Rebuild America Auto Program (RAAP) was established to provide everyone with an opportunity to get approved for an auto loan.

1. • Introduction to Integration and RAAP Plus
• Life Cycle of an Automotive Customer
• Life Cycle Touch Points - Service & Sales
• ROI Reporting & Tracking
Direct M
ail
Emails
Live
Call Center
Powered by LOM - Logic of Marketing
Scan the QR-Code to
Connect With Your Customers
Or Visit Us at
www.RAAP.com/dealer
www.RAAP.com/dealer Introductory Offer:
No Set-Up, Integration,
Or Software Fees!
Never Any Minimum
Contracts To Sign!
Your Guide To Customer Retention
Connect To Your Customers
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
Service HourS
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle
Williams-
Washingt
on,
Happy
Anniversa
ry!! We hope you’ve
had a great 1st year
enjoying
your 2010 M M. To celebrate
your anniversa
ry we
invite you to our dealership
to receive
a complime
ntary car
wash and inspection
.
As always,
feel free to call me regarding
your experienc
e
at our store. We are committe
d to offering
the highest
level
care to both you and your M M.Thank
you for being a valued
customer
!
Warmest
Regards,
General
Manager
NameGeneral
Manager
PS: If you know of anyone
looking
for a new or pre-owne
d
vehicle,
please
send them to us for a test drive and they’ll
receive
a $25 service
coupon.
If they purchase
, you’ll receive
a $100 service
coupon
- just have them bring in the referral
certificate
.
To get your free gift go to:
www.Mic
helleWilli
amsWash
ington.bu
ymyAuto
.us
Use Security
Code:
Chk5M
ABc DeAler
SHip5555 W. Main StreetAnytown,
FL 55555888-888-
8888
www.abc
dealership
.com
$25.00 Service Coupon
Expires:
10/07/12
Referred
By: Michelle
Williams
-Washin
gton
Referral Certificate
Must be presented
at time of write up. Cannot
be combined
with any other offers or in-store
specials.
See dealer for details.
©2011
American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.

2. There May Be Thousands Of Dollars in
Business Hiding in Your Very Own Database!
Tracking & Reporting
Through real-time DMS integration, we’re directly on top of your customer
activity, providing reports so accurate, sometimes we pleasantly surprise
your customers just how fast we found out.
RAAP plus gives a dealership maximum visibility into their customers,
with all sent-notifications reflected in detailed ROI reports, and accurately
reported customer retention numbers.
• See customer response time on dealership visits after being touched
• View exact services customers took once recovered
• Find out exact results of e-mail, call and mail campaigns
Our reports enable you to determine the revenue from each of our
triggered communications, and thus pinpoint additional income derived
from resultant customer visits.
Our unique reporting also has the option of being manually viewed or
automatically generated in either daily, weekly or monthly e-mail reports to
any designated dealer recipient.
RAAP plus will provide you with:
Targeted Direct
Marketing Campaigns
Live Call
solutions
Market And
Database Analysis
Cross-Media
Communications
INTRODUCING…RAAP plus
an Interactive Cross-Media Direct Marketing
System developed specifically for the automotive
industry. We utilize state-of-the-art smart marketing
technologies to acquire new customers, retain
existing customers, and grow both into loyal
advocates through Consistent Customer
Communications and Life Cycle Marketing.
With our proven system, you will be able to
automatically execute a timely, targeted and
relevant communication to a particular customer,
based on specific customer life cycle criteria.
This results in the delivery of precisely targeted
messages, offers, and/or recommendations to
your customer on an individual basis and at the
most optimal point in time possible.
It’s the Right Message, with the Right Offer, to the
Right Customer, at precisely the Right Time.
With the precision this marketing program
exhibits, our clients are experiencing significant
increases in campaign performance, customer
retention and revenue generating responses.
Best of all, real-time campaign tracking and
reporting allows for the complete analysis of
campaign performances across all channels.
This is a complete integrated marketing
solution that unifies the sales and service
departments maximizing customer retention
and increasing the life value of your greatest
asset, your customer.
RSX SERVICE NOTICE
IMPORTANT NOTICE
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
security Code: Chk5m
www.abcdealership.com
Dear Michelle,
Sincerely,
Service Manager Name
Service Manager
As a Valued Customer of ABC Dealership, we have missed you in our Service
Department.
As you know, maintaining your 2010 Acura RSX is essential to its longevity
and reliability.
ABC Dealership would like to present you with this special offer for one of
our Factory Trained Technicians to perform your vehicle’s service.
To take advantage of your second notice special offer, visit us with this
coupon or please contact me at 888-888-8888 to schedule your vehicle service.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
$19.95 Upto
$50.00 OFF$19.95 Upto
$50.00 OFF
Includes 5 qts. of oil; synthetic oils and diesels not included.
Some models may be slightly higher.Coupon must be present-
ed at time of write-up. Cannot be combined with other cou-
pons or in-store specials. Does not include sales tax and haz-
ardous waste disposal.See dealer for details.Expires 9/23/12 .
Coupon must be presented at time of write-up. Cannot be com-
binedwithothercouponsorin-storespecials.Cannotbeusedfor
retail parts,tires or collision repair.Cannot exceed 20% discount
of total parts and service bill.Does not include sales tax and haz-
ardous waste disposal. See dealer for details. Expires 9/23/12 .
Lube, Oil & Filter Change Any Parts & Service

3. The Life Cycle of an Automotive Customer
Initial Lost
Customer Recovery
New Customer
Acquisition
Scheduled Maintenance
Customer Recovery
Declined
Services
Service
Follow-Up
Warranty
Expiration
Service Contract
Follow-Up
Equity
Notification
Lease
Expiration
Trade Cycle
New Mover
Purchase
Follow-Up
Birthday
Service to Sales
Conversion
Interest Rate
Rewards
Vehicle
Anniversary
Bankruptcy
Relationship marketing recognizes the long-term value of a customer and his or her preferences.
The key is to attain a complete understanding of your customers’ needs. Our Automated Customer
Retention System is about qualifying and then quantifying the immediate needs of your customer.
Equity Notification
– Customer in your DMS with a qualified equity position.
of satisfied Car Buyers
never return for service.70%
of Car Buyers never return to
purchase another vehicle. Many
becausetheysimplylostcontact.75%
Interest Rate Rewards
– This notification solicits customers in your DMS who are in good
standards with their auto loan and now able to lower their interest rate.
Date:Voucher#
Totheorderof:
Memo:
Amount:
YOU HAVE EARNED IT, LOWER
YOUR INTEREST RATE NOW!
Endorse Here
To the order of:
The sum of:
Date:
Memo:
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
Date:
Date:
To the order of:
The sum of:
Memo: Endorse Here
To the order of:
The sum of:
Memo: Endorse Here
Date:Voucher#
Totheorderof:
Memo:
Amount:
Date:Voucher#
Totheorderof:
Memo:
Amount:
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Congratulations Michelle,
If our records are correct, you have made 12 or more consecutive payments on your current auto loan and
now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild
America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the
interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.
We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,
you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our
exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in
the country, helping us choose the lowest interest rate possible.
Rebuild America Auto Program™ continues with
their promise, “Rebuilding America’s credit one
family at a time.”
Sincerely,
Glenn Gibson
General Manager
WESLEY CHAPEL NISSAN
28519 State Road 54, Wesley Chapel, FL 33544
813-751-1300 • www.WesleyChapelNissan.com
Sales Hours:
Mon - Sat: 8:30AM - 8PM
Sun: 11AM - 6PM
POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS
MONTHLYPAYMENTS
INTEREST RATES
$346$329$312$296$280$265$250$236$222
18%
$17
$34
$50
$66
$81
$96
$110
$124
16% 12% 10% 8% 6% 4% 2%
14%
SAVIN
G
S
LO
W
ER
IN
TEREST
RAT
E
=
LO
W
ER
PA
YM
ENT
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
09W-124875
05/30/2013
09W-124876
05/30/2013
100595E09E03 *100595E09E03*
09W-124877
05/30/2013
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
09W-12487505/30/201309W-12487605/30/201309W-12487705/30/2013
Expires 8/28/13
Expires 8/28/13
Expires 8/28/13
Expires8/28/13
Expires8/28/13
Expires8/28/13
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
WesleyChapelNissan
$500.00OFF
WesleyChapelNissan
$500.00
WesleyChapelNissan
Upto$500.00
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
On new vehicle purchase only. Must spin wheel to determine
amount. Redeemable on one to one rewards card.
