of sales of fans for Infrastructure & Industry.
• Generation of enquiry by exploring the market.
• Collection of input or clarifications from customer.

2. • Preparation of offer and timely submission with technical support
• Attending techno-commercial discussions, price negotiations resulting in closure of the deal.
• Post order activities & Follow-up for drawing approvals from customer, regular interaction with order
handling at factory on progress of the job, getting dispatch clearances etc from customer facilitating
delivery of material.
• Coordination with service team in case of any service related issue with customer
• Underground Mining Main ventilation fans projects ( Kapuria –BCCL & Moonidih-BCCL XV )
Worked as Manager - Business & Product development - PAN India at ITW Signode India Ltd. (A
FORTUNE 155 Company), Hyderabad, HQ pioneer in Packaging Solutions & Systems to various industrial
segments including Steel, Non-ferrous, Automotive, Paper, Pharmaceuticals, Textile, Chemicals, Electronics &
appliances & Recyclable product suppliers. Project Leader for Branding, Sourcing & Vendor management
(National & International), ECO-Engineering, Concept selling for service contracts (Key account
customers) Green technology and Sustainability development projects in Metal & Non Metal industrial
segment. (June 2012 – July 2015)
Major Customers : TATA STEEL,TATA MOTORS,TATA BLUESCOPE STEEL, SAIL STEEL ,JINDAL GROUP,
ESSAR STEEL, HINDALCO,BHUSHAN,VEDANTA,NALCO,LLOYDS STEEL, ISL , BAJAJ, Hero, ITC, COKE ,
PEPSI DRL, ASHOK LEYLAND,TATA REFACTORIES, STERLITE, SAINT GOBAIN GLASS, DANA ,
WHIRLPOOL ,LG,FLIPCART ,SNAPDEAL etc.
 Product development & Management – Standard/Customize Automatic & Robotic packaging
equipment & lines with compatible consumables (Overall business revenue of 80 Cr
annually )
• Identify Customer need & unsaid need.
• Create market potential data based on these needs, industry wise or segment wise.
• Develop product – Application match for fulfilling this need.
• Identify the product & play a critical role in developing the product.
• Generate the technical specs for the product. Launch of new product
• Establish suppliers, manufacturing know how for the product.
• Establish quality standards for the new product.
• Work extensively with the sourcing department in streamlining the process.
 Market & Business Development
• Responsibility for sales of premium machines/products to assigned customers
• Presentation to KAM, Sales team on the product & applications
• Features, advantages & Benefits of the product
• Execution plan or from a strategy along with the KAM & sales team for marketing the product
• Branding promotion through innovative products
• Advertising plan through seminar, magazine ,exhibitions ,online ( digital & social media)
 Pricing of Product
• Raw material cost analysis & Cost Model of packaging consumables for contract site
• Pricing of New Product & Pricing Strategy Development, Capex approval, ROI, Risk management
analysis & Implementation
• Developing strategy for driving profitable business growth through pricing levers
• Work closely with marketing, R&D, Sales organization as well as external stakeholders for
identifying pricing opportunities, and providing inputs for managing product portfolio and sales
promotions
• Deliver financial impact from improved net price realization, by deploying best-in-class marketing
tools and framework.
• Utilize appropriate pricing levers – transactional, material pass-thru, value and formula pricing.
• Value Pricing: Design voice of the customer (VOC) plans; understand segmentation and customer
value; calculate value equations; target value propositions to customer segments to enable the
right pricing actions
 Marketing & Technical Support

3. • Work extensively with the company Marketing & Sales team at all levels to understand gap areas.
• Anticipating changing needs of customers market ,developing response to competitor actions & refocus
on business activities to gain competitive advantage
• Identify & launch at least 3 new products every year. Publishing articles about ITW packaging solutions
in industry related magazines.
• Take part in advertise activities, organize seminars & other related activates which will enhance
company PR. Take part in exhibitions as when required.
