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FOCUS your Marketing!
- 1. © 2018 Korn Ferry. All rights reserved 1 FOCUS your marketing! Malte Weyhe Director, Marketing Asia Pacific
- 2. © 2018 Korn Ferry. All rights reserved 2 Increasing customer expectations Conflicting priorities in the business Expectations to proof marketing ROI The great martech promise
- 3. © 2018 Korn Ferry. All rights reserved 3 We are the preeminent global organizational consultancy We enable people and organisations to exceed their potential
- 4. © 2018 Korn Ferry. All rights reserved 4 Extremely busy All HR matters Needs strong partners
- 5. © 2018 Korn Ferry. All rights reserved 5
- 6. © 2018 Korn Ferry. All rights reserved 6
- 7. © 2018 Korn Ferry. All rights reserved 7 ATTRACT ENGAGE CLOSE GROW The FOCUS programme client experience | brand building | lead generation
- 8. © 2018 Korn Ferry. All rights reserved 8 • 125,000+ members • 5 content streams • 10+ articles published every month • 2 languages • 10 countries Some stats
- 9. © 2018 Korn Ferry. All rights reserved 9 Personalisation – client experience Dynamic Content based on Content Theme Scoring Dynamic Content based on Country segmentation
- 10. © 2018 Korn Ferry. All rights reserved 10 Programme features Functional Features Geo- targeting Lead scoring Content Theme scoring Dynamic and progressive forms Realtime analytics reporting Innovation and A/B testing Email nurture streams Webinars Events Re-targeting feeds World-class research, content and IP feeds
- 11. © 2018 Korn Ferry. All rights reserved 11 Metrics – we can track everything But are we going to act on it?
- 12. © 2018 Korn Ferry. All rights reserved 12 Metrics – the funnel ATTRACT ENGAGE CLOSE GROW 8,000 unique visitors every month 2,800 new contacts acquired 100,00 members delivered an email 30,000 members opened email 5,000 people filled in forms on Focus 20 Opportunities influenced by Focus 4 Opportunities created from Focus 5,000+ client contacts in Focus
- 13. © 2018 Korn Ferry. All rights reserved 13
- 14. © 2018 Korn Ferry. All rights reserved 14 0 10 20 30 40 50 60 70 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Brand search overtime (AUS) Korn Ferry: (AUS) Hay Group (AUS) Google search volume index Source: Google Trends – Australia 100% increase in brand search since start of FOCUS program Metrics – brand building
- 15. © 2018 Korn Ferry. All rights reserved 15 5:1 ROI Metrics – lead generation
- 16. © 2018 Korn Ferry. All rights reserved 16 Make her life easier Stay top-of-mind Become business partners
- 17. © 2018 Korn Ferry. All rights reserved 17
- 18. © 2018 Korn Ferry. All rights reserved 18 Thank you