Wesley Chapel Nissan
$500.00 OFF
$500 OFF a New or Pre-owned Vehicle
Wesley Chapel Nissan
$500.00
$500 Trade In Bonus
Wesley Chapel Nissan
Up to $500.00
Up to $500 in Maintenance
Bankruptcy (3 Notifications)
– This is a time-sensitive notification that solicits customers who have just
discharged their bankruptcy, or who have filed for bankruptcy and are
nearing their discharge date.
Discharged Notice
OFFICIALNOTICE
RAAP Department of Notification
700 12th Street NW Suite 700
Washington, DC 20005
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Valid 14 days from 03/05/2013
Limited Time Availability
From: Notification Department • RE: Pre-Qualification Offer
Issuing Agency RAAP Department of Discharge
Discharge Notice
Discharge Date: 1/7/2013
Case #: 1200************
Official Filed Date: 3/3/2012
County Filed: HILLSBOROUGH
Dear Michelle Williams-Washington,
Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild
America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy
auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your
credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™
partner. Their main concern is to help reestablish your credit after bankruptcy.
Our process is secure, convenient and allows you to speak with one of our program experts. We have
compiled some of your information that will streamline the qualification process. We will then match you
to the closest Rebuild America Auto Program™ Dealer. Get qualified today.
Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification
process takes less than 5 minutes!
Director of Bankruptcy Division
www.rebuildamericaautoprogram.com
Sincerely,
*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only.
RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.
Pre-Qualification
Four or more points pre-qualifies you for the RAAP program.
Your name: Michelle Williams-Washington
Time at address: One year or less 1 point
Over one year 2 points
Time employed: One year or less 2 points
One to two years 3 points
Two years or more 4 points
Credit rating: Loan through Bankruptcy 4 points
New loan after Bankruptcy 3 points
No new credit after Bankruptcy 2 points
Behind after Bankruptcy 0 points
Total Points = (Four points to pre-qualify)
INCENTIVE PROGRAM*
Please bring the following documents
to complete your loan process:
Current and valid driver’s license
Last paycheck stub
Proof of address
Proof of insurance
Current Phone & Utility bill
Checkbook
Discharge Mailing Notice
Low Interest Rates Available
Zero Down Payment Options
New Car Program
“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.
New Mover
– This notification solicits the new movers to the neighborhood.
WELCOME TO THE
NEIGHBORHOOD!
PLEASE COME IN FOR A
ABC DEALERShIP Michelle,
Call us today to schedule your next service appointment: 888-888-8888
WELCOME TO THE
NEIGHBORHOOD!
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Visit your own personal webpage:
Security Code: chk5m
FREE 27 POINT INSPECTION
AND OIL CHANGE
FREE 27 POINT INSPECTION
AND OIL CHANGE
ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE
IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE
PURCHASE OF A NEW OR USED VEHICLE!
www.abcdealership.com
ANytOwN, FL 55555
5555 w. MAIN StREEt
www.MichelleWilliamsWashington.servicemyAuto.us
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone and
SCAN HERE NOW!
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone and
SCAN HERE NOW!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WE’RE
GLAD
YOU’RE
HERE!
AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS
MIChELLE,
WE’RE
GLAD
YOU’RE
HERE!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WELCOME TO THE
NEIGHBORHOOD!
WELCOME TO THE
NEIGHBORHOOD!
mail
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
WARRANTY EXPIRATION
– Reminder of upcoming warranty expiration.
M WARRANTY INFORMATION
ENCLOSED
IMPORTANT NOTICE
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone &
SCAN HERE NOW!
Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555
888-888-8888
Service
Hours:
Mon - Fri 7:30AM
to 6:00PM
• Sat & Sun: Closed
©2011
American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
security
Code: Chk5m
*100595E09E01*
100595
E09E01
Dear
Michel
le,
We are aware
that
you are fast
approa
ching
the end of your
warran
ty on your
2010
M.
You will
want
to carefu
lly consid
er your
option
s before
that
date
arrive
s.
This
will
allow
you to make
an inform
ed decisi
on with
regard
s to the future
of your
vehicl
e needs.
To assist
you in this,
ABC Dealer
ship
is extend
ing a specia
l offer
to
you.
Contac
t me and you will
receiv
e a Free,
NO Obliga
tion
Trade-
In Value
Assess
ment.
Presen
ting
this
letter
to ABC Dealer
ship
entitl
es you to $500
that
can be
applie
d to a down
paymen
t, securi
ty deposi
t or your
first
paymen
t.
In order
to take
advant
age of this
specia
l offer
please
contac
t me at 888-
888-88
88 to schedu
le your
person
al vehicl
e evalua
tion.
We will
see you soon
at ABC Dealer
ship!
Sincer
ely,
Sales Manager NameGenera
l Sales
Manage
r
www.a
bcdealership.
com
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
TouchPoint12TouchPoint13TouchPoint14TouchPoint15TouchPoint16
live calls
live calls
live calls
live calls
live calls

4. Vehicle Anniversary
– Happy Anniversary Wishes. Triggered annually on
customer purchase date.
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
Service HourS
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,
Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection.
As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M.Thank you for being a valued customer!
Warmest Regards,General Manager Name
General Manager
PS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
www.abcdealership.com
$25.00 Service Coupon
Expires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented
at time of write up. Cannot
be combined
with any other offers or in-store
specials.
See dealer for details.
©2011
America
n Marketi
ng & Mailing
Service
s, Inc. All Rights Reserve
d.
Sales Manager Name
To the
order of:
Up
to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a CheCk - NoN-Negoti
able
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PMThu - Sat: 12:00PM - 8:00PMSun: Closed
SaleS HourS
ABC DeAlershipAutomotive SAleS SpeciAliSt
MiChelle,Your vehicle iS Worth cASh!
trAde or Sell todAY!
Dear Michelle Williams-Was
hington,
As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and
we are interested in your vehicle.
3 options are currently available to you:
1. Extend and protect the life of your vehicle with an extended warranty.
We are currently offering $150.00 OFF and special financing.2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or
pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance.
Bring the certificate at the bottom of this letter when you visit.3. Sell us your vehicle - take the cash!!
Contact us for a QuICK consultation
. No pressure or commitment
! our vehicle
evaluation takes only 20 minutes.
Call 888-888-8888 to schedule your FREE consultation today!
Sales Manager NameSales Manager Title
ABC DeAlership5555 W. Main Street
Anytown, FL 55555
888-888-888
8
www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buy
myauto.usUse Security Code: Chk5M
aBC DealerSHIp5555 W. Main Street
Anytown, FL 55555
888-888-8888
• www.abcdeale
rship.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials.
See dealer for details.
Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone
&
SCaN Here Now!
trade CYCLE (6 Notifications)
– Trade in, sell back, upgrade message to customers highly probable to trade up.
Up to 6 notifications.
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
SERVICE to SALES
– Trade in, sell back, purchase/lease message to service customers that never
purchased before, with good trade options.
Sales Manager Name
To the
order of:
Up
to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager Title
Not a check - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM
Thu - Sat: 12:00PM - 8:00PM
Sun: Closed
SaleS HourS
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
We like Your
vehicle!
Dear Michelle Williams-Washington,
Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it!
In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality
vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC
Dealership their vehicle.
And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work
with our dealership to give yourself a great deal.
Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation
takes only 20 minutes.
Once you know what your vehicle is worth, you have 2 options:
1. Sell us your vehicle and take the cash.
2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance.
Call 888-888-8888 to schedule your FREE evaluation today!
Sales Manager Title
aBC DealerSHip
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security code: chk5M
aBC DealerSHip
5555 W. Main Street
Anytown, FL 55555
888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. cannot be combined with any other offers or in-store specials.
See dealer for details.
