The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
5. EXAMPLES OF RESEARCH IN MARKETING company image, test marketing Other competitive analysis, legal environment; social and cultural trends External Factors price elasticity analysis, optimal price setting, discount options Pricing advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising), public relations media placement Promotion distributor interest; assessing shipping options; online shopping, retail store site selection Distribution product development; package protection, packaging awareness; brand name selection; brand recognition, brand preference, product positioning Product sales, market size; demand for product, customer characteristics, purchase behavior, customer satisfaction, website traffic Target Markets Types of Research Marketing Decision
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. Nielsen Collects Data from Retailers & Consumers... … & sells / trades data to the manufacturer & retailer Consumer Manufacturer Retailer Data
20. Our Associates Interpret the Data Data is collected from stores & consumers Our associates analyze & interpret the data We draw conclusions & make recos to clients $$ Leads to business success for our clients What Does It All Mean?
![Marketing Research: Definition ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)