Learn Recruitment Marketing strategies and best practices that work for recruiting Hard-to-Fill Roles in health care and other fields. Speakers: Jessica Summerfield, Advocate Aurora Health; Kelly Piccininni, Northside Hospital; and Lori Sylvia, Rally Recruitment Marketing. Sponsored by Glassdoor and Symphony Talent. To watch the on-demand webinar visit: http://go.rallyrecruitmentmarketing.com/watch-hard-to-fill-webinar

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Hard-to-Fill Roles, Fulfilled!
Recruitment Marketing Strategies:
[WEBINAR]

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Kelly Piccininni
Talent Acquisition & HR Manager,
Northside Hospital
Jessica Summerfield
Social Media Specialist,
Advocate Aurora Health
Lori Sylvia
Founder and CEO,
Rally
@KellyPiccininni @JLSummerfield @LoriMSylvia
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About Northside Hospital
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About Advocate Aurora Health
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Recruitment Marketing Strategies:
Hard-to-Fill Roles, Fulfilled!
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5 Focus Areas
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1. Knowing your Employer Value Proposition (EVP)
2. Finding the Channels that Work
3. Personalizing the Candidate Experience
4. Optimizing Budget
5. Lessons Learned

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EVP:
1. How do you
appeal to
health care
candidates?
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SOCIAL MEDIA SAMPLE
CAREER WEBSITE SAMPLE
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Northside

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Aurora

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Channels:
2. How do you
most effectively
attract and
source talent?
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The Rule of 7
People need to hear or see a message seven
times before they take action.
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Aurora

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Are Medical Assistants on Facebook?
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Omnichannel approach
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Northside

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Career Site:
3. How do you
personalize the
candidate
experience to
increase
conversions?
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Clear and simple path
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Northside

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Showcase our great place to work
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Aurora

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Give the people what they want
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Aurora

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Budget:
4. How do you
optimize your
budget in the
right places?
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Measure, Analyze, Strategize
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Aurora

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Aurora

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HIRE
Focus on data at every stage
SELECTION ADVOCACYAPPLYINTERESTCONSIDERATIONAWARENESS
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Northside

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Lessons:
5. What are
your top 5
“hard” lessons
learned for
hard-to-fill
roles?
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“Hard” Lessons Learned
1.Not overnight, builds brick by brick
2.EVP outweighs dollar amount
3.Fractured experience = fractured results
4.Leverage technology
5.Let data drive strategy
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Northside

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“Hard” Lessons Learned
1.Keep focus on the long play
2.Measure, analyze, strategize
3.You’re not alone
4.Fail. Learn. Repeat.
5.Past performance is not the only indicator
of future success
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Aurora

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Q&A
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Kelly Piccininni
Talent Acquisition & HR Manager,
Northside Hospital
Jessica Summerfield
Social Media Specialist,
Advocate Aurora Health
Lori Sylvia
Founder and CEO,
Rally

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Thank You for attending!
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For more resources, visit:
RallyRecruitmentMarketing.com