Michelle Williams-Washington
9427 corporate lake Dr
tampa, Fl 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app or
any free Qr-Code scanner app
to your smartphone &
SCaN Here Now!
Sales Manager Name
Birthday
– Triggered by a customer’s birthday as recorded when they
purchase a vehicle.
©2013AmericanMarketing&MailingServices,Inc.AllRightsReserved
Michelle!
Michelle!
Best wishes on your birthday and throughout the
coming year. May your future be filled with much
happiness.
of Anytown
ABC Dealership
Service Manager
Happy Birthday Michelle!
You didn’t think we forgot did you? In honor of your special day,
please accept this special birthday offer from us to you. If there is
anything we can do for you, do not hesitate to call us.
Dear Michelle,
Go to:
www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m
5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888
www.abcdealership.com
OIL & FILTERCHANGE
$XX.XXINCLUDES:
• Up to 5 quarts of genuine oil • Genuine oil filter
• Top off all fluids • Multi-Point Inspection
Coupon
must be presente
d at time of write up. Cannot
be combine
d with other
coupons
or in-store
specials.
See dealer
for complete
details.
Expires
8/29/13
OPCOD
E1
Service Manager Name
Life Cycle Touch Points
Customer Recovery (6 Notifications)
– Recover customers who have not been back to the dealership for
their regularly scheduled maintenance and are overdue for service.
ABC DeAlership
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$19.95
09W-1
24875
01/17/2013
Expire
s4/17/1
3
Includes
5 qts. of oil; synthetic
oil and diesels not included.
Some models
may be slightly higher.
Coupon
must be presented
at time of write-up.
Cannot be combined
with any other coupons
or in-store
specials.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
09W-124875
Date:
ABC Dealership
$19.95
Lube, Oil and Filter Change for only $19.95
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own personal webpage:
P.S. Visit your own person
al webpage:
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
5555 W. Main Street • Anytown, FL 55555 • 888-888-8888
www.MichelleWilliamsWashington.servicemyAuto.us
Dear Michelle,
Service Manager NameService Manager
Sincerely,
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon
must be presented
at time of write-up.
Cannot be combined
with other coupons
or in-store
specials.
Cannot be used for retail parts, tires or collision
repair.
Cannot exceed
20% discount
of total parts and service
bill.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
09W-124876
Date:
ABC Dealership
$50.00 OFF
$50.00 OFF Any Parts or Service
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon
must be presented
at time of write-up.
Cannot be combined
with other coupons
or in-store
specials.
Cannot be used for retail parts, tires or collision
repair.
Cannot exceed
20% discount
of total parts and service
bill.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
10059
5E09E
03
*100595E09E03*
09W-124877
Date:
ABC Dealership
$100.00 OFF
$100.00 OFF Any Parts or Service
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$50.00OFF
09W-1
24876
01/17/2013
Expire
s4/17/1
3
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$100.00OFF
09W-1
24877
01/17/2013
Expire
s4/17/1
3
10059
5E09E
02
*100595E09E02*
10059
5E09E
01
*100595E09E01*
www.abcdealersh
ip.com
At ABC Dealership, We Are Your Automotive Service Specialists
ABC DEALErShiP
Security
Code: Chk5m
©2008 American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
Security
Code: Chk5M
Security
Code: Chk5M
Security
Code: Chk5M
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These
checks are yours to use in our Service Department on any vehicle you own. You can also give them
to friends and family
as a gift. They are fully personalized with your current name and address so
just sign the endorsement line to validate them. Your exclusive Honda discounts include:
• lube, Oil and Filter Change for only $19.95
• $50.00 OFF Any parts or service
• $100.00 OFF Any parts or serviceWe are extending these generous offers to you as an invitation to come in and experience our
unbeatable custom
er service and vehicle expertise.
Scheduled Maintenance
– Customers that are due for their first service or due for their
next regularly scheduled service.
ABC DeAlership
AUTOMOTIVE SERVICE SPECIALISTS
ABC DEALERShIP
Michelle,
www.MichelleWilliamsWashington.servicemyAuto.us
securit
y Code:
chk5m
P.S.- Visit your own personal webpage:
Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service
and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service.
We typically recommend that regular maintenance begins around this time to help maintain and
extend the life your vehicle.
ABC Dealership is extending this generous offer below to you as an invitation to come in and have
your vehicle serviced by our experienced Toyota experts.
We are confident you will be very pleased with what we have to offer.
888-888-8888
5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
Our recOrds indicate yOur 2010 caMry needs service
Sincerely,
Service Manager Name
Service Manager NameService Manager
www.abcdealership.com
©2011
America
nMarketi
ng&Mailing
Services
,Inc.AllRightsReserve
d.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Includes
5 qts of oil, synthetic
oils and diesels not included.
Some models
may be higher. Coupon
must be presented
at time of write up. Cannot be
combined
with other coupons
or in-store
specials.
Does not include
sales tax
and hazard waste disposal.
Expires 3/03/13
Coupon
must be presented
at time of write up. Cannot be combined
with
other coupons
or in-store
specials.
Cannot be used for retail parts, tires, or
collision
repair. Cannot exceed 20% discount
of total parts and service
bill.
Does not include
sales tax and hazard waste disposal.
Coupon
must be presented
at time of write up. Cannot be combined
with
other coupons
or in-store
specials.
Cannot be used for retail parts, tires, or
collision
repair. Cannot exceed 20% discount
of total parts and service
bill.
Does not include
sales tax and hazard waste disposal.
Expires 3/03/13
Expires 3/03/13
Any Parts and ServiceDescription of Offer
Name of Special
Any Parts and ServiceDescription of Offer
Name of Special
Lube, Oil & FilterChangeDescription of Offer
Name of Special
$19.95 $50.00 OFF $100.00 OFF
$19.95 $50.00 OFF $100.00 OFF
TouchPoint1
TouchPoint6TouchPoint7TouchPoint8TouchPoint9
TouchPoint2TouchPoint3TouchPoint4TouchPoint5
Declined services
– Drives back customers who declined recommended services.
Triggered by operation code.
RSX SERVICE NOTICE
ENDORSEHERE
*SERvicEDiScOuNtvOucHER
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle,
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models
may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials. Does not
include sales tax and hazardous waste disposal. See dealer for details.
1001
Date:
$19.95 Lube, Oil and Filter Change
To the Order of:
The sum of:
Memo:
$19.95
Non Negotiable
• Not A Check
ABC Dealership
Michelle Williams-Washington
9427 Corporate
Lake DrTampa, FL 33634-0000
Expires 3/03/13
01/17/2013
©2011 American
Marketing
& Mailing Services, Inc. All Rights Reserved.
Security Code:
Chk5M
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555
888-888-8888
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
I would like to invite
you to take advantage
of ABC Dealershi
p’s unbeatabl
e
customer
service
and vehicle
expertise
program.
Our records
indicate
that your 2010 Chevrolet
Avalanche
may be due for
service.
ABC Dealershi
p, is extending
this generous
offer below to you as an
invitatio
n to come in and have your vehicle
serviced
by our experienc
ed
Chevrolet
experts.
We are confident
you will be very pleased
with what we
have to offer.
To take advantage
of your special
offer,
visit us with this discount
check
or please
contact
me at 888-888-8
888 to schedule
your next vehicle
service.
Sincerely
,
Service Manager NameService
Manager
www.abcdealership.com
Service
Retention
Service
Retention
Service
Retention
Service
Retention
Service FOLLOW-UP
– Follow up with customers on their service experience with a 3 question,
1-5 rating survey.
LEASE EXPIRATION (6 Notifications)
– Reminder of upcoming lease expiring.
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
Your leASe iS About to expire!
Mon - Sat 9AM to 9PM
Sun 12PM to 6PM
SALES HOURS:
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring
within a few months.
If you are approaching your mileage limitations, or would like to
find out what your lease return options are, please feel free to
contact us at 888-888-8888.Our trained and professional sales team is here to assist you. We
have extensive knowledge and vehicle leasing expertise to help
you make the right decision.
As a loyal customer, we would like to gain your interest in
returning your vehicle early by providing you a $500.00 Loyalty
certificate to help cover the cost of your lease return if you
purchase or lease a new vehicle from us within 30 days.
