Rally Inside shows how to attract candidates on social networks like LinkedIn by teaching recruitment strategies and giving tools to analyze engagement; it tracks engagement with content and ads, discovers what matters most to candidates, and benchmarks strategies against other employers. Downloading Rally Inside now provides training, analytics to improve social recruiting, and features like customizable landing pages to increase application conversions by over 130%.

2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Rally® Inside™ shows you how to recruit talent using the social networks and websites where people
already hang out, so you can stop waiting for job ads to work. By teaching you the strategies and skills, and
giving you the tools and analytics, you’ll get better and better at attracting today’s socially engaged and
digitally connected candidates to give your career and your company a recruiting advantage.
Tracks and analyzes candidate
engagement with your content and ads
Discovers what matters most about your
company to job seekers
Benchmarks your strategies against
employers globally
Training & certification through the
Rally Academy

3. What we learned analyzing
6,000+ LinkedIn posts

4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
DOWNLOAD IT NOW!
https://insde.co/yt1s

5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Candidate Engagement on LinkedIn
Times are UTC
EST

6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Feature available for Rally Inside Premium Plan users

9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
% of Organic Social Content with NO Engagement
Employee Adv.
21%
LinkedIn
Twitter Facebook
28% 39% 32%
Instagram
41%

10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Average Number of Organic Social Clicks
Employee Adv.
69
LinkedIn
Twitter Facebook
5 27 49
Instagram
10

11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Teams Jobs is #1 content topic

12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Jobs vs. People Content on LinkedIn
Average Impressions Shares Reactions Clicks
Engagement
Rate
All Posts 3,915 5 78 191 1.02%
With “Apply” 1,613 4 26 72 0.60%
With “Hiring” 2,169 4 36 109 0.21%
With “Job” 3,241 4 53 186 0.54%
With “Career” 3,525 4 62 168 0.30%
With “Team” 5,091 4 96 422 0.56%
With “Employee” 5,257 6 129 439 1.47%

13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Key
Takeaway
#1
“Apply”
-59% impressions
-67% reactions
-62% clicks
-41% engagement rate

15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Key
Takeaway
#2
“Career”
-10% impressions
-20% reactions
-12% clicks
-71% engagement rate

16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Key
Takeaway
#3
“Employee”
+34% impressions
+65% reactions
+130% clicks
+44% engagement rate

17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Caution
“We’re Hiring” auto-published posts
perform in the bottom quartile!
25%
25%
25%
25%

18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Feature available for Rally Inside Starter, Pro and Premium Plan users

19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Teams Jobs is #1 content topic on LinkedIn

20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Sharing Jobs content on LinkedIn
Job description with
Apply Now
1,000 people see your post
40 people click (4%)
92% drop off
3 people apply
Best case scenario! Because 34% of Jobs
content on LinkedIn gets NO engagement

21. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Sharing People content on LinkedIn
Landing page with
employee spotlight
Job description with
Apply Now
2,250 people see your post (2.25x)
180 people click (8%)
80% drop off
36 people click Apply
(20% conversion rate)
80% drop off
7 people apply (133% more!)
Plus, only 24% of People content on LinkedIn gets NO engagement

22. Introducing…
Landing Pages

23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
ENGINEERING CAREERS WITHOUT LIMITS
About Us Work Culture Current Jobs
About Us Work Culture
About Us
Rally Inc. traces its early roots to the 1860’s with the initial formation of the community,
totaling 120,000 acres. Today, Rally is a private real estate investment company
governed by an independent Board of Directors.
Rally Inc. traces its early roots to the 1860’s with the initial formation of the community,
totaling 120,000 acres. Today, Rally is a private real estate investment company
governed by an independent Board of Directors.
Apply
Apply
Apply
Apply
Apply
Apply
Current Engineering Jobs
As the largest recruiting community, Rally is committed to empowering professionals to thrive in their careers. With each
property positioned at the top of its class, Rally consists of 129 million square feet and include more than 590 office
buildings, 125 apartment communities with 65,000 units, 40 retail centers, one coastal resort, three golf courses and five
marinas.
At Rally, everyone is welcome. We strives to foster an environment where every
team member feels like they belong. We encourage diversity, inclusion and
belonging throughout our workplace culture, and we celebrate each other’s
diverse backgrounds and perspectives.
We encourage diversity, inclusion and belonging throughout our workplace
culture, and we celebrate each other’s diverse backgrounds and perspectives.
Commitment to Diversity
Current Jobs
Engineering Careers
Meet Chuck Williams, from intern to team leader
We’re committed to building a dynamic, diverse and forward-thinking
Associate community that encourages and inspires people to work
together and help achieve the best future for themselves, the
Company and the communities we create and serve.
Our Values
Integrity Accountability Collaboration Communication
View All Engineering Jobs
“When I joined @Rally after graduation, I wasn't sure
where my career would go. But their #training program
opened up new possibilities for how to apply my
interests and skills. This is the type of company that
really sees the potential in people to succeed."
Work Culture
We’re committed to building a dynamic, diverse and forward-thinking Associate community that encourages and inspires people to
work together and help achieve the best future for themselves, the Company and the communities we create and serve. We’re
committed to building a dynamic, diverse and forward-thinking Associate community that encourages and inspires people to work
together and help achieve the best future for themselves, the Company and the communities we create and serve.
We customize our landing page
template to your brand and jobs
We host your landing page
You have full edit access

24. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
A Better Candidate Journey
Landing page with
employee spotlight
Job description with
Apply Now
For Rally Inside
Annual Pro and
Premium Plans
✔ Unlimited Link tracking
✔ 30 Social content templates
✔ 1 Custom landing page
✔ Potentially 133% more applies!
rallyinside.io/upgradee

25. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
To Get Better Results on LinkedIn…
• Post when candidates are likely to engage
• Mind your fonts
• Focus on your Employees, not your Jobs
• Turn off auto-generated “posts”
• Lead candidates to Learn more, not Apply
• Use Landing Pages to warm up quality
candidates and increase conversions
• Leverage Rally Inside data and features to do
social recruiting better!

26. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Traditional recruiting: Where?
Which channels did job
applicants come from?
Recruitment Marketing: What?
What content and messaging
attracted candidates to us?
What Are We Learning Together?
THE ADVANTAGE IS KNOWING “WHAT” TO PUBLISH “WHERE”

27. Up Next:
Register: https://insde.co/zutv

28. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Need help with your
Content Strategy?
Book time with me! >