Mb0052 strategic management and business policy winter 2014
1. SMU MBA winter 2014 Solved assignment April/may 2015 exam
SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com
Drive Winter 2014
Program MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 4
PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/ PGDIB/
PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/
PGDSCMN/ PGDTQMN – SEM 2
Subject code & name MB0052 - Strategic Management and Business Policy
Book ID B1699
Credit and Max. Marks 4 credits; 60 marks
1 (a) Define “Strategic Management” and “Strategic Planning”.
(b) Discuss the benefits of Strategic Management.
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(a) Definition of “Strategic Management” and “Strategic Planning”.
(b) Benefits of Strategic Management.
2 Discuss the difference between defensive strategies and pre-emptive strategies. Give examples to
support your answer.
Difference between defensive strategies and pre-emptive strategies.
Examples of defensive strategies and pre-emptive strategies
3 (a) Why ‘Turnaround strategy’ is sometimes called as an extension of restructuring strategy?
(b) Differentiate between surgical and non-surgical turnaround. Give examples.
(a) Reason for calling turnaround strategy as extension of restructuring strategy
(b) Difference between Surgical and Non-surgical turnaround with examples
2. 4 Write short notes on the following expansion strategies:
(a) Penetration strategy for growth in existing markets
(b) Expansion through Diversification
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(a) Penetration strategy for growth in existing markets
(b) Expansion through Diversification
5 Discuss the competitive strategy in:
(a) Emerging industry
(b) Declining industry
Explanation of competitive strategy in:
(a) Emerging industry
(b) Declining industry
6 “Benchmarking is the process by which companies look at the ‘best’ in the industry and try to imitate
their styles and processes”
Evaluate the rationale for benchmarking exercises and discuss the features and types of benchmarking.
Please ensure to include an example to support your answer.
10
Reasons of benchmarking
Features of benchmarking
Types of benchmarking
One or two examples of benchmarking
SMU MBA winter 2014 Solved assignment April/may 2015 exam
SMU mba/bba/bca/mca WINTER 2014 april/may 2015 season ASSIGNMENT SUPPORT AVAILABLE
AGAIN.
3. B.Sc IT and M.Sc IT assignment also available
CHARGES VERY AFFORDABLE ONLY RS 600/SEMESTER AND RS 110/-Per Subject ONLY
CONTACT US ON
mbaassignmenthelps@gmail.com