Feel free to call us at 888-888-8888 or visit us online at to
schedule your appointment.Warmest Regards,General Manager Name
General Manager
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M
ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
©2011
America
n Marketi
ng & Mailing
Service
s, Inc. All Rights Reserve
d.
LEASE EXPIRATION NOTICE
Service Contract Follow-up (3 Notifications)
– This notification solicits extended warranty benefits to customers who
purchased a vehicle but did not take advantage of an extended warranty.
TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET
TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET
ENDORSEHERE
Vehicle SerVice contract information inSide
ABC DEALERSHIP
Automotive Service SpeciAliSt
donotdiScard
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
download the “Scanlife” app or any free
Qr-code scanner app to your smartphone &
SCAN HERE NOW!
ABC DEALERSHIP
Automotive Service SpeciAliSt
ABC DeAlership
888-888-8888 • www.abcdealership.com
Cannot
be combined
with other offers or in-store
specials.
See dealer for details
and exclusions.
MICHELLE,
tAke AdvAntAge of
extended coverAge.
Service Manager Name
The sum of:
To the Order of:
Your Next Vehicle Service Contract Purchase
Michelle Williams-Washington
Service Contract Discount
servic
e Manag
er
Not a CheCk - NoN-N
egoti
able
Expires 7/15/13
Dear Michelle Williams-Washington,
We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and
our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage
offers benefits that handle
the cost to repair or replace parts that suffer mechanical and/or electrical failure after the
manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you
need including emergency roadside assistance, trip interruption, rental car benefits, and more…
You can take your
Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the
repair. With these benefits, you can experience the comfort and security of driving
a well-maintained vehicle
with:
• Enhanced Vehicle Reliability
• Optimal Vehicle Performance
• Realize Maximum Resale
Value
• Assured Warranty Coverage
• No Surprise Out-Of-Pocket Cost
For more information, please
call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract,
please
let me know so we can update our records. For a limited
time, receive $150 OFF your extended warranty
purchase.
Service Manager Name
Service Manager
I look forward to hearing from you.
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security Code: Chk5M
$150.00 Off5555 W. Main Street
Mon - Fri: 7:30AM - 6PM
Sat & Sun: Closed
serviCe hours
©2011 American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
Anytown, FL 55555
Purchase
Retention
Purchase
Retention
Dear Michelle Williams-Washington,
Refer a friend or family
member for service and receive:
20% OFF Any
Accessories or a
FREE Oil Change!
For Purchasing Your Vehicle at ABC Dealership.
ABC Dealership
www.MichelleWilliaMsWashington.servicemyauto.us
Security Code: Chk5M
Sincerely,
At ABC Dealership we take pride in our commitment to give our customers
complete satisfaction and service. I want to personally thank you for giving us
the opportunity to sell you your vehicle. As an added bonus for purchasing your
vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a
FREE Oil Change when you refer a friend or family to ABC Dealership. Attached
is a Friends & Family Gift Card, that is yours to share with those nearest to you!
Your safety, convenience and satisfaction are our main concerns. If you have any
comments, questions or concerns please do not hesitate to call ABC Dealership at
888-888-8888.
We value your business and look forward to continue providing you, your family,
and friends with complete sales & service satisfaction. To schedule your next
service appointment please give us a call at 888-888-8888 or please visit us
online at www.abcdealership.com.
Service Manager Name
Service Manager Name
ABC Dealership
Service Manager P.S - Visit your own personal webpage:
Thank You, Michelle!
Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly
higher. Max service discount $100.00. Does not include sales tax and hazard waste fee.
FRIENDS & FAMILY GIFT CARD
Service Manager
20% OFF
$9.95
OR
WILD CARD OFFER
ANY MAJOR
SERVICE
OIL CHANGE &
TIRE ROTATION
To schedule your next service
appointment please give us a
call at 888-888-8888 or please
visit us online at
www.abcdealership.com.
MICHELLEWILLIAMS-WASHINGTON
SERVICE SPECIALS
ABC DEALERSHIP
Courtesy of:
&
Location:
aBc DealeRship
5555 W. Main Street • Anytown, FL 55555
888-888-8888
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
www.abcdealership.com
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
NOTE: Remove & retain the ABC Dealership Gift Card.
Purchase FOLLOW-UP
– Customer Thank You after purchase.
TouchPoint10TouchPoint11
Service
Retention
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
live calls
live calls
live calls
live calls
mail
mail
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
e-mail
live calls
live calls
live calls
live calls
live calls
live calls

5. Vehicle Anniversary
– Happy Anniversary Wishes. Triggered annually on
customer purchase date.
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
Service HourS
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle Williams-Washington,
Happy Anniversary!! We hope you’ve had a great 1st year
enjoying your 2010 M M. To celebrate your anniversary we
invite you to our dealership to receive a complimentary car
wash and inspection.
As always, feel free to call me regarding your experience
at our store. We are committed to offering the highest level
care to both you and your M M.Thank you for being a valued customer!
Warmest Regards,General Manager Name
General Manager
PS: If you know of anyone looking for a new or pre-owned
vehicle, please send them to us for a test drive and they’ll
receive a $25 service coupon. If they purchase, you’ll receive
a $100 service coupon - just have them bring in the referral
certificate.
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.us
Use Security Code: Chk5M
ABc DeAlerSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
www.abcdealership.com
$25.00 Service Coupon
Expires: 10/07/12
Referred By: Michelle Williams-Washington
Referral Certificate
Must be presented
at time of write up. Cannot
be combined
with any other offers or in-store
specials.
See dealer for details.
©2011
America
n Marketi
ng & Mailing
Service
s, Inc. All Rights Reserve
d.
Sales Manager Name
To the
order of:
Up
to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager TitleNot a CheCk - NoN-Negoti
able
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PMThu - Sat: 12:00PM - 8:00PMSun: Closed
SaleS HourS
ABC DeAlershipAutomotive SAleS SpeciAliSt
MiChelle,Your vehicle iS Worth cASh!
trAde or Sell todAY!
Dear Michelle Williams-Was
hington,
As a valued customer, we want to make you aware of your vehicle ownership status. Your Chrysler 300C is very valuable and
we are interested in your vehicle.
3 options are currently available to you:
1. Extend and protect the life of your vehicle with an extended warranty.
We are currently offering $150.00 OFF and special financing.2. Trade for a new or pre-owned vehicle. Trade values are high - NOW is the best time to trade for a new or
pre-owned vehicle. AND - you will receive an extra $500.00 Trade-In Allowance.
Bring the certificate at the bottom of this letter when you visit.3. Sell us your vehicle - take the cash!!
Contact us for a QuICK consultation
. No pressure or commitment
! our vehicle
evaluation takes only 20 minutes.
Call 888-888-8888 to schedule your FREE consultation today!
Sales Manager NameSales Manager Title
ABC DeAlership5555 W. Main Street
Anytown, FL 55555
888-888-888
8
www.abcdealership.com
To get your free gift go to:www.MichelleWilliamsWashington.buy
myauto.usUse Security Code: Chk5M
aBC DealerSHIp5555 W. Main Street
Anytown, FL 55555
888-888-8888
• www.abcdeale
rship.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. Cannot be combined with any other offers or in-store specials.
See dealer for details.
Michelle Williams-Washington9427 Corporate lake Drtampa, Fl 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app orany free Qr-Code scanner appto your smartphone
&
SCaN Here Now!
trade CYCLE (6 Notifications)
– Trade in, sell back, upgrade message to customers highly probable to trade up.
Up to 6 notifications.
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
SERVICE to SALES
– Trade in, sell back, purchase/lease message to service customers that never
purchased before, with good trade options.
Sales Manager Name
To the
order of:
Up
to: Five Hundred Dollars 00/100
Trade-In Allowance
Sales Manager Title
Not a check - NoN-Negotiable
Expires: 5/27/13
Mon - Wed: 9:00AM - 9:00PM
Thu - Sat: 12:00PM - 8:00PM
Sun: Closed
SaleS HourS
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
We like Your
vehicle!
Dear Michelle Williams-Washington,
Thank you for visiting our service department recently. We noticed the condition of your vehicle and would like to buy it!
