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ASSIGNMENT 
DRIVE FALL 2014 
PROGRAM Bachelor of Business Administration- BBA 
SEMESTER 4 
SUBJECT CODE & 
BBA 405 Retail Management 
NAME 
BK ID B 1716 
CREDIT & MARKS 2 Credits, 30 marks 
Note – Answer all questions. Kindly note that answers for 10 marks questions should be 
approximately of 400 words. Each question is followed by evaluation scheme. 
Q.No Questions Marks Total Marks 
1 Explain different types of Retail formats and types 
Explanation of retail formats 
Detail Explanation of each type 
2 
8 
10 
2 Explain retail marketing mix. 
Explanation 
10 10 
3 What are the elements of store design? Explain each in detail. 
Explanation 
10 10

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Bba405

  • 1. Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com ASSIGNMENT DRIVE FALL 2014 PROGRAM Bachelor of Business Administration- BBA SEMESTER 4 SUBJECT CODE & BBA 405 Retail Management NAME BK ID B 1716 CREDIT & MARKS 2 Credits, 30 marks Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No Questions Marks Total Marks 1 Explain different types of Retail formats and types Explanation of retail formats Detail Explanation of each type 2 8 10 2 Explain retail marketing mix. Explanation 10 10 3 What are the elements of store design? Explain each in detail. Explanation 10 10