This document provides details for an assignment in Retail Management for a Bachelor of Business Administration program. It includes 3 questions worth a total of 30 marks. The first question is worth 8 marks and asks about different types of retail formats. The second question is worth 10 marks and asks about explaining the retail marketing mix. The third question is also worth 10 marks and asks about elements of store design and explaining each in detail.

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM Bachelor of Business Administration- BBA
SEMESTER 4
SUBJECT CODE &
BBA 405 Retail Management
NAME
BK ID B 1716
CREDIT & MARKS 2 Credits, 30 marks
Note – Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 Explain different types of Retail formats and types
Explanation of retail formats
Detail Explanation of each type
2
8
10
2 Explain retail marketing mix.
Explanation
10 10
3 What are the elements of store design? Explain each in detail.
Explanation
10 10