In the past few weeks, we have depleted our pre-owned inventory and are in need of restocking our sales lot with quality
vehicles, such as yours! With currently high trade-in values, now is the BEST time for existing customers to sell ABC
Dealership their vehicle.
And if you are considering the purchase of another vehicle, there is no better time in the market than right now to work
with our dealership to give yourself a great deal.
Contact us for a Free evaluation of your existing vehicle. No pressure or commitment! our vehicle evaluation
takes only 20 minutes.
Once you know what your vehicle is worth, you have 2 options:
1. Sell us your vehicle and take the cash.
2. Trade for a new or pre-owned vehicle and get an additional $500.00 Trade-In Allowance.
Call 888-888-8888 to schedule your FREE evaluation today!
Sales Manager Title
aBC DealerSHip
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security code: chk5M
aBC DealerSHip
5555 W. Main Street
Anytown, FL 55555
888-888-8888 • www.abcdealership.com
$500.00
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Must be presented at time of write up. cannot be combined with any other offers or in-store specials.
See dealer for details.
Michelle Williams-Washington
9427 corporate lake Dr
tampa, Fl 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “Scanlife” app or
any free Qr-Code scanner app
to your smartphone &
SCaN Here Now!
Sales Manager Name
Birthday
– Triggered by a customer’s birthday as recorded when they
purchase a vehicle.
©2013AmericanMarketing&MailingServices,Inc.AllRightsReserved
Michelle!
Michelle!
Best wishes on your birthday and throughout the
coming year. May your future be filled with much
happiness.
of Anytown
ABC Dealership
Service Manager
Happy Birthday Michelle!
You didn’t think we forgot did you? In honor of your special day,
please accept this special birthday offer from us to you. If there is
anything we can do for you, do not hesitate to call us.
Dear Michelle,
Go to:
www.MichelleWilliamsWashington.servicemyAuto.usSecurity Code: chk5m
5555 W. Main Street - Anytown, FL - 55555 - 888-888-8888
www.abcdealership.com
OIL & FILTERCHANGE
$XX.XXINCLUDES:
• Up to 5 quarts of genuine oil • Genuine oil filter
• Top off all fluids • Multi-Point Inspection
Coupon
must be presente
d at time of write up. Cannot
be combine
d with other
coupons
or in-store
specials.
See dealer
for complete
details.
Expires
8/29/13
OPCOD
E1
Service Manager Name
Life Cycle Touch Points
Customer Recovery (6 Notifications)
– Recover customers who have not been back to the dealership for
their regularly scheduled maintenance and are overdue for service.
ABC DeAlership
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$19.95
09W-1
24875
01/17/2013
Expire
s4/17/1
3
Includes
5 qts. of oil; synthetic
oil and diesels not included.
Some models
may be slightly higher.
Coupon
must be presented
at time of write-up.
Cannot be combined
with any other coupons
or in-store
specials.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
09W-124875
Date:
ABC Dealership
$19.95
Lube, Oil and Filter Change for only $19.95
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own personal webpage:
P.S. Visit your own person
al webpage:
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
5555 W. Main Street • Anytown, FL 55555 • 888-888-8888
www.MichelleWilliamsWashington.servicemyAuto.us
Dear Michelle,
Service Manager NameService Manager
Sincerely,
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon
must be presented
at time of write-up.
Cannot be combined
with other coupons
or in-store
specials.
Cannot be used for retail parts, tires or collision
repair.
Cannot exceed
20% discount
of total parts and service
bill.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
09W-124876
Date:
ABC Dealership
$50.00 OFF
$50.00 OFF Any Parts or Service
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
Coupon
must be presented
at time of write-up.
Cannot be combined
with other coupons
or in-store
specials.
Cannot be used for retail parts, tires or collision
repair.
Cannot exceed
20% discount
of total parts and service
bill.
Does not include
sales tax and hazardous
waste disposal.
See dealer for details.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634
-0000
Endors
e Here
To the order of:
The sum of:
10059
5E09E
03
*100595E09E03*
09W-124877
Date:
ABC Dealership
$100.00 OFF
$100.00 OFF Any Parts or Service
01/17/
2013
Memo: Expire
s 4/17/1
3
P.S. Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$50.00OFF
09W-1
24876
01/17/2013
Expire
s4/17/1
3
Date:
Vouche
r#:Totheorderof:
Memo:
ABCDealershipAmount:$100.00OFF
09W-1
24877
01/17/2013
Expire
s4/17/1
3
10059
5E09E
02
*100595E09E02*
10059
5E09E
01
*100595E09E01*
www.abcdealersh
ip.com
At ABC Dealership, We Are Your Automotive Service Specialists
ABC DEALErShiP
Security
Code: Chk5m
©2008 American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
Security
Code: Chk5M
Security
Code: Chk5M
Security
Code: Chk5M
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
As you are a loyal Honda owner, I would like to give you these exclusive discount checks. These
checks are yours to use in our Service Department on any vehicle you own. You can also give them
to friends and family
as a gift. They are fully personalized with your current name and address so
just sign the endorsement line to validate them. Your exclusive Honda discounts include:
• lube, Oil and Filter Change for only $19.95
• $50.00 OFF Any parts or service
• $100.00 OFF Any parts or serviceWe are extending these generous offers to you as an invitation to come in and experience our
unbeatable custom
er service and vehicle expertise.
Scheduled Maintenance
– Customers that are due for their first service or due for their
next regularly scheduled service.
ABC DeAlership
AUTOMOTIVE SERVICE SPECIALISTS
ABC DEALERShIP
Michelle,
www.MichelleWilliamsWashington.servicemyAuto.us
securit
y Code:
chk5m
P.S.- Visit your own personal webpage:
Dear Michelle,I would like to invite you to take advantage of ABC Dealership’s unbeatable customer service
and vehicle expertise program. Our records indicate that your 2010 Toyota may be due for service.
We typically recommend that regular maintenance begins around this time to help maintain and
extend the life your vehicle.
ABC Dealership is extending this generous offer below to you as an invitation to come in and have
your vehicle serviced by our experienced Toyota experts.
We are confident you will be very pleased with what we have to offer.
888-888-8888
5555 W. Main Street • Anytown, FL 55555Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
Our recOrds indicate yOur 2010 caMry needs service
Sincerely,
Service Manager Name
Service Manager NameService Manager
www.abcdealership.com
©2011
America
nMarketi
ng&Mailing
Services
,Inc.AllRightsReserve
d.
Michelle Williams-Washington
9427 Corporate Lake DrTampa, FL 33634-0000AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Includes
5 qts of oil, synthetic
oils and diesels not included.
Some models
may be higher. Coupon
must be presented
at time of write up. Cannot be
combined
with other coupons
or in-store
specials.
Does not include
sales tax
and hazard waste disposal.
Expires 3/03/13
Coupon
must be presented
at time of write up. Cannot be combined
with
other coupons
or in-store
specials.
Cannot be used for retail parts, tires, or
collision
repair. Cannot exceed 20% discount
of total parts and service
bill.
Does not include
sales tax and hazard waste disposal.
Coupon
must be presented
at time of write up. Cannot be combined
with
other coupons
or in-store
specials.
Cannot be used for retail parts, tires, or
collision
repair. Cannot exceed 20% discount
of total parts and service
bill.
Does not include
sales tax and hazard waste disposal.
Expires 3/03/13
Expires 3/03/13
Any Parts and ServiceDescription of Offer
Name of Special
Any Parts and ServiceDescription of Offer
Name of Special
Lube, Oil & FilterChangeDescription of Offer
Name of Special
$19.95 $50.00 OFF $100.00 OFF
$19.95 $50.00 OFF $100.00 OFF
TouchPoint1
TouchPoint6TouchPoint7TouchPoint8TouchPoint9
TouchPoint2TouchPoint3TouchPoint4TouchPoint5
Declined services
– Drives back customers who declined recommended services.
Triggered by operation code.
RSX SERVICE NOTICE
ENDORSEHERE
*SERvicEDiScOuNtvOucHER
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle,
Includes 5 qts. of oil; synthetic oils and diesels not included. Some models
may be slightly higher. Coupon must be presented at time of write-up.
