Create unique experiences that drive conversion and attract new candidates with advertising by using Datatrics.

1. We predict which
vacancy Sarah wants to
apply to next week, and
how to persuade her.

2. Our Mission
Market Needs
Datatrics’ Solution
Personalized Customer Journeys
Getting Started
ROI & Pricing
1
4
5
6
3
2

3. 2012 2014 2016
150+
2018
2016 2018 2019
Enschede HQ Amsterdam Milano
History
Dashboarding & Insights Next Best Action Marketing Personalized Candidate Journeys
Customers
Acquisition by MailUp Group

4. Acquire New Candidates
Advertising, Real-Time Bidding
Increase Conversion
Website Personalization, Recommendations
Retarget Potential Candidates
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Traditional
Funnel

5. Datatrics
Journeys
Acquire New Candidates
Advertising, Real-Time Bidding
Increase Conversion
Website personalization, Recommendations
Retarget Potential Candidates
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Measure performance and
learn what works best automatically

6. We connect to 120+ channels out of the box

7. ★★★★★
Sale!
With Datatrics you can create candidate journeys that are...
more relevant more personal on every touchpoint that are self-learning
Datatrics
Solution

8. Connect your internal
data sources
1
Connect your external
data sources
2
Advertising Datatrics API
Email Marketing
Website
Traffic Intensity
Weather Information
Social Media
Recruiting software
Demographic Data
CRM & Support
Datatrics
DMP

9. Clicks on advertisement for Most Reviewed
Communication Vacancies
Views your vacancy page about Product and Project
Management
Lives in a high income area
Signs up for your monthly newsletter
Applies for Product and Project Management
Likes your page on Facebook
Applies when the forecast is good
Sarah Jones
sarah@gmail.com
Amsterdam, The Netherlands
Studied at Amsterdam University
360 degree
profiles

10. Sarah Jones
The expected lifetime value of Sarah is € 2.382
Engagement Opportunity Potential
56% € 1.294 78%
Customer Type
Single-minded
Contact Time
Email on Monday around 7 P.M.
Persuasion
Social Proof
Candidate Phase
Orientation Phase
Potential Content
Product and project management
vacancy
Application Potential
Highly likely to apply
Predicted
values

11. Sarah is a loyal candidate in the
orientation phase, and can be
persuaded with social proof.
John is a single-minded candidate in
the comparison phase, and can be
persuaded with scarcity.
Lookalike
Targeting

12. Comparison Phase
Single-minded
Persuade with scarcity
Comparison Phase
Single-minded
Persuade with scarcity
Lewis
Match: 73%
Match behavior of unknown visitors
to your existing candidates
Unknown
Lookalike
Targeting

13. Student
Frequent Visitor
iPhone user
Student
Frequent Visitor
iPhone user
Lewis
Match: 84%
Use lookalike analysis for more
relevant cross-sell and upsell
John
Vacancy for Account manager Vacancy for Account manager
Lookalike
Targeting

14. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
account manager vacancy
Apply for an Account Manager position now, only
3 days left to apply for this vacancy! - Awesome Jobs
jobtrics.nl
See the largest collection of account management vacancies at
Awesome Jobs. There will definately be a job for you! Get the
best fitting vacancy now.
3,7 score on indeed.nl - 12.303 reviews
Marketing
Communication
Sales
Vacancies
Privacy
Contact
Awesome Jobs
Let us help you find the best vacancy to boost your career. Are you
looking for a job in communication? Take a look at our best
reviewed communication vacancies of 2019! #vacancies 👌
Voted best employer of 2018
Want to take the
next step?
READ MORE

15. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomejobs.com/communication...
< Back to search results
Account Manager
Communication
Software
Apply Now
Awesome Jobs
Don’t miss this opportunity
Only 3 days left to apply!
awesomejobs.com/communication...
< Back to search results
Account Manager
Communication
Software
Apply Now
Awesome Jobs
Vacancy (2 of 6)
Recommended for you
Vacancy Product and
Project Manager
See vacancy
6 people applied for this vacancy today

16. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Embedded Content
awesomejobs.com/communication...
< Back to search results
Account Manager
Communication
Software
Vacancy (2 of 6)
Apply Now
Awesome Jobs

17. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomejobs.com/communication...
< Back to search results
Account Manager
Communication
Software
Vacancy (2 of 6)
Apply Now
Awesome Jobs
awesomejobs.com/communication...
< Back to search results
Account Manager
Communication
Software
Vacancy (2 of 6)
Apply Now
Awesome Jobs
Embedded Content
Full-time job at our #1 employer
Only account manager vacancy in your region
Apply now in just one click
✓
✓
✓
Start tomorrow as Product Manager at
Awesome Jobs in Enschede
Recommended for you
Apply Now
Only 3 days left to apply for this vacancy6 people applied for this vacancy today

18. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Campaign
Randstad
sarah@gmail.com
New vacancies selected for you!
Today, 10:14 AM
Apple MacBook Pro 13'' Touch Bar
(2018) MR9V2N/A Silver
Order Now
€ 2249,-
Apple MacBook Air 13,3" (2018)
MRE82N/A Space Gray
Order Now
€ 1349,-
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
Order Now
€ 3099,-
Randstad
john@gmail.com
New vacancies selected for you!
Today, 10:14 AM
HP Chromebook 14-ca040nd
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€ 321,-
Acer Chromebook 14 CB3-431-C7WJ
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€ 299,-
Acer Chromebook 15 CB515-1HT-P9M1
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€ 569,-

19. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Triggered
Awesome Jobs
Awesome Jobs
sarah@gmail.com
Don’t miss this opportunity for your career!
Today, 10:14 AM
Vacancy Product and Project Manager
This vacancy is about to go offline! You have 3
days left to apply, so make sure you apply now!
Awesome Jobs
john@gmail.com
Awesome Jobs
Are you satisfied with our services? Leave a review!
Today, 10:14 AM
Thank you for applying!
We received your application in good order. Are
you satisfied? Please leave a review!
Apply Now Leave a review

20. Getting
Started
We create your basic candidate journey
Get started quickly and start increasing your online conversion immediately.
Don’t miss this opportunity
Only 3 days left to apply!
Recommended for you
Vacancy Account
Manager Amsterdam
Apply Now
Be the first to receive the newest job
opportunities and be the first to apply!
Subscribe to our newsletter
Subscribe Now
Email Address
Don’t forget to follow us
on social media!

21. Getting
Started
* For best results, you also need to make our conversion & cart abandonment scripts dynamic.
Find more help and information at help.datatrics.com
You finish setting up your project
Setting up your project is easy. Make sure to finish these steps and you’re good to go.
Get to know the basics of
Datatrics at our help center
Implement our tracking
script on your website *
Connect your data sources
to Datatrics
Set up Google Analytics for
reporting

22. Getting
Started
Do you need help getting started?
Contact one of our 50+ partners that can help you to get started setting up and using Datatrics.
Find more information at datatrics.com/partners

23. Marketing Automation vs. Datatrics
Out of the Box Machine Learning
Candidate Journey Framework
Actionable Tools for SMEs
GDPR Compliance
Easy to Get Started & Fast Results

24. 40%
20%
10%
30%
DataVolume
Increase in
Conversion
Datatrics Tracking Script on website Setting up automated advertising budgets
Connecting other channels
3 months 6 monthsStart
Building your 360 degree candidate profiles
Getting
Started

25. Prices are monthly (ex VAT). Conversion increase fees will be invoiced quarterly.
+ Starting rates in the advanced tier increase depending on your website traffic.
Visits p/m Visits p/m Visits p/m
Starter Intermediate Advanced
Conversion Increase Fees
5 - 15% Conversion Increase
15 - 30% Conversion Increase
30+ % Conversion Increase
Pricing
+ € 100
+ € 200
+ € 300
+ € 200
+ € 400
+ € 600
+ € 400
+ € 800
+ € 1,200
< 250.000 250.000 - 500.000 > 500.000
€ 2500 +€ 1200€ 500

26. Many international clients already use Datatrics

27. /Datatrics @Datatrics DatatricsHQ
Thanks!
Find more info at datatrics.com