Denis\'s Advanced Product Planning presentation

1. Denis Gallant
Product Innovation Consultant
Advanced Product Planning
Monday, March-21-11 The Right Product First Time

2. Overview
The Right Product First Time
 Providing advanced product planning expertise to
help clients stay ahead in competitive markets
 Advanced planning for new product ideas and concepts
 Innovation services in support of new product programs
 Market, product, and technology analysis
 Funding programs, IP/patent, business models, etc.
 Flexible engagement with your team for the duration of the
project with continuity options
 Denis Gallant’s experience
 25 years of industry experience focused on new product/technology development and
commercialization programs
 Product front-end strategy, planning and design on over 20 new products across the
telecom, datacom/IP, ICT, and semiconductor markets
The Right Product First Time 1

3. Denis’ Product Innovation Focus
Funding
Business Business
Programs
Model Case
(e.g. IRAP)
Commercialization
Product Advanced Product PM R&D
concept Planning Team Team
Market Solution
Analysis Design/Spec
Product
Analysis IP/
Technology patents
Analysis
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4. Outsourcing in the Front-End
- Typical Product Front-End Triage
Product Planning Projects for
CTO and/or Product
Marketing Manager Potential Outsourcing
 System solution design including
Strategic business model assessment
Strategic and Activities High Priority  Competitive analysis of product
large impact
Day-to-Day and market position
Business  Product business case analysis
 Technology analysis and
Outsourcing
Option research (e.g. partnership
assessments)
Advanced Lower Priority
Important
for strategic Product Day-to-Day  Government funding proposals
project Planning Business (e.g. NRC/IRAP, SR&ED, etc)
support
 Intellectual Property reviews and
patent applications
Longer-term Short-term
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5. Product Innovation Consulting
- Recent projects
 System concept/architecture for next generation product
 Leading small team on proof-of-concept project
 Competitive Product Analysis
 Assessment of new competitors and their product positioning
 Including assessment of their business model
 NRC/IRAP project proposals
 Prime liaison to NRC’s Industry Technical Advisor (ITA) for small and medium
projects
 Intellectual Property Review (i.e. patents)
 Overall review of company’s technologies and processes for patentability
 Preparation and filing of provisional patent
 Generic Product Planning Consulting
 Assist client with overall product/feature requirements and market positioning
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6. Engagement Options
 Product Front-End Project Services
 Clearly defined projects in terms of objectives and outcomes
 Flexible fee options
 Fee based on meeting project objectives and timelines
 Result/value base is also an option (for some projects)
 Product Management Contracting
 On-site; 1-3 days a week
 Daily rate is based on engagement commitment
 Days/week and duration of engagement
 Long term retainer agreement is also an option
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7. Summary
The Right Product First Time
 For timely and effective advanced product
planning, there are some key projects that
may benefit from outsourcing
 Keep PM staff focus on day-to-day core business
 Reduced distraction for senior managers
 Get an independent view of business opportunity
and market
 The time to get the product right is at the
critical front-end via an effective advanced
product planning program.
The Right Product First Time 6

8. Denis Gallant
Product Innovation Consultant
Phone: +1.613.355.0255 (c)
E-mail: denis@rightproduct.ca
Profile: www.linkedin.com/in/denisgallant
Thank You!
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