Cannot be combined with other coupons or in-store specials. Does not
include sales tax and hazardous waste disposal. See dealer for details.
1001
Date:
$19.95 Lube, Oil and Filter Change
To the Order of:
The sum of:
Memo:
$19.95
Non Negotiable
• Not A Check
ABC Dealership
Michelle Williams-Washington
9427 Corporate
Lake DrTampa, FL 33634-0000
Expires 3/03/13
01/17/2013
©2011 American
Marketing
& Mailing Services, Inc. All Rights Reserved.
Security Code:
Chk5M
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlerShip5555 W. Main StreetAnytown, FL 55555
888-888-8888
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
I would like to invite
you to take advantage
of ABC Dealershi
p’s unbeatabl
e
customer
service
and vehicle
expertise
program.
Our records
indicate
that your 2010 Chevrolet
Avalanche
may be due for
service.
ABC Dealershi
p, is extending
this generous
offer below to you as an
invitatio
n to come in and have your vehicle
serviced
by our experienc
ed
Chevrolet
experts.
We are confident
you will be very pleased
with what we
have to offer.
To take advantage
of your special
offer,
visit us with this discount
check
or please
contact
me at 888-888-8
888 to schedule
your next vehicle
service.
Sincerely
,
Service Manager NameService
Manager
www.abcdealership.com
Service
Retention
Service
Retention
Service
Retention
Service
Retention
Service FOLLOW-UP
– Follow up with customers on their service experience with a 3 question,
1-5 rating survey.
LEASE EXPIRATION (6 Notifications)
– Reminder of upcoming lease expiring.
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
Your leASe iS About to expire!
Mon - Sat 9AM to 9PM
Sun 12PM to 6PM
SALES HOURS:
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Dear Michelle Williams-Washington,According to our records, your 2010 M M’s lease will be expiring
within a few months.
If you are approaching your mileage limitations, or would like to
find out what your lease return options are, please feel free to
contact us at 888-888-8888.Our trained and professional sales team is here to assist you. We
have extensive knowledge and vehicle leasing expertise to help
you make the right decision.
As a loyal customer, we would like to gain your interest in
returning your vehicle early by providing you a $500.00 Loyalty
certificate to help cover the cost of your lease return if you
purchase or lease a new vehicle from us within 30 days.
Feel free to call us at 888-888-8888 or visit us online at to
schedule your appointment.Warmest Regards,General Manager Name
General Manager
To get your free gift go to:
www.MichelleWilliamsWashington.buymyAuto.usUse Security Code: Chk5M
ABC DEALERSHip5555 W. Main StreetAnytown, FL 55555888-888-8888
©2011
America
n Marketi
ng & Mailing
Service
s, Inc. All Rights Reserve
d.
LEASE EXPIRATION NOTICE
Service Contract Follow-up (3 Notifications)
– This notification solicits extended warranty benefits to customers who
purchased a vehicle but did not take advantage of an extended warranty.
TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET
TOOPENREMOVETHISSTUBANDPEELBACKTOPSHEET
ENDORSEHERE
Vehicle SerVice contract information inSide
ABC DEALERSHIP
Automotive Service SpeciAliSt
donotdiScard
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
download the “Scanlife” app or any free
Qr-code scanner app to your smartphone &
SCAN HERE NOW!
ABC DEALERSHIP
Automotive Service SpeciAliSt
ABC DeAlership
888-888-8888 • www.abcdealership.com
Cannot
be combined
with other offers or in-store
specials.
See dealer for details
and exclusions.
MICHELLE,
tAke AdvAntAge of
extended coverAge.
Service Manager Name
The sum of:
To the Order of:
Your Next Vehicle Service Contract Purchase
Michelle Williams-Washington
Service Contract Discount
servic
e Manag
er
Not a CheCk - NoN-N
egoti
able
Expires 7/15/13
Dear Michelle Williams-Washington,
We hope you are enjoying your Volvo that you purchased from ABC Dealership. I was reviewing your purchase, and
our records indicate you may not have taken advantage of extended coverage on your 2013 Volvo XC60. This coverage
offers benefits that handle
the cost to repair or replace parts that suffer mechanical and/or electrical failure after the
manufacturer’s warranty expires. They also help eliminate surprise repair costs, and are available with the extras you
need including emergency roadside assistance, trip interruption, rental car benefits, and more…
You can take your
Volvo to your dealer for repairs, especially when something unexpected happens, without worrying about the cost of the
repair. With these benefits, you can experience the comfort and security of driving
a well-maintained vehicle
with:
• Enhanced Vehicle Reliability
• Optimal Vehicle Performance
• Realize Maximum Resale
Value
• Assured Warranty Coverage
• No Surprise Out-Of-Pocket Cost
For more information, please
call 888-888-8888 today! If you are currently covered under a Vehicle Service Contract,
please
let me know so we can update our records. For a limited
time, receive $150 OFF your extended warranty
purchase.
Service Manager Name
Service Manager
I look forward to hearing from you.
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
www.abcdealership.com
To get your free gift go to:
www.MichelleWilliamsWashington.buymyauto.us
Use Security Code: Chk5M
$150.00 Off5555 W. Main Street
Mon - Fri: 7:30AM - 6PM
Sat & Sun: Closed
serviCe hours
©2011 American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
Anytown, FL 55555
Purchase
Retention
Purchase
Retention
Dear Michelle Williams-Washington,
Refer a friend or family
member for service and receive:
20% OFF Any
Accessories or a
FREE Oil Change!
For Purchasing Your Vehicle at ABC Dealership.
ABC Dealership
www.MichelleWilliaMsWashington.servicemyauto.us
Security Code: Chk5M
Sincerely,
At ABC Dealership we take pride in our commitment to give our customers
complete satisfaction and service. I want to personally thank you for giving us
the opportunity to sell you your vehicle. As an added bonus for purchasing your
vehicle at ABC Dealership, we are offering you 20% OFF Any Accessories or a
FREE Oil Change when you refer a friend or family to ABC Dealership. Attached
is a Friends & Family Gift Card, that is yours to share with those nearest to you!
Your safety, convenience and satisfaction are our main concerns. If you have any
comments, questions or concerns please do not hesitate to call ABC Dealership at
888-888-8888.
We value your business and look forward to continue providing you, your family,
and friends with complete sales & service satisfaction. To schedule your next
service appointment please give us a call at 888-888-8888 or please visit us
online at www.abcdealership.com.
Service Manager Name
Service Manager Name
ABC Dealership
Service Manager P.S - Visit your own personal webpage:
Thank You, Michelle!
Includes up to 5 qts. of oil; synthetic oil and diesels not included. Some models may be slightly
higher. Max service discount $100.00. Does not include sales tax and hazard waste fee.
FRIENDS & FAMILY GIFT CARD
Service Manager
20% OFF
$9.95
OR
WILD CARD OFFER
ANY MAJOR
SERVICE
OIL CHANGE &
TIRE ROTATION
To schedule your next service
appointment please give us a
call at 888-888-8888 or please
visit us online at
www.abcdealership.com.
MICHELLEWILLIAMS-WASHINGTON
SERVICE SPECIALS
ABC DEALERSHIP
Courtesy of:
&
Location:
aBc DealeRship
5555 W. Main Street • Anytown, FL 55555
888-888-8888
Service Hours: Mon - Fri: 7:30AM - 6PM • Sat & Sun: Closed
www.abcdealership.com
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
NOTE: Remove & retain the ABC Dealership Gift Card.
Purchase FOLLOW-UP
– Customer Thank You after purchase.
TouchPoint10TouchPoint11
Service
Retention
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
live calls
live calls
live calls
live calls
mail
mail
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
e-mail
live calls
live calls
live calls
live calls
live calls
live calls

6. The Life Cycle of an Automotive Customer
Initial Lost
Customer Recovery
New Customer
Acquisition
Scheduled Maintenance
Customer Recovery
Declined
Services
Service
Follow-Up
Warranty
Expiration
Service Contract
Follow-Up
Equity
Notification
Lease
Expiration
Trade Cycle
New Mover
Purchase
Follow-Up
Birthday
Service to Sales
Conversion
Interest Rate
Rewards
Vehicle
Anniversary
Bankruptcy
Relationship marketing recognizes the long-term value of a customer and his or her preferences.
