Konsep hubungan pelanggan - Pendekatan merek(Brand relationship)<br />Customer Retention Marketing<br />
What is a brand?<br />For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or ...
Brands vs. Products<br />A product is anything we can  offer to a market for attention, acquisition, use, or consumption t...
A Brand is more than a product......<br />A brand is therefore more than a product, as it can have dimensions that differe...
Relationship -&gt; Brand Approach<br />
Characteristics of Brand Relationship<br />
Brand Relationship and Communications Effect<br />
Customer Brand Relationship<br />
Brand Relationship & Loyaty<br />
Integrated Brand Communications<br />
The Outcome !<br />
Thank you.....<br />
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Brand Relationship - Customer Retention Marketing

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Brand Relationship - Customer Retention Marketing

  1. 1. Konsep hubungan pelanggan - Pendekatan merek(Brand relationship)<br />Customer Retention Marketing<br />
  2. 2. What is a brand?<br />For the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” <br />These different components of a brand that identify and differentiate it are brand elements. <br />
  3. 3. Brands vs. Products<br />A product is anything we can offer to a market for attention, acquisition, use, or consumption that might satisfy a need or want. <br />A product may be a physical good, a service, a retail outlet, a person, an organization, a place, or even an idea.<br />
  4. 4. A Brand is more than a product......<br />A brand is therefore more than a product, as it can have dimensions that differentiate it in some way from other products designed to satisfy the same need. <br />.....as something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace.<br />
  5. 5. Relationship -&gt; Brand Approach<br />
  6. 6. Characteristics of Brand Relationship<br />
  7. 7. Brand Relationship and Communications Effect<br />
  8. 8. Customer Brand Relationship<br />
  9. 9. Brand Relationship & Loyaty<br />
  10. 10. Integrated Brand Communications<br />
  11. 11. The Outcome !<br />
  12. 12. Thank you.....<br />

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