• Channelize and influence new customers in launching of new products
• Expertise in Volatile Corrosion Inhibiter (VCI) products & application (Corrosion resistant chemicals)
 Major projects undertaken
 Six Sigma Black Belt project – “Improve customer satisfaction through SIGNODE Industrial
Packaging in terms of quality , sustainable differentiation , services & process approach”
 Customer Management Initiative project (CMI) –“ End customer’s satisfaction enhancement by
cross functional team survey, interaction & arrival study report analysis ”
 Single PVC standardization (Price Variation Clause ) for all poly consumables with site
operative customers & suppliers
• Achievement @ITW Signode : Proved ability & effectiveness to higher management within only
one & half year service engagement and selected for “Emerging Leaders ” & “Talent Pool Team ”
• Achievement @ITW Signode : Change of Magnus strap packaging style from orthodox solution to
cost effective Go Green fabric solution saving of 2 Cr per annum to company
 Worked with Voith Turbo India as a Product Engineer –India , Mechanical Drives division
looking after 3 products segment business (heavy duty Universal Shaft, SAFESET coupling & ACIDA
torque monitoring system) applications & Responsible for business development and technical
support to various segments including Steel, Mining, Cement , Power Plant, Automotive ,
Railways Marine and Heavy Engineering Industries and sole responsible for business promotion
in new greenfield & brownfield projects all over India. (Apr 2010 – Jun 2012)
( The company VOITH group is one of the largest family owned company in Europe of turnover of over
9
billion Euros. Known for its reliable engineering & highly quality technical products)
Major responsibilities:
• Providing technical support & consultation to projects under taken by VOITH Turbo Germany of
annual business revenue around 40 Cr (INR)
• Promotion of products by means of presentation at customer, OEM & consultants
• Seeking project information through various sources / network to get the product included in the
Specification of the projects in an appropriate way.
• Collecting necessary details about applications for making offers, submission, negotiation, booking
orders as per guidelines & execution of the same in best possible manner.
• Up-dation of project information, reference list & MIS, Participation in trade fairs, related
conferences & professional training programs.
MAJOR PROJECTS UNDERTAKEN:
 SAIL BOKARO Hot Strip Mill Modernization project
 JSPL Angul New Plate mill project (2nd
biggest drive shaft in world)
 ESSAR Steel HSM & Plate Mill modernization project
 ISMT Baramati Tube Mill modernization project
 First Indian Online Torque Monitoring system (ACIDA) installation at ESSAR , Hot Strip Mill

4. • Achievement @VOITH : # Team Leader for biggest single order (6.5 million euros) for
Mechanical drives Universal Joint Shafts for SAIL BOKARO Hot Strip Mill Modernization project
in history of VOITH AIG Gmbh.
# Included in “Long term bonus scheme” within 1.6 years of job engagement due to extra-
ordinary performance in service with appreciation letter from Managing Director, VOITH India
normally minimum 5 years to be spent in the company as a permanent employee (Company policy
was amended for issuing this reward by then)
 Worked with Larsen & Toubro Limited (L&T) in Machinery & Industrial Product Division (MIPD)
as an Application Specialist for application of Welding Electrodes, Mining machinery maintenance ,
Centrifuge, Cyclones , Crusher maintenance , abrasion & corrosion resistant products promotion like
Wear Plates , Ceramics, Cold Repair Compounds , TAFA ARC SPRAY , CHEMICAL & HVOF COATING,
Heavy Engineering fabrication ,Project execution & Turnkey applications since (JAN 2007- MAR 2010)
The Company: Larsen & Toubro Limited (L&T) is a technology-driven engineering and construction
organization, and one of the largest companies in India's private sector. It has additional interests in
manufacturing, services and Information Technology
 Major Customer undertaken
 Tata Steel Limited -Jamshedpur
 TATA-West BOKARO Mines
 Central Coal Field (CCL) Mines & Central Workshop
 USHA MARTIN Ropeway Division
 JSPL-PATRATU
 HINDALCO MURI Alumina Plant & Bauxite mines
 Heavy Engineering Corporation , HEC , Ranchi & L&T ,Kansbal & ECC divsion
 TENUGHAT & PATRATU Thermal Power Plant
 LAFARGE Cement
 MECON India / CET Ranchi (R & D - HQ of SAIL)
 Major Sponge Iron Plants around Jamshedpur & Ranchi SAIL Refractory
 SAIL Refractory
 Indian Railways – Wagon Lashing / Repair workshop ( Ranchi division)
• Handling the Technical Sales / Concept Sales and Business Development for – manufacture & supply,
maintenance of critical industrial equipment and machinery by application of special Welding
Procedures, Welding Alloys, Wear plates, Ceramic Lined Material Handling Components, Corrosion &
erosion resistance coatings, Arc Spray Coatings on Rotating & Static equipment, HVOF Coatings, various
customized Capital Equipment . Also taking turnkey, project & site jobs.