The key is to attain a complete understanding of your customers’ needs. Our Automated Customer
Retention System is about qualifying and then quantifying the immediate needs of your customer.
Equity Notification
– Customer in your DMS with a qualified equity position.
of satisfied Car Buyers
never return for service.70%
of Car Buyers never return to
purchase another vehicle. Many
becausetheysimplylostcontact.75%
Interest Rate Rewards
– This notification solicits customers in your DMS who are in good
standards with their auto loan and now able to lower their interest rate.
Date:Voucher#
Totheorderof:
Memo:
Amount:
YOU HAVE EARNED IT, LOWER
YOUR INTEREST RATE NOW!
Endorse Here
To the order of:
The sum of:
Date:
Memo:
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
P.S. Visit your own personal webpage:
www.MichelleWilliamsWashington.buymyAuto.us
Security Code: chk5m
Date:
Date:
To the order of:
The sum of:
Memo: Endorse Here
To the order of:
The sum of:
Memo: Endorse Here
Date:Voucher#
Totheorderof:
Memo:
Amount:
Date:Voucher#
Totheorderof:
Memo:
Amount:
©2008 American Marketing & Mailing Services, Inc. All Rights Reserved.
Congratulations Michelle,
If our records are correct, you have made 12 or more consecutive payments on your current auto loan and
now may be able to lower your interest rate and payments! Wesley Chapel Nissan in conjunction with Rebuild
America Auto Program™ have helped reestablish your credit to enable you to get the car you deserve at the
interest rate you have earned. Reward yourself with lower rates on new or quality pre-owned vehicles now.
We are contacting you in regards to a low interest rate offer which is about to expire. As a recipient of this notice,
you have successfully made 12 or more payments on your current auto loan and it’s time to take advantage of our
exclusive program on a new or quality pre-owned vehicle of your choice. We deal with only the best lenders in
the country, helping us choose the lowest interest rate possible.
Rebuild America Auto Program™ continues with
their promise, “Rebuilding America’s credit one
family at a time.”
Sincerely,
Glenn Gibson
General Manager
WESLEY CHAPEL NISSAN
28519 State Road 54, Wesley Chapel, FL 33544
813-751-1300 • www.WesleyChapelNissan.com
Sales Hours:
Mon - Sat: 8:30AM - 8PM
Sun: 11AM - 6PM
POTENTIAL SAVINGS ON $15,000 AUTO LOAN FOR 72 MONTHS
MONTHLYPAYMENTS
INTEREST RATES
$346$329$312$296$280$265$250$236$222
18%
$17
$34
$50
$66
$81
$96
$110
$124
16% 12% 10% 8% 6% 4% 2%
14%
SAVIN
G
S
LO
W
ER
IN
TEREST
RAT
E
=
LO
W
ER
PA
YM
ENT
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM
WESLEY CHAPEL NISSAN & REBUILD AMERICA AUTO PROGRAMTM
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
09W-124875
05/30/2013
09W-124876
05/30/2013
100595E09E03 *100595E09E03*
09W-124877
05/30/2013
100595E09E02 *100595E09E02*
100595E09E01 *100595E09E01*
09W-12487505/30/201309W-12487605/30/201309W-12487705/30/2013
Expires 8/28/13
Expires 8/28/13
Expires 8/28/13
Expires8/28/13
Expires8/28/13
Expires8/28/13
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
WesleyChapelNissan
$500.00OFF
WesleyChapelNissan
$500.00
WesleyChapelNissan
Upto$500.00
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
Must present up arrival. Cannot be used with any other offer.
On new vehicle purchase only. Must spin wheel to determine
amount. Redeemable on one to one rewards card.
Wesley Chapel Nissan
$500.00 OFF
$500 OFF a New or Pre-owned Vehicle
Wesley Chapel Nissan
$500.00
$500 Trade In Bonus
Wesley Chapel Nissan
Up to $500.00
Up to $500 in Maintenance
Bankruptcy (3 Notifications)
– This is a time-sensitive notification that solicits customers who have just
discharged their bankruptcy, or who have filed for bankruptcy and are
nearing their discharge date.
Discharged Notice
OFFICIALNOTICE
RAAP Department of Notification
700 12th Street NW Suite 700
Washington, DC 20005
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Valid 14 days from 03/05/2013
Limited Time Availability
From: Notification Department • RE: Pre-Qualification Offer
Issuing Agency RAAP Department of Discharge
Discharge Notice
Discharge Date: 1/7/2013
Case #: 1200************
Official Filed Date: 3/3/2012
County Filed: HILLSBOROUGH
Dear Michelle Williams-Washington,
Your recent bankruptcy discharge may qualify you for a new or pre-owned automobile loan. The Rebuild
America Auto Program™ works with many financial institutions nationwide that specialize in bankruptcy
auto loans. Rebuild America Auto Program™ has contracted dealers in your area to help reestablish your
credit. These dealers have to follow stringent guidelines to become a Rebuild America Auto Program™
partner. Their main concern is to help reestablish your credit after bankruptcy.
Our process is secure, convenient and allows you to speak with one of our program experts. We have
compiled some of your information that will streamline the qualification process. We will then match you
to the closest Rebuild America Auto Program™ Dealer. Get qualified today.
Call the 24-hour pre-qualification number 877.762.9910 enter 5916325640. The qualification
process takes less than 5 minutes!
Director of Bankruptcy Division
www.rebuildamericaautoprogram.com
Sincerely,
*The Rebuild America Auto Program (“RAAP”) and its associated motor vehicle dealers (the “Dealer”) offer to assist customers in obtaining financing for the purchase of motor vehicles from that Dealer only.
RAAP and the Dealer do not offer assistance in repairing credit history, credit reports or credit scores. RAAP is a private for-profit organization and is not affiliated with any governmental agency or department.
Pre-Qualification
Four or more points pre-qualifies you for the RAAP program.
Your name: Michelle Williams-Washington
Time at address: One year or less 1 point
Over one year 2 points
Time employed: One year or less 2 points
One to two years 3 points
Two years or more 4 points
Credit rating: Loan through Bankruptcy 4 points
New loan after Bankruptcy 3 points
No new credit after Bankruptcy 2 points
Behind after Bankruptcy 0 points
Total Points = (Four points to pre-qualify)
INCENTIVE PROGRAM*
Please bring the following documents
to complete your loan process:
Current and valid driver’s license
Last paycheck stub
Proof of address
Proof of insurance
Current Phone & Utility bill
Checkbook
Discharge Mailing Notice
Low Interest Rates Available
Zero Down Payment Options
New Car Program
“Copyright © 2012 American Marketing & Mailing Services, Inc. All Rights Reserved” *See dealer for details.
New Mover
– This notification solicits the new movers to the neighborhood.
WELCOME TO THE
NEIGHBORHOOD!
PLEASE COME IN FOR A
ABC DEALERShIP Michelle,
Call us today to schedule your next service appointment: 888-888-8888
WELCOME TO THE
NEIGHBORHOOD!
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
Visit your own personal webpage:
Security Code: chk5m
FREE 27 POINT INSPECTION
AND OIL CHANGE
FREE 27 POINT INSPECTION
AND OIL CHANGE
ONCE YOU’RE SETTLED AND IF IT’S TIME TO TRADE
IN THOSE WHEELS, WE’LL GIVE YOU $500 OFF THE
PURCHASE OF A NEW OR USED VEHICLE!
www.abcdealership.com
ANytOwN, FL 55555
5555 w. MAIN StREEt
www.MichelleWilliamsWashington.servicemyAuto.us
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone and
SCAN HERE NOW!
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone and
SCAN HERE NOW!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WE’RE
GLAD
YOU’RE
HERE!
AT ABC Dealership, WE ARE YOUR AUTOMOTIVE SERVICE SPECIALISTS
MIChELLE,
WE’RE
GLAD
YOU’RE
HERE!
WE KNOW YOU’RE BUSY
UNPACKING, BUT ABC
DEALERSHIP WOULD LIKE TO
REMIND YOU TO NOT FORGET
ABOUT THE VEHICLE THAT
BROUGHT YOU HERE.
