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SUMMER INTERNSHIP PRESENTATION
ON
DESIGNING APPROPRIATE B2B CUSTOMER ACQUISITION
ENGAGEMENT AND RETENTION STRATEGIES FOR
PROPRIETARY WEB –BASED RECRUITMENT PRODUCTS
PRESENTED
BY
TANMOY ROY
ENROLLMENT NO–030105007
ACADEMIC YEAR-2015-2017
BATCH: PGDM-05
JULY -2016
PROJECT OBJECTIVE
A details study on appropriate b2b customer acquisition
engagement and retention strategies for proprietary web –
based recruitment products .
COMPANY PROFILE :
The Times group is also called BCCL.
Year – 1838.
Founder - Samir Jain and Vineet Jain .
CEO – Raj jain
PRINT MEDIA
RETAIL
FM RADIO
TIMES BUSINESS SOLUTION
TIMES INTERNET LIMITED
VISUAL MEDIUM
DIFFERENT VERTICALS OF TIMES GROUP:
Print Media
Newspaper advertisement, billboard, leaflet
Job portal services
paid portals & free portals.
Consultancy services
2coms,Adecco,Randstad,Gurumantra,Dream job consultancy
Reference
Word of mouth
Company’s own websites
Job fairs
DIFFERENT MODE OF HIRING :
TRAFFIC USAGE RANK OF PAID JOB PORTALS IN INDIA(SIMILAR
WEB.COM)
0 10000 20000 30000 40000 50000 60000
GLOBAL RANK
COUNTRY RANK
GLOBAL RANK COUNTRY RANK
SHINE.COM 49960 186
TIMESJOBS.COM 6249 243
MONSTER.COM 1096 270
NAUKRI.COM 741 29
TRAFFIC USAGE
GLOBAL RANK COUNTRY RANK
109 40
1751 64
63834 6005
48124 2044
99829 4648
TRAFFIC USAGE RANK OF FREE JOB PORTALS IN INDIA(SIMILAR
WEB.COM)
TimesJobs.com is a job Portal service provider their operating area in India and
Overseas. It belongs to the family of Times Group and is one of the flagship businesses
Times Internet Limited.
 Year - 2004 January
1 2 3
What is Timesjobs.com ?
DIFFERENTRT TRAFFIC USAGE OF TIMESJOBS.COM & ITS
OTHER VERTICALS :
SUSPECTING CUSTOMER
PROSPECTING CUSTOMER
APPROACHING CUSTOMER
DEMONSTRATION OR PRESENTATION
NEGOTIATION
ORDER & LOGIN ID CREATION
 CLIENT ACQUISTION STRATEGIES OF TIMES JOBS.COM
CLIENT ENGAGEMENT STRATEGIES OF TIMESJOBS.COM
Lead follow up on daily basis.
Always maintain a good relationship between the company
Hr.
Customer support
CLIENT RETENTION STRATEGIES OF TIMESJOBS.COM
CSAT.C:UserstanmoyDownloadsC-SAT Form.pdf
special indoor outdoor events.
Direct call or email within 2 – 3 months.
Greetings sending through mail or SMS on any special events
or festivals to the special clients.
Giving them special discount totally depends on their billing.
Fulfillment customers requirement time to time and
providing them best solution.
FINDINGS :
BPO, Manufacturing sector, IT and software companies are
mainly used Timesjobs.com portal services, where the attrition
rate is high
In this online portal services CEO,CFO and this kind of all
higher profile recruitment not happening.
CV is not updated periodically basics.
Every filter or blocker of Timesjobs.com is not working
properly.
There is no tools for judging that people are really looking
for a job change or not.
Least number of verified resumes and the phone numbers.
All kind of profiles is not found in timesjobs.com portal
like( word press, push notification, Google Analytics, Ad
words).
Job posting response is very lesser than mail & SMS
Recommendations & Suggestions :
Social Awareness programme.
Least price strategy
Mandatory verification service of resumes & mobile
number.
Include new filter for better serving to the customer.
Include one special filter or platform from that client easily
find that who is really want to change their job or not, that
save more time for recruitment process.
New start of call centers for only customer service
 Increase the quality & quantity of data on various types of
profile.
Organized more job fair.
Designing a psychometric test or IQ test for the candidates
who are going to register on Timesjobs.Com portal and its
depends profile to profile.
WEBLIOGRAPHY
https://www.similarweb.com/website/shine.com#overview
https://www.similarweb.com/website/naukri.com
https://www.similarweb.com/website/monster.com#overview
https://www.similarweb.com/website/timesjobs.com#overview
http://www.techgig.com/
http://jobbuzz.timesjobs.com/
http://stepahead.timesjobs.com/
http://hire.timesjobs.com/employer/login.html;HSESSIONID=3F29E5
8C689A886307EECE1AA79D0B84-n2.HIREAPP12
http://www.tbsl.in/
TANMOY ROY

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