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IMC - Prof. Rajesh Satpathy
PUBLICITY
Publicity means dissemination of information about a company
or product by personal or non-personal means and is not
directly paid by the organization and here the organization is
not identified as the source of information.
Publicity is a form of commercially significant news about a
product, an institution, a service or a person published in a
print space or broadcast on radio or television that is not
paid for by the sponsor.
Suppose a Newspaper / Magazine publishes a report or editorial
on the merits of a new invention… it may help or may be of
interest to the businessman or consumer.
Eg: Cell Guru in NDTV 24X7
Bike and Car Shows in TVBike and Car Shows in TV
'Water. Use it wisely.'
"Aaj desh mein 15 lakh se zyada bachche anaath hai. Kisi bachche
ko apnaiye, usse apna naam dijiye.'
** 'Project Crayons. (A Child Rehabilitation and Youth Oriented Nationwide Service.'
• Communication about a product or organization by the
placing of news about it in the media without paying for
time and space directly.
• Conduct oneself in a manner that invites the attention of
the public and media.the public and media.
• Stage events, build associations, and do other things
depending upon the type of business the company is in.
Tasks of Publicity Department
• Responding to requests from media regarding company
related information.
• Supplying the media with information on events and• Supplying the media with information on events and
occurrences relevant to the organization.
• Stimulate media to carry information and viewpoint of the
organization.
Characteristics of Publicity
+ve Aspect
• Credible Message
• No Media cost
-ve Aspect-ve Aspect
• Loss of control of publication
• Loss of control of content
• Loss of control of timing
PropagandaPropaganda
Propaganda
Propaganda means spreading of ideas or messages.
Like publicity and advertising, propaganda also communicates
ideas but it is only one sided communication and there is always
favor for a cause.
Propaganda means to multiply or disseminate ideas, opinion,Propaganda means to multiply or disseminate ideas, opinion,
notion or information.
The main purpose of propaganda is to influence the opinion
of the general public in favor of something.
Propaganda may be paid for by the propagator or it may be
self sponsored by the media.
The effect of propaganda is temporary in nature and it
cease to exist as soon as the cause no longer has an appeal.cease to exist as soon as the cause no longer has an appeal.
Eg. Eve of Election
Poll Video: BJP
"Aage badhne ke liye, raahey itni... roshan kabhi na thi. Bharat Uday."
Samajwadi Party: “punarjanam ho yadi mera, toh phir ho Ganga ke tat par.
Uttar Pradesh. Ek lagan nayi.”
Thank You!

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11 publicity n propaganda

  • 1. IMC - Prof. Rajesh Satpathy
  • 2. PUBLICITY Publicity means dissemination of information about a company or product by personal or non-personal means and is not directly paid by the organization and here the organization is not identified as the source of information.
  • 3. Publicity is a form of commercially significant news about a product, an institution, a service or a person published in a print space or broadcast on radio or television that is not paid for by the sponsor.
  • 4. Suppose a Newspaper / Magazine publishes a report or editorial on the merits of a new invention… it may help or may be of interest to the businessman or consumer. Eg: Cell Guru in NDTV 24X7 Bike and Car Shows in TVBike and Car Shows in TV
  • 5. 'Water. Use it wisely.'
  • 6. "Aaj desh mein 15 lakh se zyada bachche anaath hai. Kisi bachche ko apnaiye, usse apna naam dijiye.' ** 'Project Crayons. (A Child Rehabilitation and Youth Oriented Nationwide Service.'
  • 7. • Communication about a product or organization by the placing of news about it in the media without paying for time and space directly. • Conduct oneself in a manner that invites the attention of the public and media.the public and media. • Stage events, build associations, and do other things depending upon the type of business the company is in.
  • 8. Tasks of Publicity Department • Responding to requests from media regarding company related information. • Supplying the media with information on events and• Supplying the media with information on events and occurrences relevant to the organization. • Stimulate media to carry information and viewpoint of the organization.
  • 9. Characteristics of Publicity +ve Aspect • Credible Message • No Media cost -ve Aspect-ve Aspect • Loss of control of publication • Loss of control of content • Loss of control of timing
  • 11. Propaganda Propaganda means spreading of ideas or messages. Like publicity and advertising, propaganda also communicates ideas but it is only one sided communication and there is always favor for a cause. Propaganda means to multiply or disseminate ideas, opinion,Propaganda means to multiply or disseminate ideas, opinion, notion or information.
  • 12. The main purpose of propaganda is to influence the opinion of the general public in favor of something. Propaganda may be paid for by the propagator or it may be self sponsored by the media. The effect of propaganda is temporary in nature and it cease to exist as soon as the cause no longer has an appeal.cease to exist as soon as the cause no longer has an appeal. Eg. Eve of Election
  • 14. "Aage badhne ke liye, raahey itni... roshan kabhi na thi. Bharat Uday."
  • 15. Samajwadi Party: “punarjanam ho yadi mera, toh phir ho Ganga ke tat par. Uttar Pradesh. Ek lagan nayi.”