• Managing the sales, services and marketing operations in the defined competitive territory of Power,
Steel & Sponge Iron, Automobile, Cement and Mining sectors, possessing through functional,
departmental & equipment knowledge. Closely worked with companies like Tata Steel, Usha Martin, Tata
Motors, Tata Hitachi, Tata Cummins, Tata West Bokaro, CCL, JSPL Patratu, HEC, DVC, Tata Power and
various Forge, Foundry auto ancillaries and Engineering companies.
• Proficient at Estimation/Costing, Tendering, Proposal Preparation and Negotiations, execution and
closing the sales with solution oriented approach with the client.
• Responsible for making techno-commercial Proposal, repair procedures with root cause analysis and
Work Estimation for industrial clients and consultant.
• Identifying opportunities with Manufacturers, OEMs, EPC, Consultants, Railways, and other Govt, Semi-
Govt, & PSUs for business development. Finalizing annual sales contracts with the clients and manage
inventory. Handling the Direct Sales of company as well as the Channel sales.
• Source, review, evaluate and finalize RFQ, Vendor quote and other documents. New dealers/
distributors development in potential areas and training their Sales & Service team
• Attending Break down as and when it occurs & to devise proper solution accordingly.
• Discuss with the customer the techno- economic viability of the product. Be a local source of products
expertise. Channel sales through dealer management to penetrate in the welding product business.

5. • Devising & effectuating competitive strategies to improve the product awareness and enhance business
growth. Responsible for demand forecasting & managing inventory pipeline.
• Establish effective customer relations and ensuring maximum customer satisfaction by effective after
sales service.
 Worked with SPL GROUP Jamshedpur as an Engineer (Quality Assurance and Marketing Engineer) for
1. 2 years. (JULY 2005-SEPT 2006)
 Worked as Marketing Engineer (Training & Development Dept.) in INDO DANISH TOOL ROOM (A
Govt. of INDIA & DENMARK’S ENTERPRISES) for 3 months ( OCT 2006-DEC 2006)
The Company SPL Group : It is a manufacturer of Housing cover body (Trucks) for TATA MOTORS,
Frames for TELCON, OIL Tanks & FILTER for Ambassador (Hindustan Motors).
• Regular communication with domestic customers to meet Quality oriented requirements
• Knowledge of commercial terms, tax structures & sales transactions.
• Establish, Implement, Maintain Processes needed for Quality Management System; Report to the Top
Management on the performance of the Quality Management System and need for improvement;
Ensuring Promotion of awareness of Customer requirements throughout the organization; Laisioning
with External agencies on matters related to the Quality Management System
• Planning and Organizing Internal Quality Audits to assess the performance of the Quality Management
System. Repair-Welding on rejected housing /casings
The Key Result Areas
 Project Sales & Marketing management.
 PPM Co-ordination to Top Level Management.
 Regular communication with domestic customers to meet Quality oriented requirements.
 Exposure of business tools 80 /20 concept, TOC, Lean Sigma, KAIZEN & 5S for internal projects.
 Experience in conducting secondary and primary research; competitive analysis
 Identifying and understanding market and technology trends, and linking them to business strategy
 Understanding of microeconomics and financial concepts and the link them to business strategy
 Strong financial and excel modeling skills, and excellent power point slide preparation
Man Management
 Directing and leading the technical personnel. Imparting continuous on job training to the workforce
for accomplishing greater operational and System effectiveness / efficiency. Site Management concept
INDUSTRIAL TRAINING
INTERNATIONAL EXPOSURE
2 Months Industrial training in Heidenheim & Hudiksvall in VOITH
Germany & VOITH Sweden for Universal Joint Couplings (Cardon shaft)
SAFESET Safety Coupling product group
Product Application, Design technology, Proposal, Maintenance activities
& ACIDA torque monitoring systems (Aachen, Germany) with related
applications, selection & maintenance procedure with Lean SIGMA
concept.
