1. Ramses Joselito Palma Balatbat
Residence B1 L10-B Washington St. PH 2, Greenland Newtown
Executive Village Banaba, San Mateo, Rizal 1850, Philippines
Mobile +63 917 889 7020
Email ramsesbalatbat@yahoo.com
Birthday June 14, 1988
Civil Status Single
PROFESSIONAL SUMMARY
 Brand activation specialist with strong, track-proven background in project management, planning,
stakeholder management & end-to-end execution in multinational business organizations
 Highly collaborative team player and self-starter, driven towards achieving business results and growing
brands through excellent execution of brand activations
 Consistently high performer with utmost regard for transparency, respect, integrity, camaraderie and
customer-focus
PROFESSIONAL EXPERIENCE:
Commercial Brand Activation Officer January 2015 – Present
GlaxoSmithKline (GSK) Philippines (1 year 7 Months)
Key Accomplishments
 Led all business-critical brand activation initiatives for GSK Philippines’ antibiotics business unit, from
planning, implementation, dashboarding & analytics, to post-event synthesis and activity recalibration
 Activations reached thousands of critical, high-potential customers that delivered significant brand
sales and value; consistently high project evaluation feedback
 Activations were critical in reviving business growth in a mature, stagnant brand category (-6% CAGR)
 Spearheaded a regional Asia-Pacific digital activation which set local and international records for
highest customer participation and engagement
 Collaborated in the launch of GSKP Commercial Program Playbook and Process Excellence Scoreboard
 Performance has resulted in consistently positive brand team & stakeholder feedback
 Stretch assignments:
o GSK Healthcare Organization (external customer) scoping and planning
o Commercial Program Analytics
 Awards and Recognitions:
o 2016 GSK Global Employee Recognition: Antibiotic Stewardship Campaign
o 2015 GSK Global Employee Recognition: Launch Excellence
o 2015 GSK Global Employee Recognition: GSK Inspiration 2015 Webcast
o 2015 GSK Global Employee Recognition: Process Excellence

2. Healthcare Sales Specialist May 2009 – December 2014
GlaxoSmithKline (GSK) Philippines (5 Years 8 Months)
Key Accomplishments
 Managed GSK Philippines sales in North Luzon territories through effective rapport building,
uncovering of customer needs, relationship management, insight gathering, effective brand selling
 Steered territory sales achievement from years of decline to a growth of +10% (2012 – 2014)
 Restored credibility, relationship and trust of key customers in sales territory, resulting to growth and
market leadership for handled brands (2009-2011)
 Collaborated in Annual Brand Planning exercises for brand portfolio
 Awards and Recognitions:
o PFS All Star Battle Finalist (2014)
o National Recognition for Customer Engagement (2012)
o 111% Sales Performance Achiever (2011)
o Top 7 Sales Achiever Nationwide (2010)
o 109% Sales Performance Achiever (2009)
Student Intern, Market Education Department March 2008 – June 2008
Philippine Stock Exchange, Inc. (3 Months)
 Assisted in the overall planning and execution of Stock Market Activation Programs designed for
aspiring stock brokers
FUNCTIONAL SKILLS AND COMPETENCIES:
 Brand Activations & Project Management frameworks, templates & tools
 Accelerated Development and Performance (ADP) business process tools
 Business Review & Analysis
 Patient Focus Selling (PFS) - Customer Selling Framework
EDUCATIONAL BACKGROUND:
College: Bachelor of Arts, Major in Economics, Batch 2009
University of Santo Tomas
High School: St. Mary’s College, Quezon City, Batch 2005
Elementary: St. Mary’s College, Quezon City