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• It is a tool for analyzing competition of a
business.
• It is the tool for understanding the forces that
shape competition within an organization.
• It is a business analysis model that helps to
explain why different industries are able to
sustain different levels of profitability.
• It affects the competitive environment for
the existing competitors & influences the
ability of existing firms to achieve
profitability.
• In context of opera, if new entrants(Sweet
dream, GRV, hotel Kalash etc.) enters into
the market following impacts are occurred.
Decrease in sales.
Shifting of customers.
Competitive environment.
Strategies to deal with new entrants.
• Add new facilities
• Redesign of restaurant
• Modification of room rate
• Modern decoration
• Advertisement
• It refers to the pressure consumers can
exert on businesses to get them to provide
higher quality products, better customer
service & lower prices.
• In context of opera, bargaining power of
buyers create certain impacts:
o Extra facilities
o Economical price
o Peaceful environment.
Strategies to deal with buyers
• Fulfill the lack
• High Speed internet facility
• Lift management
• Add new food items
• Consider the price in comparison to
competitors..
• It refers to the pressure suppliers can exert
on businesses by raising prices, lowering
quality, or reducing availability of their
products.
• In context of opera, bargaining power of
suppliers create certain impacts:
• High Expenses
• Quality decrease
• Shift of customers.
Strategies to deal with suppliers
• Deal with best suppliers
• Consider the price advantage
• It is one of that may offer the same or similar
benefits to a company as a product from another
industry.
• The threat of a substitute is the level of risk that a
company faces from replacement by its substitutes.
• Restaurant & hotel.
Strategies to deal with threat of
substitute product.
• Modification of interior
• Redesign
• Add New facilities
• Product variety.
• Value to Customers
• It is used to determine the intensity of
competition in an industry.
• In context to opera, Competitive Rivalry
creates
Price threat
Competition
Customer switch
Difficult to differentiate products.
Competitors
• GRV
• Horizon Café
• Gangotri Gold
• Hotel Kalash
• Sweet Dreams Hotel
Strategies to deal with competitive
rivalry
• Research
• Maintain economical price
• Add extra facility
• Good customer service
• Product variety
• One step ahead strategy.
Thank
You
Porter's Five Forces Analysis of the Hotel Industry

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Porter's Five Forces Analysis of the Hotel Industry

  • 1.
  • 2. • It is a tool for analyzing competition of a business. • It is the tool for understanding the forces that shape competition within an organization. • It is a business analysis model that helps to explain why different industries are able to sustain different levels of profitability.
  • 3.
  • 4. • It affects the competitive environment for the existing competitors & influences the ability of existing firms to achieve profitability. • In context of opera, if new entrants(Sweet dream, GRV, hotel Kalash etc.) enters into the market following impacts are occurred. Decrease in sales. Shifting of customers. Competitive environment.
  • 5. Strategies to deal with new entrants. • Add new facilities • Redesign of restaurant • Modification of room rate • Modern decoration • Advertisement
  • 6. • It refers to the pressure consumers can exert on businesses to get them to provide higher quality products, better customer service & lower prices. • In context of opera, bargaining power of buyers create certain impacts: o Extra facilities o Economical price o Peaceful environment.
  • 7. Strategies to deal with buyers • Fulfill the lack • High Speed internet facility • Lift management • Add new food items • Consider the price in comparison to competitors..
  • 8. • It refers to the pressure suppliers can exert on businesses by raising prices, lowering quality, or reducing availability of their products. • In context of opera, bargaining power of suppliers create certain impacts: • High Expenses • Quality decrease • Shift of customers.
  • 9. Strategies to deal with suppliers • Deal with best suppliers • Consider the price advantage
  • 10. • It is one of that may offer the same or similar benefits to a company as a product from another industry. • The threat of a substitute is the level of risk that a company faces from replacement by its substitutes. • Restaurant & hotel.
  • 11. Strategies to deal with threat of substitute product. • Modification of interior • Redesign • Add New facilities • Product variety. • Value to Customers
  • 12. • It is used to determine the intensity of competition in an industry. • In context to opera, Competitive Rivalry creates Price threat Competition Customer switch Difficult to differentiate products.
  • 13. Competitors • GRV • Horizon Café • Gangotri Gold • Hotel Kalash • Sweet Dreams Hotel
  • 14. Strategies to deal with competitive rivalry • Research • Maintain economical price • Add extra facility • Good customer service • Product variety • One step ahead strategy.