Title : Certificate program in “Achieving Excellence in New Product Innovation”
Organization : Mike Wiebe, Consultant & Global Master trainer, Stage-Gate International
Duration : 3 days (4th
-6th
Sept -14)

6. Description : Workshop on implementation of Stage Gate concept, Product Life cycle, Product
portfolio, Product & project innovation for focused business strategy &
prioritization of projects using different tools like Technology road map , Project scope
etc.
Title : 80/20 & Product Line Simplification (PLS) & “Good to Great”, SPIN
Concept, Operation Excellence, Root cause analysis (RCA), Value
Added Sale
Organization : ITW SIGNODE India, Hyderabad, HQ
Duration : 2 weeks
Description : Workshop on implementation of 80 / 20 concept in different segment for focused
business approach & prioritization of project, customer & products
Leadership
Title : Basic Training on Welding and Welding metallurgy and application of
Proper Alloys for maintenance and repair welding. Sales training.
Organization : EWAC Institute, Larsen & Toubro Limited , Powai , Mumbai.
Duration : 2 Months.
Description : Exposure to various Welding Process, Welding Metallurgy Welding
techniques, Selection of Welding Alloys, Inspection of Welding, On-hand
practical training.
Title : Basic Training on Manufacturing of Railways Wagon.
Organization : Bharat Wagon & Engineering Ltd. (Indian Railways Concern).
Duration : 2 weeks (May 22, 2003 to June 10,2003).
Description : Project completed on Manufacturing of Wagon & its inspection. Case study on
probable defects & possible remedies.
Title : QUALITY CONTROL & INSPECTION
Organization : FOREMAN INSTITUTE OF TECHNOLOGY, JAMSHEDPUR .
ACADEMIC PROJECTS
Title : STUDY OF THERMAL POWER PLANT IN “BHILAI STEEL PLANT”
Duration : Nov 2004-Apr2005
Team Size : 4
Description : Concept and Working of this modernized plant with case studies.
ACADEMIA
 Executive MBA (Marketing & Operation Management) Indian Institute of Business Management
IIBM , New Delhi, Scored 80 % with excellence in Marketing Management (Online) in 2012
 B.E. in Mechanical Engineering Pt. Ravishankar Sukla University, Raipur with 73.25% in 2005
 Pursuing MS from BITS PILANI ( WILP ) in Manufacturing Management (2016-18 Batch)
 Sr. Secondary school Examination, CBSE (+2), CAMPUS PUBLIC SCHOOL with 65% in 1999
 Secondary school Examination, CBSE (10th
) KENDRIYA VIDYALAYA with 75% in 1997
• Professional Course attended :
 Pursuing Digital Marketing certificate course from MSME Hyderabad (Govt. of India initiative )
 Post Diploma in Tool Design & Quality Management from Indo Danish Tool Room (IDTR)
Jamshedpur ( Part time- Evening course )
 Certified Six Sigma GREEN BELT & CORPORATE GOVERANCE with “A” & “ A+” grade
 Successfully completed PMP Project Management certification course
IT SKILLS , PROFFESIONAL MEMBERSHIP & SPORTS
Office Tools : MS Office (MS Word, MS Excel, MS PowerPoint) , CRM Tools
Programming Language : C ++, CNC PRGRAMMING (FANUC)

7. CAD TOOLS : AUTO CAD R14, CATIA V5, PRO/E WILDFIRE, UNIGRAPHICS, DELCAM,
Ansys
Professional Membership :
 Indian Institute of Metals (IIM) : ASSOCIATE MEMBER
 Indian Institute of Welding (IIW) : MEMBER
 Universal Association of Mechanical and Aeronautical Engineers (UAMAE) : MEMBER
 Institute of Research of Engineers & Doctors (IRED) : MEMBER
 Institute of Packaging Professionals ( IoPP) : MEMBER
SPORTS : Represented Cricket team at University level .Also represented L&T & ITW Cricket team
to various tournaments . Badminton, Swimming & Health Fitness trainings
PERSONAL DETAILS
Date of birth : JUNE 02nd
, 1982
PASSPORT : G6161913, DATE OF ISSUE 6.12.2007 & DATE OF EXPIRY 5.12.2017.
Address : Flat 201 - Tulja Yeshodhara Nilayam Appartment , Plot no.118 , Mythri
Nagar, Madinaguda, Hyderabad -500050 , Telangana