WELCOME TO THE
NEIGHBORHOOD!
WELCOME TO THE
NEIGHBORHOOD!
mail
mail
mail
mail
mail
e-mail
e-mail
e-mail
e-mail
e-mail
WARRANTY EXPIRATION
– Reminder of upcoming warranty expiration.
M WARRANTY INFORMATION
ENCLOSED
IMPORTANT NOTICE
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or any free
QR-Code scanner app to your smartphone &
SCAN HERE NOW!
Visit your own person
al webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership5555 W. Main StreetAnytown, FL 55555
888-888-8888
Service
Hours:
Mon - Fri 7:30AM
to 6:00PM
• Sat & Sun: Closed
©2011
American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.
security
Code: Chk5m
*100595E09E01*
100595
E09E01
Dear
Michel
le,
We are aware
that
you are fast
approa
ching
the end of your
warran
ty on your
2010
M.
You will
want
to carefu
lly consid
er your
option
s before
that
date
arrive
s.
This
will
allow
you to make
an inform
ed decisi
on with
regard
s to the future
of your
vehicl
e needs.
To assist
you in this,
ABC Dealer
ship
is extend
ing a specia
l offer
to
you.
Contac
t me and you will
receiv
e a Free,
NO Obliga
tion
Trade-
In Value
Assess
ment.
Presen
ting
this
letter
to ABC Dealer
ship
entitl
es you to $500
that
can be
applie
d to a down
paymen
t, securi
ty deposi
t or your
first
paymen
t.
In order
to take
advant
age of this
specia
l offer
please
contac
t me at 888-
888-88
88 to schedu
le your
person
al vehicl
e evalua
tion.
We will
see you soon
at ABC Dealer
ship!
Sincer
ely,
Sales Manager NameGenera
l Sales
Manage
r
www.a
bcdealership.
com
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
Purchase
Retention
TouchPoint12TouchPoint13TouchPoint14TouchPoint15TouchPoint16
live calls
live calls
live calls
live calls
live calls

7. There May Be Thousands Of Dollars in
Business Hiding in Your Very Own Database!
Tracking & Reporting
Through real-time DMS integration, we’re directly on top of your customer
activity, providing reports so accurate, sometimes we pleasantly surprise
your customers just how fast we found out.
RAAP plus gives a dealership maximum visibility into their customers,
with all sent-notifications reflected in detailed ROI reports, and accurately
reported customer retention numbers.
• See customer response time on dealership visits after being touched
• View exact services customers took once recovered
• Find out exact results of e-mail, call and mail campaigns
Our reports enable you to determine the revenue from each of our
triggered communications, and thus pinpoint additional income derived
from resultant customer visits.
Our unique reporting also has the option of being manually viewed or
automatically generated in either daily, weekly or monthly e-mail reports to
any designated dealer recipient.
RAAP plus will provide you with:
Targeted Direct
Marketing Campaigns
Live Call
solutions
Market And
Database Analysis
Cross-Media
Communications
INTRODUCING…RAAP plus
an Interactive Cross-Media Direct Marketing
System developed specifically for the automotive
industry. We utilize state-of-the-art smart marketing
technologies to acquire new customers, retain
existing customers, and grow both into loyal
advocates through Consistent Customer
Communications and Life Cycle Marketing.
With our proven system, you will be able to
automatically execute a timely, targeted and
relevant communication to a particular customer,
based on specific customer life cycle criteria.
This results in the delivery of precisely targeted
messages, offers, and/or recommendations to
your customer on an individual basis and at the
most optimal point in time possible.
It’s the Right Message, with the Right Offer, to the
Right Customer, at precisely the Right Time.
With the precision this marketing program
exhibits, our clients are experiencing significant
increases in campaign performance, customer
retention and revenue generating responses.
Best of all, real-time campaign tracking and
reporting allows for the complete analysis of
campaign performances across all channels.
This is a complete integrated marketing
solution that unifies the sales and service
departments maximizing customer retention
and increasing the life value of your greatest
asset, your customer.
RSX SERVICE NOTICE
IMPORTANT NOTICE
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Visit your own personal webpage:
www.MichelleWilliamsWashington.servicemyAuto.us
ABC DeAlership
5555 W. Main Street
Anytown, FL 55555
888-888-8888
Service Hours: Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
security Code: Chk5m
www.abcdealership.com
Dear Michelle,
Sincerely,
Service Manager Name
Service Manager
As a Valued Customer of ABC Dealership, we have missed you in our Service
Department.
As you know, maintaining your 2010 Acura RSX is essential to its longevity
and reliability.
ABC Dealership would like to present you with this special offer for one of
our Factory Trained Technicians to perform your vehicle’s service.
To take advantage of your second notice special offer, visit us with this
coupon or please contact me at 888-888-8888 to schedule your vehicle service.
©2011 American Marketing & Mailing Services, Inc. All Rights Reserved.
$19.95 Upto
$50.00 OFF$19.95 Upto
$50.00 OFF
Includes 5 qts. of oil; synthetic oils and diesels not included.
Some models may be slightly higher.Coupon must be present-
ed at time of write-up. Cannot be combined with other cou-
pons or in-store specials. Does not include sales tax and haz-
ardous waste disposal.See dealer for details.Expires 9/23/12 .
Coupon must be presented at time of write-up. Cannot be com-
binedwithothercouponsorin-storespecials.Cannotbeusedfor
retail parts,tires or collision repair.Cannot exceed 20% discount
of total parts and service bill.Does not include sales tax and haz-
ardous waste disposal. See dealer for details. Expires 9/23/12 .
Lube, Oil & Filter Change Any Parts & Service

8. • Introduction to Integration and RAAP Plus
• Life Cycle of an Automotive Customer
• Life Cycle Touch Points - Service & Sales
• ROI Reporting & Tracking
Direct M
ail
Emails
Live
Call Center
Powered by LOM - Logic of Marketing
Scan the QR-Code to
Connect With Your Customers
Or Visit Us at
www.RAAP.com/dealer
www.RAAP.com/dealer Introductory Offer:
No Set-Up, Integration,
Or Software Fees!
Never Any Minimum
Contracts To Sign!
Your Guide To Customer Retention
Connect To Your Customers
ABC DeAlership
Automotive Service SpeciAliSt
MiChelle,
HAppy AnniverSAry!
Mon - Fri 7:30AM to 6:00PM • Sat & Sun: Closed
Service HourS
Michelle Williams-Washington
9427 Corporate Lake Dr
Tampa, FL 33634-0000
AADFTDFTDAADDFAFTTFFADDTAFDAAFATFDATDFATDFAAAADDTTDADFTFDTTDAATFA
Download the “ScanLife” app or
any free QR-Code scanner app
to your smartphone &
Scan Here Now
Dear Michelle
Williams-
Washingt
on,
Happy
Anniversa
ry!! We hope you’ve
had a great 1st year
enjoying
your 2010 M M. To celebrate
your anniversa
ry we
invite you to our dealership
to receive
a complime
ntary car
wash and inspection
.
As always,
feel free to call me regarding
your experienc
e
at our store. We are committe
d to offering
the highest
level
care to both you and your M M.Thank
you for being a valued
customer
!
Warmest
Regards,
General
Manager
NameGeneral
Manager
PS: If you know of anyone
looking
for a new or pre-owne
d
vehicle,
please
send them to us for a test drive and they’ll
receive
a $25 service
coupon.
If they purchase
, you’ll receive
a $100 service
coupon
- just have them bring in the referral
certificate
.
To get your free gift go to:
www.Mic
helleWilli
amsWash
ington.bu
ymyAuto
.us
Use Security
Code:
Chk5M
ABc DeAler
SHip5555 W. Main StreetAnytown,
FL 55555888-888-
8888
www.abc
dealership
.com
$25.00 Service Coupon
Expires:
10/07/12
Referred
By: Michelle
Williams
-Washin
gton
Referral Certificate
Must be presented
at time of write up. Cannot
be combined
with any other offers or in-store
specials.
See dealer for details.
©2011
American
Marketing
& Mailing
Services,
Inc. All Rights Reserved.