Advertising directs the sale Pr creates the aura -link between the company and all media outlets -generates positive publicity -establish the company’s trustworthiness and brand distinctiveness -stories enhance credibility and create recognition
Igh end, middle, and mass market Company should clearly identify the various subgroups that comprise its consumer body
Reporters, fellow consumers -PR controls the company’s image
Public opinion cannot be aggregated into one single sentiment Public opinion needs to be framed within its context
Fashion comm week 1-2
Week 1-2 – Overview and Fundamentals; Public Opinion
•Planned and sustained
effort to establish and
an organization and its
A public is a group of people who
have a common interest or common
values in a particular situation
• Choose two brands you are most
• Collect a wide range of Advertising
and Public Relations references for
the chosen brand.
• Compare Both efforts and explain why
one worked best over the other.
• Search for Public Relations Code of
Ethics in the Philippines.